题目
题型：不详难度：来源：
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye - on - the - consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent(慈善的) or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction -- the firm and the customer -- and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and meeting to customers. A striking example of the importance of meeting to the consumer presented itself in mid - 1985, when Coca Cola changed the flavor of its drink. The non - acceptance of the new flavor by a significant part of the public brought about a prompt(果断的) restoration(恢复) of the Classic Coke, which was then marketed alongside new. King Customer ruled!
小题1: The marketing concept discussed in the passage is, in fact, __________.
| A．the practice of turning goods into money |
| B．making goods available for purchase |
| C．the customer- centered approach |
| D．a form of persuasive salesmanship |
| A．The needs of the market. |
| B．The efficiency of production. |
| C．The satisfaction of the user. |
| D．The preferences of the dealer. |
| A．to sell the largest possible amount of goods |
| B．to transport goods as efficiently as possible |
| C．to dispose of these goods in large quantities |
| D．to redesign these goods for large - scale production |
| A．Traditional goods have a stronger appeal to the majority of people. |
| B．It takes time for a new product to be accepted by the public. |
| C．Consumers with conservative tastes are often difficult to please. |
| D．Products must be designed to suit the taste of the consumer. |
答案
小题1:C
小题2:B
小题3:A
小题4:D
解析
核心考点
试题【To understand the marketing concept, it is only necessary to understand the diff】；主要考察你对题材分类等知识点的理解。[详细]
举一反三
London ［2009-4-01］—In the first
meeting between Chinese President
Hu Jintao and US President Barack
Obama prior to the Group of 20
summit in London, the two leaders pledged that both countries will be working together to help the world resist the financial crisis.
China and the US have agreed to prioritize（使……更重要; 优化） t
he two countries’ relations by establishing the new strategic economic dialogue. The two teams will be headed by Vice Premier Wang Qishan and State Councilor Dai Bingguo from the Chinese side and Secretary of State Hillary Clinton and Treasury Secretary Timothy Geithner from the US side.
President Hu Jintao and US President Barack Obama made the announcement to the press before they went into the official meeting, their first, at Winfield House, residence of the US ambassador to the UK.
Although it is thei
r first meeting, they have kept a close contact, which Obama said will “set the stage” for both countries “to tackle the challenges in the years to come. ”Both presidents highlighted the importance of China-US relations, especially during the current economic crisis.
Obama said he hoped their meeting will be constructive and open not only about the whole state of the world economy during the current crisis, but to the efforts to improve peace and security for both countries and the world.
Hu said all the positive results the two countries have achieved have not come easily, adding that he hoped to develop good working relationship and personal friendship with Obama.
Sino-US relations are of fundamental interests not only to both countries, but to peace, stability and prosperity to Asia and the world.
小题1:What is the best title of this passage?
| A．Hu, Obama set up new economic dialogue. |
| B．Sino-US relations will be improved. |
| C．China and the US are working together to resist economic crisis. |
| D．China and the US have achieved positive results. |
| A．By trusting and helping each other. |
| B．By sharing their common interests. |
| C．By establishing the new strategic economic dialogue. |
| D．By establishing new economic policy. |
| A．The US ambassador to the UK. |
| B．Residence of UK ambassador to the US. |
| C．The living place of US ambassador to the UK. |
| D．The residence of British Queen. |
| A．The two presidents agreed to work together to resist the financial crisis |
| B．The two presidents announced to the press before the official meeting |
| C．Both countries will make efforts to improve peace and security |
| D．Sino-US relations are of fundamental interests only to both countries |
Text messages have exploded in popularity in recent years, particularly among young people. The wireless industry"s trade association, CTIA, estimates（估计）more than 48billion text messages are sent each month.
The plan comes from the Warning Alert and Response Network Act, a 2006 federal law that requires improvements to the nation"s emergency alert system. The act tasked the Federal Communications Commission（FCC）with coming up with new ways to alert the public about emergencies.
"The ability to deliver accurate and timely warnings and alerts through cell phones and other mobile services is an important next step in our efforts to help ensure that the American public has the information they need to take action to protect themselves and their families before, and during, disasters and other emergencies," FCC Chairman Kevin Martin said following approval of the plan.
Participation in the alert system by carriers -telecommunications companies is voluntary, but it has received solid support from the wireless industry.
The program would be optional for cell phone users. They also may not be charged for receiving alerts.
There would be three different types of messages, according to the rules.
The first would be a national alert from the president, likely involving a terrorist attack or natural disaster. The second would involve "approaching threats," which could include natural disasters like hurricanes or storms or even university shootings. The third would be reserved for child abduction（绑架）emergencies, or so-called Amber Alerts.
The service could be in place by 2010.
