题目

英语翻译
The Relative Roles of Product and Relationship (Guanxi) Drivers
Bill Merrilees
UNIVERSITY OF NEWCASTLE,AUSTRALIA
Dale Miller
UNIVERSITY OF NEWCASTLE,AUSTRALIA
Not a lot is known about direct selling and especially the newer forms of direct selling,such as multi-level selling and Internet selling.What drives the effectiveness of these systems?The current study takes up one specific aspect of this question by comparing the effectiveness drivers from an Eastern country (China) and a Western country (Australia).Are these drivers different or similar between countries?To operationalize this question,we use a study of direct selling in China by Luk,Fullgrabe,and Yi (1996) as our benchmark.We replicate this study in Australia,making a few minor adaptations and some minor extensions,and we compare the effectiveness drivers in the two countries.The study concludes that in each country both product elements and relationship elements affect direct selling effectivenes

提问时间：2020-06-07

答案

产品与关系,哪个更重要 比尔枚瑞里斯 纽卡斯尔大学,澳大利亚 戴尔米勒 纽卡斯尔大学,澳大利亚 关于直销,尤其是直销的新形式如多层次销售和互联网销售,现在人们所知不多.而且什么因素使得直销能够成功呢?此研究正是通...