have their attention.However,it is equally important to advertise your products in the same way
if you want the kids to appreciate them.In order to ensure that your products are sold and that
the kids do not forget them,it is necessary to apply a combination of color and sound to your
advertisements.Mentioned below are several advertisement ideas for targeting kids.
Billboards(广告牌)
When you want to advertise products to children,ensure that you use plenty of colors on
the billboards and that you draw the children"s attention to the products.It might be an idea to
use cartoon characters in billboard advertising as they can attract kids" attention.
Comic books
If you have to introduce a new product to children,ensure that your product is featured in
all the leading comic books.This will attract kids to your product.If possible,you can show
some of their favorite cartoon characters using your product.
TV advertisements
TV advertisements are always best when it comes to advertising a product.However,when
you try to advertise to children,the one thing that always hits the nail right on the head is the
use of popular characters.Again,cartoon characters or online game characters using the
product will increase your sales.
Others
A great advertising technique is making Tshirts,watches,water bottles,school bags,bed
sheets and caps on which the products are printed.Kid"s movies are always shown in theaters
and while children go to the theaters to watch movies,they are very much interested in the
food,too.Operating a stall near the cinema will make kids flock to you.Do some promotional
advertising by distributing some free samples of the products.
B.Making TV advertisements.
C.Printing products on school bags.
D.Making billboards using cartoon characters.
B.give away
C.put away
D.put aside
B.attract kids to buy the products
C.attract kids to perform in the cinema
D.exhibit samples of the products
B.Cool and traditional.
C.Silent and traditional.
D.Colorful and cartoonish.
B.It lists some of the types of advertisements targeted at kids.
C.It introduces some techniques you can use in advertising to kids.
D.It introduces some advertisements which target kids.
the USA and spread throughout the whole world during the 1950s and 1960s. It is widely liked by the young people. The best known early form of pop music was "rock" n" roll"; another was "blues". A more
recent development is "folk-rock". Pop music has taken the place of native music in many parts of the
world; it has caused the number of people for jazz to become much smaller than it was in the 1950s and
earlier, and it has now begun to rule musical stage productions. It"s a big industry. Much pop music is
without artistic value, but the work of some pop singers, e.g. the Beatles, Bob Dylan, the groups like
Floyd and Crosby, Stills and Nash, is on a higher musical level. And there is still a great interest in it today. Pop music concerts and festivals are held all over the world.
A. blues
B. rock" n "roll
C. jazz
D. folk-rock
2. According to the article, the number of people for jazz in the 1950s and earlier was _____ it is today.
A. much greater than
B. much smaller than
C. as great as
D. as small as
3. Which of the following is TRUE?
A. No pop music is on a high musical level.
B. Much pop music is very artistic.
C. Pop music is highly artistic.
D. Not all pop music is without artistic value.
4. "It is a big industry" means that _____.
A. it makes a lot of musical instruments (乐器)
B. it is a big musical and commercial business
C. the pop singers are very hard-working
D. pop music is on a very high musical level
CEOs of his generation, died on Wednesday at the age of 56, after a-year-long and highly
public battle with cancer. Jobs" death was announced by Apple in a statement late on
Wednesday. The Apple.com homepage featured a black-and-white picture of him with
the words "Steve Jobs, 1955-2011".
A message on the site read, "Apple has lost an imaginary and creative genius, and the
world has lost an amazing human being. Those of us who have been fortunate enough to
know and work with Steve have lost a dear friend and an inspiring leader."
"His greatest love was for his wife, Laurene, and his family. Our hearts go out to them
and to all who were touched by his extraordinary gifts."
"Steve leaves behind a company that only he could have built, and his spirit will forever
be the foundation of Apple." The Silicon Valley hero who gave the world the iPod and the
iPhone had resigned as CEO of the world"s largest technology corporation in August,
handing the position to current chief executive Tim Cook.
Two years before the iPhone that forever transformed the way people around the
world access and use the Internet, Jobs talked about how a sense of his death was a
major driver behind that vision.
"Remembering that I"ll be dead soon is the most important tool I"ve ever got to help
me make the big choices in life," Jobs said during a Stanford commencement ceremony
in 2005. "Because almost everything-all others" expectations, all pride, all fear of
embarrassment or failure-these things just fall away in the face of death, leaving only
what is truly important."
"Remembering that you are going to die is the best way I know to avoid the trap of
thinking you have something to lose. You are already naked. There is no reason not to
follow your heart."
