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题目
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The market investigation is indispensable to sales promotion. They are as closely related as the lips and teeth, so to speak. What you produce is for sale on the market. It would be impossible to succeed in selling a product without first investigating the market.
In the international market, goods on sale coming from different countries and suppliers are always facing keen competition. Under such circumstances, they will try everything possible to familiarize themselves with the market conditions. In making investigations, we ought to get information about what similar items the competitors are offering on the market, what prices they are quoting(报价), what features their products have, who are their regular customers, etc. Then, how can we obtain such information? There are many channels that we can make use of in doing this sort of work. The commercial counselor"s offices of our embassies stationed abroad can help us in making market investigations. Nowadays, our import and export corporations send their trade groups abroad every now and then. One of their purposes is to make market surveys on the spot.
Certainly, face-to-face talks with foreign businessmen are also important channels to get market information. The Chinese Export Commodities Fairs and some other fairs of similar nature as well as visits of foreign businessmen provide us with such opportunities. Of course, there are some other ways of making market investigations.
小题1:In making market investigations, one should ______.
A.get enough information concernedB.advertise his products
C.produce high quality goodsD.none of the above
小题2:The word "indispensable" in the first line means ______.
A.impossibleB.necessary
C.advisableD.available
小题3: Which of the following statements is NOT true?
A.The relationship between market investigation and sales promotion is just as that of the lips and
teeth.
B.It is impossible to succeed in selling a product without market investigation.
C.There are various ways of making market investigation.
D.Production goes before market investigation.
小题4:All the following are channels to get market information except ________.
A.to have commercial counsellor" s office of our embassies stationed abroad
B.to promote the quality of our own products
C.to send trade groups abroad every now and then
D.to have face-to-face talks with foreign businessmen

答案
小题1:A小题1:B小题1:D小题1:B
解析

核心考点
试题【The market investigation is indispensable to sales promotion. They are as closel】;主要考察你对题材分类等知识点的理解。[详细]
举一反三
They leap from helicopters or speeding boats, bringing aid to swimmers who get into trouble off Italy’s popular beaches.
For these dog lifeguards, the doggie paddle (狗刨式游法)does just fine.
These “lifedogs” tow a buoy(救生衣) that victims can grab, or a raft they can sit on to be towed back to shore, and unlike their human counterparts(与对方地位相当的人), they can easily jump from helicopters and speeding boats to reach swimmers in trouble.
With millions flocking(人群) to Italy’s crowded beaches each summer, the Italian Coast Guard says it rescues about 3,000 people every year — and their dog helpers are credited with saving several lives.
It takes three years for the canines to reach expert rescue status, and currently 300 dogs are fully trained for duty, said Roberto Gasbarri, who co-ordinates the Italian School of Canine Lifeguards program at a centre outside of Rome in the seaside town of Civitavecchia.
“Dogs are useful in containing the physical fatigue(疲劳) of the lifeguard, to increase the speed at which casualties(遇难者) are retrieved(找到并衔回), to increase the security of both the casualty and of the lifeguard,” Gasbarri said.
The Civitavecchia centre is one of a dozen around the country for the school founded more than 20 years ago in the northern province of Bergamo by Ferruccio Pilenga, whose first trainee was his own Newfoundland.
The school will train any breed(品种), as long as they weigh at least 30 kilograms, but Labradors, Newfoundlands and golden retrievers are most commonly used because of their natural instinct for swimming. Each dog works in tandem with(同 ……合作) a human lifeguard, who also acts as the animal’s trainer.
小题1:Which of the following can act as the best title fo the passage?
A.Dogs to the RescueB.Dogs Are Good at Doggie Paddle
C.The Wonderful Performance of DogsD.Dogs: Our Loyal Friends
小题2:What advantage do these life-dogs have over human lifeguards in a rescue?
A.Dog can swim very fastB.Dogs can finish rescue work with ease.
C.Dogs can finish the great work free of charge.D.Dogs can easily be trained
小题3: Which of the following is TRUE about the Civitavecchia center according to the text?
A.Any breed can be trained there.
B.The ones who have the gift for swimming are welcomed.
C.After a better training, the dogs can work alone.
D.It is the only place for training dog lifeguards in the school.
小题4:What does the writer want to tell us in the 4th paragraph?
A.Without the dog lifeguards, 3,000 people would lose their lives every year.
B.The buautiful beaches attract millions of people every year.
C.Dog lifeguards play an important part in a rescue.
D.Italy is a famous place of interest.

