You listen to their conversation:
"I can"t believe it-Lorenzo Bertolla! They are almost impossible to find. Isn"t it beautiful? And it"s a
lot cheaper than the one Sara bought in Rome."
They leave and you go over to see this incredible sweater. It"s nice and the price is right. You"ve never heard of Lorenzo Bertolla,but those girls looked really stylish. They must know. So,you buy it. You never
realize that those young women are employees of an advertising agency. They are actually paid to go from store to store,talking loudly about Lorenzo Bertolla clothes.
Every day we notice what people are wearing,driving and eating. If the person looks cool,the product
seems cool,too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to
use it.
Undercover marketing is important because it reaches people that don"t pay attention to traditional
advertising. This is particularly true of the MTV generation-consumers between the age of 18 and 34. It"s
a golden group. They have a lot of money to spend,but they don"t trust ads.
So advertising agencies hire young actors to "perform" in bars and other places where young adults
go. Some people might call this practice misleading,but marketing executive Jonathan Ressler calls it
creative. "Look at traditional advertising. Its effectiveness is decreasing." It is true,because everyone
knows an ad is trying to persuade you to buy something. However,you don"t know when a conversation
you overhear is just a performance.
B．be heard by people around
C．be admired by other shoppers
D．decide on buying the sweater
B．an advertising agency
C．a clothing company in Rome
D．the brand name of clothes
B．The MTV generation tends to be more easily influenced by all kinds of ads.
C．Traditional advertising is becoming less effective because it is too direct.
D．Undercover marketing will surely be banned soon by the government.
B．Lorenzo Bertolla Sweaters
C．Ways of Advertising
D．Undercover Marketing
Belle, the founder of parkour(跑酷)．
Do you love running? It is a good exercise, yet many people find it boring. But what if making your
morning jog a creative one? Like jumping from walls and over gaps, and ground rolls? Just like the James Bond in the movie Casino Royale? Bond jumps down from a roof to a windowsill and then runs several
blocks over obstacles on the way. It is just because of Bond"s wonderful performances that the sport has
become popular worldwide.
Yes, that"s parkour, an extreme street sport aimed at moving from one point to another as quickly as
possible, getting over all the obstacles in the path using only the abilities of the human body. Parkour is
considered an extreme sport. As its participants dash around a city, they may jump over fences, run up
walls and even move from rooftop to rooftop.
Parkour can be just as exciting and charming as it sounds, but its participants see parkour much more
than that.
Overcoming all the obstacles on the course and in life is part of the philosophy(理念)behind parkour.
This is the same as life. You must determine your destination, go straight, jump over all the barriers as if in parkour and never fall back from them in your life to reach the destination successfully. A parkour lover
said, "I love parkour because its philosophy has become my life, my way to do everything."
Another philosophy we"ve learnt from parkour is freedom. It can be done by anyone, at any time,
anywhere in the world. It is a kind of expression of trust in yourself. It is only a state of mind. It is when
you trust yourself that you earn energy.
B．the film, Casino Royale
C．its risks and tricks
D．the varieties of participants
B．objects
C．barriers
D．roofs
B．It is a good but boring sport.
C．It needs special training.
D．It is a team sport.
B．they may choose to escape
C．they should run to extremes
D．they must learn to survive
generating(发电)and transmission(输送) system for the 21st century will leave a lasting mark on the
West, for better or worse.Much of the real significance of railroads and highways is not in their direct
physical effect on the scenery, but in the ways that they affect the surrounding community.The same is
true of big solar plants and the power lines that will be laid down to move electricity around.
The 19th century saw land grants (政府拨地) offered to railroad companies to build the transcontinental railroads, leaving public land in between privately owned land.In much of the West, some of the railroad sections were developed while others remained undeveloped, and in both cases the landownership has
presented unique challenges to land management.With the completion of the interstate highway system,
many of the small towns, which sprang up as railway stops and developed well, have lost their lifeblood
and died.
