题目
题型：不详难度：来源：
Nike
In the Greek myth, Nike is the goddess of victory and the source of inspiration for soldiers. This logo represents the wing in the famous statue of the Greek goddess. Nike’s logo was designed by Carolyn Davidson in 1971 for $ 35, and was registered as a trademark in 1995.
McDonald’s
The logo was designed in 1962 by Jim Schindler to resemble the archshaped(拱形的) signs on the side of the company’s then walk-up hamburger stand. Later on, the two golden arches were combined together to form the M. The McDonald’s name was added to the logo in 1968.
Apple
There are different stories behind Apple’s logo. The first logo was a reference to the religious story of Adam and Eve, in which the apple represented the fruit of the Tree of Knowledge. One year later, the second logo was designed in 1977 by Steve Jobs and Ronald Wayne, and it described Sir Isaac Newton sitting under an apple tree. This logo didn’t stay long. One year later it was replaced almost immediately by graphic designer Rob Janoff’s “rainbow apple”, a rainbow-colored silhouette(轮廓)of an apple with a bite taken out of it. And then the rainbow-colored apple was replaced by the one-colored logo in 1998. It has not been changed so far.
Mercedes Benz
The Mercedes Benz logo, which was originally created by Gottlieb Daimler in 1909, consists of a simple description of a three-pointed star that represents its rule of the land, the sea and the air. The company was founded by Gottlieb Daimler and Wilhelm Maybach. Mercedes is the name of Maybach’s elder daughter, while Benz came as a result of a combination with Benz, Cie and DMG in 1926.
Adidas
The Adidas logo, which was created by the founder of the company Adi Dassler, represents mountains, pointing towards the challenges that are seen ahead and goals that can be achieved. The logo was used for the first time in 1967.
小题1:What does the author think of the stories of the great logos?
| A．They are boring. | B．They are out of date. |
| C．They are attractive. | D．They are practical. |
| A．The goddess of victory. |
| B．The source of inspiration for soldiers. |
| C．The statue of the Greek goddess. |
| D．The wing of the Greek goddess. |
| A．the religious story of Adam and Eve |
| B．a bitten apple with only one color |
| C．Newton’s sitting under an apple tree |
| D．the rainbow-colored bitten apple |
| A．Nike’s logo | B．Apple’s logo |
| C．The Mercedes logo | D．The Adidas logo |
| A．Mercedes Benz –McDonald’s – Nike – Apple. |
| B．Nike – McDonald’s – Apple – Mercedes Benz. |
| C．McDonald’s – Apple – Nike – Mercedes Benz. |
| D．Nike – Mercedes Benz – McDonald’s – Apple. |
答案
小题1:C
小题2:D
小题3:B
小题4:C
小题5:A
解析
试题分析：本文介绍了世界闻名的几个商标背后的故事，发展的过程以及每个商标所代表的含义。
小题1:C 细节题。根据文章第一句I was reading these interesting stories behind a group of great logos in the world.说明这些商标背后的故事都很有趣，都很吸引人。故C项正确。
小题2:D 细节题。根据第二段第二行This logo represents the wing in the famous statue of the Greek goddess.说明这个商标代表的是希腊众神中的一个著名雕像的翅膀，故D项正确。
小题3:B 细节题。根据第四段最后4行One year later it was replaced almost immediately by graphic designer Rob Janoff’s “rainbow apple”, a rainbow-colored silhouette(轮廓)of an apple with a bite taken out of it. And then the rainbow-colored apple was replaced by the one-colored logo in 1998. It has not been changed so far.