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In the long discussion of water on the Moon, a new study contradicts(与……相矛盾)) some recent reports that say the Moon had water at the time of its formation. A group of researchers reported in the journal Science that when the Moon was created, some 4.5 billion years ago, there was not much hydrogen(氢气) on it, and therefore no water.
The researchers surveyed and evaluated this by analyzing chlorine isotopes(氯同位素) found in lunar rock samples from Apollo missions. The range of chlorine isotopes in lunar samples was 25 times that found in samples from Earth.
If the Moon had significant levels of hydrogen, as Earth did, this range would have been far less, said Zachary D Sharp, a scientist in the Department of Earth and Planetary Sciences at the University of new Mexico and the study’s lead authour.
The chlorine would have stuck together with hydrogen, forming compounds like hydrogen chloride, and escaped from the Moon’s surface, he said. The abundance of chlorine indicates a lack of hydrogen and water.
“ The amount of water on the Moon was too low for life to possibly have existed there,” he said.
Most scientists believe the Moon was formed when a large object stuck Earth, breaking off a chunk(a vast piece) that has since orbited Earth.
On Earth, goes one theory, water was released as steam form molten basalts(玄武岩) over time, eventually forming bodies of water.
“An understading of whether the Moon was dry or wet will help us understand how water appeared on Earth,” Dr Sharp said.
小题1: A new study indicates that _____ on the moorn.
A.there is plenty of waterB.water is unlikely to exist
C.water existed in the pastD.there is a little water now
小题2: The author would like to tell us ______ through the sixth paragraph.
A.why there is no water on the MoonB.how the Moon was formed
C.when the Earth struck the MoonD.where the Moon orbited
小题3:  Which is NOT true according to the passage?
A. Zachary D. Sharp, a scientist of New Mexico was in charge of the new study.
B. Chlorine isotopes in lunar samples are 25 time larger than those on the Earth.
C. The more aboundant chloride, the shorter hydrogen and water.
D. The new study is benificial to understand how water appeared on Earth.
小题4: What can we learn from the passage?
A.There is enough water on the Earth.
B.Hydrogen chloride easily escaped from the Moon’s surface.
C.The Earth had significant levels of hydrogen.
D.Water on the Earth is directly from molten basalts.

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Adult butterflies use their senses of sight, touch, hearing, smell, and taste to survive in the world, find food and mates, lay eggs in an appropriate place, migrate, and avoid hungry predators.
Sight
Butterflies have large, compound (multifaceted) eyes, which allow them to see in all directions without turning their heads. Like most insects, butterflies are very nearsighted, so they are more attracted to a large stand of flowers rather than individual plants. Butterflies do not "see" colors such as red, green, and yellow, but sense polarized(偏振的) light, which indicates the direction the sun is shining, as well as ultraviolet light, which is present on many flowers and guides butterflies to nectar (花蜜)sources.
Smell
Butterflies have a very well-developed sense of smell, but it"s not in their nose (since they don"t have one). Sense receptors located in their antennae, feet, and many other parts of the body help butterflies find food (usually flower nectar), and mates (the female smells the male"s pheromones).
Taste
Butterfly"s feet have sense organs that can taste the sugar in nectar, letting the butterfly know if something is good to eat or not. Some females also taste host plants in order to find appropriate places to lay their eggs. Adult butterflies and moths feed using a proboscis, a long, coiled tube. Butterflies force blood into the tube to straighten it out, allowing them to feed. Butterflies get all their food from this tube.
Hearing
Butterflies don"t have ears. Instead they "hear" sounds through their wings by sensing changes in sound vibrations.
Butterflies may possess senses we don"t even know about yet because their anatomy is very different than ours, and therefore difficult to understand when perceived through our own human senses.
小题1:From the passage we can know that butterflies can see_____
A.thing behind themB.thing in the distance
C.most bright colorsD.flower nectar from a distance
小题2: Butterflies can easily find food resources by using their______.
A.sense organs of sight and smellB.sense organs of sight and taste
C.sense organs of smell and hearingD.sense organs of smell and taste
小题3: How do butterflies feed themselves?
A.by using their feetB.by using a tube.
C.by using sense receptorsD.by using their wings.
小题4:What is the passage mainly about?
A.The food sources of butterflies.B.The habits of butterflies.
C.The unusual body of butterflies.D.the sense of butterflies.