Big solar plants and their power lines will also have effects far beyond their direct footprint in the
West.This is not an argument against building them.We need alternative energy badly, and to readily take
advantage of it we need to be able to move electricity around far more readily than we can now.
So tradeoffs will have to be made.Some scenic spots will be sacrificed.Some species will be forced
to move, or will be carefully moved to special accommodations.Deals will be struck to reduce the
immediate effects.
The lasting effects of these tradeoffs are another matter.The 21st century development of the American West as an ideal place for alternative energy is going to throw off a lot of power and money in the region.
There are chances for that power and money to do a lot of good.But it is just as likely that they will be
spent wastefully and will leave new problems behind, just like the railroads and the highways.
The money set aside in negotiated tradeoffs and the institutions that control it will shape the West far
beyond the immediate footprint of power plants and transmission lines.So let"s remember the effects of
the railroads and the highways as we construct these new power plants in the West.
1. What was the problem caused by the construction of the railways?
A. Small towns along the railways became abandoned.
B. Some railroad stops remained underused.
C. Land in the West was hard to manage.
D. Land grants went into private hands.
2. What is the major concern in the development of alternative energy according to the last two
paragraphs?
A. The transmission of power.
B. The use of money and power.
C. The conservation of solar energy.
D. The selection of an ideal place.
3. What is the author"s attitude towards building solar plants?
A. Cautious.
B. Approving.
C. Doubtful.
D. Disapproving.
4. Which is the best title for the passage?
A. How the Railways Have Affected the West
B. How Solar Energy Could Reshape the West
C. How the Effects of Power Plants Can Be Reduced
D. How the Problems of the Highways Have Been Settled
and pizza.But America"s reputation as the home of fast food is under threat from the British,according
to a research carried out by the BBC in 13 nations among 9,000 people.
Despite fears over obesity,the study found the British are more obsessed with junk food than any
other nation.
Almost half of British respondents(参与调查者)said they enjoyed fast food too much to give it up.
About 44 percent in the US claimed they would be unable to stop eating burgers,pizzas and chicken
wings,making the country second in the world"s junk food league. The third place went to the United
Arab Emirates,where 35 percent are junkfood lovers.
The research also found that attitudes to food and weight vary wildly around the world. Those in the
UK and US believed lack of selfdiscipline was the main factor behind growing waistlines(腰围). They
can"t deny themselves that hamburger or extra piece of pizza,but "make themselves feel better by
washing it down with a diet coke",the study suggested.
The French,on the other hand,seem to keep a watchful eye on their weight. They get on the scales
every day. Only 19 percent of the French surveyed admitted a fondness for fast food.
Thierry Pailleux,of France,from the market research firm that conducted the poll,said the French
valued the combination of good food and company. Sharing classic food and time with loved ones is
key to the French sensibility. "French people take care of their image as a matter of course. Being thin
is part of our culture and a point of pride. We are known for it," said Pailleux."On top of this,there is
increasing awareness of the devastation(伤害)that obesity can cause to one"s health."
1. What"s the main idea of the passage?
A. A study of different attitudes towards fast food.
B. How popular fast food is in foreign countries.
C. Different countries" attitudes towards food and body weight.
D. A study of how popular fast food is in foreign countries.
2. The research shows that ________.
A. Americans are proud of the fast foods they eat
B. those British who love fast foods do not care about their body weight
C. the British would like to think that other foods they eat make up for eating occasional fast food
D. most Americans believe the enjoyment of food is more important than its possible effect on their
waistlines
3. What"s the meaning of the underlined word "obsessed" in the second paragraph?
A. Crazy.
B. Obese.
C. Opposed.
D. Neutral.
4. Why are,according to Thierry Pailleux,the French less obsessed with fast food than the British
and Americans?Because ________.
A. they value their image
B. they have better foods than other countries
C. they value selfdiscipline
D. they are afraid of having an unhealthy diet
阅读理解。
Movie magic can defy reality, but actors are inescapably human.They grow and change, and don"t
necessarily change for the better.
