题目
题型:不详难度:来源:
How did Coca-Cola become so popular? One answer is that Asa Candler was a very clever businessman. He was one of the first people to use mass marketing. How did he do this? First, he made his product unique. When he bought the rights to Coca-Cola, it came in ordinary bottles. It looked like every other drink on the market. To make Coca-Cola look different, Candler modernized the bottles. He also made an eye-catching logo for his products. When other companies tried to imitate Coca-Cola’s name, Candler took them to court.
In addition to the unique bottle and logo, Candler spent a lot of time and money advertising his product. He used advertising to make a powerful image of Coca-Cola in the minds of his customers. He gave away free bottles of Coke. He put the name of his drink on pencils, trays, Japanese fans, matches, and many other things. Then he gave the things to people for free. He advertised Coca-Cola in the newspaper and painted the words “Drink Coca-Cola” on the sides of buildings and barns. By 1902, Coca-Cola was the best known product in the United States.
Candler was also able to make memorable advertisements. They often had catchy slogans such as “The Pause That Refreshes.” He also used famous athletes to advertise his product. They helped people to think of Coca-Cola as a delicious drink for everyone.
Today, businesses all over the world use mass marketing, but the makers of Coke were the first.
小题1:Candler bought the rights to Coca-Cola from _______.
A.the inventor of a medicinal drink | B.a well-known businessman |
C.a doctor | D.a carpenter |
A.he invited people from other companies to attend a court ball |
B.he shared Coca-Cola’s name with other companies after they went back from the court |
C.he played basketball with people from other companies on the basketball court |
D.he took legal action to those who wanted to copy Coca-Cola’s name |
A.popular music | B.free products | C.memorable phrases | D.simple things |
A.making Coca-Cola look different |
B.paying $ 2,300 for the rights to Coca-Cola |
C.advertising Coca-Cola a powerful image in the minds of the customers |
D.using famous athletes to advertise his product |
A.explain that it is easy to use mass marketing |
B.advice people to spend a lot of money and time on mass marketing |
C.tell how Asa changes Coca-Cola into a worldwide business by using mass marketing |
D.describe different ways of using mass marketing |
答案
小题1:A
小题1:D
小题1:C
小题1:B
小题1:C
解析
核心考点
试题【In the 1880s, people drank John Pemberton’s tonic to cure headaches. It wasn’t a】;主要考察你对题材分类等知识点的理解。[详细]
举一反三
A big, heavy man was walking up and down in the hotel lobby. Something about the way he moved made me think of a hungry dog looking for a bone. He had a big, fat, red face and a sleepy expression in his eyes. He introduced himself as Wentworth Caswell – Major Wentworth Caswell – from “a fine southern family”. Caswell pulled me into the hotel’s barroom and yelled for a waiter. We ordered drinks. While we drank, he talked continually about himself, his family, his wife and her family. He said his wife was rich. He showed me a handful of silver coins that he pulled from his coat pocket.
By this time, I had decided that I wanted no more of him. I said good night.
I was born in the south myself. But I live in New York now. I write for a large magazine. My boss had asked me to go to Nashville. The magazine had received some stories and poems from a writer in Nashville, named Azalea Adair. The editor liked her work very much. The publisher asked me to get her to sign an agreement to write only for his magazine.
I left the hotel at nine o’clock the next morning to find Miss Adair. It was still raining. As soon as I stepped outside I met Uncle Caesar. He was a big, old black man with fuzzy gray hair. Uncle Caesar was wearing the strangest coat I had ever seen. It must have been a military officer’s coat. It was very long and when it was new it had been gray. But now rain, sun and age had made it a rainbow of colors. Only one of the buttons was left. It was yellow and as big as a fifty cent coin.
Uncle Caesar stood near a horse and carriage. He opened the carriage door and said softly, “Step right in, sir. I’ll take you anywhere in the city.”
“I want to go to 861 Jasmine Street,” I said, and I started to climb into the carriage. But the old man stopped me. “Why do you want to go there, sir?”
“What business is it of yours?” I said angrily. Uncle Caesar relaxed and smiled. “Nothing, sir. But it’s a lonely part of town. Just step in and I’ll take you there right away.”