题型:不详难度:| 查看答案
People fell in love with Elizabeth Taylor in 1944, when she starred in National Velvet-the story of Velvet Brown, a young girl who wins first place in a famous horse race, At first, the producers of the movie told Taylor that she was too small to play the part of Velvet. However, they waited for her for a few months as she exercised and trained—and added three inches to her height in four months! Her acting in National Velvet is still considered the best by a child actress.
Elizabeth Taylor was born in London in 1932. Her parents, both Americans, had moved there for business reasons. When World War II started, the Taylors moved to Beverly Hills, California, and there Elizabeth started acting in movies. After her success as a child star, Taylor had no trouble moving into adult(成人)roles and won twice for Best Actress: Butterfield 8(1960) and Who’s Afraid of Virginia Woolf ? (1966)
Taylor’s fame(名声)and popularity gave her a lot of power with the movie industry, so she was able to demand very high pay for her movies. In 1963, she received $1 million for her part in Cleopatra—the highest pay received by any star up to that time.
Elizabeth Taylor is a legend (传奇人物) of our time. Like Velvet Brown in National Velvet, she has been lucky, she has beauty, fame and wealth. But she is also a hard worker. Taylor seldom acts in movies any more. Instead, she puts her time and efforts into her businesses, and into helping others — several years ago, she founded an organization that has raised more than $40 million for research and education.
小题1: The producers didn’t let Taylor play the part of Velvet at first because they thought she ____.
A.was small in size B.was too young
C.did not play well enough D.did not show much interest
小题2: What Elizabeth Taylor and Velvet Brown had in common was that they were both _____.
A.popular all their lives B.famous actresses
C.suecessful when very youngD.rich and kind-hearted
小题3:Taylor became Best Actress at the age of          .
A.12B.28C.31D.34
小题4:In her later life , Elizabeth Taylor devoted herself to             .
A.doing business and helping othersB.turning herself into a legend
C.collecting money for the poorD.going about research and education work

题型:不详难度:| 查看答案
How to make friends with people from a different culture? The rules are as follows:
Appreciate the Person.
Most Americans like to be recognized as individuals as someone special with unique personalities. Therefore, never say, “You’re from America so I want to be your friend.” Also don’t imply that the reason why you approached them is that you wanted someone to practice your English with. That turns people off. Instead try saying,” You seem like a real nice and interesting person and I would like to get to know you better.” This way, they are much more inclined to be friendly because you see them as a three dimensional person and appreciate them for who they are in the inside. And by doing so, you not only learn about Americans and practice your English, but also gain a real friend in the process.
Quit Calling Us Foreigners.
Please avoid calling a foreigner a foreigner especially in his face. The word makes people feel like an outsider, and even unwelcome, suggesting separation and insurmountable differences, widening an already existing gap in the situation. When Americans travel, they rarely say, “ I’m foreign to your place.” They tend to say, “ I’m new in town. I’m new here.” The reason is because new and unfamiliar things can become old and familiar. But can foreign things become native? Aha? You catch my drift.
Just Do It.
Some students like to be told about American culture but are less interested in spending the time and the effort to actually experience it. As Americans always say, “ Get your hands dirty.” You should have first hand and hands on experience, or you’ll never really know anything.
Find that Common Language.
Now I must stress the importance of finding a common language. By that I don’t mean English, Chinese, German, French, etc. I mean finding something you have in common with another person on a spiritual and philosophical level: likes, dislikes, worldviews, ways of thinking , and attitudes toward life. And to start, you must first enhance your knowledge of the particular culture from which your potential new friend comes form.
小题1:The underlined sentence “ Get your hands dirty” means    .
A.get involvedB.start with dirty work
C.talk about American cultureD.don’t wash your hands too often
小题2: Americans prefer to make friends with those who    .
A.avoid talking about their homeland
B.recognize their personalities
C.obey rules of communicating with friends
D.needn’t practice English while playing together
小题3:According to the passage, which of the following is friendly?
A.I am longing to make friends with an American.
B.This is my friend Tom, who is a foreigner.
C.There must be a gap between us in many things.
D.You’ve got a great personality.
小题4:
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