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Hikosaburo Yasuda of Nakano, Japan, plans to buy an iPad to keep up with junior members in his computer club."It"s important to always try new things, otherwise you get left behind," he says.  

Yasuda is 95 years old.He and his colleagues, looking for easier ways to search the Web and send e-mail, represent a potential market for Apple (AAPL)"s iPad.The company has sold 3.27 million iPads since its launch in April, but doesn"t break down sales figures by customer age, making it impossible to know with certainty how many seniors are buying them.However, anecdotal evidence suggests it"s a hit with the elderly.
The iPad"s intuitive interface (直观界面) makes it appealing to senior citizens around the world, says Takahiro Miura, a researcher at the University of Tokyo: "The iPad is a good tool for the elderly because it"s very forgiving of mistakes." Miura"s team uses computers to help train senior citizens to rejoin the workforce."Unlike the PC, it doesn"t require previous knowledge," he says.
James Cordwell, a technology analyst at Atlantic-Equities in London, says the iPad"s popularity with the elderly is helping Apple reach beyond its traditional base of younger customer. “The world’s population, especially in developed markets, is getting older, and it’s probably a market where Apple has least entered,” Cordwell says. Elderly users are “a key source of growth for them in the future.”
The elderly in Japan, who make up an estimated 22 percent of the population, may prove particularly receptive to the iPad. They spend more than any other group in the country except for those under 30, according to a report by Japan"s Cabinet Office. Motoo Kitamura, 78, a former gas salesman, bought an iPad to help him communicate with his 2-year-old grandson and stave off dementia. "Trying new things like that is a good mental exercise," he says.
小题1:The underlined part “a hit” in Paragraph 2 may probably mean “     ”.
A.a hard strikeB.a heavy burden C.quite popularD.very familiar
小题2:Which of the following is NOT an advantage of the iPad over the PC?
A.It has intuitive interface.B.It is easier to operate.
C.It is more accessible to beginners.D.It is a good mental exercise.
小题3:What can we learn from the passage?
A.The people under thirty are the largest consumers in Japan except for the elderly.
B.The traditional customers of AAPL’s products are usually the yong.
C.The elderly will soon grow into the largest customer group in place of the young.
D.The elderly in Japan have great enthusiasm for latest hi – tech products.
小题4:What could be the best title for the passage?
A.The iPad leads Apple to the elderly
B.Ipad hits Japan’s store shelves
C.Ipad’s arrival in Tokyo causes Uapanese to reflect
D.AAPL attempts to balance the old and the yong

答案

小题1:C
小题2:D
小题3:B
小题4:A
解析

核心考点
试题【Hikosaburo Yasuda of Nakano, Japan, plans to buy an iPad to keep up with junior 】;主要考察你对题材分类等知识点的理解。[详细]
举一反三
MOSCOW(Reuters) – Russia hopes the United States will extend the deadline to retire its space shuttles beyond 2011 and has heard unofficially it is possible, the head of Russia"s space agency was quoted as saying on Friday.
The U.S. space agency NASA(美国宇航局) plans six more missions by its fleet of aging space shuttles by late next year or early 2011 after the construction of the $100 billion International Space Station (ISS) is completed. The shuttles will then be retired. But the head of Roscosmos, Russia"s space agency, said he would prefer to see further shuttle missions to the Space Station, now in orbit 360 km (225 miles) above Earth. "From some sources we have learned that it is possible to extend the life of the shuttle beyond 2011," Roscosmos chief Anatoly Perminov was quoted by RIA news agency as saying. Reuters was not invited to the briefing(简报会). "Then the situation would change substantially and it would be possible to work jointly with the Americans, unlike now, when the main burden (for the ISS) lies with the Russian side," Perminov was quoted as saying by Interfax. Perminov said he had not been told this through official channels, Interfax news agency reported. He added that NASA"s new chief and former astronaut Charles Bolden would visit Russia"s Baikonur cosmodrome on September 30 in his first foreign trip.
NASA"s future strategy is currently under review with the main focus on possible flights to Mars. It is also encouraging a private space taxi project to the ISS. NASA"s current plan, conceived under former President George Bush after the Columbia accident, is to complete the space station, retire the shuttles and build new spaceships. A new rocket and capsule to transport astronauts to the ISS is also being developed but will not be operational until about 2015. Until then, NASA will rely on Roscosmos and must pay $50 million per seat for flights to the ISS by Soyuz capsules.
The U.S., Russian and Chinese governments are the only entities currently capable of human orbital space flight, although several U.S. companies are developing vehicles and support services to do so.
小题1:What does the underlined word “this” in Paragraph 2 refer to?
A.NASA agrees to extend the life of the shuttles beyond 2011.
B.Reuters was not invited to the briefing.
C.The US would work jointly with Russia.
D.NASA’s new chief would visit Russia’s Baikonur cosmodrome.
小题2:NASA’s current plan includes all the following EXCEPT       .
A.completing International Space Station
B.flights to Mars
C.retiring the current space shuttles
D.building new spaceships
小题3:If the US doesn’t extend the life of the shuttles beyond 2011,         .
A.International Space Station will be quit
B.Roscosmos will have to build more spaceships
C.NASA will have to quicken the development of the new rocket and capsule
D.Roscosmos will be burdened with the transportation to ISS
小题4:We can infer from the passage that        .
A.China has already been involved in the project of flights to Mars
B.it is certain the NASA will retire the current space shuttles as planned
C.NASA is considering Russia’s suggestion
D.NASA will be able to provide a private space taxi project to the ISS by 2015.

