阅读理解。 To understand the marketing concept, it is only necessary to understan - 高中英语试题 - 超级试练试题库

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题型：0108 期末题难度：来源：

阅读理解。     To understand the marketing concept, it is only necessary to understand the difference between marketing
and selling. Not too many years ago, most industries concentrated primarily on the efficient production of
goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible. Such
production and selling focuses on the needs of the seller to produce goods and then convert (使转换) them
into money.
     Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the
preferences and demands of consumers and then producing goods that will satisfy them. This
eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying
to sell whatever is easiest to produce, the makers and dealers first find out what the consumer wants to buy
and then go about making it available for purchase.
     This concept does not imply that business is benevolent (慈善的) or that consumer satisfaction is given
priority over profit in a company. There are always two sides to every business transaction-the firm and the
customer-and each must be satisfied before trade occurs. Successful merchants and producers, however,
recognize that the surest route to profit is through understanding and catering to (迎合) customers. A striking
example of the importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed
the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought
about a prompt restoration (恢复) of the Classic Coke, which was then marketed alongside the new. 1. The marketing concept discussed in the passage is ______.A. the practice of turning goods into money
B. making goods available for purchase
C. the customer-centered approach
D. a form of persuasive salesmanship 2. What was the main concern of industries before the marketing concept was widely accepted? A. The needs of the market.
B. The efficiency of production.
C. The satisfaction of the user.
D. The preferences of the dealer. 3. According to the passage, "to move as much of these goods as possible" ( in Paragraph 1) means "______". A. to sell the largest possible quantity of goods
B. to transport goods as efficiently as possible
C. to get rid of these goods in large quantities
D. to redesign these goods for large-scale production 4. What does the restoration of the Classic Coke best prove?A. Traditional goods have a stronger appeal to the majority of people.
B. It takes time for a new product to be accepted by the public.
C. Consumers with conservative tastes are often difficult to please.
D. Products must be designed to suit the taste of the consumer.

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试题【阅读理解。 To understand the marketing concept, it is only necessary to understan】；主要考察你对题材分类等知识点的理解。[详细]

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阅读理解。     Mistakes are a part of life. To err is human. Failure is also a part of life, not the end of life. Be happy facing life"s challenges. When you make the effort to be happy and to improve your life, you are actually rewarded along the way.
     Life is like a game and maybe you can award (奖励) points for every effort that has been a success for you. Try it. Add ten points for every achievement. And when you have reached 50 points, just yell, "Hey, I"ve won!" and give yourself a reward. If you happen to have missed your points for whatever reasons, tell yourself,"well, I tried!" which is better than not trying at all. Don"t let it be said you didn"t try.
     What is it that you want to make yourself happy? Actually happiness means different things to different people. For example, an athlete will be happy winning his first race. For a new mother happiness would be seeing her baby"s first steps. Happiness for a poor person would mean having a meal just for today. So happiness for you is really something simple that you want for yourself.
     It really does not have to be big. As a matter of fact you should always have realistic expectations. Make the best out of every given situation. If you expect a certain result from a situation and it does not happen, don"t get despondent. This just means trying harder next time. We all have in us the power to succeed. Don"t let "give up" be a part of your vocabulary. 1. By saying "To err is human", the author means that ______. A. human beings should try to avoid making mistakes
B. no one is perfect and everyone makes mistakes
C. mistakes and failures make up our life
D. human beings make mistakes easily.2. What"s the main idea of Paragraph 2? A. Try to reach 50 points.
B. Never stop trying in your life.
C. Award yourself for your success.
D. Don"t be afraid of missing your points 3. The author proves his idea in Paragraph 3 through ______.A. examples
B. numbers
C. experiments
D. stories 4. The underlined word "despondent" in the last paragraph means ______. A. frightened
B. disappointed
C. surprised
D. excited

