题目
题型:不详难度:来源:
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to offend them because they have a talent for self-promotion and because they have so much money to throw around. ‘It’s unfair,’ they say, ‘that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays…’
The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods comes largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway rules while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a dull wall or a newspaper full of disasters.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not survive without this source of revenue(收益). The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the ‘small ads.’ which are in virtually every newspaper and magazine. What a greatly useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the ‘hatch, match and dispatch’ column but by far the most fascinating section is the personal or ‘agony’ column(读者来信专栏). No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!
Topic | Advertising or not? |
1 of criticism | having a talent for self-promotion 2 so much money making the price of goods 3 |
With ads | Consumer goods are not so 4 . People 5 a great deal of knowledge from ads. Ads provide us with some 6 to new products or remind us of the old ones. A cheerful, witty ad makes our life more 7 . |
Without ads | Newspapers, commercial radio and television companies could hardly 8 . We pay 9 for our daily paper or cannot enjoy so many broadcast programmes. It will not be so 10 if people want to find a job, buy or sell a house, announce a birth, marriage or death. |
答案
小题1:Causes
小题1: wasting
小题1: higher
小题1: expensive
小题1: get/learn/obtain/gain
小题1: introductions
小题1: colourful/colorful
小题1:survive
小题1:much
小题1:convenient/easy
解析
小题1:词义归纳题:从第一段的句子:Advertisers tend to think big and perhaps this is why they’re always coming in for criticism.可知是批评广告的原因Causes
小题1:词义归纳题:从第一段的句子:they have so much money to throw around.可知填 wasting
小题1:词义归纳题:从第一段的句子:Why don’t they stop advertising and reduce the price of their goods? 可知是填 higher
小题1:词义归纳题:从第二段的句子:It is precisely because of the heavy advertising that consumer goods are so cheap.可知填 expensive
小题1:原词重现:从第二段的句子:it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.可知答案是 get/learn/obtain/gain
小题1:词形转化题;从第二段的句子:Advertisements introduce us to new products or remind us of the existence of ones we already know about.可知要改成introductions
小题1:词义归纳题:从第三段的句子:A cheerful, witty advertisement makes such a difference to a dull wall or a newspaper full of disasters.可知是 colourful/colorful
小题1:原词重现:从第四段的句子:Newspapers, commercial radio and television companies could not survive without this source of revenue(收益).可知填 survive
小题1:词义归纳题:从第四段的句子:The fact that we pay so little for our daily paper, 可知如果没有广告我们就要为报纸付很多钱:much
小题1:词义归纳题:从第五段的句子What a greatly useful service they perform for the community! 可知是convenient/easy
核心考点
试题【请认真阅读下列短文,并根据所读内容在文章后表格中的空格里填入一个最恰当的单词。注意:每个空格只填1个单词。请将答案写在答题卡上相应题号的横线上。Advertis】;主要考察你对数词等知识点的理解。[详细]
举一反三
注意:每个空格只填1个单词。请将答案写在答题纸相应题号的横线上。
Cheating is common in various kinds of exams in college. Students don’t feel shame to cheat in exams. They know that if caught cheating in an exam, the punishment will not be serious. This leads to frequent cheating in exams.
At the University of Nevada, after students photographed test questions with their cellphone cameras, transmitted them to classmates outside the exam room and got the answers back in text messages, the university put in place a new monitoring system.
With their electronic tools, students these days find it easier to cheat. So college officials find themselves in a new game of cat and mouse, trying to gain an advantage over would-be cheats this exam season with a range of strategies—cutting off Internet access from laptops, or demanding the surrender of cellphones before tests.
Mr. Dapremont said technology had made cheating easier, but added that plagiarism(剽窃)in writing papers was probably a bigger problem because students can easily lift other people’s writings off the Internet.
Still, some students said they thought cheating these days was more a product of an attitude, not the tool at hand. Pressure to succeed sometimes clouds everything and makes people do things that they shouldn’t do. Students today feel more pressure to do well in order to graduate from school and secure a job.
Whatever the reasons for cheating, college officials say the battle against it is wearing them out. First, people who cheat in exams will lose interest in studying. Second, they believe studying isn’t meaningful. Even though they don’t do anything, they can still pass. Third, people who cheat in exams will influence others. Plenty of hardworking people will see that their results are lower than people who cheat in exams. Thus, we must prevent cheating in exams. We reduce the opportunities for cheating in exams.
The vast majority of Americans still believe that honesty is an important part of the American character. For that reason, there are numerous watchdog committees at all level of society. Although signs of dishonesty in school, business, and government seem much more numerous in recent years than in the past, could that because we are getting better at revealing such dishonesty?