题型:不详难度:| 查看答案
The $ 11 billion self – help industry is built on the idea that you should turn negative thoughts like “ I never do anything right” into positive ones like “I can succeed.” But was positive thinking advocate Norman Vincent Peale right? Is there power in positive thinking?
Researchers in Canada just published a study in the journal Psychological Science that says trying to get people to think more positively can actually have the opposite effect: it can simply highlight how unhappy they are.
The study"s authors, Joanne Wood and John Lee of the University of Waterloo and Elaine Perunovic of the University of New Brunswick, begin by citing older research showing that when people get feedback which they believe is overly positive, they actually feel worse, not better. If you tell your dim friend that he has the potential of an Einstein, you"re just underlining his faults. In one 1990s experiment, a team including psychologist Joel Cooper of Princeton asked participants to write essays opposing funding for the disabled. When the essayists were later praised for their sympathy, they felt even worse about what they had written.
In this experiment, Wood, Lee and Perunovic measured 68 students" self-esteem. The participants were then asked to write down their thoughts and feelings for four minutes. Every 15 seconds, one group of students heard a bell. When it rang, they were supposed to tell themselves, "I am lovable."
Those with low self-esteem didn"t feel better after the forced self-affirmation. In fact, their moods turned significantly darker than those of members of the control group, who weren"t urged to think positive thoughts.
The paper provides support for newer forms of psychotherapy (心理治疗) that urge people to accept their negative thoughts and feelings rather than fight them. In the fighting, we not only often fail but can make things worse. Meditation (静思) techniques, in contrast, can teach people to put their shortcomings into a larger, more realistic perspective. Call it the power of negative thinking.
小题1:What do we learn from the first paragraph about the self-help industry?
A.It is a highly profitable industry.
B.It is based on the concept of positive thinking.
C.It was established by Norman Vincent Peale.
D.It has yielded positive results.
小题2:What is the finding of the Canadian researchers?
A.Encouraging positive thinking many do more harm than good.
B.There can be no simple therapy for psychological problems.
C.Unhappy people cannot think positively.
D.The power of positive thinking is limited.
小题3:What does the author mean by "you"re just underlining his faults" in the third paragraph?
A.You are not taking his mistakes seriously enough.
B.You are pointing out the errors he has committed.
C.You are emphasizing the fact that he is not intelligent.
D.You are trying to make him feel better about his faults.
小题4:It can be inferred from the experiment of Wood, Lee and Perunovic that        .
A.it is important for people to continually keep their self - esteem
B.self – affirmation can bring a positive change to one’s mood
C.forcing a person to think positive thoughts may lower their self - esteem
D.people with low self – esteem seldom write down their true feelings

题型:不详难度:| 查看答案

第三部分:阅读理解
第一节(共18小题;每小题2分,满分36分)
阅读下列短文,从每题所给的四个选项(A、B、C和D)中选出最佳选项,并在答题卡上将该项涂黑。
Christian Eijkman, a Dutch doctor, left the Netherlands for the island of Java. Many people on the island had a disease called Beri. He was going there to try and find a cure.
At first, Eijkman thought some kind of germ (细菌) caused Beri. He raised some chickens. He didn’t eat them, but made experiments on them. The local people were quite surprised at that. One day he noticed that his chickens became sick when they were fed the food most Javanese ate — refined white rice (精炼米). When he fed them with unrefined rice, also known as brown rice, they recovered. Eijkman realized that he had made an important discovery — that some things in food could prevent disease. These things were named vitamins (维生素). The Javanese were not getting enough vitamins because they had actually removed the part that contains vitamins. Later, other diseases were also found to be caused by the lack of vitamins in a person’s food.
Today many people know the importance of vitamins and they make sure they have enough vitamins from the food they eat. If they don’t, they can also take vitamin pills.
41. The underlined word “cure” in Paragraph 1 probably means _____.
A. a medical treatment              B. a kind of vitamin
C. a kind of germ                  D. a kind of rice
42. Christian Eijkman went to the island of Java to ______.
A. spend his holiday
B. find ways to grow better crops
C. do some research about the island
D. help the Javanese with their illness
43. Why did Christian Eijkman raise some chickens?
A. To eat them.                   B. To carry out his experiments.
C. To give the Javanese a surprise.    D. To make money by selling them.
44. If a person doesn’t get enough vitamins in his diet, he’d better ____.
A. eat more rice                   B. eat more meat
C. eat some chicken                D. eat vitamin pills
45. We can learn from the passage that ______.
A. Beri was caused by chickens
B. the Javanese didn’t like vitamins
C. Christian Eijkman’s experiment was successful
D. the Javanese’s disease was caused by a kind of germ
题型:不详难度:| 查看答案

