题目
题型：模拟题难度：来源：
"The Changing Face of Advertising in the Digital Age" from Parks Associates.
Roughly 21% of Internet users consider Internet advertising to be the most effective ad format. It has
gone beyond traditional media, such as newspapers, magazines, and radio.
Behavioral targeting with a variety of sounds makes the channel attractive. "Because the Internet is an
interactive platform and offers rich consumer usage data, advertisers can improve their ad target ability
and achieve better results," said Parks Associates research analyst Harry Wang.
Due to audience and media fragmentation (分裂), large companies and established brands will move
dollars from TV and other formats to the Web. Anheuser-Busch, Procter & Gamble, Verizon, and Wachovia
have already moved portions of their budgets to online advertising.
"The Internet has changed the standard for the entire world, and traditional media have to respond by
making their media platforms more interactive and results-oriented," said Wang.
The report was compiled (编写) from the findings of an Internet-based survey of 2,084 US consumers
in households with Internet access. The group includes 270 teenagers ages 13 to 17. The report contains
data from Parks Associates" consumer study "Digital Entertainment: Changing Consumer Habits".
of _____.
B. foreign companies
C. large companies or established brands
D. famous established brands
B. The Internet is available to anybody who are interested in information.
C. Traditional media, such as newspapers, magazines and radios can"t reach the latest news to people as
soon as possible.
D. The Internet is changing people"s habits.
B. make up
C. count out
D. take up
B. Internet advertising is increasing now.
C. The Internet is more attractive than traditional media.
D. Internet adverting is the most effective ad format.
答案
核心考点
试题【阅读理解。 By 2010, spending on Internet advertising will account for 10% of tota】；主要考察你对题材分类等知识点的理解。[详细]
举一反三
major airports.
The Met Office reported that volcanic ash had begun to fall across Britain, coating surfaces with a fine
layer of dust and raising fears for people with breathing difficulties.
Meanwhile experts warned of shortages of some foods with produce destined for British shops rotting in
airport warehouses in other parts of the world.
Geologists reported that activity at the volcano increased yesterday, spewing a plume of ash 5.3 miles high
into the atmosphere.
The Icelandic Meteorological Office said the winds blowing the volcanic ash southeast to Europe and up
into Scandinavia and Russia will continue in the same direction for at least two days and could go on until
Wednesday. But scientists fear there could be more eruptions from the 5,466-foot volcano, Mount
Eyjafjallajkull.
A university geophysicist said, "From what we"ve seen, it could erupt, pause for a few weeks, and then
possibly erupt again. It could go on for months." As the no fly zone expanded yesterday, so did the chaos.
The Icelandic volcano causing travel chaos across Europe could go on erupting for months, geologists have
warned.
The National Air Traffic Control Service (Nats) extended restrictions on flights from British airports to
7 p.m. on Sunday, with the expectation of further extensions.
Ferry operators have reported record bookings. P&O took 6,000 foot passengers across the Channel on
Friday compared to the 100 to 200 it would expect on a normal Friday in April.
Eurostar trains were fully booked until tomorrow, with 50,000 more passengers than normal since the
airline disruption (中断) began on Thursday, including comedian John Cleese who arrived back in London last
night after a most difficult overland journey from Switzerland.
The operator is charging passengers a minimum ＄223 for a single ticket from Paris to London over the
next two days prompting criticisms of profiteering. A return ticket can normally be bought for as little as 69.
Eurostar denied it was cashing in.
Some 4,000 British tourists have been stranded in South Africa.
The British Embassy in Athens said there were currently "many thousand" British holidaymakers trying to
leave Greece after the holidays, in many cases anxious to get back in time for the start of the school term this
week, with some of those desperate to return resorting to renting cars or embarking on long train journeys.
B. Ireland
C. Iceland
D. Switzerland
B. Shortages of food
C. The airline disruption
D. A fine layer of sand
B. Anxiety.
C. Desperation.
D. Disorder.
B. brought the train company a large profit
C. made 6,000 passengers take ships to cross the Channel
D. prevented British students from going to school on time
slowdown-Mickey Mouse.
According to the company that runs Tokyo Disneyland, Japan"s busiest theme park will be more packed
than ever over Christmas and New Year"s Day. Despite the bad economy, it"s already been a record year for
an escape which is cheaper than the average night out in pricey Tokyo.
"Here, economic depression (萧条) seems a world away " visitor Namie Katsunuma said. "This is the only
place where I can totally forget the economic worries and hardship of my life."
The single mother"s salary at an auto factory was cut in November, but with her $ 500 yearly pass in hand,
she makes the 95-km journey from her home to Tokyo Disneyland every couple of months.
The park"s operator, Oriental Land Co., estimates (估算) a record 26.5 million people will visit Tokyo
Disneyland and its nearby sister park, Disney Sea, during the financial year ending in March. The company is
forecasting sales of a record $ 4.2 billion, up almost 10 percent.
"In a way, the economy works well for Tokyo Disneyland," said Hiroshi Watanabe, an economist at the
Tokyo-based Daiwa Research Institute. "Because of the economic depression, people have stopped buying cars
and houses or going to Hawaii, and Tokyo Disneyland offers an affordable and pleasant alternative."
Around the world, Disney"s theme parks have been a bright spot for the brand this year as people seem to
look for an escape from bad times.
