题目
题型：不详难度：来源：
Music can work hand-in-hand with what you are advertising. Many times the advertising jingle, or saying, is what the audience remembers. Companies such as McDonald’s and Subway have used this method many times with different jingles and little sayings that are easy to remember and fun to sing along with.
Usually concepts that are part of a jingle would sound conceited(自负的) and pompous(浮夸的) when said in a normal conversation. When put to music however, and sung in a rhythm，it suddenly sounds attractive. For example, if someone said,” No one does it better than me” in a normal statement, this would sound very conceited. Add music and a tune to this statement and it becomes attractive and fun for others to sing along with.
While understanding how important music is for your advertising needs, it is also important for you to know the best way to get special music.
Having people from many different backgrounds all over the world write something specifically for you is one of the best ways to get songs written just for you. You simply choose which one you believe is best for the project. So instead of hiring a single songwriter to compose your music, you can run a contest for you advertising jingle and songwriters around the world write you a finished jingle in an attempt to win your contest.
小题1:What does the passage mainly tell us?
| A．How to use music in advertising. |
| B．Advertising music can help sell products. |
| C．How to get an advertising jingle. |
| D．Advertisements are important in promoting. |
| A．Wonderful sayings. | B．Word and pictures. |
| C．Beautiful voice. | D．Music and tune. |
| A．to collect works from public | B．to invite a famous singer |
| C．to get advice from experts | D．to hire a top songwriter |
| A．It will save much time. | B．You can get the best works. |
| C．It will cost less money. | D．You can sell more products. |
答案
小题1:B
小题2:D
小题3:A
小题4:B
解析
试题分析：本文讲述了音乐在广告中有着非常重要的作用，并告诉我们如何来获得这种和广告顺口溜。
小题1:主旨题。从第一段When creating a digital advertisement or something to promote a product or service ,music is one of the most important aspects.可知，文章主要告诉我们音乐在广告中起到非常重要的作用，故选B
小题2:细节题。从文章Add music and a tune to this statement and it becomes attractive and fun for others to sing along with.可以知道音乐和旋律能使广告更加有吸引力，故选D
小题3:细节题。从文章Having people from many different backgrounds all over the world write something specifically for you is one of the best ways to get songs written just for you.可知这种特殊的广告顺口溜要从不同背景的人那里得到，故选A
小题4:推断题。从文章最后一段You simply choose which one you believe is best for the project. 可知，举行一个广告台词顺口溜的全球征集竞赛的优点是你能从中选出最好的一个，故选B
点评：本文文脉清晰，结构很好把握。说明文是历年高考很常见的文体，对于科技类的说明文比较难，而对于说物的文体较容易。本文中，把握好一个中心即作者对如何得到广告中的音乐及顺口溜的作用进行了介绍。同时，此类文章中推断题要理解作者写作的意图，方可作答。
核心考点
试题【When creating a digital advertisement or something to promote a product or servi】；主要考察你对题材分类等知识点的理解。[详细]
举一反三
“Parents are continuing their financial involvement longer than we expected,” said Ted Beck, president of National Endowment for Financial Education (NEFE).
About 60 percent of parents questioned in the survey said they’re helping their adult children who are no longer in school financially. Half are providing housing and nearly half are helping with living expenses.
For an increasing number of adult children, the situation is bad. Two-thirds of adult children, aged 18 to 39, who are not in school said they faced tougher financial pressures than previous generations, according to the survey. And nearly one-third of parents agreed that it was easier for them to find their financial feet than for their children.
Parents are helping their children out of genuine concern because they do not want to see them struggle. But Beck said that parents who make sacrifices(牺牲) to help their adult children should be careful about their own finances.
“If you are taking on extra debt or delaying(推迟) retirement to help your adult child, you could be making a mistake and putting your own financial future in danger,” Beck warned.
Boomerang children can also cause other problems for their parents. Thirty percent of parents said they had given up privacy since their adult children moved back home, while more than a quarter have taken on added debt, and seven percent have delayed retirement. But the survey also showed 42 percent of adult children living at home are helping with the cooking and cleaning.
小题1:According to the text, boomerang kids refer to ____.
| A．married adult children |
| B．grown-ups living with parents |
| C．adult children independent and successful in life |
| D．young adults depending on parents for financial support |
| A．about 30% of parents offer their adult children housing |
| B．one-third of adult children earn money more easily than their parents |
| C．two-thirds of adult children are faced with financial problems in school |
| D．about 50% of parents give money to their adult children to cover the daily cost |
| A．Asking their children to help with the housework. |
| B．Being careful when helping their children financially. |
| C．Leaving their children to struggle to live. |
| D．Putting off their time of retirement. |
| A．Adult children are less independent | B．Parents help support adult children |
| C．Bad conditions affect children a lot | D．Adult children like living with parents |
With the coming of industrialization (工业化) and technological development, the lifestyles of human beings started to change. The needs of human beings started to grow. In this process, women slowly started to move outside the home. Women received the same education as men. Gradually, women slowly started to think independently and participated equally with men in all fields of life, including politics, sports and even military.
With changing environments, the role of women has become more important in society. To match today’s standard of living, it is necessary for both men and women to support the family.
Today, women have been given bigger roles to play in society. They are even taking more responsibility than men. At first, men disagreed with women pursuing (追求) their careers outside the home. However, with growing needs and a shortage of money, they had no other way but to accept the reality.
The financial contributions from women to their families have increased, but in some places, the home is still managed only by women as in the past. It is a challenging task for women to manage both. Women are bearing the stress and suffering mental difficulties with both managing the home and pursuing their careers.
