题目
题型：0114 期末题难度：来源：
listen to their conversation:
"I can"t believe it-a Lorenzo Bertolla! They are almost impossible to find. Isn"t it beautiful? And it"s a lot
cheaper than the one Sara bought in Rome."
They leave and you go over to see this incredible sweater. It"s nice and the price is right. You"ve never
heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never
realize that those young women are employees of an advertising agency. They are actually paid to go from
store to store, talking loudly about Lorenzo Bertolla clothes.
Every day we notice what people are wearing, driving and eating. If the person looks cool, the product
seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to
use it.
Undercover marketing is important because it reaches people that don"t pay attention to traditional
advertising. This is particularly true of the MTV generation-consumers between the age of 18 and 34. It is
a golden group. They have a lot of money to spend, but they don"t trust ads.
So advertising agencies hire young actors to "perform" in bars and other places where young adults go.
Some people might call this practice deceptive (骗人的), but marketing executive Jonathan Ressler calls it
creative. "Look at traditional advertising. Its effectiveness is decreasing."
However, one might ask what exactly is "real" about of young women pretending to be enthusiastic
about a sweater? Advertising executives would say it"s no less real than an ad. The difference is that you
know an ad is trying to persuade you to buy something. You don" t know when a conversation you overhear
is just a performance.
B. be heard by people around
C. be admired by other shoppers
D. decide on buying the sweater
B. an advertising agency
C. a clothing company in Rome
D. the brand name of a sweater
B. The MTV generation tend to be more easily influenced by ads.
C. Traditional advertising is becoming less effective because it"s too direct.
D. Undercover marketing will surely be banned soon by the government.
B. Lorenzo Bertolla Sweaters
C. Ways of Advertising
D. Undercover Marketing
答案
核心考点
试题【阅读理解。 You"re in a department store and you see a couple of attractive young 】；主要考察你对题材分类等知识点的理解。[详细]
举一反三
wanted"-so went a famous line. In reality, the sit-in movement was not a joke. It began in Greensboro, North
Carolina, at 4:30 P. M., on the afternoon of February 1, 1960. On that day, Ezell Blair Jr., Joseph McNeil,
David Richmond, and Franklin McClain entered an F. W. Woolworth store. They sat down at a segregated (隔
离的) lunch counter, ordered coffee, and then refused to leave when told, "We don"t serve Negroes.""
The four young men had expected not to be served. What no one had expected, however, was that they
would sit there and politely, but firmly, refuse to leave. This was 1960, and throughout the South black people
were not allowed to sit at the same lunch counters with whites, swim at the same beaches, use the same water
fountains, or worship at the same churches. Segregation was the law, and it meant separation of the races in
every way.
The next day, the four returned to Woolworth"s-this time accompanied by sixteen other students. Again
they sat at the lunch counter and requested service. Again they were refused. And again, they declined to leave.
On Wednesday, February 3, seventy students filled the Woolworth"s store. This time, the group included white
students as well as black. Many brought school books and studied while they waited. By this time, their protest
had become known nationwide as a "sit-in".
On Thursday, there was trouble. An angry group of white teenagers began shoving (推搡) and cursing them
but were quickly removed by the police. By February 10, the sit-in movement had spread to five other states.
By September 1961, more than 70,000 people, both black and white, had participated in sit-ins at segregated
restaurants and lunch counters, kneel-ins at segregated churches, read-ins at segregated libraries, and swim-ins
at segregated pools and beaches. Over 3,600 people had been arrested, and more than 100 students had been
driven away. But they were getting results. On June 10, 1964, the U. S Senate passed a major civil rights bill
outlawing (宣布为非法) racial discrimination in all public places. President Lyndon Johnson signed it on July 2,
and it became law. But the highest credit still goes to the four brave students from North Carolina who first
sat-in and waited it out.
B. a bill which outlaws racial discrimination in all public places
C. a form in which people peacefully sit and decline to leave
D. a polite behavior that everyone enjoys
B. The sit-in movement had a positive result.
C. Only black people participated in sit-ins.
D. A lot of protesters were arrested, with some students driven away from school
B. It declared that segregation was a law.
C. The students were allowed to participate in sit-ins.
D. It made racial segregation against the law in all public places.
B. The first sit-in was in 1960.
C. The sit-ins helped to end segregation.
D. The civil rights bill was passed in 1964 by the U. S. Senate.
heading for the ski resorts (滑雪场). Never mind that Beijing"s dry weather seldom produces snow. It is
cold enough in winter for snow-making machines to make a covering for the hills north to the capital.
