Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand (商标) of product on the shelf.
Colouring, for example, varies according to what the producers are trying to sell. Health foods are packaged (包装) in greens, yellows or browns because we think of these as healthy colours. Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver.
When some kind of pain killer was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package—blue because we think of it as safe, and white as calm.
The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.
It is believed that the better-known companies spend, on average, 70 per cent of the total cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product. The founder of Pears soap, who for 25 years has used pretty little girls to promote(推销) their goods, came to the conclusion: “Any fool can make soap, but it takes a genius (天才) to sell it.”
小题1:Which of the following may trick a shopper into buying a product according to the text? | A．The cost of its package. | B．The price of the product. | | C．The colour of its package. | D．The brand name of the product. |
小题2:The underlined part “the colours turned the customers off”(in Para. 3 ) means that the colours _____.| A．attracted the customers strongly | | B．had weak effects on the customers | | C．tricked the customers into shopping | | D．caused the customers to lose interest |
小题3:Which of the following is the key to the success in product sales?| A．The way to promote goods. | | B．The discovery of a genius. | | C．The team to produce a good product. | | D．The brand name used by successful producers. |
小题4:Which of the following would be the best title for this text? | A．Choice of Good Products | B．Disadvantages of Products | | C．Effect of Packaging on Shopping | D．Brand Names and Shopping Tricks |
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小题1:C
小题2:D
小题3:A
小题4:C |
小题1:细节理解题。第二段，第三段都在介绍颜色对购买者的影响。
小题2:推理判断题。根据后面Because they made the product look weak and ineffective的可知答案。
小题3:细节理解题。最后一段提示推销远比其他的一切重要。
小题4:文章标题题。整篇文章都在讲外在的包装，对于购物的影响。68．B[解析]第二段第一句给出提示。 |
核心考点
试题【Shopping is not as simple as you may think! There are all sorts of tricks at pla】；主要考察你对
题材分类等知识点的理解。
[详细]举一反三
Have you ever seen a movie in which a building was burnt down or a bridge was destroyed? Have you seen films in which a train crashed or a ship __21_ into the ocean? If so, you may have wondered how these things could happen without __22_the people in the film.
The man who knows the __23__ is the “special-effects” man. He has one of the most important jobs in the film __24__. He may be __25__ to create a flood or to make a battlefield explode. But he may also be told to create a __26_ effect which is much less exciting, though just as important to the success of the film. In a __27__ for one movie there was a big glass bowl __28__with water in which small fish __29__ swimming. The director of the movie__30__ the fish to stop swimming suddenly __31_ they seemed to stare at(盯着) an actor. Then the director wanted the fish to stop staring and swim away. But fish suddenly __32__ be ordered to do anything. It was quite a __33_.
The special-effects man __34_ about this problem for a long time. The result was an idea for __35_ the fish with a harmless use of electricity. __36__he applied electricity to the fish bowl causing the fish to be totally still(静止的). Then he rapidly reduced the __37__ of electricity allowing the fish to be free. __38_ he got the humorous effect the director wanted.
__39_in other parts of movie making there are those who have developed __40__ skill in creating certain kinds of effects. Jim White, who has been a special-effects man for thirty-two years, is best known for work with ships and airplanes.
| 小题1: | | A．burned | B．sank | C．fell | D．dropped |
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| 小题2: | | A．telling | B．harming | C．protecting | D．organizing |
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| 小题3: | | A．reply | B．question | C．message | D．secret |
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| 小题4: | | A．factory | B．making | C．field | D．company |
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| 小题5: | | A．forced | B．ordered | C．allowed | D．chosen |
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| 小题6: | | A．terrible | B．ill | C．good | D．special |
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| 小题7: | | A．scene | B．step | C．stage | D．room |
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| 小题8: | | A．covered | B．asked | C．filled | D．fitted |
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| 小题9: | | A．liked | B．enjoyed | C．was | D．were |
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| 小题10: | | A．hoped | B．wanted | C．decided | D．designed |
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| 小题11: | | A．while | B．since | C．so that | D．as long as |
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| 小题12: | | A．mustn’t | B．may not | C．shouldn’t | D．can’t |
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| 小题13: | | A．question | B．failure | C．problem | D．disappointment |
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| 小题14: | | A．talked | B．set | C．quarreled | D．thought |
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| 小题15: | | A．controlling | B．operating | C．driving | D．lighting |
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| 小题16: | | A．As a result | B．Immediately | C．First | D．Above all |
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| 小题17: | | A．price | B．number | C．amount | D．speed |
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| 小题18: | | A．Even | B．Thus | C．Finally | D．Actually |
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| 小题20: | | A．certain | B．particular | C．advanced | D．careful |
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Bringing Art into Hospitals.