小题1:The best title for the passage would be _________.
| A．Women"s Responsibility in Society | B．The Changing Social Environments |
| C．The Changing Role of Women in Society | D．Women"s Financial Contributions |
| A．wash clothes | B．prepare dinners |
| C．look after children | D．make money for the family |
| A．women don"t need to manage the home today |
| B．women are taking more responsibility than before |
| C．men still disagree with women pursuing their careers |
| D．men have begun to do more housework than women |
“In south Korea, the Internet has become a babysitter, said Lee Kyong Ko, a professor at Duksing, Women’s University in Seoul.
Online role-playing games, where participants make friends and band together, have a strong appeal to Koreans,“One problem with those games is that you build your online person through countless hours of battles, and you develop a huge emotional attachment to your game character,”said Chang Woo Min, a one-time online gamer.
Parents report that their children steal money and do not come home for days and even weeks, practically living in Internet Cafes, and sometimes they refuse to look for jobs and play games all night and sleep during the day.
The authorities require Internet cafes to keep their distance from schools, and they open camps for teenage addicts and distribute booklets(小册子) on the dangers of game addiction. In addition, they are training hundreds of counselors, who visit schools and Internet Cafes.
In the 28,000 Internet Cafes in South Korea, persons under 18 are banded from entry after 10 p.m.. The authorities have even discussed reducing the points of gamers who play for more than three consecutive (连续的) hours, But such talks have produced no agreement, amid concerns that such restrictions would put a high-growth industry in danger and worse the problem of teenagers stealing adult online identification numbers,“Sooner or later we will be able to announce our measures,”the minister of Information and Communication, Rho Jun Hyoung, said at a news conference in May.“Since South Korea is one of the most active and developed countries in the Internet, the world is paying great attention to What policy we will adopt on this problem.”
小题1:According to the passage, in order to solve the Internet problem, the authorities of South Korea took the following measures EXCEPT
| A．demanding the Internet Cafes to be far away from schools |
| B．telling the students about the dangers of game addiction |
| C．training counselors to visit schools and cafes |
| D．banning all the people from entering the Internet after 10 p.m. |
| A．most children under 6 in the South Korea use the Internet |
| B．some parents hope their children use the Internet only at home |
| C．all kinds of measures are not supported by all the people |
| D．the authorities in the South Korea believe that it is most active and developed country in the Inter |
| A．children are well looked after on the Internet |
| B．children likes sitting in the Internet Cafes |
| C．children can earn money working as a babysitter in Internet Cafes |
| D．Internet has become a place where children are looked after while their parents are not there |
| A．the Internet problems in South Korea | B．the bad effects of the Internet |
| C．the measures of the authorities | D．teenagers like going surfing in South Korea |
People who have traveled a lot would know that the most expensive part of traveling is paying hotel bills. In many cases, vacations cannot last for long mainly because of the high accommodation (住房) expenses. Holiday home exchange is one of the most simple and intelligent ways to cut down an accommodation expenses. It is an equal trade for bath the families and enables both to enjoy the advantages of a home while traveling to another country.
Home exchanges have become very popular in major cities in the United Kingdom as it allows you to benefit from time-share. Mostly, people participating in home exchanges prefer to involve their friends or neighbors to entertain their visitors, by providing the home exchange visitors with information regarding the local sightseeing attractions. Many families with children try to swap houses with families who have children of the similar age group. It saves time and energy that is often exhausted in carrying around a number of toys and equipment. The individual traveler often finds house swapping a great way of relaxing in the comforts of a home after a tiring day of sightseeing and can spend more time to get to know the area better.
小题1:The most suitable title for the passage is__________.
| A．Home Exchange for Your Holiday |
| B．How to Find the Best House |
| C．Everyone Loves Exchanging Homes |
| D．Tips for Your Trip |
| A．participating | B．enjoying | C．exchanging | D．identifying |
| A．To experience other people"s lifestyles. |
| B．To get to know new neighbors and make new friends. |
| C．To avoid paying expensive hotel bills while traveling |
| D．To get more information from locals. |
| A．more families prefer to exchange homes than individual travelers. |
| B．families with kids are more likely to exchange homes with families with kids. |
| C．it is difficult for individual travelers to find partners to exchange their homes. |
| D．the individual travelers love to introduce their friends and neighbors to the visitors. |
Several agencies have sprung up(涌现)offering actors to attend weddings or even funerals.The first guest-for-hire company was established about nine years ago and around 10 agencies now send out dozens of pretend friends to family events.
Agencies such as Hagemashi Tai, which means “I want to cheer you up”, charge around ￡100 for each “guest”. Other services such as giving a speech in praise of a bride or the groom cost extra.
The appearance of the small fake friends industry has been linked to social and economic changes in Japan.With lifetime employment (终身雇佣制)a thing of the past, couples feel uncomfortable about inviting work colleagues to their wedding.Increasingly busy and put upon, many Japanese surround themselves with only a very small circle of friends.
When they marry, however, they are under pressure to match the number of their new partner’s wedding guests.
Office Agents, the largest provider of pretend friends, makes sure that its employees have done their homework and know all about the bride or groom before the wedding.
Hiroshi Mizutani, the company’s founder, said the fake friends he provides must look happy, be well dressed and look like people with good jobs.
小题1:Why did fake friends industry come into being in Japan?
| A．Because of social and economic changes | B．Because of lifetime employment |
| C．Because of normal social life | D．Because of work pressure |
| A．weddings | B．funerals | C．work | D．family gathering |
| A．fake friends have done their housework | B．fake friends have good jobs |
| C．fake friends must look happy and be well dressed | D．fake friends feel uncomfortable |
| A．Japanese Couples are Under Pressure to Get Married | B．Japanese Couples’ Social Life |
| C．The First Guest-for-hire Company in Japan | D．Japanese Couples Rely on Fake Friends |
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