the question, "Who said life was going to be fair, or that it was even meant to be fair?" Her question was
a good one. It reminded me of something I was taught as a youngster:life isn"t fair.It"s a disappointment,
but it"s absolutely true. One of the mistakes many of us make is that we feel sorry for ourselves, or for
others, thinking that life should be fair, or that someday it will be. It"s not and it won"t be.
One of the nice things about surrendering (屈从) to the fact that life isn"t fair is that it keeps us from
feeling sorry for ourselves by encouraging us to do the very best we can with what we have.We know
it"s not "life"s job" to make everything perfect:it"s our own challenge. Surrendering to this fact also keeps
us from feeling sorry for others because we are reminded that everyone is dealt a different hand;
everyone has unique strengths and problems in the process of growing up, facing the reality and making
decisions; and everyone has those times that they feel unfairly treated.
The fact that life isn"t fair doesn"t mean we shouldn"t do everything in our power to improve our own
lives or the world as a whole. To the contrary, it suggests that we should. When we don"t recognize or
admit that life isn"t fair, we tend to feel pity for others and for ourselves. Pity, of course, is a selfdefeating
emotion that does nothing for anyone, except to make everyone feel worse than they already do. When
we do recognize that life isn"t fair, however, we feel compassion (热情) for others and for ourselves.
And compassion is a heartfelt emotion that delivers lovingkindness to everyone it touches. The next time
you find yourself thinking about the injustices of the world, try reminding yourself of this very basic fact.
You may be surprised that it can make you out of selfpity and into helpful action.
B. it made him recall something during his childhood
C. like his friend, he also thought life was unfair
D. he learned something from the question as a youngster
B. it"s nice to surrender to life
C. we should not feel sorry for everything
D. we should not surrender to life
B. positive
C. selfpity
D. indifferent
B. A Good Question: Why Life Isn"t Fair
C. Do Our Best to Improve Ourselves
D. Surrender to the Fact That Life Isn"t Fair
your ticket, pack your bags and show up at the airport with your passport. You board the plane and
several cocktails and movies later, you arrive at your destination. People are becoming more aware of
their smart travel. Here are some tips on how to be a clever traveler.
Easy checkin
Avoid the queue and check yourself in by using the MAS Web CheckIn (malaysiaairlines.com) in
the comfort of your own home or office. Passengers can now check in online anytime from 24 hours to
90 minutes ahead of the scheduled departure time (出发时间). This is available for flights departing
from all MAS stations-except Paris, Kunming, Xiamen and Bandar Seri Begawan-to all MAS
destinations. You can even select preferred seats online.
Bag hygiene (卫生)
No, we"re not talking about the cleanliness of your bags!It"s aviation talk for a bag that doesn"t carry
any old baggage tags (标签) with barcodes (条码) that could confuse the baggage sensor (探测装置).
If you find yourself arriving in Sydney while your bag lands in Tokyo, it could be because of your old
baggage tag. Another reason why bags go missing could be the printing quality of the barcodes; bags
are misdirected because the sensors can"t read the codes correctly.
Less is more
Most airports around the world now set a weight limit of 32kg per piece of baggage. This will not
only help protect the airline workers" health, it will also be easier for you to carry your bags around.
Avoid packing dangerous goods or placing valuables inside your checkin luggage. Ensure that locks are
properly secured as a lot of baggage locks are found caught between the conveyor belts.
Smaller and softer bags are usually placed inside a tray at checkin to protect the locks from contact with
the conveyor belt.
B. in a fashionable way
C. in a neat and orderly way
D. in a cheap and safe way
B. have to check in 24 hours earlier
C. are required to check in on the MAS Web
D. can select their favorite seats when getting aboard
a. The bags are too old and dirty.
b. The sensors can"t read the barcodes correctly.
c. The old tag is still on your bag.
d. The bags are too heavy to check in.
B. b; c
C. c; d
D. b; d
B. a science report
C. a passage for professional reading
D. a passage from a magazine
Traditionally, customers may consider more about what they buy the product for. However, the image
of product and the consuming circumstance have become the key points to attract customers"awareness
and stimulate their buying needs. Frequently, customers buy goods just because they are cute, lovely and
unique. With a less emphasis on functional utilities, the experience and imaginative space are placed into
an increasingly important role. The image of product is emphasized, as well as the communication between
products and consumers."Customer behavior, which appears to be focused and directed at the object
and at pleasure, in fact responds to quite different objectives:displaced expression of desire, and the
production of a code of social values through the use of differential signs"(Baudrillard). The reason for
imageoriented customer behavior is probably that customers"lifestyle has been continuously virtualized by
paying much attention to "Virtual Reality". The evidences can be traced from computer games and
Hollywood movies, in which customers"preference for fleeing reality is perfectly matched.
This change requires us to take efforts to enhance product image by integrating style, color, taste,
shape and material, and communicate with customers creatively, imaginatively and innovatively, and enable
them to enjoy the distinctive experience image brings."A need is not a need for a particular object as much
as it is a"need"for difference." (Baudrillard) The typical example is Apple Computer"s IMAC, which has
strong visual impact and outstanding dynamics. By this way, customer relationship can be set up through
image, and brand can be treated as living that can transform people. Other examples commonly used are
Disney Fairyland and Las Vegas, where new experience and imagination are fully demonstrated. In sum,
consumption is negotiation, a neverending conversation held in the languages of advertising, packaging,
branding, fashion, and entertainmet.