And the rapid growth of a pleasure-seeking middle class has formed the basis for this new craze (热潮).
Since Beijing"s first ski resort was opened ten years ago, the sport has enjoyed an Astonishing increase.
There are now more than a dozen resorts. Clothes markets in the city have added bright colored ski suits
to their winter collections. Mr Wei, a manager of a newly-opened ski resort in Beijing, sees the growth of
an industry that could soon lead Chinese to head for the ski resorts of Europe. In recent years ski resorts
offering natural snow have opened in China. But many are in faraway areas of the country and can"t really
match the equipment and services of some ski resorts in Europe.
Beijing"s skiing craze is partly a result of the recent increase in private (私有的) cars. This has led to
the growth of a leisure industry in the capital"s suburbs, which until the late 1990s were unreachable to
ordinary people. According Mr Wei, about 40% of the visitors to his resorts come in their own cars. The
rest are bushed in by schools, businesses or government offices.
The problem is making money. Starting ski resorts requires quite a lot of money: hiring land from the
local government, preparing the hills, buying snow machines, making sure there are enough water and
electricity to run them, and buying ski equipment for hiring out to customers. The ski resort where Mr
Wei works cost nearly $4m to set up. And as so often in China when someone comes up with a good idea,
many others rush in and price wars break out. Beijing now offers some of the cheapest ski training classes
in the world, though with most people rather new to the sport, expecting a few more doing the same job.
B. Skiing as a new way of enjoying one"s spare time.
C. Things to be considered when starting a ski resort.
D. A sudden increase of ski training classes in Beijing.
B. To ski on natural snow.
C. For a large collection of ski suits.
D. For better services and equipment.
B. business of providing spare time enjoyments
C. production of family cars
D. part-time work for people living in the suburbs
B. Lack of business experience.
C. Price wars with other ski resorts.
D. Shortage of water and electricity.
At his factory in Ivrea, he designed and produced the first Italian typewriter. Today the company"s head
office is still in Ivrea, near Turin, but the company is much larger than it was in those days and there are
offices all around the world.
By 1930 there was a staff of 700 and the company turned out 13,000 machines a year. Some went to
customers in Italy, but Olivetti exported more typewriter to other countries.
Camillo"s son, Adriano, started working for the company in 1924 and later he became the boss. He
introduced a standard speed for the production line and he employed technology and design specialists. The
company developed new and better typewriters and then calculators (计算机). In 1959 it produced the ELEA
computer in Italy.
After Adriano died in 1960, the company had a period of financial problems. Other companies, especially
the Japanese, made faster progress in electronic technology than the ITalian company.
In 1978, Carlo de Benedetti became the new boss. Olivetti increased its marking and service networks and
made agreements with other companies to design and produce more advanced office equipment. Soon it
became one of the world"s leading companies in information technology and communications. There are now
five independent companies in the Olivetti group-one for personal computers, one for systems and services,
and two for telecommunications.
B. Olivetti earned more in the 1960s than in the 1950s
C. some of Olivetti"s 700 staff regularly visited customers in Italy
D. Olivetti set up offices in other countries from the very beginning
B. A period of financial problems.
C. Its faster progress.
D. Its agreements with other companies.
B. It designed the world"s first mainframe computer.
C. It exported more typewriters than other companies.
D. It has five independent companies with its head office in Ivrea.
B. The Success of Olivetti
C. The History of Olivetti
D. The Production of Olivetti
culture. American cities are changing, just as American society is changing.
After World War Ⅱ, the population of most large American cities decreased; however, the population shifts
(转移) to and from the city reflect the changing values of American society. In the late 1940s and early 1950s,
city residents (居民) became wealthier. They had more children so they needed more space. They moved out
of their apartments in the city to buy their own homes. They bought houses in the suburbs (郊区).
Now things are changing. The children of the people who left the cities in the 1950s are now adults. Many,
unlike their parents, want to live in the cities. They continue to move to Sun Belt cities and older ones of the
Northeast and Midwest. Many young professionals are moving back into the city. They prefer the city to the
suburbs because their jobs are there; or they just enjoy the excitement and possibilities that the city offers.
This population shift is bringing problems as well as benefits. Countless poor people must leave their
apartments in the city because the owners want to sell the buildings or make apartments for sale instead of for
rent. In the 1950s, many poor people did not have enough money to move to the suburbs; now many of these
same people do not have enough money to stay in the cities.