B. Steve Jobs was thought to have great talent.
C. Steve Jobs had no idea about his death before.
D. Steve Jobs fought against cancer for a year secretly.
B. It can teach people how to surf the Internet.
C. People can learn the spirit of Apple from it.
D. It can change the way people use the Internet.
B. people should try to achieve everything regardless of death
C. people who will be dead soon must make big choices in life
D. in the face of death, nothing is truly important except to follow your dream
B. Steve Jobs died on Wednesday.
C. Who will be the next Steve Jobs?
D. Steve Jobs, the greatest American CEO.
It came as something of a surprise when Diana, Princess of Wales, made a trip to Angola in 1997,
to support the Red Cross campaign for a total ban on all anti-personnel landmines. Within hours of arriving in Angola, television screens around the world were filled with images of her comforting victims injured
in explosions caused by landmines. “I knew the statistics,” she said. “But putting a face to those figures
brought the reality home to me; like when I met Sandra, a 13- year-old girl who had lost her leg, and
people like her.”
The Princess concluded with a simple message: “We must stop landmines”. And she used every
opportunity during her visit to repeat this message.
But, back in London, her views were not shared by some members of the British government, which
refused to support a ban on these weapons. Angry politicians launched an attack on the Princess in the
press. They described her as “very ill-informed” and a “loose cannon”. (乱放炮的人)
The Princess responded by brushing aside the criticisms: “This is a distraction (干扰) we do not need. All I’m trying to do is help.”
Opposition parties, the media and the public immediately voiced their support for the Princess. To
make matters worse for the government, it soon emerged that the Princess’s trip had been approved by
the Foreign Office, and that she was in fact very well-informed about both the situation in Angola and the
British government’s policy regarding landmines. The result was a severe embarrassment for the
government.
To try and limit the damage, the Foreign Secretary, Malcolm Rifkidnd, claimed that the Princess’s
views on landmines were not very different from government policy, and that it was “working towards" a
worldwide ban. The Defence Secretary, Michael Portillo, claimed the matter was “a misinterpretation or
misunderstanding.”
For the Princess, the trip to this war-torn country was an excellent opportunity to use her popularity
to show the world how much destruction and suffering landmines can cause. She said that the experience
had also given her the chance to get closer to people and their problems.
1. Princess Diana paid a visit to Angola in 1997_____.
A. to clarify the British governments stand on landmines
B. to establish her image as a friend of landmine victims
C. to investigate the sufferings of landmine victims there
D. to voice her support for a total ban of landmines
2. Some members of the British government criticized Diana because _____.
A. she had not consulted the government before the visit
B. she was ill-informed of the governments policy
C. they were actually opposed to banning landmines
D. they believed that she had misinterpreted the situation in Angola
3. How did Diana respond to the criticisms?
A. She paid no attention to them
B. She made more appearances on TV.
C. She met the 13-year-old girl as planned
D. She rose to argue with her opponents
4. What did Princess Diana think of her visit to Angola?
A. It had caused embarrassment to the British government.
B. It had greatly promoted her popularity.
C. It had brought her closer to the ordinary people.
D. It had affected her relations with the British government.
The literal meaning of philosophy is "love of wisdom". But this meaning does not tell us very much.
Unlike the other disciplines,_philosophy cannot be defined by what you study, because it is actually
unlimited.Anything can be the subject matter of philosophy: history, law, language, literature, mathematics, and in fact, the other academic disciplines are directly related to philosophy.For this reason you get a
Doctorate (博士学位) of Philosophy (Ph.D.) in biochemistry, or computer science, or psychology.
Two broad subfields of philosophy are logic and the history of philosophy.Logic is the science of
argument and critical thinking.It provides sound methods for distinguishing good from bad reasoning.The
history of philosophy involves the study of major philosophers and periods in the development of
philosophy.
Of what use is philosophy? First it is useful in educational advancement.It is necessary for understanding other disciplines.Only philosophy questions the nature of the concepts used in a discipline, and its relation
to other disciplines.And through the study of philosophy, one develops sound methods of research and
analysis that can be applied to any field.
There are a number of general uses of philosophy.It strengthens one"s ability to solve problems, to
communicate, to organize ideas and issues, to persuade, and to take what is the most important from a
large quantity of data.These general uses are of great benefit in the career field, not necessarily for
obtaining one"s first job after graduation, but for preparing for positions of responsibility, management and
leadership later on.It is very shortsighted after all, to take a course of studies only for the purpose of
getting one"s first job.The useful skills developed through the study of philosophy have significant
longterm benefits in career advancement.No other discipline systematically follows the ideals of wisdom,
leadership, and capacity to resolve human conflict.
