at a kids expo in east China"s Zhejiang Province has predicted.
The market __1__for children"s products in China was more than 1 trillion yuan (152 billion U.S.
dollars) in 2010 and that __2__is expected to hit 2 trillion yuan by 2015,according to the report.
The report owes the __3__ growth of the business to the country"s large population,steady consumption and __4__attention to child health and education in recent years.
It is __5__that China has a population of about 200 million __6__under the age of 10,the report said.
A Chinese family will spend an __7__of 5,000 yuan (758 dollars) per child each year,according to a
__8__ by the Hangzhou Association of Industries on Children.This money goes to a variety of companies
__9__ child products and __10__ such as baby milk powder,clothing,toys,education and entertainment.
According to a report by the China Ecommerce Research Center,online purchases of baby milk powder
from overseas companies __11__reached 2.4 billion yuan in 2010,__12__ second only to makeups.
Education is another area that has __13__ investors at home and abroad.Twelve Chinese __14__
institutions have won financial support from overseas risk capitalists,with __15__ totaling 100 million
dollars so far.
( )2.A.figure
( )3.A.smooth
( )4.A.existed
( )5.A.confirmed
( )6.A.children
( )7.A.offer
( )8.A.survey
( )9.A.making
( )10.prices
( )11.hopefully
( )12.ranking
( )13.surprised
( )14.entertaining
( )15.materials
B.result
B.small
B.reduced
B.advertised
B.adults
B.account
B.record
B.sending
B.services
B.unexpectedly
B.standing
B.influenced
B.educational
B.exports
C.production
C.rapid
C.drawn
C.assessed
C.teenagers
C.expense
C.document
C.providing
C.cares
C.theoretically
C.topping
C.shocked
C.training
C.investments
D.money
D.slow
D.increased
D.proposed
D.students
D.average
D.finding
D.leading
D.qualities
D.fortunately
D.keeping
D.attracted
D.cultural
D.products
have their attention.However,it is equally important to advertise your products in the same way
if you want the kids to appreciate them.In order to ensure that your products are sold and that
the kids do not forget them,it is necessary to apply a combination of color and sound to your
advertisements.Mentioned below are several advertisement ideas for targeting kids.
Billboards(广告牌)
When you want to advertise products to children,ensure that you use plenty of colors on
the billboards and that you draw the children"s attention to the products.It might be an idea to
use cartoon characters in billboard advertising as they can attract kids" attention.
Comic books
If you have to introduce a new product to children,ensure that your product is featured in
all the leading comic books.This will attract kids to your product.If possible,you can show
some of their favorite cartoon characters using your product.
TV advertisements
TV advertisements are always best when it comes to advertising a product.However,when
you try to advertise to children,the one thing that always hits the nail right on the head is the
use of popular characters.Again,cartoon characters or online game characters using the
product will increase your sales.
Others
A great advertising technique is making Tshirts,watches,water bottles,school bags,bed
sheets and caps on which the products are printed.Kid"s movies are always shown in theaters
and while children go to the theaters to watch movies,they are very much interested in the
food,too.Operating a stall near the cinema will make kids flock to you.Do some promotional
advertising by distributing some free samples of the products.
B.Making TV advertisements.
C.Printing products on school bags.
D.Making billboards using cartoon characters.
B.give away
C.put away
D.put aside
B.attract kids to buy the products
C.attract kids to perform in the cinema
D.exhibit samples of the products
B.Cool and traditional.
C.Silent and traditional.
D.Colorful and cartoonish.
B.It lists some of the types of advertisements targeted at kids.
C.It introduces some techniques you can use in advertising to kids.
D.It introduces some advertisements which target kids.
the USA and spread throughout the whole world during the 1950s and 1960s. It is widely liked by the young people. The best known early form of pop music was "rock" n" roll"; another was "blues". A more
recent development is "folk-rock". Pop music has taken the place of native music in many parts of the
world; it has caused the number of people for jazz to become much smaller than it was in the 1950s and
earlier, and it has now begun to rule musical stage productions. It"s a big industry. Much pop music is
without artistic value, but the work of some pop singers, e.g. the Beatles, Bob Dylan, the groups like
Floyd and Crosby, Stills and Nash, is on a higher musical level. And there is still a great interest in it today. Pop music concerts and festivals are held all over the world.
A. blues
B. rock" n "roll
C. jazz
D. folk-rock
2. According to the article, the number of people for jazz in the 1950s and earlier was _____ it is today.
A. much greater than
B. much smaller than
C. as great as
D. as small as
3. Which of the following is TRUE?
A. No pop music is on a high musical level.
B. Much pop music is very artistic.
C. Pop music is highly artistic.
D. Not all pop music is without artistic value.
4. "It is a big industry" means that _____.
A. it makes a lot of musical instruments (乐器)
B. it is a big musical and commercial business
C. the pop singers are very hard-working
D. pop music is on a very high musical level
CEOs of his generation, died on Wednesday at the age of 56, after a-year-long and highly
public battle with cancer. Jobs" death was announced by Apple in a statement late on
Wednesday. The Apple.com homepage featured a black-and-white picture of him with
the words "Steve Jobs, 1955-2011".