第二节完形填空(共20小题;每题1.5分,满分30分)
阅读下面短文,掌握其大意,然后从36-55各题所给的四个选项(A、B、C和D)中选出最佳选项,并在答题卡上将该项涂黑。
Living one’s life is really like driving on a highway. First, to make a good driving, the driver must carefully examine the   36   of his car, just as he cares for his health for a good life.   37  he enters into the highway, he must   38   certain rules for his own safety. It also can be said that he must obey certain rules of society when living as a decent (体面的) adult. For example, on the highway, he is   39  to keep a constant (不断的)   40  , which can be compared with his   41  activities through his life. Neither driving nor living must be taken at too   42   a speed nor at too slow a speed. If he drives too   43 , the police will give him a   44  , just as he will be arrested when he breaks the law.   45  too conservatively (保守地), he will be called an out-of-date person   46  the others driving at a(an)   47   speed. When he wants to change his lanes, he must give careful   48  to every direction of his car. It is sometimes dangerous to change the way of life   49   he can be sure of completion (完成,结束) by doing so. He   50  not make any unnecessary changing of lanes which gives him only danger. Finally, he must   51   where he is now by recognizing some  52  appearing now and then. If he takes the wrong way, he must return to the right as soon as he can. But he may thus lose   53   and energy both on the road and in life. On the whole, driving on a highway and living one’s life are both hard work.   54   if he is careful and serious enough,   55  will provide him with much pleasure.
36.                               A. seats                       B. condition                C. petrol    D. passengers
37.     A. Once                   B. While                C. For                        D. Although
38.     A. listen to               B. find                  C. follow                    D. insist on
39.     A. ordered                B. supposed            C. believed                 D. hoped
40.     A. state                    B. speed                 C. mind                      D. level
41.     A. outdoor               B. broken              C. good                      D. continuous
42.     A. large                   B. high                   C. Limited                 D. expected
43.     A. speedily               B. slowly                C. hurriedly                D. willingly
44.     A. ticket                   B. lift                     C. chance                   D. hand
45.     A. Acting                 B. Running             C. Getting                  D. Working
46.     A. persuading           B. getting               C. bothering               D. refusing
47.     A. average                B. normal               C. usual                      D. fast
48.     A. notice                  B. attention             C. signs                      D. regards
49.     A. if                        B. when                 C. unless                    D. because
50.     A. dare                    B. need                  C. may                       D. should
51.     A. think                   B. discover             C. prove                     D. seem
52.     A. signs                   B. signals               C. posters                   D. symbols
53.     A. money                 B. luck                   C. time                       D. trust
54.     A. Therefore             B. But                    C. And                       D. Then
55.     A. it                        B. he                      C. they                      D. you
题型:不详难度:| 查看答案

In this century the traditional American family is constantly faced with the threat of breakdown. Some sociologists suggest that one little-noticed cause may be the introduction of the TV dinner.
Before the appearance of television sets, the American dinner was a big event for the family. In many homes, dinner time may be the only time when everyone got together. A typical dinner was usually in three stages. In the preparation stage, the children and Father frequently helped with setting while Mother put the last touches on the roast. In the eating stage, family members shared the day"s experiences and more than food was eaten. In this stage families got to know one another and made joint decisions around the dinner table, and thus the family unit was strengthened. In the cleaning-up stage, children or Father again gave their hands, so that their importance to the home community was clear. Unfortunately, all of these have been removed by a product---the television set.
By the beginning of the 1980s, the typical American family dinner was just twenty minutes long. The speed-up of the once-leisurely experiences is clearly connected to the pace of modern life and maybe a model of the modern life is the TV dinners --- meals designed to be eaten from the beginning to the end of a half-hour program. The once family affair has now become nothing more than the use of a fork and knife.
64. The underlined word in the second paragraph can be replaced by ____.
A. big             B. important             C. combined      D. separate
65. In the past, Americans tended to ____.
A. spend more time eating their food at dinner table
B. eat more food than they have today
C. spend more time talking about their day"s experiences at dinner table
D. talk so much that they forgot to eat
66. The shortening of the dinner time in America is related to ____.
A. the TV programs                    B. the pace of modern life
C. the wide use of electrical equipment   D. the popularity of fast food
67. The best title for this passage might be ____.
A. Talk at Dinner Table                  B. TV Dinner
C. Pace of Modern Life                        D. Problems Caused by TV
题型:不详难度:| 查看答案
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