1. According to Paragraph 1, philosophy can best be described as the study of ________.
A. social sciences
B. natural sciences
C. both social and natural sciences
D. the subject matter of politics
2. What does the underlined word "discipline" mean in the first paragraph?
A. Subject.
B. Science.
C. Literature.
D. Occupation.
3. With the study of philosophy, you can ________.
A. become a great leader
B. succeed in everything
C. find a good job soon after graduation
D. make progress in your career development
4. According to the passage, which of the following statements is TRUE?
A. Philosophy is an independent discipline.
B. Logic helps you to become a better thinker.
C. The study of philosophy brings you immediate benefits.
D. The meaning of philosophy is too limited to define.
5. From the passage, we can conclude ________.
A. not all the subjects have to do with philosophy
B. a person will get a Ph.D.if he/she studies philosophy
C. philosophy can be helpful for the study of any other subjects
D. philosophy is the only solution to all the problems in the world
There were red faces at one of Britain"s biggest banks recently. They had accepted a telephone
order to buy £100,000 worth of shares(股票) from a fifteen-year-old schoolboy (they thought he
was twenty-one). The shares fell in value and the schoolboy was unable to pay up. The bank lost
£ 20,000 on the deal which it cannot get back because, for one thing, this young speculator(投机者)
does not have the money and, for another, being under eighteen, he is not legally liable for his debts.
If the shares had risen in value by the same amount that they fell, he would have pocketed £ 20,000
profit. Not bad for a fifteen-year-old. It certainly is better than delivering the morning newspaper. In
another recent case, a boy of fourteen found, in his grandmother"s house, a suitcase full of foreign
banknotes. The clean, crisp, banknotes looked very convincing but they were now not used in their
country of origin or anywhere else. This young boy headed straight to the nearest bank with his
pockets filled with notes. The cashiers did not realise that the country in question had reduced the
value of its currency by 90%. They exchanged the notes the notes at their face value at the current
exchange rate. In three days, before he was found out, he took £ 200,000 from nine different banks.
Amazingly, he had already spent more than half of this on taxi-rides, restaurant meals, concert tickets
and presents for his many new girlfriends (at least he was generous!) before the police caught up with
him. Because he is also under eighteen the banks have kissed goodbye to a lot of money, and several
cashiers(出纳员) have lost their jobs.
Should we admire these youngsters for being enterprising(有创业精神的) and showing initiative
(主动精神) or condemn them for their dishonesty? Maybe they had managed for years with tiny
amounts of pocket money that they got from tight-fisted parents. Maybe they had done Saturday jobs
for peanuts. It is hardly surprising, given the expensive things that young people want to buy, such as
fashionable running shoes and computer games, if they sometimes think up more imaginative ways of
making money than delivering newspapers and baby-sitting. These lads saw the chance to make a lot
of money and took it.
Another recent story which should give us food for thought is the case of the man who paid his
six-year-old daughter £ 300 a week pocket money. He then charged her for the food she ate and for
her share of the rent and household bills. After paying for all this, she was left with a few coins for her
piggy bank. "She will soon learn the value of money," he said. "There"s no such thing as a free lunch.
Everything has to be paid for and the sooner she learns that the better." At the other extreme there are
fond parents who provide free bed and board for their grown-up children. While even the most
hard-hearted parents might hesitate to throw their children out on the streets, we all know people in
their late twenties who still shamelessly live off their parents. Surely there comes a time when everyone
has to leave the parental nest, look after themselves and pay their own way in life. But when is it?
B. lost a lot of money because the shares they bought fell in value
C. bought quite a lot of shares for a customer and caused him to lose money
D. lost money as its young customer did not have the money to pay his debts
B. paid his debts, if he had had the money to do so
C. continued to cheat banks, if he had not been found out
D. to go to prison, if he did not pay the money back
B. questioning
C. neutral
D. negative
for her living expenses was that he wanted her to learn _________.
B. how to live comfortably on her own pocket money
C. the value of money
D. how to save money
B. children should leave the parental nest as soon as possible
C. grown-up children should support themselves
D. children should learn to be economical
- 1The old engineer"s eyes still shone bright in the wrinkled b
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