说明现在的苹果商标是一个只有一个颜色的被咬掉一块的苹果。故B正确。
小题4:C 细节题。根据倒数第二段前3行The Mercedes Benz logo, which was originally created by Gottlieb Daimler in 1909, consists of a simple description of a three-pointed star that represents its rule of the land, the sea and the air.说明这是奔驰的商标。故C正确。
小题5:A 细节题。根据 The Mercedes Benz logo, which was originally created by Gottlieb Daimler in 1909；McDonald’s The logo was designed in 1962 by Jim Schindler；Nike’s logo was designed by Carolyn Davidson in 1971 for $ 35, and was registered as a trademark in 1995. And then the rainbow-colored apple was replaced by the one-colored logo in 1998. It has not been changed so far.说明A项的顺序是正确的。
点评：本文介绍了世界闻名的几个商标背后的故事，发展的过程以及每个商标所代表的含义。
属于信息筛选类短文，很好地考查学生提取信息、处理信息的能力，也是历年来高考考查的一个热点。本文文句精练，信息量大，表达方式千变万化，做这种题目先略读题目，再浏览题干，然后带着问题找答案。在阅读时又要特别注意文中以黑体、大写、下划线等方式加以提示的文字，因为这很有可能是文章的核心或至少是一部分内容的概括。
核心考点
试题【I was reading these interesting stories behind a group of great logos in the wor】；主要考察你对题材分类等知识点的理解。[详细]
举一反三
What is an Oyster card?
Oyster is the easiest way to pay for journeys on the bus ，Tube ，tram，Docklands light Railway (DLR)，London Overground and National Rail journeys in London You can store your travel cards, Bus & Tram Pass，season tickets and credit to pay for journeys as you go.
Where to get an Oyster card?
There are a number of ways for you to get an Oyster card ：
• At over 3,900 Oyster Ticket stops
• At Tube and London Overground station ticket offices
• At some National Rail stations
• At London Travel information Centres
• Online at tfl. gov. uk/oyster
How to use an Oyster card?
To pay the correct fare on the Tube ，DLR，London Overground and National Rail services，you must always touch m on the yellow Oyster card reader at the start of your journey，and touch out at the end. ff you don’t, a maximum cash Oyster fare will be changed When using the bus or tram, you must only touch in at the start, but not at the end of your journey.
What happens if I don’t visit London very often?
Don’t worry. Any pay as you go credit on your card will not expire (过期)，so you can keep it for your next visit or lend it to a friend.
Fares
Traveling by Tube from Central London (Zone l)to Heathrow (Zone 6)
Adult Oyster single fare
£ 4. 20 Monday to Friday 06:30 - 09:30 and 16:00 一 19:00
£ 2. 70 at all other times including public holidays
Adult single cash fare £ 5.00
For further information，visit tfL.gov. uk /fares.
小题1:You can get an Oyster card at the following plaices EXCEPT_____
| A．on the website | B．at an Oyster Ticket stop |
| C．at a post office | D．at a Tube station |
| A．They are limited in use to the owners themselves. |
| B．On National Rail services you must touch them on the reader twice. |
| C．They are not suitable for those who don’t visit London often. |
| D．Oyster card Tube fares cost more on public holidays than on weekdays. |
| A．f 18.90 | B．£ 29.40 | C．£21.90 | D．f26.40 |
A journal B. travel brochure C. textbook D. novel
In America, you can feel free to visit people"s homes, share their holidays and enjoy their delicious food. If you are invited to a party, just accept their hospitality(款待) for various reasons, such as crowded space, language difficulties or family customs. It is often considered more friendly to invite a person to one"s home than to go to a public place. So, if your host or hostess brings you home, do not feel that you aren’t treated well. You know, strangers are not invited into the home.
Don"t feel neglected if you do not find flowers awaiting you in your hotel room either. Flowers are very expensive there, hotel delivery is not certain, and arrival times are often delayed, so flowers are not often sent as a welcoming touch. Please do not feel unwanted! In fact, signs outside change in different lands, but the welcome in the heart is real and valuable.
小题1:You will find friendships _______ in America if they are not near each other.
| A．die suddenly | B．come back | C．disappear gradually | D．last forever |
| A． Don’t feel you are paid little attention |
| B．Don’t accept an invitation quickly |
| C． Don’t feel you should be treated well |
| D．Don’t pay much attention to the flowers |
| A．American Hospitality | B．American Friendships |
| C．American Invitation | D．American Welcome |
A large number of U. S. presidents had experiences in the army. The two best known were Ulysses Grant and Dwight D. Eisenhower. Grant was a general (将军) in the American Civil War and Eisenhower was a hero in the Second World War. It happened that they graduated from the same school—West Point Military Academy . One may be surprised to learn that both of them did not do well in the school. Eisenhower, for example, was once fined (罚款) because he broke the rules of the school.