861 Jasmine Street had been a fine house once, but now it was old and dying. I got out of the carriage.
“That will be two dollars, sir,” Uncle Caesar said. I gave him two one-dollar bills. As I handed them to him, I noticed that one had been torn in half and fixed with a piece of blue paper. Also, the upper right hand corner was missing.
小题1:The narrator (故事的叙述者)got to Nashville probably _______.
A.in the morning | B.at noon | C.in the afternoon | D.in the evening |
A.his appearance | B.his family | C.the way he talked and behaved | D.his wife |
A.to get a writer to sign an agreement for his magazine |
B.to collect some stories and poems from a writer |
C.to look for good writers for his magazine |
D.to visit his old friend Azalea Adair |
A.was worn by a military officer | B.was a new gray coat |
C.was an old yellow raincoat | D.had only one button left |
A.wanted to know why the narrator wanted to go there |
B.knew the place and was concerned about the narrator |
C.would charge two dollars for taking the narrator there |
D.must have lived in the neighbourhood before |
During the 4th Winter Olympic Games a group of stamps were published in Germany in November 1936. The five rings of Olympics were drawn on the front of the sportswear. It was the first time that the rings had appeared on the stamps of the White Olympics.
In the 1950’s, the stamps of this kind became more colorful. When the White Olympics came, the host countries as well as the non-host countries published stamps to mark those Games. China also published four stamps in February 1980, when the Chinese sports men began to take part in the White Olympics.
Japan is the only Asian country that has ever held the White Olympics. Altogether 14,500 million stamps were sold to raise money for this sports meet.
Different kinds of sports were drawn on these small stamps. People can enjoy the beauty of the wonderful movements of some sportsmen.
小题1: We can infer from the passage that ______.
A.No stamps were printed in the first two White Olympics |
B.The first stamps marking the opening came out for the 3rd White Olympics |
C.The 3rd White Olympics was in the USA |
D.The 3rd White Olympics were held in 1932 |
A.after the year 1936 | B.after the 3rd White Olympics |
C.before the 3rd White Olympics | D.before the year 1932 |
A.every two years | B.every three years |
C.every four years | D.every five years |
A.Only the host countries can publish stamps to mark those Games. |
B.Only the non-host countries can publish stamps to mark those Games. |
C.All the countries can publish stamps to mark those Games. |
D.Japan can’t publish stamps to mark those Games |
A.Basketball. | B.Table tennis. | C.Football. | D.Skating. |
“My family has been watching the ‘Super Girl’ singing competition TV programme. My little daughter asked me what ‘PK’ meant, but I had no idea,” explained the puzzled father.
To a lot of Chinese young people who have been playing games online, it is impossible not to know this term. In such Internet games, “PK” is short for “Player Kill”, in which two players fight until one ends the life of the other.
In the case of the “Super Girl” singing competition, “PK” was used to refer to the stage where two singers have to compete with each other for only one chance to go up in competition ranking (排名).
Like this father, Chinese teachers at high schools have also been finding their students’ compositions using Internet jargons which are difficult to understand. A high school teacher from Tianjin asked her students to write compositions with simple language, but they came up with a lot of Internet jargons that she didn’t understand.
“My ‘GG’ came back this summer from college. He told me I’ve grown up to be a ‘PLMM’. I loved to ‘FB’ with him together; he always took me to the ‘KPM’,” went one composition.
“GG” means Ge Ge (Chinese pinyin for brother). “PLMM” refers to Piao Liang Mei Mei (beautiful girl). “FB” means Fu Bai (corruption). “KPM” is short for KFC, Pizza Hut and McDonald’s.
Some specialists welcome Internet jargons as a new development in language.
If you do not even know what a Kong Long (dinosaur, referring to an ugly looking female) or a Qing Wa (frog, referring to an ugly looking male) is, you will possibly be regarded as a Cai Niao!
小题1: By writing the article, the writer tries to ________.
