network compatibility (兼容) for the first time in the Chinese mainland, where the consumer-electronics
giant is in the midst of an aggressive expansion.
According to China"s Telecommunication Equipment Certification Center, a device by Apple with
third-generation high-speed wireless data capabilities was issued the network access license needed for
the company to begin official sales in China. The device, listed under model number"A1396", is compatible
(相容的) with the 3G standard WCDMA, and would work with the cellular network operated by Apple"s
local iPhone partner, China Unicom (Hong Kong) Ltd.
China Unicom declined (谢绝) to comment.
Apple already offers the 3G iPad2 in Hong Kong through its partners, but currently only offers Wi-Fi
versions of the device in the Chinese mainland. Still, consumers in China, which according to research firm
IDC surpassed (超过) the US as the world"s largest PC market in the second quarter, have been purchasing
3G tablets through unofficial channels.
Separately, Apple spokeswoman Carolyn Wu said Sept 6 that the company"s first Hong Kong store, set
to open this quarter, will be located in the city"s central shopping and business district in the International
Finance Center"s upscale (高档的) IFC mall, a commercial center and sightseeing spot along the city"s
waterfront. Wu also said that Apple is planning a new store in Shanghai later this quarter, which will be its
biggest store in China. She declined to give more details or to comment on the 3G iPad2.
Apple currently has four full-service Apple stores in the mainland, which receive the most traffic of any
Apple stores in the world. The company otherwise relies on resellers to get its products into the market.
The new stores reflect Apple"s confidence in rising demand for its products such as smart phones and
tablet computers. Sales in the Chinese mainland, Hong Kong and Taiwan helped boost (增长) the company"s
third-quarter results, newly appointed Chief Executive Tim Cook said in July. China revenue (收益) surged
(激增) six-fold to about $3.8 billion during the three months ended June 25.
"This has been a substantial (重大) opportunity for Apple and I firmly believe that we"re just scratching
the surface right now," Cook said at the time, referring to strong sales in China."I see an incredible
opportunity for Apple there."
From China Daily 2011-09-08
B. Apple Inc sells its products in the market of the Chinese mainland all by its own stores.
C. The consumers in China can only get iPad2 of Wi-Fi versions.
D. Chinese mainland is the second largest PC market in this year"s second quarter.
B. in the front of
C. in the process of
D. in the case of
B. 6.
C. 8.
D. Unknown.
B. six times
C. 60 percent
D. 2times
B. they will sell more products and gain more profit in China
C. they need to obtain more permission from China"s government
D. they ignored the rural market in China
下面五个人有些问题需要处理。阅读下面六个选项（A、B、C、D、E和F），选出符合各自需
求的最佳选项。选项中有一项是多余选项。
A. Pacha London www.pachalondon.com
The world"s most historic club is set in a building of the 1920s beautifully decorated in its original oak
paneling and features an impressive glass ceiling. You can enjoy beauty, style and elegance when clubbing
at London"s most historic night club Pacha and appreciate works of some famous musicians.
B. Amika London www.amikalondon.com
Amika plays host to the new super elite (精英) who are seeking the latest fashion trends. A unique
playground designed for fun. It is the final destination for major players and glitterati (上层人士) alike. It
features table reservations & bookings, events and corporate bookings.
C. SeOne Club London www.seonelondon.com
SeOne is one of London"s largest music clubs. Situated in the north of London, SeOne consists of five
rooms. It can be broken down into smaller spaces and can be used for parties as small as 100 people. SeOne
Club has attracted all kinds of promoters and event organizers, from corporate giants to dance promoters.
D. Koko Club www.koko.uk.com
Situated at 1A Camden High Street, Central London, Koko Club represents a versatile (通用的),
21st-century club. It"s very adaptable so it can be used for anything---from small comedy to international
music awards. A must visit!