Many educators feel that as students gain confidence in themselves and their abilities, they are less likely to cheat. Surprisingly, some efforts to prevent cheating may actually encourage cheating—a person may feel “ they don’t trust me anyway”, and be tempted to “ beat the system”. Distrust can be contagious(可传染的). But, so can trust.
Title: Cheating in exams in college
Facts | ◇ Cheating in exams is common in college. ◇ Students don’t take cheating in exams as 1 behaviour. |
Means of cheating and plagiarism | ◇ Use 2 . ◇ Surf the Internet. |
3 for cheating | ◇ Cheats are not 4 seriously. ◇ The latest technology makes it 5 for students to cheat. ◇ Heavy pressure makes students want to do well so as to ensure 56 and a job. |
7 of cheating | ◇ People will become 8 in studying. ◇ People will believe studying doesn’t make 9 . ◇ People cheating in exams will influence others negatively. |
Solution | Educators and students should 10 each other. |
1. Afterwards, I ________ _________ _________ cheerful, but Hanna sensed something was wrong.
后来,我假装很开心,但汉娜还是觉察到哪儿有点不对劲。
2. He could not _______ _______ _______ the game, and as a result of his careless playing we lost.
他跟不上比赛的节奏。由于他的漫不经心,我们输了球赛。
3. A girl’s closest friend, however, might be ________ ________ tell her about something that has happened in life.
一个女孩的密友则可能迫不及待地向她吐露自己生活中发生过的一些事情。
4. It is our duty to try to ________ _________ _________production and reduce the amount of things we make and buy.
我们有责任努力削减生产,减少制造和购买的东西的数量。
5. ________ _________, I find many people willing to pay a little higher price for things that are friendly to the environment.
我问过周围的人,发现许多人都愿意支付稍高一些的价钱来购买环保产品。
We measure an earthquake’s strength on the Richter scale. The Richter scale was introduced in 1935 in Southern California in the USA. It measures earthquakes on a scale of one to ten. Any earthquake measuring five or more is usually serious.
The earth’s crust (地壳) is made up of layers of rock called plates. As these plates move, they sometimes crash against each other, causing the crust to quake. In cities such as Tokyo, where small quakes happen quite often, many modern buildings are designed to be flexible so when the earth moves, they move with it.
Earthquakes can also break up gas or oil pipes. This can cause fires to break out, which can do as much damage as the earthquake itself.
Another effect of earthquakes is tsunamis (海啸). These are huge waves created by earthquakes beneath the sea. They can be many meters high and cause great damage to coastal towns and cities.
China, Japan, Russia and the USA have the highest occurrence (发生) of earthquakes in the world.
Knowing about (1).__________ | |
Two serious earthquakes in (2).__________ | An earthquake and the following fire (3).__________ both Tokyo and Yokohama in Sept. 1923. |
In 1556, a very serious earthquake (4)._________ in China’s Shanxi Province. | |
The way to (5)._________ an earthquake’s strength | People can measure an earthquake’s strength on the Richter scale of one to ten, (6)._________ in 1935 in the USA. If an earthquake measures five or more, it’s usually serious. |
The (7)._______ of earthquakes | As the plates, which form the earth’s (8)._______, move, they sometimes crash against each other, causing the crust to quake. |
Some (9)._____ of earthquakes | If earthquakes break up gas or oil pipes, (10)._______ will happen, which can do as much damage as the earthquake itself. |
Tsunami is another effect of earthquakes. |
A.six times more than what | B.more than six times what |
C.six times more than which | D.more than six times that |
根据汉语提示,完成下列句子。(每空1词,每小题中错任何1词该小题均不给分)
1. 抓紧时间!我快没有耐心了。
Save time. My patience is beginning to __________ __________.
2. 你想象不到改变他的主意有多难。
You can’t imagine the __________ you have __________ __________ his mind.
3.她没有办法,只得找了个借口离开了。
She had no choice but to __________ __________ an excuse and left.
4. 怀特先生宣布他们将把电脑的产量削减百分之十。
Mr. White declared that they would _______ ________ ________ the production of computers by 10 percent.
5. 他喜爱音乐,尤其是经典作品。
He is fond of music, classics ________ _________.
6. 这样不得人心的政策是很难推行下去的。
It is hard to ____________ __________ ___________ such an unpopular policy.
7. 振作起来!你迟早会实现成为作家的梦想。
_________ _________! You will realize your dream of becoming a writer sooner or later.
8. 当被问及这事的时候,他想不出一个合适的回答。
When asked about it, he couldn’t __________ __________ _________ a proper answer.
9. 在我的意愿、父母的意愿和篮球教练的意愿之间,我感到左右为难。
I ________ ________ between what I want, what my parents want and what my basketball coach wants.
10. 我找不到雨伞了。我一定把它忘在图书馆了。
I can’t find my umbrella now. I _________ ____________ ________ it in the library.
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