题目
题型：不详难度：来源：
Research, market testing, talent, time and money —— all come together to make us want to buy a product.
No matter how bad we think a commercial is, it works. The sales of Charm went up once the ads began. TV commercials actually buy their way into our head. We, in turn, buy the product.
And the ads work because so much time and attention are given to them. Here are some rules of commercial ad making. If you want to get the low middle – class buyer, make sure the announcer has a though, manly voice. Put some people in the ad who work with their hands. If you want to sell to upper – class audience, make sure that the house, the furniture, and the hair style are the types that the group identifies with. If you want the buyer feel superior to the character selling the product, then make that person so stupid or silly that everyone will feel great about himself or herself.
We laugh at commercials. We don’t think we pay that much attention to them. But evidence shows we are kidding ourselves. The making of a commercial that costs so much money is not kid stuff. It’s big, big business. And it’s telling us what to think , what we need, and what to buy. To put simply, the TV commercial is a form of brainwashing.
小题1:TV commercials are more important than other programs to television because .
| A．they bring in great profits | B．they require a lot of money to make |
| C．they are not difficult to produce | D．they attract more viewers than other programs |
| A．to persuade people to buy the product |
| B．to show how valuable the product is |
| C．to test the market value of the product |
| D．to make them as interesting as TV movies |
| A．the lower – middle – class buyer likes to work with his hand |
| B．the more stupid the characters, the more buyers of the product |
| C．ad designers attract different people with different skills |
| D．an upper – class buyer is only interested in houses and furniture |
| A．few people like to watch TV commercials |
| B．TV commercials are a good guide to buyers |
| C．TV commercials often make people laugh |
| D．people do not think highly of TV commercials |
| A．He asks TV viewers never to laugh at the TV commercial ads. |
| B．Commercials are used to show the true value of a product to be sold. |
| C．TV commercials cost much and they do influence us in one way or another. |
| D．Brainwashing must be introduced to sell something on TV. |
答案
小题1:A
小题2:A
小题3:C
小题4:D
小题5:C
解析
试题分析：本文叙述了做一个电视广告费用往往比一部电影的费用还高，电视商业广告的目的，很明显是让消费者购买产品，目的是为了挣钱。文中还提到这种广告对人们生活的影响。
小题1:细节理解题。根据In terms of money – and making money is what television is all about – the commercial is by far the more important. 从文章整体来看，强调了商业广告的是重要的目的是为了挣钱。故选A。
小题2:细节理解题。根据Research, market testing, talent, time and money —— all come together to make us want to buy a product. 题干强调的是电视商业广告的目的，很明显是让消费者购买产品。故选A。
小题3:细节理解题。根据注意题干中有一词rules，可参看文章第三段，第二句开始讲述对不同阶层的人电视广告要采用不同的方法，其目的就是要吸引不同的人购买物品。故选C。
小题4:细节理解题。根据阅读整篇文章不难看出人们对电视广告的态度并不是很好。故选D。
小题5:推理判断题。根据电视广告花费大和他们以一种方式或另一个来影响我们，故选C。
点评：推理判断题属于主观题，是层次较高的题目。它包括判断和推理题。这两类题常常相互依存，推理是为了做出正确的判断，正确的判断又依赖于合乎逻辑的推理。该题要求在理解表面文字的基础上做出判断和推论，从而得到文章的隐含意思和深层意思，也就是通过文章中的文字信息，上下逻辑关系及事物的发展变化等已知信息，推断出作者没有直接表达的态度和观点。
核心考点
试题【Making an advertisement for television often costs more than a movie. For exampl】；主要考察你对题材分类等知识点的理解。[详细]
举一反三
170 students’ task: to get a fully-designed blog up and running, complete with many postings based on a theme of choice—all written in Chinese.
Themes ranged from local opinions－such as the usage of Singlish, education and whether Singapore can be a cultural centre－to food blogs.
The entries were judged on Language proficiency（熟练程度）and the quality of writing, as well as the design and level of exchanging ideas with readers.
Academics(学者) from the National University of Singapore and the SIM University IT experts, and a journalist from Chinese newspaper Lianhe Zaobao in Singapore made up the judges.
In the end, only three Singaporean students made it to the award list—the rest of the awards were swept up by students from China.
“No surprise, ” said Mr. Chow Yaw Long, 37, teachers in charge from Innova Junior College, which organized the event. “Although the topics were local subjects, the foreign students were generally better in terms of the content of the posts and their grasp of the Chinese language. ”
One of the three local students winning the first prize in the Best Language Award was blogger Christina Gao 19, from the Saint Andrew’s Junior College, who spared no effort in researching for and writing her blog. Each entry took her between five and seven days to produce, complete with pictures and even podcasts
Her advice for bloggers is: Be responsible
“Some bloggers out there only seek to blame the authorities and other bloggers.” Said Miss Gao. “I think they lack responsibilities and there is no value to their posts.”
小题1:The competition was organized by ___________.
| A．the National University of Singapore | B．Chinese newspaper Lianhe Zaobao |
| C．the Saint Andrew’s Junior College | D．Innova Junior College |
| A．Not all the themes were about local subjects. |
| B．Chinese students won most of the awards. |
| C．The blogs could be written in Chinese or Singlish. |
| D．The judges were from universities in Singapore and China. |
| A．she likes to blame the authorities | B．she thinks highly of the others’ blogs |
| C．she has a sense of responsibility | D．she loves to read valuable posts |
| A．how Chinese students won the awards in the competition |
| B．why bloggers should take responsibility for their blogs |
| C．what the result of the competition was |
| D．how Miss Gao won the first prize in the competition |
Mobile phone use among children has become a problem for the school this year. Several children have got mobile phones as Christmas gifts, and more students want them.