题型：河南省期末题难度：| 查看答案

阅读理解。     A child-like robot. Wakamaru, developed by Mitsubishi Heavy Industries of Japan and combining the roles
of nurse, companion and security guard, will soon be in the market to look after the growing number of old
people with no one to look after them.
     Cameras fixed under the "eyebrows" of the robot enable it to "see" as it moves around in a house. The
images can be sent to the latest mobile phones, which can show the pictures. Wakamaru speaks with either
the voice of a boy or a girl. It is also designed to provide companionship, saying hello to its "papa" when he
comes home. Based on a vocabulary of around 10,000 words, it is the first household robot which is able to
hold simple conversations. It can not only speak, but also understand answers and react accordingly. It will
ask "Are you all right?" if its owner doesn"t move for some time. If the answer is no, or there is no answer, it
will telephone preset numbers, send images and work as a speakerphone. It can recognize up to 10 faces and
be set to tell forgetful people when it is time to take medicine, eat and sleep.
     However, like most robots, it cannot climb stairs. Mitsubishi developed Wakamaru from robots which have
already been made to go around nuclear power facilities."Looking at the ageing of society and the falling birth
rate we decided that this could work as a business. We want to offer it as a product that helps society,"said the
project chief. The developers plan to sell the robot from April this year at between5,000 and 6,000 pounds.
     The life expectancy (寿命) of Japanese women has shot up to almost 85, the highest in the world. At the
same time, large families are being replaced by nuclear families. This has left many Japanese anxious about
their elderly parents. Therefore, the technology has gained nation-wide publicity in Japan.1. The passage is written with the purpose to _____. A. introduce a new robot
B. solve the ageing problem
C. tell people the rapid development of technology
D. tell people how to use the robot 2. It can be inferred from the passage that _____. A. the robot can dial proper number for help
B. the robot is likely to have a promising market
C. the robot enables the Japanese to live longer
D. many elderly Japanese are anxious about their future 3. The underlined part "nuclear families"in the last paragraph probably means "_____ ". A. families with nuclear power facilities
B. small families without a parent
C. families with children and old people
D. families with parents and their children only 4. What is the best title for the passage? A. The Latest Development of Robot
B. Japanese Robot and the Ageing Society
C. Large Market of the New Robot
D. Japan-made Robot Helps the Old

题型：河南省期末题难度：| 查看答案

阅读理解。     When I was a little girl, my mom would say, "Half the fun of doing anything is sharing it with others."
   1 Friends and mates allow us to enjoy our successes and our joys, comfort us in our hard moments,
and provide a mirror for us to learn more about ourselves. I"ve always looked at friends as the family we
choose. They enrich our lives. As Robert Louis Steven once said, "  2 "
     To be a good friend or partner, it"s important to be a good listener. Hear what your friend or mate has
to say first rather than jump to conclusions or get defensive.   3 When they hear their words repeated
back to them, it can help them to realize what they said was not exactly what they meant to say.
       4   You know the old golden rule,"Care for others the way you would like them to care for you." The
support of a friend during a tough time could make the difference between success and failure.
Encouragement and confidence are the gifts that can help change a person"s life.
     Take care, though, with whom you choose to have close relationship, for they can have a great effect
on yourself-respect and life path. As someone once told me,"   5 They will either take you up or down." A. I am afraid so.
B. It is quite true.
C. Friendship is the most important factor.
D. Sometimes it is useful to be their mirror.
E. A friend is a present which you give yourself.
F. The attitudes of your friends are like the buttons on a lift.
G. Patience, sympathy and understanding are also important qualities.