Only a few years ago, people thought that the older American cities were dying. Some city residents now
see a bright, new future. Others see only problems and conflicts. One thing is sure: many dying cities are alive
again.
B. They are hopeless.
C. They are similar.
D. They are different.
B. Because they were richer and needed more space.
C. Because cities contained the worst parts of society.
D. Because they could hardly afford to live in the city.
B. are forced to move to the suburbs
C. want to sell their buildings
D. need more money for daily expenses
B. people have different views on American cities
C. many people are now moving from American cities
D. the population is decreasing in older American cities
of the world"s water too salty to salty to be drunk or be drunk or used in agriculture, the worldwide supply of
water needs careful management, especially in agriculture. Although the idea of a water shortage (短缺) seems
strange to someone fortunate enough to live in a high rainfall country, many of the world"s agricultural industries
experience constant water shortages.
Although dams can be built to store water for agricultural use in dry areas and dry seasons, the costs of
water redistribution (重新分配) are very high. Not only is there the cost of the engineering itself, but there is
also an environmental cost to be considered. Where valleys (山谷) are flooded to create dams, houses are lost
and wildlife homes destroyed. Besides, water may flow easily through pipes to fields, but it cannot be
transported from one side of the world to the other. Each country must therefore rely on the management of
its own water to supply its farming requirements.
This is particularly troubling for countries with agricultural industries in areas dependent on irrigation (灌溉).
In Texas, farmers" overuse of irrigation water has resulted in a 25% reduction of the water stores. In the
Central Valley area of southwestern USA, a huge water engineering project provided water for farming in dry
valleys, but much of the water use has been poorly managed.
Saudi Arabia"s attempts to grow wheat in desert areas have seen the pumping of huge quantities of irrigation
(灌溉) water from underground reserves. Because there is no rainfall in these areas,such reserves can only
decrease, and it is believed that fifty years of pumping will see them run dry.
最新试题
- 1在地球仪上，与南、北极距离相等的圆圈叫________ ，它把地球平分成_____ 、_____ 两个半球。
- 2如图，在△ABC中，D、E分别是AB，BC上的点，若△ACE≌△ADE≌△BDE，则∠ABC=（ ）A．30°B．35
- 3Joining the firm as a clerk, he got rapid promotion, and ___
- 4下列句子中，没有错别字的一项是 [ ]A．演译 化妆品 要言不烦 置之死地而后生 B．嘉宾 增值税 共克时艰 冤
- 5【题文】设集合，，则等于（ ）A．B．C．D．
- 6细胞膜上与细胞的识别、免疫反应、信息传递有着密切关系的化学物质是[ ]A．糖蛋白 B．磷脂 C．核酸D．脂肪
- 7微笑着面对失败，是一种很好的人生心态，许多古人先哲为我们留下了宝贵的至理名言，不妨写出来一两句，与大家共享。(1分)
- 8该图图上距离2厘米表示实地距离（ ）A．2000千米B．2千米C．800千米D．1000千米
- 9已知四面体A-BCD中三组对棱分别相等，且长分别为2，5，7，则四面体A-BCD的外接球的半径为______．
- 10解下列方程：（1）（2）
热门考点
- 1人们可以将一个生物的遗传物质定向转移到另一个生物中，从而获得人类希望的遗传性状，创造出新物种。这说明规律是①可以创造出来
- 2明天数学课要学“勾股定理”．小敏在“百度”搜索引擎中输入“勾股定理”，能搜索到与之相关的结果个数 约为12 500 00
- 3Education is not an end, but a means to an end. In other wor
- 4如图，AB∥CD，BO：OC=1：4，点E、F分别是OC、OD的中点，则EF：AB的值为（ ）A．1B．2C．3D．4
- 5某化工厂按如下步骤生产：（1）以煤为燃料煅烧石灰石；（2）用饱和碳酸钠溶液充分吸收步骤（1）中产生的二氧化碳；（3）使步
- 6根据短文内容，完成下列句子。 Betty: In our school, there are 20 students i
- 7读“我国两大自治区位置示意图”（下图所示），回答下题。比较两自治区气候及其对农业生产的影响。（从气候类型、气候特征、冬季
- 8下表列出了氯化铵在不同温度下的溶解度。（下表数据已近似取整）(1)氯化铵溶液中的溶质是______________。(2
- 9【题文】函数的单调增区间为_____________，单调减区间为_____________。
- 10—Remember to learn this poem _____ heart.—Yes, I will. [