E. Bar Rumba www.barrumba.co.uk
Located in London"s west end, Bar Rumba is one of London"s leading late night clubs. Playing funk,
jazz, Afro-beat, Latin, Cuban, salsa, drum & bass, break beat. It has an amazing sound system for dance
music. Every night it delivers a different beat---from hip hop to Latin dance, from grime to jazz.
F. Club Colosseum www.clubcolosseum.com
Situated in 1 Nine Elms Lane. Vauxall, London, Club Colosseum won the world"s best club award in
1999. Now it features a new VIP room, a spectacular riverside bar with a view all over London & the
River Thames. 
struck by the beautiful Thames. He dreams of going to a famous night club where he can easily appreciate
the unique view of the river.
2. Nancy comes from Japan and wants to go to a world-famous night club with a long history to help
her know more about the British culture. Besides, Nancy likes to listen to great musical masterpieces.
3. Laura is crazy about dancing and enjoys different dances with fascinating dance music. Now she is
in search of a night club that can offer her quality dance diversity.
4. Lily would like to celebrate her eighteenth birthday at a proper night club next week. She intends to
invite over a hundred friends and relatives to her birthday party, most of whom are working in northern
London and are true music lovers.
5. Harry is the general manager of a large company in London and he would like to go to a night club
which is fashionable. What"s more, it should be suitable for someone of his status.
(商业广告) thrown in every three or four minutes. The commercials are unavoidable. They happen whether
you want them or not. Every couple of minutes a billboard (广告牌) glides (滑行) by outside the bus window.
"Buy Super Clean Toothpaste." "Drink Good Wet Root Beer." "Fill up with Pacific Gas." Only if you sleep,
which is equal to turning the television off, are you spared the unending cry of "You Need It! Buy It Now!"
The beginning of the ride is comfortable and somewhat exciting, even if you"ve traveled that way before.
Usually some things have changed new houses, new buildings, sometimes even a new road. The bus driver
has a style of driving and it"s fun to try to figure it out the first hour or so. If the driver is particularly reckless
(鲁莽的) or daring, the ride can be as thrilling (惊险的) as a suspense (悬念) story. Will the driver pass the
truck in time? Will the driver move into the right or the left hand lane (车道)? After a while, of course, the
excitement dies down. Sleeping for a while helps pass the middle hours of the ride. Food always makes bus
rides more interesting. But you"ve got to be careful of what kind of food you eat. Too much salty food can
make you very thirsty between stops.
The end of the ride is somewhat like the beginning. You know it will soon be over and there"s a kind of
expectation and excitement in that. The seat, of course, has become harder as the hours have passed. By now
you"ve sat with your legs crossed, with your hands in your lap, with your hands on the arm rests even with
your hands crossed behind your head. The end comes just at no more ways to sit.
B. Films on television.
C. Advertisements (广告) on the billboards.
D. Gas stations.
B. To persuade you to take a long bus trip.
C. To explain how bus trips and television shows are different.
D. To describe the billboards along the road.
B. driving alone
C. a television set on the bus
D. no billboards along the road
B. they both have a beginning, a middle, and an end, with commercials in between
C. the drivers are always reckless on TV shows just as they are on buses
D. neither traveling nor watching TV are not exciting.
B. comfortable
C. tiring
D. boring
Microsoft is the richest man again for the eleventh successive year with a fortune of forty four billion dollars.
There are a record 691 dollar billionaires according to Forbes magazine. Between them they have a fortune
of two point two trillion dollars. The highest concentration of the ultra-rich is in New York followed by
Moscow and San Fransisco and then London and Los Angeles. But in total the very wealthy live in forty seven
different countries with Iceland Kazakstan Ukraine and Poland entering the list for the first time this year.