The jobs of U. S. presidents are tiring. He must keep an eye on anything important which happens both at home and abroad. Every day, a lot of work waits for him to do, and he has to make many important decisions. When Franklin Roosevelt was a child, he was once brought to visit President Taft. The old president said to him, “When you grow up, you should not be president. It’s a tiring job.”
小题1:In the nineteenth century, many U.S. presidents .
| A．did not have much knowledge in their work |
| B．had been workers, shop-keepers and post officers in their early years |
| C．couldn’t receive good education before they grew up |
| D．didn’t want to go to school during their childhood |
| A．while studying in West Point Military Academy. |
| B．during the American Civil War |
| C．after he was elected President of the U. S. |
| D．during World War II |
| A．pay close attention to | B．not pay attention to |
| C．look at something with one eye | D．never keep in mind |
| A．In the U. S. no one wanted to be president because it was tiring. |
| B．None of the presidents except Taft could do the tiring job. |
| C．It is an important and tiring job to be a president in the U. S. |
| D．President Taft didn’t want Roosevelt to be a president because he was too young. |
| A．Many of the U. S. presidents had served in the army before they took office. |
| B．Only those who didn’t work hard at school but were good at fighting could be presidents. |
| C．Grant and Eisenhower became well-known because they both graduated from West Point Military Academy. |
| D．Eisenhower was President at the beginning of the Second World War. |
India is a developing country. It has thousands of years of tradition and culture. Different types of people live in India. In the old days the educational institutions (教育机构) were called "ashramam" and teachers were "gurus". A guru was a respected person in society. Now we are living in the technological world. Big changes are occurring in people’s living. The influence of television, telephone, radio, computer, Internet and mobile phones is very strong in everyday life. But even today, teachers are role models for students. Teaching is still a respectable job. But there are great changes in the education system. One of the most obvious changes is that the influence of Western culture has increased. We are paying too much attention to doing business, just like the Western world. Teachers are likely to be influenced by this too, but it is not good. Teachers are nation builders. The development of any country depends upon its education system. All types of development are possible through education. Another change has happened in the curriculum. The curriculum connects the teacher and the student. While education is about learning, curriculum means the situations in which one learns. When we say that education deals with "what", then curriculum deals with "how" and "when". But at the moment, it is hard to say whether the curriculum is playing such a role. 小题1:
In India, an ashramam was _________.A．a teacher who was respected by people
B．a person who worked for the government
C．a place where students were taught
D．a place where tradition and culture developed
小题2:Which of the following is NOT a reason to change people’s lives in India?
A．TV. B．Computer. C．Mobile phones. D．Tradition.
小题3:In modern society, teaching is considered as a job that __________.
A．is respected B．brings good luck
C．is hopeless D．connects with the fashion
小题4:What is the author’s attitude towards educational change in India?
A．He likes it. B．He is annoyed at it.
C．He is indifferent (冷漠的)to it. D．He is worried about it.
Too much tourism can be a problem. If tourism grows too quickly, people must leave other jobs to work in the tourism industry. This means that other parts of the country’s economy can suffer.
On the other hand, if there is not enough tourism, people can lose jobs. Businesses can also lose money. It costs a great deal of money to build large hotels, airports, first-class roads, and other support facilities(设施) needed by tourist attractions. For example, a major international-class tourist hotel can cost as much as 50 thousand dollars per room to build. If this room is not used most of the time, the owners of the hotel lose money.
Building a hotel is just a beginning. There must be many support facilities as well, including roads to get to the hotel, electricity, sewers(阴沟) to handle waste, and water. All of these support facilities cost money. If they are not used because there are not enough tourists, jobs and money are lost.
小题1:Which of the following has most probably been discussed in the paragraph that goes before the passage?
| A．It is not important to develop tourism. |
| B．Building roads and hotels is important. |
| C．Support facilities are highly necessary. |
| D．Planning is of great importance to tourism. |
| A．a bad effect on other industries |
| B．a change of the customs of the country |
| C．air and water pollution |
| D．pressure on traffic |
| A．the fact that some people may be out of work |
| B．an increase in tourist attractions |
| C．the higher cost of support facilities |
| D．a rise in price and a fall in pay |
| A．carry away | B．pick up | C．get in | D．take down |
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