The medical world is slowly realizing that the quality of the environment in hospitals may play an important role in helping patients to recover(康复).
As part of a nationwide effort in Britain to bring art out of the museums and into public places, some of the country’s best artists have been called in to change older hospitals and to soften the hard, modern buildings. Of the 2500 national health service hospitals in Britain, almost 100 now have collections of art in passages(走廊), waiting areas and treatment rooms.
These recent movements were first started by one artist, Peter Senior, who set up his studio at a Manchester hospital in northeastern England during the early 1970’s. He felt the artist had lost his place in modern society, and that art should be enjoyed by more people.
A common hospital waiting room might have as many as 5000 visitors each week. What a good place to hold exhibitions(展览) of art! Senior held the first exhibition of his own paintings in the waiting area of the Manchester Royal Hospital in 1975. Believed to be Britain’s first hospital artist, Senior was so much in demand that he was soon joined by a team of six young art school graduates.
The effect is amazing. Now in the passages and waiting rooms the visitors experience a full view of fresh colors, playful images(形象) and restful courtyards.
The quality of the environment may reduce the need for expensive drugs when a patient is recovering from an illness. A study has shown that a patient who had a view onto gardens needed half the number of strong pain killers compared with(与……相比) patients who had no view at all or only a brick wall to look at.
小题1:Some best artists of Britain have been called in to_____| A．set up new hospitals | | B．make the corners of hospital collect paintings | | C．bring art into hospitals | | D．help patients recover from serious illness |
小题2:After the improvement of the hospital environment, _____| A．patients no longer take drugs to kill their pains | | B．patients don’t have to stay long in hospital | | C．patients need fewer pain killers when they suffer from an illness | | D．patients feel happy in hospital |
小题3:It can be inferred from the passage that_____| A．the role of hospital environment is being recognized | | B．hospital artists have done more than doctors | | C．exhibitions attract more people in hospitals than in museums | | D．the hospitals is a better place for people than the museum in Britain |
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The clothes you wear. The food you eat. The color of your bedroom walls. Where you go and how you get there. The people you hang around with. What time you go to bed. What do these things have in common, you’re asking? They’re just a few examples of the many hundreds of things that your parents controlled for you when you were a child.
As a kid, you didn’t have a say in everything; your parents made decisions about everything from the cereal you ate in the morning to the pajamas you wore at night. And it’s a good thing, too—kids need this kind of protection on their own.
But finally, kids grow up and become teens. And part of being a teen is developing your own identity—one that is separate from your parents’. But as you change and grow into this new person who makes his own decisions, your parents have a difficult time adjusting(调整).
In many families, it is this adjustment that can cause a lot of fighting between teens and parents. And issues like the type of friends you have or your attitudes to partying can cause bigger arguments, because your parents still always want to protect you and keep you safe, no matter how old you are.
The good news about fighting with your parents get more comfortable with the idea that their teen has a right to certain opinions. It can take several years for parents and teens to adjust to their new roles, though. In the meantime, focus on communicating with your parents.
Sometimes this can feel impossible—like they just don’t see your point of view and never will. But talking and expressing your opinions can help you gain more respect from your parents.
Keep in mind, too, that your parents were teens once and that in most cases, they can relate to what you’re going through.
小题1:In the first two paragraphs, the writer________.| A．complains that parents control kids too much. | | B．proves that kids have no right to give their opinions. | | C．describes how carefully parents look after kids | | D．explains that it is necessary for parents to control kids |
小题2:A lot of fighting breaks out between teens and parents because________.| A．parents aren’t used to losing control of kids | | B．teens like to have everything decided | | C．parents blame teens for not respecting them | | D．teens are eager to develop their own identity |
小题3:In the opinions of the writer, parents control teens in order to ________.| A．prevent them from having their own ideas | | B．protect them from being hurt | | C．make them respect parents in family | | D．make sure that children have a good future. |
小题4:The underlined word “this” in paragraph 6 may refer to “________”.| A．arguing with friends | | B．fighting with your parents | | C．communicating with parents | | D．adjusting to new roles |
小题5:What might be the most suitable title for the passage?| A．What do parents control their children for? | | B．How parents take are of children? | | C．How to get rid of your parents’ control? | | D．Why do I fight with parents so much? |
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Dolphins are interesting animals and researchers find them interesting to watch. They don’t have hands, but can use tools to solve problems, just like us. Scientists have observed a dolphin trying to get a shy eel(鳝鱼) to come out of its hole by poking(捅)it with a dead fish. Many species of dolphin live in large societies. They have many different relationships and need a good communication system; they use a variety of sounds to communicate with each other.
