题目
题型：0101 期中题难度：来源：
according to what they want. When people have enough money, these wants become demands.
Now, it"s important for the managers in a company to understand what their customers want if they
are going to develop effective marketing strategies (策略). There are various ways of doing this. One way
at supermarkets (超市), for example, is to interview (采访) customers while they" re doing their shopping.
They can be asked what they prefer to buy and then the results of the research can be studied. This provides
information on which to base future marketing strategies. It"s also quite normal for top managers from
department stores to spend a day or two each month visiting stores and mixing freely with the public, as if
they were ordinary customers, to get an idea of how customers act.
Another way to get information from customers is to give them something. For example, some fast food
restaurants give away tickets in magazines or on the street that permit customers to get part of their meal for
nothing. As well as being a good way of attracting customers into the restaurants to spend their money, it
also allows the managers to get a feel for where to attract customers and which age-groups to attract. Another
strategy used at some well-known parks such as Disneyland is for top managers to spend at least one day in
their work, touting the park dressed as Mickey Mouse or something like that. This provides them with a
perfect chance to examine the scene and watch the customers without being noticed.
B. salesmen
C. researchers
D. customers
B. Giving customers free food on the street.
C. Visiting parks as ordinary customers.
D. Asking customers questions at supermarkets.
B. Wearing attractive clothes.
C. Acting Mickey Mouse.
D. Dressing up and walking around.
B. how to develop marketing strategies
C. how to find out customers" social needs
D. how to encourage customers to spend more money
答案
核心考点
试题【阅读理解。 As societies develop, their members start to see things not so much ac】；主要考察你对题材分类等知识点的理解。[详细]
举一反三
presidential historians took part in it and they judged the past forty-two American leaders based on ten qualities
of leadership, which include public persuasion, crisis (危机) leadership, the management of economy, moral
leadership and international relations. The historians also looked at administrative (行政的) ability, relations
with Congress, goal setting and pursuit (追求) of equal justice for all. Finally, the experts considered
performance based on the historical period in which the president lived.
The historians chose Abraham Lincoln as America"s greatest president. He had also been named best
president in a similar study in 2000. Abraham Lincoln was the only president in American history to lead the
nation during the Civil War in the 1860s. He united the nation at last. And he took the first steps that detroyed
the institution of slavery in America.
Edna Medford is a professor of history at Howard University in Washington, D.C. She was an adviser on
this study and the ealier one. She says Abraham Lincoln is seen to represent the values that the nation most
honors like truthfulness, moderation (温和) and respect for human rights.
The historians named America"s first president, George Washington, as second on the list of greatest
presidents. Franklin D. Roosevelt, theodore Roosevelt and Harry Truman are next in that order. John F.
Kennedy, the coutry"s first Roman Catholic president, is sixth on the list. Like Abraham Lincoln, John F.
Kennedy was murdered while in office. Among recent presidents, Ronald Reagan was named the tenth best
president. Bill Clinton was rated fifteenth. And the historians rated former president George W. Bush as number
thirty-six. His fathter, George H.W. Bush, did much better. He was rated as number eighteen.
B. he caused the Civil War and fought against slavery
C. he was the only president to join in a civil war
D. he owned the ten qualities of leadership
B. take measures to deal with an economic crisis
C. start a war between countries
D. run after equal justice for the people
B. George Washington
C. Bill Clinton
D. George W. Bush
→ Harry Truman → John F. Kennedy
B. Abraham Lincoln → George Washington → Theodore Roosevelt→ Franklin D. Roosevelt
→ John F. Kennedy → Harry Truman
C. George Washington →Abraham Lincoln →John F. Kennedy →Theodore Roosevelt →Harry
Truman → Franklin D. Roosevelt
D. Abraham Lincoln → John F. Kennedy → GeorgeWashington → TheodoreRoosevelt → Harry
Truman → Franklin D. Roosevelt
has begun.
The 47-year-old politician rose to the highest post because of his stand against the war in Iraq and his plans
to fix a weak economy. But what will the first 47-year-old African-American president do for race relations?
Obama"s victory appears to have given blacks and other minorities a true national role model. For years,
many looked to athletes and musicians for inspiration. As Darius Turner, an African-American high school
student in Los Angeles, told the Los Angeles Times, "Kobe doesn"t have to be everybody"s role model
anymore."
Recent polls (民意测验) also suggest that Obama"s victory has given Americans new optimism about race
relations. For example, a USA Today poll found that two-thirds of Americans believe relations between blacks
and whites "will finally be worked out". This is the most hopeful response since the question was first asked
during the civil rights revolution in 1963.
However, it"s still too early to tell whether Obama"s presidency will begin to solve many of the social problems facing low-income black communities.
Although blacks make up only 13 percent of the US population, 55 percent of all prisoners are
African-American. Such numbers can be blamed on any number of factors on America"s racist past, a failure
of government policy and the collapse (瓦解) of the family unit in black communities.
It is unlikely that Obama will be able to reverse (扭转) such trends overnight. However, Bill Bank, an expert
of African-American Studies, says that eventually young blacks need to find role models in their own
communities."That"s not Martin Luther King, and not Barack Obama," he told the Los Angeles Times."It"s
actually the people closest to them. Barack only has so much influence."
In the opinion of black British politician Trevor Phillips, Obama"s rise will contribute more to
multiculturalism than to race relations in the US.