B. Less money is made.
C. It attracts more visitors.
D. Its sales have reached $ 4.2 billion.
B. People have a new understanding of amusement.
C. The economic depression has changed people"s plans to spend money.
D. Visitors seek an escape from economic depression.
B. park
C. time
D. trip
B. More examples of the success of Disney theme parks.
C. Tokyo Disneyland" s plan for the next year.
D. The economic depression in other companies.
since the federal cigarette tax more than doubled-to $1.01 per pack-smokers have jammed telephone "quit
lines" across the country seeking to kick the habit.
This is not a surprise to public health advocates. They"ve studied the effect of state tax increases for
years, finding that smokers, especially teens, are price sensitive. Nor is it a shock to the industry, which
fiercely fights every tax increase.
The only wonder is that so many states insist on closing their ears to the message. Tobacco taxes improve
public health, health, they raise money and most particularly, they deter people from taking up the habit as
teens, which is when nearly all smokers are addicted. Yet the rate of taxation varies widely.
In Manhattan, for instance, which has the highest tax in the nation, a pack of Marlboro Light Kings cost
$10.06 at one drugstore Wednesday. Charleston, S.C., where the 7-cent-a-pack tax is the lowest in the
nation. The price was $4.78.
The influence is obvious.
In New York, high school smoking hit a new low in the latest surveys-13.8%, far below the national
average. By comparison, 26% of high school students smoke in Kentucky, Other low-tax states have similarly
depressing teen-smoking records.
Hal Rogers, Representative from Kentucky, like those who are against high tobacco taxes, argues that the
burden of the tax falls on low-income Americans "who choose to smoke."
That"s true, But there is more reason in keeping future generations of low-income workers from getting
hooked in the first place, As for today"s adults, if the new tax drives them to quit, they will have more to
spend on their families, cut their risk of cancer and heart disease and feel better.
B. tie rate of teen smoking
C. the effect of tobacco tax increase
D. the differences in tobacco tax rate
B. Some states still keep the tobacco tax low.
C. Tobacco taxes improve public health.
D. Tobacco industry fiercely fights the tax rise.
B. remove
C. benefit
D. free
B. unconcern
C. doubt
D. sympathy
B. Low-income Americans are more likely to fall ill.
C. Future generations will be hooked on smoking.
D. Adults will depend more on their families.
than a hobby (业余爱好): She planted vegetables in her yard. For her first garden, Ms Feeley has put in 15
tomato plants, and five rows of a variety of vegetables. The family"s old farm house has become a chicken
house, its residents arriving next month. Last year, Ms Rita Gartin kept a small garden. This year she has
made it much larger because, she said, "The cost of everything is going up and I was looking to lose a few
pounds, too; so it"s a win-win situation all around."
They are among the growing number of Americans who, driven by higher living costs and a falling
economy(经济), have taken up vegetable gardening for the first time. Others have increased the size of their
existing gardens. Seed companies and garden shops say that not since the 1970s has there been such an
increase in interest in growing food at home. Now many gardens across the country have been sold out for
several months. In Austin, Tex, some of the gardens have a three-year waiting list.
George C. Ball Jr. owner of a company, said sales of vegetable seeds and plants are up by 40% over last
year, double the average growth of the last five years. Mr. Ball argues that some of the reasons have been
building for the last few years. The big one is the striking rise in the cost of food like bread and milk, together
with the increases in the price of fruits and vegetables. Food prices have increased because of higher oil price.
People are now driving less, taking fewer vacations, so there is more time to garden.
B. tomatoes
C. gardens
D. people
B. she may spend less and lose weight
C. she is selling more and buying less
D. she has grown more varieties of vegetables
B. The price of oil is lower than before.
C. There"s growing need for fruits.
D. The cost of living is on the rise.
B. Banking on Gardening
C. A Belt-tightening Move
D. Gardening as a Hobby
since the federal cigarette tax more than doubled-to $1. 01 per pack-smokers have jammed telephone "quit
lines" across the country seeking to kick the habit.
This is not a surprise to public health advocates. They"ve studied the effect of state tax increases for
years, finding that smokers, especially teens, are price sensitive. Nor is it a shock to the industry, which
fiercely fights every tax increase.
The only wonder is that so many states insist on closing their ears to the message. Tobacco taxes improve
public health, health, they raise money and most particularly, they deter people from taking up the habit as
teens, which is when nearly all smokers are addicted. Yet the rate of taxation varies widely.
In Manhattan, for instance, which has the highest tax in the nation, a pack of Marlboro Light Kings cost
＄10.06 at one drugstore Wednesday. Charleston, S, C., where the 7-cent-a-pack tax is the lowest in the
nation. The price was $ 4.78.
The influence is obvious.
In New York, high school smoking hit a new low in the latest surveys-13.8%, far below the national
average. By comparison, 26% of high school students smoke in Kentucky, Other low-tax states have similarly
depressing teen-smoking records.
Hal Rogers, Representative from Kentucky, like those who are against high tobacco taxes, argues that
the burden of the tax falls on low-income Americans "who choose to smoke."
That"s true, But there is more reason in keeping future generations of low-income workers from getting
hooked in the first place, As for today"s adults, if the new tax drives them to quit, they will have more to
spend on their families, cut their risk of cancer and heart disease and feel better.
B. tie rate of teen smoking
C. the effect of tobacco tax increase
D. the differences in tobacco tax rate
B. Some states still keep the tobacco tax low.
C. Tobacco taxes improve public health.
D. Tobacco industry fiercely fights the tax rise.
B. remove
C. benefit
D. free
B. unconcern
C. doubt
D. concern
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