Laksmi Mittal, an Indian born steel tycoon (巨头) enjoyed the biggest increase in personal fortune. His net
worth has quadrupled (变成四倍) to thirteen billion dollars making him the world"s third richest man. Ingvar
Kamprad founder of the Swedish furniture chain Ikea also saw a big increase in wealth taking him to the sixth
place. Developing countries make more of a showing than in past years - there are for example three Russians
and four Indians in the top sixty richest people, though surprisingly perhaps none from China excluding Hong
Kong. Asian wealth is probably under represented as its usually spread among families whereas Forbes looks
at individuals. Relatively few women feature in the list - among them is JK Rowling, author of the Harry Potter
novels ranked 620th with a fortune of 519 million dollars. New entrants to the list include the founders of the
Internet search group Google Sergie Brin and Larry Page each worth more than seven billion dollars after their
company"s recent stock market debut. The richest Italian is the prime minister Silvio Berlusconi ranked number
25 in the global wealth league.
B. Ingvar Kamprad.
C. JK Rowling.
D. Silvio Berlusconi.
B. 180
C. 70
D. 150
B. Russia is a developing country.
C. This is the first time that Sergie Brin and Larry Page has been included in the list.
D. There are more billionaires (亿万富翁) in New York than any other city in the world.
B. Ukraine is a very rich country in the world.
C. JK Rowling"s novels have sold very well.
D. The IT industry is a profit making industry.
was introduced, most people did not like it as well as "regular" coffee, and it took several years to gain general
acceptance (introduction stage). At one point, though, instant coffee grew rapidly in popularity, and many
brands were introduced (stage of rapid growth). After a while, people became attached to one brand and
sales leveled off (stage of maturity). Sales went into a slight decline when freeze-dried coffees were
introduced (stage of decline).
The importance of the product life cycle to marketers is this: Different stages in the product life cycle
call for different strategies. The goal is to extend product life so that sales and profits do not decline. One
strategy is called market modification. It means that marketing managers look for new users and market
sections. Did you know, for example, that the backpacks that so many students carry today were originally
designed for the military?
Market modification also means searching for increased usage among present customers or going for a
different market, such as senior citizens. A marketer may re-position the product to appeal to new market
sections.
Another product extension strategy is called product modification. It involves changing product quality,
features, or style to attract new users or more usage from present users. American auto manufacturers are
using quality improvement as one way to recapture world markets. Note, also, how auto manufacturers once
changed styles dramatically from year to year to keep demand from falling.
B. remain at the same level
C. become unstable
D. improve enormously
B. promote its production
C. increase its popularity
D. speed up its life cycle
B. increasing usage among students
C. exploring new market sections
D. serving both military and civil needs
B. increasing product features
C. modernizing product style
D. re-positioning their product in the market
What are the basic elements (要素) of good manners? Certainly a strong sense of justice is one; courtesy
(谦恭) is often 1 more than a highly developed sense of fair play. A friend of mine once told me about a
time he was 2 along a narrow, unpaved (未铺柏油的) mountain road. 3 was another car that produced
clouds of 4 , and it was a long way to the nearest 5 highway. Suddenly, at a 6 place, the car ahead
pulled off the road. 7 that its owner might have engine trouble, my friend stopped and asked if anything
was wrong." 8 ,"said the other driver,"but you"ve endured (忍受) my dust this far; I"ll 9 with yours the
rest of the way."
Another element of courtesy is empathy (善解人意), a 10 that enables a person to see into the mind or
heart of someone else, to understand the pain or 11 there and to do something to minimize it. A man 12
alone in a restaurant was trying to open the cap of a beer bottle, 13 he couldn"t do it because of badly injured
14 . He asked a young busboy to help him. The boy took the bottle, turned his back 15 and loosened the
cap without difficulty. Then he 16 it again. Turning back to the man, he 17 to make great efforts to open
the bottle without success. 18 he took it into the kitchen and returned shortly, saying that he had managed
to loosen it-but only with a pair of pliers (钳子).
Yet another element of politeness is the ability to treat all people 19 , in spite of all status or importance.
20 when you have doubts about some people, act as if they are worthy of your best manners. You may
also be astonished to find out what they really are. Courtesy is the key to a happier world.