Him:Mom, we have to start buying Danimals.
Me:Why?
Him:So, I can bring it to school for lunch.It"s yogurt.
Me:Why do you want it so badly?
Him:Because Danimals is giving away five fantastic Caribbean vacations.
I had to explain that there was little chance that he would win a vacation.It"s a strategy used to
encourage kids to beg for artificiallycolored (人工着色的) yogurt that costs a lot.
Marketing follows my kids-and yours-wherever they go.It comes via TV commercials.Store displays
and websites are also constantly selling at our kids.But the most powerful means in kids" lives is the
presence of licensed characters on every, product imaginable.
Children can begin their day in character clothing.There"s even characterthemed wall paint available.A
breakfast in a character bowl can be followed by a character toothbrush and character toothpaste (牙膏), character soap and shampoo, and a character wash cloth and towel.Then, they can put on
character clothing and character shoes.Check that, character clock on the wall:Is it time for
charactershaped fruit snacks yet?
Surround kids with enough of the characters and they"ll come to believe they need them.Most of us,
of course, don"t buy all those items.But say no to four products out of five and your home can still get
filled with these tiny items encouraging brand loyalty (品牌忠诚).
At this time of year, parents buy licensed school supplies.With so much marketing around us, it can
be tough to stop the tide.
"One thing that helps parents is that they can talk to other parents about this kind of thing, " Linn
suggested."If you decide you want to buck this, it helps to find other people who will do the same thing.
That way, if your child says, "Everyone"s doing it, "you can really have a sense of whether everyone is."
1. From the dialogue between the author and the son, we can infer that________.
A. the son likes drinking yogurt a lot
B. buying Danimals may win a free tour
C. the son"s school encourages kids to eat yogurt
D. Danimals is the most popular yogurt among kids
2. We can learn from the passage that________.
A. character bowls increase kids" appetite
B. characterthemed wall paint is expensive
C. household goods are becoming the target of advertisers
D. Linn considered characterthemed products a foolish marketing strategy
3. What does the passage mainly tell us?
A. Marketing is affecting kids all the time.
B. Most kids now don"t have a happy childhood.
C. Kids like buying licensed school supplies a lot.
D. Licensed character products are doing great harm to kids.
In a memorybased competition between you and a chimp (猩猩);who do you think would win?If
you put yourself on top, you might want to guess again.
In a test that challenged participants to remember numbers, a young chimp performed better than
Japanese college students.
Here"s how the test worked.At Kyoto University in Japan, human students and chimpanzee
participants sat in front of a computer.Five numbers, ranging from 1 to 9, were combined with one
another and then, they appeared at random places on the screen.
The numbers stayed on the screen for less than a second.In the first test, for example, participants
saw the numbers for 650 milliseconds (about twothirds of a second).
Then, each number disappeared and they saw a white square instead.Participants had to touch the
squares in numerical order, based on the numbers that had been there a moment before.
In this test, the students touched the boxes in the correct order about 80% of the time.A young
chimp named Ayumu performed equally well.
During a harder test, participants were only able to see the numbers for 210 milliseconds.
This time, students only succeeded in putting the boxes in the correct order about 40% of the time.
But Ayumu still could select the boxes in the right order nearly 80% of the time.
"Some people have what"s called a "photographic memory, " which allows them to remember a
surprising number of details after just a quick glimpse of something.Ayumu"s memory might work in a
similar way, " says lead researcher Tetsuro Matsusawa.
The chimp"s young age might have something to do with his impressive performance, too.In previous
tests, the Japanese researchers found that young chimps performed better than their mothers.
The scientists are interested to see whether Ayumu loses his strong memory as he grows older.They
already know that young children sometimes have sharp memories when offered something
photographical, but they lose this ability over time.
Topic | A 1.________competition between human beings and chimps | ||||||||||
Purpose | To judge whose memory is better | ||||||||||
The 2.________of the first test | A chimp and some Japanese students participated in the competition and sat before a computer. Different 3.________of five numbers appeared on the screen. Each of the number was 4.________by a white square. | ||||||||||
The results of the second test | Students 5.________to put the boxes in the right order about 40% of the time. Ayumu got the right order 6.________the time of the students". | ||||||||||
Conclusion | Some people have "photographic memory", 7. ________some people to remember numbers after they 8.________at something. The chimps have the similar 9.________to human beings". Young children, just like chimps, have strong memory but they"ll lose it when they 10.________. | ||||||||||
完形填空 | |||||||||||
One of the main reasons that may stop us from reaching our goals and desires is our inability to be flexible. This fact may be_1_to swallow, but it"s true.We do everything to get rid of suffering in our lives, yet challenges and pressures can_2_the best in us. If you have been burdened (负担) by__3__in the past, learn from them, forget about them, and move on.Some people_4_to focus on how bad their lives have been_5_these mistakes.As a result, they remain_6_in their miserable lives. So what if you run a business and you lose a ton of money?In this_7_, some people would remain deeply_8_for such a long time, and their personal lives are being affected_9_.If you"re afraid to fail, then you will_10_all your chances to achieve your goals in life._11_again;but this time, be more careful and use your past mistakes as guide maps. But when you try, make sure you_12_.I"ve met so many people who accepted my suggestion, but most of them would_13_right in the middle of their work.They have the drive to start, _14_they lack the motivation to go through all the_15_.Yes, this is another fact of life.Those who persist (坚持) may have a bad time at present, but they shall have the_16_laugh. Let"s fast forward into the_17_.Let"s say you did try, you followed through, and you succeeded. Congratulations.So you became_18_by harvesting the fruits of your labor.This does not mean you"ll stay in that situation for good._19_may arise again, so always be ready to adjust to the present situation.The only thing permanent in this world is_20_. | |||||||||||
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