题目
题型:不详难度:来源:
根据短文内容,从短文后的七个选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。
Advertising Everywhere
1 Now that messages can go around the world at high speed,the world isbecoming smaller and products can be sold everywhere.But it is true that the problems ofinternational advertising—problems of language and culture—have become larger than ever.For example,Braniff Airlines wanted to advertise its fine seals,but when its advertisement wastranslated from English into Spanish,it told people that they could fly without wearing clothes!
To avoid problems in translation,most advertisement firms are now writing completely new ads.In writing new ads,international advertisers must choose different methods of advertising for different countries.In some countries,an advertisement usually gives a description of the product
and explains why it is better than others. 2 But in Japan,the message is based more on situations and feelings than on words.For this reason,many television advertisements broadcast in Japan show people at a party,picnic,or in some other pleasant situations.They will
not say that a product is better than others.Instead,the goal will be to create a good feeling about
the product
3 For instance,certain countries will not allow TV advertisements on Sundays,and others will not allow them for children’s products on any day.The world advertiser who does
not understand such laws aud customs will soon have problems.
Finally,there is the choice of what to advertise. 4 So the best advertisement in the world means nothing if the product is not suitable for the market.Comparing such as McDonald’s in Hawaii,you will find Chinese food provided on the menu.If you stop at a McDonald’s in Germany,you can order a beer with your meal.
All of these products must be sold with the right kind of message 5 But no matter how difficult this job may be,it is very important for global advenrtisers to do it well.Knowing how to advertise in the world market can help companies for success.
A.People around the world have different likes and dislikes. |
B.This is true in the United States,Britain,and Gemany |
C.They just show how the product is made |
D.In the advertising industry,selling products is the most important goal |
F.It can be explained by a word,a passage,or even a picture
G.It can never be an easy job for advertisers to create message
答案
1-5 DBEAG
解析
核心考点
试题【阅读理解(共5小题;每小题2分,满分10分)根据短文内容,从短文后的七个选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。Advertising Eve】;主要考察你对数词等知识点的理解。[详细]
举一反三
根据括号中所给提示翻译下列句子。
1.昨天我没想惹妈妈生气。(intend)
2.我们应预先定一个房间。(book)
3.毫无疑问,你可以从那次讲座中学到很多东西。(doubt)
4.除了自己.没有人会为他的错误负责。(answer for)
5.我现在最想做的事是去旅行。(用主语从句)
71. If my grandpa lived today, he would be surprised by ______________________ (所发生的一切) in the village. (take)
72. Though her husband passed away several years ago, she keeps their wedding picture _____________
__________ (她能看到的地方) every day, as it always reminds her of their past happy days. (see)
73. The more exercise you take, ____________________ (越不可能) you’ll catch a cold. (likely)
74. It was three o’clock in the afternoon ___________________________ (他们到达) the railway station. (arrive)
75. On average, it is said, visitors spend only ________________________ (一半的钱) in a day in Leeds as in London. (much)
76. The father, rather than the brothers, _____________________ (应受责备) for what has happened. (blame)
77. When I entered the room, I noticed that on the desk _______________________ (放着他的包), fully occupied, and I wondered if he was going traveling again. (stand)
78. She insisted that someone had broken into the house and that ________________ (叫警察来). (call)
79. _____________________ (能参加) the conference is a great honor for me. (able)
80. With all eyes __________________________ (注视着他), Jack felt so embarrassed that he was at a loss for words. (fix)
be likely to devote… to crowd in close to badly off rid …of be intended for
11. The farmer went to the old lady’s home and found she was _____ ______ than him.
12.Most of the Chinese have _______ themselves _______ poverty.
13.The present ______ _______ ______ you, but he took it away.
14.Many thoughts came ______ ______ when I sat there resting.
15.He lives _______ ______ his school. It’s only ten minutes’ walk.
People living in the country enjoy several advantages that people living in the city cannot enjoy.
___小题1:______They make friends with trees and stones. They breathe fresh air. They fight with strong winds. __小题2:______.
This contact with nature is good for health. There are many diseases that are common in the city, but are not to be found in the country, For example, near-sightedness is almost unknown to country people.
Because of the absence of cars, one can walk more freely in the country than in the city, ___小题3:_____
People living in the country can easily get fresh vegetables, fresh fruit and fresh milk, and they get them at lower prices than in the city.
____小题4:____There are practically no temptations to waste money.
_____小题5:____ They say what they mean, and make and keep promises with sincerity (诚意). They do not put on air (摆架子). They do not pretend to have those ridiculous manners which are necessary in what we call polite society.
A.They listen to the song of birds. |
B.Country people are mostly honest. |
C.They are in close contact with nature. |
D.Country people are far from town life. |
F. Country life provides much more enjoyment.
G. There are no rules of the road nor traffic signs to obey.
(答题处) 71. 72. 73. 74. 75.
下面短文中共有10处错误,每句中最多有两处。错误涉及一个单词的增加、删除或修改。
增加:在缺词处加一个漏词符号(∧),并在此符号下面写出该加的词。
删除:把多余的词用斜线()划掉。
修改:在错的词下划一横线,并在该词下面写出修改后的词。
注意:1.每处错误及其修改均仅限一词;
2.只允许修改10处,多者(从第11处起)不计分。
A pretty, well-dressed young lady stops a taxi in a big square, and said to the driver, “Do you see that young man at other side of the square?”
“Yes,” said the taxi driver. The young man was standing outside a restaurant and look impatiently at his watch every few second.
“Take me over there,” said the young lady.
There was a lot of cars and buses in the square, so the taxi driver asked, “Are you afraid to across the street?”
“Oh, no!” said the young lady. “So I promised that I would meet the young man of lunch at one o’ clock, and it is now a quarter to two. If I arrive at in a taxi, it will at least seem as if I had tried not to be later.”
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