题目
题型:0107 期末题难度:来源:
more importantly, what may be available. In order to make your visit more efficient, the rules listed below
may be of some help to you.
Avoid attending the opening ceremony
Unless your company is sponsoring (主办) the exhibition, find out when the opening ceremony is and
show up about 30 minutes after that. The opening ceremony is like a starting gun as soon as it"s over, the
gathered crowds will rush to the doors to get inside the exhibition halls.
Don"t be distracted (分散注意) by pretty models
Hot cars and pretty girls may go well together, but don"t be distracted by them. Remember what you
really want to see at an exhibition.
Go early.
Unlike the western competitors, Chinese exhibitors don"t give away a lot of freebies during exhibitions.
So, if you want the freebies, go to the show on the first day, right after the opening ceremony.
Don"t go during lunch hour
Lunch is like a daily national holiday in China, Lunch hour, unfortunately, leaves exhibition booths (摊位)
manned by guys who are more interested in stuffing (塞满) food into their mouths than explaining the product
or promoting (促进) the company.
Avoid any booth with a big screen TV, a video game, or a loudspeaker
These are cheap ways of attracting consumers to visit a booth, and it doesn"t always guarantee that the
vendor (买主) has a good product to show. Its purpose is to attract people with an electronic dog-and-pony
show.
Hand your name cards out to everyone
Take plenty of business cards in both Chinese and English with you when going to an exhibition. Hand
them out to every exhibitor whose booth you visit. This method helps advertise the name or your company,
so don"t leave home without them!
Follow the guards
Guards are available to assist anyone in need of help and to keep order. So follow them and look for the
best products to see at an exhibition.
Set a time limit
Prepare for what you want to see, how much time you want to spend and where you want to spend your
time.
Remember these rules and you will have a fruitful experience at an exhibition.
B. You"d better set a time limit.
C. You can ask for help from the guards.
D. Exhibitors usually hand out freebies on the first day of an exhibition.
B. To hand your name cards out to every exhibitor you visit.
C. To attend the opening ceremony.
D. To visit all the booths at an exhibition.
B. A kind of food
C. Something that is given to somebody without payment
D. Something that is given to somebody with payment
B. Rules for Attending an Exhibition in China
C. Rules for Holding an Exhibition in China
D. An Exhibition Means an Advertisement
答案
核心考点
试题【阅读理解。 China loves exhibitions. Exhibitions provide people with a chance to s】;主要考察你对题材分类等知识点的理解。[详细]
举一反三
Products | Output (产量) 1997 (1 million tons) | Increase over |
Grain | 492.5 | -2.4 |
Oil-bearing crops of which: | 21.5 | -2.8 |
Peanuts (花生) | 9.62 | -5.1 |
Rapeseed (菜籽) | 9.45 | 3.7 |
Cotton | 4.3 | 2.4 |
Tea | 0.61 | 3.4 |
Fruit | 50.45 | 8.4 |
Meat of which: | 53.54 | 8.0 |
Pork, beef and mutton | 41.21 | 8.0 |
Cow milk | 6.63 | 5.4 |
Sheep wool | 0.29 | -1.4 |
Silkworm cocoons | 0.5 | -2.7 |
Aquatic (水产) products of which: | 35.61 | 8.3 |
Fresh water | 14.26 | 11.8 |
Marine | 21.35 | 6.1 |
阅读理解。 | ||
You"re in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation: "I can"t believe it-a Lorenzo Bertolla! They are almost impossible to find. Isn"t it beautiful? And it"s a lot cheaper than the one Sara bought in Rome." They leave and you go over to see this incredible sweater. It"s nice and the price is right. You"ve never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes. Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it. Undercover marketing is important because it reaches people that don"t pay attention to traditional advertising. This is particularly true of the MTV generation-consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don"t trust ads. So advertising agencies hire young actors to "perform" in bars and other places where young adults go. Some people might call this practice deceptive (骗人的), but marketing executive Jonathan Ressler calls it creative. "Look at traditional advertising. Its effectiveness is decreasing." However, one might ask what exactly is "real" about of young women pretending to be enthusiastic about a sweater? Advertising executives would say it"s no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. You don" t know when a conversation you overhear is just a performance. | ||
1. The two attractive young women were talking so that they could _____. | ||
[ ] | ||
A. get the sweater at a lower price B. be heard by people around C. be admired by other shoppers D. decide on buying the sweater | ||
2. Lorenzo Bertolla is _____. | ||
[ ] | ||
