题目

题型：不详难度：来源：

根据短文内容，从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。
Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand of product on the shelf.
小题1:_ Health foods are packaged in greens, yellows or browns because we think of these healthy colors. Ice cream packers are often blue and expensive goods, like chocolates, are gold or silver.
小题2:_ Recently, some kind of pain killer was brought out, but researchers found it didn’t sell well, because the color made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package—because we think of blue as safe, and white as calm.
_小题3: But quite often a bottle doesn’t contain as much as it appears to.It is believed that the better-known companies spend, on average, 70 percent of the total cost of the product itself on packaging!
The most successful producers know the truth: _小题4: The founder of Pears soup, who for 25 years has used pretty little girls to promote their goods, came to the conclusion: “_小题5:”

A．It’s not enough to have a good product.

B．Coloring, for example, varies according to what the producers are trying to sell.

C．Any fool can make soup, but it takes a genius to sell it.

D．The colors tricked the customers into shopping.

E. The size of a product can attract a shopper.
F. A good product is an advantage.
G. The colors turned the customers off.

答案

小题1:B
小题2:G
小题3:E
小题4:A
小题5:C

解析

试题分析：本文叙述了产品都注重包装的颜色，因为颜色能给人不同的感觉和心情，如果人们不喜欢这种颜色他们就很少买那种产品，因此商家特别重视产品的包装。花去大量的成本，人们认为没有好的包装就没有足够好的产品。
小题1:根据Health foods are packaged in greens, yellows or browns可知选B。
小题2:根据it didn’t sell well, because the color made the product look weak and ineffective. 有些顾客根据颜色来选商品，所以拒绝买他们不喜欢的颜色，故选G。
小题3:根据But quite often a bottle doesn’t contain as much as it appears to.这是对于第一句的举例，故选E。
小题4:根据70 percent of the total cost of the product itself on packaging!
可以推出没有好的包装就没有好的产品，故选A。
小题5:根据这里还说包装的重要性，故选C。
点评：主要考查考生对文章的整体内容和结构以及上下文逻辑意义的理解和掌握。该题型要求考生从整体上把握文章的逻辑结构和内容上的联系，理解句子之间、段落之间的关系，对诸如连贯性、一致性等语段特征有较强的意识和熟练的把握。这一考查题型对阅读理解提出了更高层次的要求，即不仅要有阅读速度，要对所读文章的主旨要义、具体信息要有所了解，尤其重要的是要掌握作者的写作意图、观点，区分出论点和论据，并且能够把握文章的写作结构和脉络层次。