Harry Potter actors, who are now saying their final goodbyes to their roles, have all become
fully-fledged(成熟的) grown-ups, worlds apart from the little kids who began the Hogwarts" adventures
in 2001.
While many fans feel sad that the magical franchise is coming to an end, some feel even sadder to see
how much the actors have changed over the years.
"Daniel Radcliffe (who plays Harry Potter) went from being a really cute kid to a thin, pale-looking
guy," said Filipino Internet User Lealuvy."I kind of wish he stayed a kid forever.""
Radcliffe himself doesn"t seem to be bothered by his change of appearance.In an interview with GQ
magazine last week,
he teased himself: "If people find me sexy(性感的) or cool, it"s because they like short, little, nerdy guys.
And we do have our niche(合适的职业)."
Meanwhile, actors growing up to be handsome have their headaches.
Harry Melling, who played Potter"s cousin Dudley Dursley, told The Telegraph that he was almost
recast for Harry Potter and the Deathly Hallows when producers discovered he" d lost a lot of weight
he had as a kid.He was too thin for the part.
"They (the producers) did this double take, "Oh my God, we are going to have to do something", and
I felt guilty," said Meiling.
Aside from changes in looks, the gradual personality change of child stars is another big concern of
audience and producers.
Miley Cyrus began her career at 13 in Disney"s hit TV series Hannah Montana.
When Cyrus decided to show her adult personality by releasing "sexy" photos, people began to get
uneasy about her.Reports said that furious Disney bosses were considering replacing Cyrus with a more
clean-cut teen star.
Cyrus finally kept her role after public apologies.But some parents banned their children watching the
show.
"My daughter has been banned from watching the show," supermodel Cindy Crawford told
Showbiz Spy."I really don"t think Miley Cyrus is much of a role model for my kid."
1.The underlined word "defy" in Paragraph 1 means "_____".
A.control
B.challenge
C.clarify
D.abandon
2.Which one is TRUE according to the passage?
A.Actors always grow and change for the better.
B.Some fans feel sad about the ending of the film series and the actors" changes.
C.Daniel Radcliffe can"t escape from being a kid.
D.Harry Melling was too thin to recast for the film.
3.Radcliffe doesn"t feel bothered by his change of appearance because _____.
A.people think him sexy or cool
B.people like short, little, nerdy guys
C.he thinks he grows up to be handsome
D.some people do think such a boy as him is sexy
4.What do audience and producers concern about?
A.The actors" changes in appearances and gradual personality.
B.The actors" weight.
C.Whether the producers did the double take.
D.Whether the actors are sexy or clean-cut.
5.We can infer that _____ from the story of Miley Cyrus.
A.Miley Cyrus decided to change her sexy adult personality later on
B.Disney bosses prefer pure teen stars to sexy adults in their movies
C.parents prevented their children from watching her show
D.Cindy Crawford is a supermodel, who has a daughter
Forget Britney Spears, who is the new pop princess that makes thousands of American teenage girls
scream with excitement at her concerts and rush to the store to buy her latest CD?
The answer is Miley Cyrus. After starring in popular TV shows and hit movies, the 16yearold released
her fifth album, The Time of Our Lives, on August 28.Its lead single, Party in the U. S.A., is wildly
popular.
Cyrus has built her success largely on a role she has played. On TV and the silver screen, Miley Cyrus
is Miley Stewart.She is popular at school during the day and at night, she is a famous pop singer named
Hannah Montana.
Her soaring popularity goes to her head. So Stewart"s father takes her home from Los Angeles to
Tennessee, a southern US state, for a dose of reality(体验生活). The journey kicks_off an adventure
filled with fun, laughter and romance.
While there, she has to cope with her city girl"s unfamiliarity with country life and gradually learn what
family is all about.
"Hannah Montana, at heart, is every Disney princess show you"ve ever seen," writes Michael
O"Sullivan, a reporter with the Washington Post."Only with a limo(房车)instead of a
pumpkinturnedcoach(南瓜马车), a microphone stand instead of a magic wand(魔法棒)and a prince
who wears a cowboy hat."