A. a very popular male singer B. an advertising agency C. a clothing company in Rome D. the brand name of a sweater | ||
3. Which of the following can be inferred from the passage? | ||
[ ] | ||
A. The two girls are in fact employed by the Lorenzo Bertolla Company. B. The MTV generation tend to be more easily influenced by ads. C. Traditional advertising is becoming less effective because it"s too direct. D. Undercover marketing will surely be banned soon by the government. | ||
4. Which of the following would be the best title for the text? | ||
[ ] | ||
A. Two Attractive Shoppers B. Lorenzo Bertolla Sweaters C. Ways of Advertising D. Undercover Marketing | ||
阅读理解。 | ||
"I sat-in at a restaurant for six months, and when they finally agreed to serve me, they didn"t have what I wanted"-so went a famous line. In reality, the sit-in movement was not a joke. It began in Greensboro, North Carolina, at 4:30 P. M., on the afternoon of February 1, 1960. On that day, Ezell Blair Jr., Joseph McNeil, David Richmond, and Franklin McClain entered an F. W. Woolworth store. They sat down at a segregated (隔 离的) lunch counter, ordered coffee, and then refused to leave when told, "We don"t serve Negroes."" The four young men had expected not to be served. What no one had expected, however, was that they would sit there and politely, but firmly, refuse to leave. This was 1960, and throughout the South black people were not allowed to sit at the same lunch counters with whites, swim at the same beaches, use the same water fountains, or worship at the same churches. Segregation was the law, and it meant separation of the races in every way. The next day, the four returned to Woolworth"s-this time accompanied by sixteen other students. Again they sat at the lunch counter and requested service. Again they were refused. And again, they declined to leave. On Wednesday, February 3, seventy students filled the Woolworth"s store. This time, the group included white students as well as black. Many brought school books and studied while they waited. By this time, their protest had become known nationwide as a "sit-in". On Thursday, there was trouble. An angry group of white teenagers began shoving (推搡) and cursing them but were quickly removed by the police. By February 10, the sit-in movement had spread to five other states. By September 1961, more than 70,000 people, both black and white, had participated in sit-ins at segregated restaurants and lunch counters, kneel-ins at segregated churches, read-ins at segregated libraries, and swim-ins at segregated pools and beaches. Over 3,600 people had been arrested, and more than 100 students had been driven away. But they were getting results. On June 10, 1964, the U. S Senate passed a major civil rights bill outlawing (宣布为非法) racial discrimination in all public places. President Lyndon Johnson signed it on July 2, and it became law. But the highest credit still goes to the four brave students from North Carolina who first sat-in and waited it out. | ||
1. In this passage, "sit-in" refers to _____. | ||
[ ] | ||
A. an activity where people sit together and drink coffee freely B. a bill which outlaws racial discrimination in all public places C. a form in which people peacefully sit and decline to leave D. a polite behavior that everyone enjoys | ||
2. Which statement can be concluded from the fifth paragraph in the passage? | ||
[ ] | ||
A. The sit-in movement was not successful. B. The sit-in movement had a positive result. C. Only black people participated in sit-ins. D. A lot of protesters were arrested, with some students driven away from school | ||
3. What was the purpose of the civil rights bill passed in 1964? | ||
[ ] | ||
A. The highest credit went to the four brave students. B. It declared that segregation was a law. C. The students were allowed to participate in sit-ins. D. It made racial segregation against the law in all public places. | ||
4. What is the passage mainly about? | ||
[ ] | ||
A. Segregation was the law in the South. B. The first sit-in was in 1960. C. The sit-ins helped to end segregation. D. The civil rights bill was passed in 1964 by the U. S. Senate. | ||
阅读理解。 | ||