A message on the site read, "Apple has lost an imaginary and creative genius, and the
world has lost an amazing human being. Those of us who have been fortunate enough to
know and work with Steve have lost a dear friend and an inspiring leader."
"His greatest love was for his wife, Laurene, and his family. Our hearts go out to them
and to all who were touched by his extraordinary gifts."
"Steve leaves behind a company that only he could have built, and his spirit will forever
be the foundation of Apple." The Silicon Valley hero who gave the world the iPod and the
iPhone had resigned as CEO of the world"s largest technology corporation in August,
handing the position to current chief executive Tim Cook.
Two years before the iPhone that forever transformed the way people around the
world access and use the Internet, Jobs talked about how a sense of his death was a
major driver behind that vision.
"Remembering that I"ll be dead soon is the most important tool I"ve ever got to help
me make the big choices in life," Jobs said during a Stanford commencement ceremony
in 2005. "Because almost everything-all others" expectations, all pride, all fear of
embarrassment or failure-these things just fall away in the face of death, leaving only
what is truly important."
"Remembering that you are going to die is the best way I know to avoid the trap of
thinking you have something to lose. You are already naked. There is no reason not to
follow your heart."
B. Steve Jobs was thought to have great talent.
C. Steve Jobs had no idea about his death before.
D. Steve Jobs fought against cancer for a year secretly.
B. It can teach people how to surf the Internet.
C. People can learn the spirit of Apple from it.
D. It can change the way people use the Internet.
B. people should try to achieve everything regardless of death
C. people who will be dead soon must make big choices in life
D. in the face of death, nothing is truly important except to follow your dream
B. Steve Jobs died on Wednesday.
C. Who will be the next Steve Jobs?
D. Steve Jobs, the greatest American CEO.
It came as something of a surprise when Diana, Princess of Wales, made a trip to Angola in 1997,
to support the Red Cross campaign for a total ban on all anti-personnel landmines. Within hours of arriving in Angola, television screens around the world were filled with images of her comforting victims injured
in explosions caused by landmines. “I knew the statistics,” she said. “But putting a face to those figures
brought the reality home to me; like when I met Sandra, a 13- year-old girl who had lost her leg, and
people like her.”
The Princess concluded with a simple message: “We must stop landmines”. And she used every
opportunity during her visit to repeat this message.
But, back in London, her views were not shared by some members of the British government, which
refused to support a ban on these weapons. Angry politicians launched an attack on the Princess in the
press. They described her as “very ill-informed” and a “loose cannon”. (乱放炮的人)
The Princess responded by brushing aside the criticisms: “This is a distraction (干扰) we do not need. All I’m trying to do is help.”
Opposition parties, the media and the public immediately voiced their support for the Princess. To
make matters worse for the government, it soon emerged that the Princess’s trip had been approved by
the Foreign Office, and that she was in fact very well-informed about both the situation in Angola and the
British government’s policy regarding landmines. The result was a severe embarrassment for the
government.
To try and limit the damage, the Foreign Secretary, Malcolm Rifkidnd, claimed that the Princess’s
views on landmines were not very different from government policy, and that it was “working towards" a
worldwide ban. The Defence Secretary, Michael Portillo, claimed the matter was “a misinterpretation or
misunderstanding.”
For the Princess, the trip to this war-torn country was an excellent opportunity to use her popularity
to show the world how much destruction and suffering landmines can cause. She said that the experience
had also given her the chance to get closer to people and their problems.
1. Princess Diana paid a visit to Angola in 1997_____.
A. to clarify the British governments stand on landmines
B. to establish her image as a friend of landmine victims
C. to investigate the sufferings of landmine victims there
D. to voice her support for a total ban of landmines
2. Some members of the British government criticized Diana because _____.
A. she had not consulted the government before the visit
B. she was ill-informed of the governments policy
C. they were actually opposed to banning landmines
D. they believed that she had misinterpreted the situation in Angola
3. How did Diana respond to the criticisms?
A. She paid no attention to them
B. She made more appearances on TV.
C. She met the 13-year-old girl as planned
D. She rose to argue with her opponents
4. What did Princess Diana think of her visit to Angola?
A. It had caused embarrassment to the British government.
B. It had greatly promoted her popularity.
C. It had brought her closer to the ordinary people.
D. It had affected her relations with the British government.
The literal meaning of philosophy is "love of wisdom". But this meaning does not tell us very much.
Unlike the other disciplines,_philosophy cannot be defined by what you study, because it is actually
unlimited.Anything can be the subject matter of philosophy: history, law, language, literature, mathematics, and in fact, the other academic disciplines are directly related to philosophy.For this reason you get a
Doctorate (博士学位) of Philosophy (Ph.D.) in biochemistry, or computer science, or psychology.