There is currently no evidence that dolphins have a language of their own. But scientists still have a lot to find out about these animals and so there are certain to be a few surprises in the future.
At Kewalo Basin Marine Laboratory in Hawaii, the dolphin team have developed a sign langue to communicate with the dolphins, and the results are amazing. Not only do the dolphins understand the meaning of individual words, they also understand the significance of word order in a sentence. For example, when they were asked to ‘touch the ball with your tail and then jump over it’ they generally responded correctly and straight away, which showed that they understood the langue.
Most mammals seem to enjoy play—but dolphins seems to like making their games as challenging as possible. On a beautiful day in 1997, researchers working at a beach, off the southern coast of Brazil, observed a little dog going into the sea and swimming towards the dolphins. To their surprise, the dolphins approached the dog and then started throwing it into the air. The dog seemed to enjoy the ‘game’ and continued playing with the dolphins for more than an hour. From then on, different dogs were seem trying to interact with the dolphins.
Dolphins live in a very different world to ourselves, but they are very good at our ‘intelligence tests’. For example, they will jump out of the water when they hear a whistle noise. They do this because they will get a fish as a reward. There is still much to learn about these flexible(灵活的)problem-solvers, but from the evidence so far, it would seem as though dolphins are very intelligent.
小题1:To get a shy eel to come out of its hole , a dolphin would poke it with____.| A．a tool | B．its tail | C．a dead fish | D．its mouth |
小题2:At a laboratory in Hawaii, the dolphin team have developed a ____ to communicate with the dolphins.| A．variety of sounds | B．sign language | | C．special word order | D．dolphin’s language |
小题3:Dolphins not only understand the meaning of individual words, they also understand the importance of ______ in a sentence.| A．the subject | B．the verbs | C．the main structure | D．word order |
小题4:When they play, dolphins seems to like making their games as ______ as possible.| A．difficult | B．easy | C．interesting | D．relaxing |
小题5:Dolphins will jump out of the water when they hear a whistle noise in order to _______.| A．watch people | B．breathe fresh air | | C．enjoy themselves | D．get some food |
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Deciding which English-speaking country to study in wasn’t difficult for Ann; She had always wanted to visit America. “I wanted to study in an English-language country and I always wanted to visit America because it always seemed to me a very beautiful and friendly country.” Ann is more than happy with the quality of the education she is receiving in America, particularly with the subjects and strong academic support.“ I am very happy with the quality of education I am receiving. All my subjects are useful and connected. I am happy with help I receive from the lecturers and tutors.”
Also of particular satisfaction for Ann is the practical element of her American course. “I find it very important and useful. The theory is a good thing to know but nothing gives you more skills and knowledge than practical work.”
Where her future employment is concerned, Ann is very confident her American qualification will be of great help. “I know that getting a degree here is a good thing for my future; it can open many doors in Poland or anywhere else in the world.”
Ann is also really enjoying life in America; She is making friends and taking time out to enjoy herself. “People are very friendly and helpful. University is a good place to find new friends from America and from overseas. It is a friendly environment with lots of things to do, not only studying. And of course there are the beaches, not to mention the beautiful weather.”
小题1:The purpose of writing this passage is to _________.| A．tell us Ann’s decision to settle in America | | B．tell us Ann is accustomed to life in America | | C．introduce Ann’s happy study and life in America | | D．introduce more about Ann to help her make friends |
小题2:Why did Ann decide to study in America?| A．Her parents persuaded her to do so. | | B．She has relatives and best friends here. | | C．Her boyfriend was studying here too then. | | D．She has dreamed of studying here for long. |
小题3:What makes Ann particularly satisfied in America? | A．The comfortable climate and easy lifestyle. | | B．The help from her host families and teachers. | | C．The American courses have more practical elements. | | D．The friends here are mostly from English-speaking countries. |
小题4:What does the underlined sentence mean?| A．Ann will try all her best to ensure to get a degree. | | B．Ann’s degree will help her find a job easily at home and abroad. | | C．Ann will certainly go back to Poland to work after graduation. | | D．With the degree received in America, Ann will never be out of work. |
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