题型：河南省期末题难度：| 查看答案

阅读理解。     China is likely to surpass the U.S. to become world"s largest online game market this year, according to
a recent report by market research firm iResearch. China"s online game market generated revenue (总收入)
of 20.8 billion yuan($3.04 billion) in 2008, up 52.2% over the previous year. Over 80% of the revenue came
from big, multiplayer online games, with the rest generated from Web games and mobile games. 　　
     The overall market is expected to keep growing at an average annual rate of 20% in the coming five years.
And iResearch forecasts that the Chinese online market will be worth more than 68 billion yuan by 2012,
which will account for almost half of the global market by then. At present, U.S., China and Korea are the
world"s top three largest online game markets, making up about 29%, 27% and 21% respectively of the global
online game market, according to the report. 　　
     U.S. game companies derive a major part of their revenue from sales of games overseas. South Korea"s
online game industry generates half of its revenue from games in its home market. In China, however, most
of the money comes directly from its own game players. Negatively influenced by the global economic
downturn, both the U.S. and Korea markets will see a drop in game exporting, iResearch estimates. 　　
     In China, the enormous base and fast growing of online gamers will further boost China"s online game
industry, said the report. China is currently home to 55.5 million online game players, according to the latest
stats by the China Internet Network Information Center(CNNIC). In its report, iResearch found that figures
for gamers under 18 and above 40 grew at their fastest rate yet last year, though it didn"t disclose specifics. 1. The second and third paragraphs show that _____. A. The global online game market will be worth more than 136 billion yuan in 2012.
B. China"s online game market increased by 20% in 2008.
C. China"s online game market will become 60% less in 2009.
D. US, China and Korea together account for 90% of the global online game market. 2. China"s online game industry is different from that of the US and Korea because it"s _____. A. made up of online, Web and mobile games
B. easily affected by the global economy
C. mainly based upon its home market
D. among the three largest online game markets 3. Which of the following things is mentioned as a factor in the rapid development of
    China"s online game industry? A. The rapid growth of online gamers in China.
B. A drop in game imports to China.
C. The global economic downturn.
D. The development of technology in China. 4. According to the last paragraph, which of the following is TRUE? A. CNNC and iResearch worked together on the report.
B. Gamers under 18 were one of the age groups which grew the fastest last year.
C. At present there are 55.5 million online game providers in China.
D. The statements of CNNC and iResearch are contradictory.

题型：0117 期末题难度：| 查看答案

阅读理解。     After years of hearing drivers complain about scratches (划痕) on their cars, Japan"s Nissan Motor
Company has officially announced the next big thing－a paint that not only resists scratches and scrapes,
but actually repairs itself within a few days.
     The new material, developed by Nippon Paint Company, contains an elastic rubbery-like resin (弹性树
脂) that is able to heal minor (较小的) marks caused by car wash equipment, parking lot encounters, road
debris (石头碎片) or even on-purpose destruction.
     The automaker admits its results vary depending on the temperature and the depth of the damage, but
adds this is the only paint like it in the world, and tests prove it works.
     Minor scratches, the most common type, are said to slowly fade over about a week. And once they"re
gone, there is no trace (痕迹) that they were ever there.
     The special paint is said to last for at least three years after it is first applied, but there is no word yet
on whether more can be added after that period.
     Nissan claims car washes are the worst offenders for this type of damage, accounting for at least 80
percent of all incidents.
     But the complete auto-healing won"t come without scratching your wallet. The vehicle maker notes
the special paint adds about $100 US to the price of a car.
     It plans to use its new chemical mixture only on its X-Trail SUVs in Japan for now, as it looks for a
more widespread presentation. And while plans to offer the feature overseas haven"t been made yet, if it"s
a hit there, you can be almost sure market forces will drive it to these shores, as well. 1. From the article, we can find that ______. A. the paint has already been used on cars by now
B. it beats other products of its kind in its lengthy effect
C. car damage is mainly caused by scratches and scrapes
D. marketing this paint in Europe is not under way 2. The paint used on cars can ______. A. last 3 years before it is re-applied again
B. fade only in a few days
C. help to heal minor paint damage
D. reduce car scrape incidents to 20 percent 3. What does the underlined part refer to? A. certain models of Nissan
B. name for one kind of paint
C. somewhere in Japan
D. a word standing for a car-dealer store 4. What can be inferred from the article? A. The paint was developed by Nissan Motor Company.
B. The paint might work better in summer than in winter.
C. The mark on the car could disappear as soon as the paint is applied.
D. The paint is very popular in Japan.

题型：0108 期末题难度：| 查看答案

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