More Attention to the Image of Product
1. ________Main comparisons Contexts Different aspects 1.________about by people
when they are shopping. In the past, people think more about the 2.________
of the goods.People today are more easily 3.________by the
4.________of product and the buying atmosphere.Different 5.________to promote sales Traditionally, producers may focus more on the
functional utilities of goods. Nowadays, product image should be 6.________and there
should be more effective 7.________ with customers. More details worth noticing The 8.________for imagecentered behaviour Influenced by computer games and Hollywood movies,
people"s 9.________is virtualized. 10.________are given to prove the
importance of imageApple Computer"s IMAC/Disney Fairyland/Las Vegas 任务型阅读 Because six of every ten accidental deaths happen to Chinese children who are playing, Shanghai
Johnson & Johnson Pharmaceutical (SJJP), a US-based pharmaceutical(制药的) giant, is
working on
a Safe Kids Program to prevent injuries and deaths.
Since the Safe Kids Worldwide was set up in 1987 by Johnson & Johnson in the US, it has
contributed to a nearly 40 percent decline in the child death rate from accidental injuries there. Learning
from the successful experience, SJJP began the Safe Kids Program in China in 1999.
A recent survey conducted by SJJP and Safe Kids Worldwide China indicates that more than half
of the responding parents didn"t know how to help their children keep safe and that half of the parents
didn"t know about their children"s motor skill development at different ages. The survey covered 3,359
Beijing, Shanghai and Guangzhou"s parents with children between infancy(婴幼年) and 14.
Additionally, more than 40 percent of the parents didn"t know how to help their children to prepare
well for sports activities. For example, they don"t know how to have their children warm up or realize the
importance of a playground-check before sports activiti
es.
To help correct the problems, SJJP and Safe Ki
ds Worldwide China have been translating and
editing safety education materials, sending them to parents free of charge, and delivering free lectures
in kindergartens, schools and communities for the last ten years.
At present, a special team has been set up an
d traveling around 12 key cities of China to popularize
child sports safety knowledge and offer free training for young parents.
Though SJJP refuses to say how much it has spent on the program, it says the number in terms of
money, staff and technology, is large.
Title: Safe Kids Pr ogramPurpose The program is intended for children"s injuries and deaths (1)____________. Facts (2) ___________ of accidental deaths happen to Chinese children who are playing . The Safe Kids Worldwide was (3)____________by Johnson & Johnson in the US. The child death rate from accidental inj uries has (4)_________ by nearly 40 percent. SJJP began the Safe Kids Program in China in 1999. (5)________ More than half of the parents didn"t know how to help their children keep safe. Half of the parents are not (6)_________of their children"s motor skill development. Over 40% of the parents didn"t know how to help their children to warm up or (7)__________ the playground before sports activities. Solutions Translating and editing safety education materials. Sending materials to parents without asking for (8)____________. Delivering free lectures to schools and communities in the past (9) ____________. Traveling in China to make sports safety knowledge (10)_________among children. I have formed the habit of keeping a diary in English since
I started senior high school two year a________.
My English teacher encouraged us to write something in English,
She told________(记录) what had happened to us.
us that the________would become the past and be
forgotten. The best way to k________the past alive
was to keep a diary. On the other h________, writing a
diary in English would help a lot in learning English. Now my
diary________like my best friend. Sometimes
I reread the________(早期的) pieces to call
up those________(记忆) of happiness, sadness and
even embarrassment. ________always make me very
happy and give me a sweet feeling. Thanks to my diary,
I have not l________tracks of my past.
2. ________
3. ________
4. ________
5. ________
6. ________
7. ________
8. ________
9. ________
10. ________完形填空 It is often said that politeness costs nothing. In fact, __1__hearing the phrase "thank you" or "well
done" means the same to employees as a modest pay__2__, researchers say.
Praise and encouragement also__3__employees more likely to work hard and stay in their jobs,
saving on the cost of finding__4__.
A third of 1,000 workers__5__said they did not get thanked at all when they did well, and a(n)
__6__third said they were not thanked enough.
In both__7__, the employees said they felt__8__, meaning they were less likely to be__9__to their
jobs and were more likely to look for employment elsewhere.
According to the survey, praising employees has the same__10__as a 1 percent pay rise, and works
out much__11__for bosses.
Three out of four employees said that regular__12__by their bosses was important to them, __13__
only a quarter said they were actually given as much praise__14__they felt they needed. Those doing
manual (体力的) jobs were less likely to be given any __15__for doing well.
Scottish employees felt__16__undervalued, eight out of ten saying they would like more praise.
However, workers in the northeast are less__17__by being buttered up by the boss, as only 69 percent
said they felt the__18__to be told "well done" regularly.
The research found that words of praise did more than__19__a pleasant place to work-they could
__20__increase profits. ( )1. A. properly
( )2. A. rise
( )3. A. forces
( )4. A. possibilities
( )5. A. surveyed
( )6. A. adequate
( )7. A. surveys
( )8. A. privileged
( )9. A. caught
( )10. A. motivation
( )11. A. less convenient
( )12. A. inspection
( )13. A. but
( )14. A. that
( )15. A. solution
( )16. A. least
( )17. A. charged
( )18. A. chance
( )19. A. create
( )20. A. alone B. consequently
B. ride
B. catches
B. replacements
B. reported
B. total
B. cases
B. favored
B. attached
B. advantage
B. more likely
B. acknowledgement
B. otherwise
B. when
B. situation
B. the less
B. impressed
B. need
B. demand
B. still C. insistently
C. surprise
C. makes
C. responsibilities
C. employed
C. special
C. parts
C. undervalued
C. involved
C. development
C. cheaper
C. commitment
C. thus
C. while
C. recognition
C. the more
C. delayed
C. potential
C. require
C. even D. frequently
D. incident
D. contributes
D. disadvantages
D. inspired
D. further
D. points
D. evaluated
D. devoted
D. feeling
D. more expensive
D. outlines
D. so
D. as
D. communication
D. most
D. exploded
D. function
D. restore
D. yet