"When the G8 meets, the four most important people in the room will be the president of China, the prime
minister of India, the prime minister of Japan and Barak Obama," he told London"s The Times newspaper."It
will be the first time we"ve seen that on our television screens. That will be a huge psychological shift (心理转变) for both the white people and the colored ones in the world."
B. blacks could only find role models on the basketball court
C. minorities in America couldn"t find role models in their real life
D. American blacks had no role model who was successful in political area
B. young blacks should not be so much influenced by Obama
C. blacks should find other role models because Obama is far from their reality
D. Obama is not the proper role model for African-Americans
B. America"s New Role Model
C. Obama- A Successful Black.
D. Choosing a Right Role Model
B. Obama is an African-American president.
C. None of the four leaders is white.
D. The other three leaders except Obama are from Asian countries.
Paper Association, Canada supplies 34% of the world"s wood pulp and 49% of its newsprint paper. If these
paper products could be produced in some other way, Canadian forests could be left. Recently, a possible
way of producing paper has been suggested by agriculturalists and environmentalists: a plant called hemp (麻).
Hemp has been grown for a long time. It produces fiber which can be made into paper, fuel, oil, food and
rope. For centuries, it was very important to the economies of many countries because it was used to make
big ropes used on sailing ships. The worldwide trading network would not have been possible without hemp.
Nowadays, ships" ropes are usually made from wire or fibers, but scientists are now suggesting growing hemp.
In fact, four times as much paper can be produced from land using hemp rather than trees, and many
environmentalists believe that the large-scale growing of hemp could reduce the pressure on Canada"s forests.
However, there is a problem: hemp is illegal in many countries of the world. This plant, which is related to
the plant from which a drug called marijuana (大麻毒品) is produced, is very useful for fiber, rope, oil and
fuel. In the late 1930s,a movement to ban the drug marijuana began, resulting in the banning of the growing
not only of the plant used to produce the drug, but also of the commercial fiber producing hemp plant. In fact,
the drug marijuana cannot be produced from the hemp plant, since it doesn"t contain the active ingredient (成
分)in the drug. In recent years, many people try to make it legal to grow the plant and sell the fiber for
production.
B. Canada publishes a lot of newspapers and books.
C. Pulp and paper export is a major source of earning money for Canada.
D. Hemp is a traditional plant of Canada.
B. a very rewarding export
C. fuel for ships
D. food for sailors
B. it can be used to produce marijuana
C. it was no longer a useful crop
D. it was harmful to the land
B. Hemp plant.
C. Marijuana plant.
D. Both trees and hemp plant.
George Washington, was honored with a similar coin in February. A coin honoring second president John
Adams appeared in May. And one honoring fourth president James Madison will follow in November.
Congress created the program in the Presidential Dollar Coin Act of 2005. it calls for the secretary of
the treasury to design and produce presidential dollar coins honoring each president in the order in which
they served. Four coins will be released each year.
The coins show the president and his years in office on one side. The other side shows the Statue of
Liberty.
The presidential coins are the same size and color and have an educational value. They can teach the
American public about past presidents.
A study carried out last month found that the public does not really know much about the presidents.
Only about thirty percent of Americans could name Thomas Jefferson as the nation"s third president.
Ninety-four percent knew that George Washington was the first president. But only seven percent could
name the first four presidents in order.
B. Two
C. Three
D. Four
B. will be released four coins each year
C. are the same size and color and have an educational value
D. all the above
B. 94percent knew that George Washington was the first president
C. only seven percent could name the first four presidents in order
D. only about 30% of Americans could name Thomas Jefferson as the nation"s third president
B. release some new coins for the public
C. help collectors of coins
D. show America are rich and developed
farmers can earn money with high-powered wind turbines (发电机) that produce electricity. Wind power has
become big business, especially in Europe.
In the United States, less than one percent of electricity is produced from wind energy. But production
increased one hundred sixty percent between 2000 and 2005. So says Keith Collins, the chief economist at
the Department of Agriculture, in a statement he prepared for a Senate committee last month.
An even greater increase is expected between 2005and 2010. Farmers are providing land to turbine owners
or, in some cases, owing the equipment themselves.
Mister Collins says one reason for the increase is high prices for natural gas. Another is a federal tax credit (税收抵免) for wind production. The credit is almost two cents per kilowatt hour for the first ten years of
production for a project.
The production tax credit for renewable forms of energy was supposed to end this December. But
Congress has extended it through 2008
Other reasons for the expansion include improved turbine technology and lower production costs. They
also include policies that make it easier for wind power producers to sell their electricity. And they include the
growth of markets for "green power"-energy that does not create pollution.
California is the leading state for wind power. But Mister Collins says production is also growing in
Minnesota and other Midwestern states, all the way down to Texas. And he says many states in the West and
Midwest have the wind resources to produce much more wind power.
Wind power offers farmers a way to earn money for use of their land or, if they want, to operate their
own turbines. Wind is free, of course. Not only that, the land under the turbines can usually be farmed. And
farmers may be able to earn extra money by charging visitors to see their wind farm.
But wind farms are not perfect. Keep in mind that there has to be enough wind to earn a profit. Also, the
turbines can kill birds. And people sometimes object to the development of wind farms. They consider them
ugly and noisy.
B. Midwest
C. Europe
D. West
B. the tax is less for wind production
C. wind energy is green energy
D. both A and B
B. accept
C. agree to
D. are afraid of
B. California has the most wind resource in the world
C. visitors can watch the wind farm free
D. wind power can bring farmers some trouble
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