Two broad subfields of philosophy are logic and the history of philosophy.Logic is the science of
argument and critical thinking.It provides sound methods for distinguishing good from bad reasoning.The
history of philosophy involves the study of major philosophers and periods in the development of
philosophy.
Of what use is philosophy? First it is useful in educational advancement.It is necessary for understanding other disciplines.Only philosophy questions the nature of the concepts used in a discipline, and its relation
to other disciplines.And through the study of philosophy, one develops sound methods of research and
analysis that can be applied to any field.
There are a number of general uses of philosophy.It strengthens one"s ability to solve problems, to
communicate, to organize ideas and issues, to persuade, and to take what is the most important from a
large quantity of data.These general uses are of great benefit in the career field, not necessarily for
obtaining one"s first job after graduation, but for preparing for positions of responsibility, management and
leadership later on.It is very shortsighted after all, to take a course of studies only for the purpose of
getting one"s first job.The useful skills developed through the study of philosophy have significant
longterm benefits in career advancement.No other discipline systematically follows the ideals of wisdom,
leadership, and capacity to resolve human conflict.
1. According to Paragraph 1, philosophy can best be described as the study of ________.
A. social sciences
B. natural sciences
C. both social and natural sciences
D. the subject matter of politics
2. What does the underlined word "discipline" mean in the first paragraph?
A. Subject.
B. Science.
C. Literature.
D. Occupation.
3. With the study of philosophy, you can ________.
A. become a great leader
B. succeed in everything
C. find a good job soon after graduation
D. make progress in your career development
4. According to the passage, which of the following statements is TRUE?
A. Philosophy is an independent discipline.
B. Logic helps you to become a better thinker.
C. The study of philosophy brings you immediate benefits.
D. The meaning of philosophy is too limited to define.
5. From the passage, we can conclude ________.
A. not all the subjects have to do with philosophy
B. a person will get a Ph.D.if he/she studies philosophy
C. philosophy can be helpful for the study of any other subjects
D. philosophy is the only solution to all the problems in the world
- 1请你写出一个方程,使它的解也是方程11x-2=8x-8的解______.
- 2She often goes shopping _____ Sunday morning.[ ]A. inB.
- 3在下列物质中:①K2SO4;②HCHO;③Na2SO4;④Hg(NO3)2;⑤NH4Cl;⑥KOH,能使蛋白质盐析的是
- 4如图,在x>0、y>0的空间中有恒定的匀强磁场,磁感应强度的方向垂直于xOy平面向里,大小为B.现有一质量为
- 5我国在南极地区建立的第一个科学考察站是( )A.长城站B.中山站C.东方站D.长江站
- 6端午节、中秋节等传统节日,从远古流传至今,形式多样,内容丰富,与中华民族源远流长的悠久历史一脉相承。而另一个不争的事实是
- 7广东省北部山区及粤东、粤西等地经济发展比较缓慢,现将与珠江三角洲地区联手,在当地划出专用土地设立产业转移园区。运用所学的
- 8设,那么[ ]A.aa<ab<baB.aa<ba<abC. ab<ba<aaD. ab<aa<ba
- 9黄海中学近期准备举办语文实践系列活动。假如你是该校学生,请回答问题。(1)学校准备组织学生到丹顶鹤自然保护区参观,以便进
- 10下表是1~4月份用水量(单位:百吨)的一组数据:月份x1234用水量y4.5432.5由散点图可知,用水量y与x之间有较
- 1如图,在四棱锥P-ABCD中,PA⊥平面ABCD,AC⊥AD,AB⊥BC,∠BAC=45°,PA=AD=2,AC=1。(
- 2日常生活中的化学知识有很多,请按要求填空:①天然气是常用的气体燃料,天然气中的“气”主要是______(填化学式);②管
- 3下列关于浮力说法正确的是( )A.飞机是利用浮力飞上天空B.浮力的产生原因是液体对物体上下表面的压力差C.在水中下沉的
- 4王力同学用如图所示的滑轮组匀速提升重120N的口袋,拉绳的力为80N.在10s内将口袋提升了1m.(不计摩擦)(1)根据
- 5人类认识地球形状的过程依次是 ① 麦哲伦环球航行 ② 人造卫星拍摄的地球照片③ 古代
- 6洋务派要员在筹建轮船招商局时说:“伏查各国通商以来……中国内江外海之利,几被洋人占尽,且海防非有轮船不能逐渐布置,必须劝
- 7If your friend tells a lie to you, you should .[
- 8下列说法中不正确的是[ ]A.穿衣镜成正立等大的虚像B.照相机成倒立缩小的实像C.汽车观后镜成正立缩小实像D.幻
- 9两个三次多项式相加,结果一定是( )A.三次多项式B.六次多项式C.零次多项式D.不超过三次的整式.
- 10我国在世界上属于手机拥有量最大的国家。请你根据以下要点,谈谈手机给人们生活带来的利与弊。利:1. 方便,可随时随地与人联