A.explain some Internet language | B.suggest common Internet language |
C.laugh at the Beijing father | D.draw our attention to Internet language |
A.Fathers can’t possibly know it. | B.The daughter should understand it. |
C.Online game players may know it. | D.“Super Girl” shouldn’t have used it. |
A.are used not only online | B.can be understood very well |
C.are welcomed by all the people | D.cause trouble to our mother tongue |
A.expressions | B.phrases | C.letters | D.spellings |
A.A puzzled father | B.Do you speak Internet jargons? |
C.Keep away from Internet jargons | D.Kong Long or Qing Wa? |
I read your story (of the 4th February) about the cost of living in the country rather than in the town, and I agree with most of the points that you made. My husband and I lived in the middle of Horlton until two years ago — a seaside town of nearly five hundred thousand people. When my husband stopped working, we moved to our present house in a small village at the foot of Roland Hill, and there is no doubt that our costs are higher now.
I have to do my shopping in small shops, where the food is more expensive than in city supermarkets; it costs more to travel by bus; and because the men who come to mend the television or the washing machine, have to come farther, we have to pay them more.
But it does not cost us much to enjoy what is beautiful in the country; and peace and quiet are cheap. Many people spend a great deal of time and money driving into the country to enjoy the simple things of life; yet we can enjoy them just by going out of the front door. It costs more to live here than it did in Horlton but now life really is worth living.
Yours faithfully.
Edith Randall
小题1:What do you know about Horlton?
A.A quiet town not far from the sea. |
B.A middle-sized town until two years ago. |
C.A town with a population of nearly half a million. |
D.A small village at the foot of Roland Hill |
A.it cost less to live in the country |
B.it costs more to live in the country |
C.living in the country is no better than in the town |
D.she is quite satisfied with the life in the country |
A.a guidebook | B.a newspaper | C.a speech | D.a story book |
A.The letter is written by an unknown person. |
B.This letter is a reply to the questions of 4th February. |
C.Living in the country is better than living in the city. |
D.The cost of living in the city is lower than that of the country. |
Yang’s story has caught media attention perhaps because it is similar to those of millions of recent graduates seeking jobs and struggling for survival in the country’s wealthiest cities. They have diplomas, rather than professional skills,and come to big cities in hopes of better lives, only to find low-paying jobs and poor living conditions.
They are China’s “ant tribe(蚁族)”, a term created by sociologist Lian Si from Peking University in his 2009 book, Ant Tribe. “They’re so similar to ants. They share small and narrow living areas. They’re intelligent and hard-working, yet nameless and underpaid.” The term also speaks to their helplessness in a world governed by the law of the jungle -- only the strongest survive.
A survey in Lian’s another book published this year, Ant Tribe II, found nearly 30 percent of “ants” are graduates of famous universities—almost three times last year’s percentage. Most had degrees in popular majors. In addition, 7.2 percent of "ants" have at least a master’s degree compared to 1.6 percent in 2009.
An “ant’s” average monthly salary is l, 904 yuan, with about 64 percent of them earning less than 2,000 yuan a month.
Another survey in the 2010 Annual Report on the Development of Chinese Talent found more than 1 million “ants” live in big cities.
“Most ants are from rural families or small towns, and their experiences in universities didn’t arm them well enough to fight with competitors in big cities’ employment markets.” Professor Zhang Ming at Renmin University of China said.
The “ant tribe’s” embarrassing living situations have become a serious social problem, and the government should develop smaller cities to attract more graduates from big cities, Zhang
believed.
However, “ants” expect more study and training opportunities in big cities, which keeps them positive despite their situations.
小题1:Yang’s story is introduced in order to_________.
A.analyze graduates’ difficulties in finding jobs |
B.lead to the topic of the article—“ant tribe” |
C.tell readers a story about those big cities |
D.show a clever way of dealing with pressure |
A.they have no diplomas from good universities |
B.their majors do not meet the needs of society |
C.those from rural areas are not treated equally |
D.they do not have necessary professional skills |
A.they live in narrow and small places in groups |
B.they work hard but earn little for survival |
C.they are in a world judged by the jungle law |
D.they are pleased with being nameless and underpaid |
A.creating more jobs for graduates in big cities |
B.developing smaller cities to attract graduates |
C.sending graduates to rural areas and small towns |
D.training graduates to improve their ability |
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