But the journey of looking for one"s inner self goes beyond the big screen. Actress Miley Cyrus has a
celebrity father, Billy Ray Cyrus, a famous country singer.The teenager doesn"t want people to think she
has taken a shortcut to success."It"s about how I find out who I am. I get to know that you need to be
able to take time to realize who you are," she said."I don"t want to be some celebrity"s daughter, just be
me."
1. Which of the following statements is NOT true according to the passage?
A. Miley Cyrus released five albums when she was sixteen years old.
B. The Time of Our Lives is her fifth album.
C. Party in the U. S.A. is very popular.
D. Thousands of American teenagers rush to the store to buy Miley"s latest CD.
2. Why did his father take her to the country?
A. Because she got dizzy with success.
B. Because she wanted to play in the movies.
C. Because she wanted to make adventure.
D. Because her father liked country life.
3. What"s the meaning of the underlined words "kicks off" in the fourth paragraph?
A. sets out
B. ends up with
C. goes through
D. suffers from
4. What do we learn from the last paragraph?
A. Miley wants to take a shortcut success.
B. Miley"s father is a famous country singer.
C. Miley wants to succeed by herself.
D. Teenagers like her father.
- 1截止到2010年7月份，人民币对美元的汇率，从2005年的1：8.1变化为1：6.8左右。不考虑其他因素，中美汇率变化产
- 2综合性学习（8分）中国教育部日前宣布，将在10个省份开展京剧进课堂试点，试点中小学的一至九年级学生将学唱15首京剧经典唱
- 3双曲线的中心在坐标原点O，焦点在x轴上，过双曲线右焦点且斜率为35的直线交双曲线于P、Q两点．若OP⊥OQ，|PQ|=4
- 4已知数列前n项和=（）, 数列为等比数列，首项=2，公比为q(q>0)且满足，，为等比数列.（1）求数列，的通项公
- 5区内有丰富的铁、石油、海盐资源的工业基地是[ ]A、辽中南 B、京津唐 C、沪宁杭 D、珠江三角洲
- 6现规定一种运算：ab=ab+a﹣b，其中a，b为实数，则ab+（b﹣a）b= （ ）
- 7已知x+y=4，且x-y=10，则2xy=______．
- 86×27=______；（-35）×210=______；3663=______．
- 9（二）母亲石 （15分）梁衡①那一年我到青海塔尔寺去，被一块普通的石头深深打动。②这石其身不高，约半米；其形不奇，略瘦长
- 10右图是草履虫的结构图，请读图并完成后面的填空．（1）草履虫生活在______中，靠[______]______进行运动．
- 1实验室常用下列装置来制取氧气：（1）写出图中有标号仪器的名称：a 、b ；（2）
- 2名著阅读与积累。（1）A果举扇，径至火边，尽力一扇，那火光烘烘腾起，再一遍，更着百倍；又一遍那火足有千丈之高，渐渐烧着身
- 3如果正方体的棱长是（2a+1）2，则它的体积为（ ）。
- 4观察下图，1982年，美国《时代》杂志把“个人电脑”选为当年的“年度风云人物”，并预言“家庭电脑有朝一日会像电视和洗碗机
- 5 阳光因七彩而灿烂，生活因五味而丰富，山河因曲折多变而美好，花朵因姹紫嫣红而娇艳。我们看见的人物也个性不同而令人称道，
- 6— Please don"t ______ loudly. The baby ______. — Sorry, I wo
- 7某学校高中部组织赴美游学活动，其中高一240人，高二260人，高三300人，现需按年级抽样分配参加名额40人，高二参加人
- 8选择“低碳生活”，减少二氧化碳排放，是每位公民应尽的责任和义务。①生活中少用10个塑料袋可以减少约0.02molCO2排
- 9请画出图中小鸟所受重力的示意图（O为重心）。
- 10—Professor Wang ______ to give us a talk next week.—Really?