Mary Bluett, an official, said mobile phone use is a distraction（分心的事）to students during school hours and it also gives teachers so much trouble in their classrooms. Teachers were also saying that sometimes students might use phone messages to cheat during exams.
She said some schools had tried to ban mobile phones. Some parents felt unhappy because they couldn’t get in touch with their children.
Many teachers said students should not have mobile phones at school, but if there was a good reason, they could leave their phones at school offices. They also said there were many reasons why the students should not have mobile phones at school: they were easy to lose and were a distraction from studies.
Many people say that they understand why parents would want their children to have phones, but they think schools should let the students know when they can use their mobile phones.
小题1:Some middle schools in Australia have banned students from carrying mobile phones________.
| A．because they are students | B．when they are free |
| C．when they are at school | D．because they are young |
| A．the makers and sellers | B．some other strangers |
| C．their parents and friends | D．some mobile phone users |
| A．use their mobile phones | B．leave their mobile phones |
| C．help the teachers with their work | D．get in touch with their children |
| A．many teachers | B．some messages |
| C．mobile phones | D．some students |
The study, published in the Archives of Dermatology, shows that smoking affects the skin all over the body -- even skin protected from the sun.
"We examined non-facial skin that was protected from the sun, and found that the total number of packs of cigarettes smoked per day and the total years a person has smoked were linked with the amount of skin damage a person experienced," Dr. Yolanda Helfrich of the University of Michigan, who led the study, said in a statement.
"In participants older than 65 years, smokers had significantly more fine wrinkling than nonsmokers. Similar findings were seen in participants aged 45 to 65 years," Helfrich"s team added in their report.
The researchers tested 82 people, smokers and nonsmokers, taking pictures of the inner right arms. They ranged in age from 22 to 91 and half were smokers. Independent judges decided how wrinkled each person"s skin was.
When skin is exposed to sunlight, notably（尤其）the face, it becomes coarse, wrinkled and discolored with a pale yellow tint, Helfrich"s team wrote.
Several previous studies have found that cigarette smoking contributes to premature（过早的）skin aging as measured by facial wrinkles, the study said, but little has been done to measure the aging of skin not exposed to light.
The report did not discuss the mechanism involved but previous research has found that cigarette smoke, among other things, causes blood vessels（血管）beneath the skin to constrict（紧缩）, reducing blood supply to the skin.
Smoking can also damage the connective tissue (组织)that supports both the skin and the internal organs.
小题1:The best title for this passage would be_______.
| A．The danger of smoking | B．Smoking causes skin aging |
| C．Quit smoking for health | D．A survey of smokers |
| A．smoking won’t make skin protected from the sun |
| B．smoking will do damage to skin rather than other organs |
| C．smokers over 65 usually won’t worry about their skin |
| D．the age of smokers is not connected with the result of the test |
| A．it will lower blood supply to skin | B．it can make you feel tired |
| C．it can make skin come off | D．it can make blood run faster |
| A．inform people about the result of the study |
| B．advise people how to protect skin |
| C．warn people not to smoke again |
| D．introduce a new way of avoiding skin aging |
China is conducting a rectification (整顿) within two years. Inspectors will search for all known banned materials in food production. To reduce trading barriers, China will raise the ratio of adopting international standards in the food industry to 55 percent from today’s 23 percent. “Safety is the first consideration for anything entering people’s mouth followed by its nutritious value,” said Hao Yu, secretary-general of the National Food Industry Standardization Technique Committee. He added the usage of food addictives (添加剂) will be a major field for consideration in setting the new standards. On-the-spot checks during the past two years have shown the abuse (滥用) or misuse of addictives in food production and processing has become the biggest threat to food safety. In one case, talcum (滑石粉) powder was found in flour products, which is outlawed according to national food standards.
“At present there are no methods or standards to test the content of talcum powder in flour,” said Shang Yan’e, an official with the national watchdog on grain and oil inspections. Under the guidelines, all banned addictives will be recorded as inspections increase, Relevant departments have allocated (分配) funds to conduct risk evaluations on current food addictives to fix the limits of their usage. China will adopt international advanced techniques and standards so as to find out the harmful materials in food within a shortest period.
小题1:China will raise the ratio of adopting international standards in the food industry by _____.
| A．55% | B．32% | C．23% | D．78% |
| A．Safety | B．Value | C．Nutrition | D．Addictives |
| A．Addictives are dangerous to people’s health. |
| B．Chinese food will be as safe as foreign food. |
| C．New food safety standards are to be fixed. |
| D．Food safety is a major concern in present China. |
Hungry elephants cause big problems for farmers and villagers in some parts of Kenya when they are searching for food. Two years ago the Kenyan wildlife service had to unwillingly shoot five elephants who continued to destroy crops.
In order to prevent such bad activities, the Elephants charity put a mobile phone SIM card on a huge bull elephant called Kimani. The conservationists(自然保护者) then set up a virtual(虚拟的) fence. Each time Kimani came near the fence, a text message was sent to farmers. So far he’s been stopped from going into the danger area fifteen times.
The project seems to be working successfully as Kimani hasn’t come near a farm for four months. A similar system has now been put into operation in another part of the country.
One of the biggest benefits of the project is that elephants seem to learn from one another, which can help a whole group change their habits.
The elephants can also be tracked using Google Earth software. This is also helping the protectors know where to use their resources to protect the animals well.
小题1:Elephants often cause problems in Kenya, because ______.
| A．they are attacked | B．they are angry |
| C．they are sad | D．they are hungry |
| A．The protector. | B．The writer. |
| C．The elephant. | D．The conservationist. |
| A．the text messages are of little help to the wildlife protectors |
| B．the project has worked out to be a great success in Kenya |
| C．a mobile phone SIM card has been put in all the elephants |
| D．the project has been introduced to all parts of the country |
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