Thousands of people living in the Chinese capital will celebrate the start of the Chinese New Year by heading for the ski resorts (滑雪场). Never mind that Beijing"s dry weather seldom produces snow. It is cold enough in winter for snow-making machines to make a covering for the hills north to the capital. And the rapid growth of a pleasure-seeking middle class has formed the basis for this new craze (热潮). Since Beijing"s first ski resort was opened ten years ago, the sport has enjoyed an Astonishing increase. There are now more than a dozen resorts. Clothes markets in the city have added bright colored ski suits to their winter collections. Mr Wei, a manager of a newly-opened ski resort in Beijing, sees the growth of an industry that could soon lead Chinese to head for the ski resorts of Europe. In recent years ski resorts offering natural snow have opened in China. But many are in faraway areas of the country and can"t really match the equipment and services of some ski resorts in Europe. Beijing"s skiing craze is partly a result of the recent increase in private (私有的) cars. This has led to the growth of a leisure industry in the capital"s suburbs, which until the late 1990s were unreachable to ordinary people. According Mr Wei, about 40% of the visitors to his resorts come in their own cars. The rest are bushed in by schools, businesses or government offices. The problem is making money. Starting ski resorts requires quite a lot of money: hiring land from the local government, preparing the hills, buying snow machines, making sure there are enough water and electricity to run them, and buying ski equipment for hiring out to customers. The ski resort where Mr Wei works cost nearly $4m to set up. And as so often in China when someone comes up with a good idea, many others rush in and price wars break out. Beijing now offers some of the cheapest ski training classes in the world, though with most people rather new to the sport, expecting a few more doing the same job. | ||
1. What does this text mainly talk about? | ||
[ ] | ||
A. Convenience for skiers brought about by private cars. B. Skiing as a new way of enjoying one"s spare time. C. Things to be considered when starting a ski resort. D. A sudden increase of ski training classes in Beijing. | ||
2. Why are some Chinese likely to go skiing in Europe? | ||
[ ] | ||
A. To visit more ski areas. B. To ski on natural snow. C. For a large collection of ski suits. D. For better services and equipment. | ||
3. The underlined words"leisure industry" in Paragraph 3 refer to _____. | ||
[ ] | ||
A. transport to ski resorts B. business of providing spare time enjoyments C. production of family cars D. part-time work for people living in the suburbs | ||
4. What is the main problem in running a ski resort? | ||
[ ] | ||
A. Difficulty in hiring land. B. Lack of business experience. C. Price wars with other ski resorts. D. Shortage of water and electricity. | ||
阅读理解。 | ||
The engineer Camillo Oliver was 40 years old when he started the company in 1908. At his factory in Ivrea, he designed and produced the first Italian typewriter. Today the company"s head office is still in Ivrea, near Turin, but the company is much larger than it was in those days and there are offices all around the world. By 1930 there was a staff of 700 and the company turned out 13,000 machines a year. Some went to customers in Italy, but Olivetti exported more typewriter to other countries. Camillo"s son, Adriano, started working for the company in 1924 and later he became the boss. He introduced a standard speed for the production line and he employed technology and design specialists. The company developed new and better typewriters and then calculators (计算机). In 1959 it produced the ELEA computer in Italy. After Adriano died in 1960, the company had a period of financial problems. Other companies, especially the Japanese, made faster progress in electronic technology than the ITalian company. In 1978, Carlo de Benedetti became the new boss. Olivetti increased its marking and service networks and made agreements with other companies to design and produce more advanced office equipment. Soon it became one of the world"s leading companies in information technology and communications. There are now five independent companies in the Olivetti group-one for personal computers, one for systems and services, and two for telecommunications. | ||
1. From the text we learn that _____. | ||
[ ] | ||
A. by 1930 Olivetti produced 13,000 typewriters a year B. Olivetti earned more in the 1960s than in the 1950s C. some of Olivetti"s 700 staff regularly visited customers in Italy D. Olivetti set up offices in other countries from the very beginning | ||
2. What was probably the direct result of Olivetti"s falling behind in electronic technology? | ||
[ ] | ||
A. Adriano"s death. B. A period of financial problems. C. Its faster progress. D. Its agreements with other companies. | ||
3. What do we know about Olivetti? | ||
[ ] | ||
A. It produced the best typewriter in the world. B. It designed the world"s first mainframe computer. C. It exported more typewriters than other companies. D. It has five independent companies with its head office in Ivrea. | ||
4. The best title for the text would be _____. | ||
[ ] | ||
A. The Origin of Olivetti B. The Success of Olivetti C. The History of Olivetti D. The Production of Olivetti |