小题1:What is the purpose of the approved plan?
| A．To warn people of emergencies via messages. |
| B．To popularize the use of cell phones. |
| C．To estimate the monthly number of messages. |
| D．To promote the wireless industry. |
A．CTIA B the Warning Alert and Response Network
C．FCC D．federal regulators
小题3:An alert message will NOT be sent if________.
| A．a child loses his way |
| B．a university shooting happens |
| C．a natural disaster happens |
| D．a terrorist attack occurs |
| A．Cell Phone Alerts Protecting Students |
| B．Cell Phone Alerts by Wireless Industry |
| C．Cell Phone Alerts of National Disasters |
| D．Cell Phone Alerts Coming Soon |
Some Parisians have started to travel to work in London.
In the 19th century, Charles Dickens compared the two cities, London and Paris, in A Tale of Two Cities. These days, it might be A tale of One City.
As there are few jobs at home over recent years, perhaps 250,000 Frenchmen moved across the channel. With an undersea tunnel, they could travel between cities in three hours. The European Union freed them from immigration and customs.
Paris, rich in beauty, is more stylish. But London feels more full of life, and more fun until the pubs shut down.
“For me, the difference is that London is real, alive,” said Trevor Wheeler, a financial expert.
Chantal Jaouen, a professional designer, agrees. “I am French, but I’ll stay in London,” she said.
There is, of course, the other view. Julie Lenoux is a student who moved to London two years ago. “I think people laugh more in Paris,” she said.
“Both cities have changed beyond recognition,” said Larry Collins, an author and sometimes a Londoner. Like most people who know both cities well, he finds the two now fit together comfortably. “I first fell in love with Paris in the 1950s. Things are so much more ordered, and life is better.”
But certainly not cheaper. In some parts of London, rents can be twice those on Avenue Foch in Paris.
Deciding between London and Paris requires a lifestyle choice. Like Daphne Benoit, a French journalism student with perfect English, many young people are happy to be close enough so they don’t have to choose. “I love Paris, my little neighborhood, the way I can walk around a centre, but life is too organized,” she said. “In London, you can be whoever you want. No one cares.”
小题1:It can be inferred that ___________.
| A．Paris and London are the two biggest cities in the world |
| B．In the 19th century, Dickens told his stories in the two cities |
| C．London and Paris used to be separated |
| D．Liverpool is a big city in France |
| A．People feel it difficult to find a job in Paris. |
| B．People can"t travel to London without a passport. |
| C．Living in France is more expensive than in London. |
| D．People can find any job in London. |
| A．beyond one’s imagination |
| B．so much that people don’t know them well again |
| C．so little that people still know them well |
| D．to people’s satisfaction |
| A．People can do everything in London. |
| B．People will feel lonely in London. |
| C．People in London enjoy living in different ways. |
| D．People in London enjoy a lawless life. |
Like the press in most other countries, American newspapers range from the “sensational” which feature crime and gossip(闲谈), to the “serious”, which focus on factual news and the analysis of world events. But with few exceptions, American newspapers try to entertain as well as give information, for they have to compete with the attraction of television.
Just as American newspapers satisfy all tastes, so do they also try to attract readers of all political parties. A few newspapers support extremist(极端主义的) groups on the far right and on the far left, but most daily newspapers try to attract middle-of-the-road Americans who are moderate(中立的). Many of these papers print columns by well-known journalists of different political and social views, in order to present a balanced picture.
As in other countries, American newspapers can be either responsible or irresponsible, but it is generally accepted that the American press serves its country well and that it has more than once courageously exposed political scandals(丑闻) or crimes, for instance, the Watergate Affair(水门事件). The Newspapers drew the attention of the public to the horrors of the Vietnam War.
小题1:There are fewer national newspapers in .
A. Britain than in the USA. B. France than in Britain
C. the USA than in Britain or France
D. France than in the USA or Britain
小题2:Most American newspapers try hard to entertain their readers because
.
| A．they have to keep up a good relation with them |
| B．they have to compete with television |
| C．they have to write about crime and gossip |
| D．they have to give factual news in an interesting way |
| A．supporting extremist groups from time to time |
| B．inviting middle-of-the-road Americans to write articles for them |
| C．avoiding carrying articles about extremists |
| D．printing articles representing different political viewpoints |
| A．the characteristics of American newspapers |
| B．the development of American newspapers |
| C．the functions of American newspapers |
| D．the advantages and disadvantages of American newspapers |
Eventually,we learned how to use the Mistaken Identity Syndrome (MIS) to our advantage.For example,we would play tricks on our friends and classmates,pretending to be the other twin.Nor were teachers immune(不受某事物影响) to our tricks.On at least one occasion,when Kirk was sick,I covered for (替代) him by taking his tests.We also tried our little game out on Mom,but she always knew who was who.Once we grew up，we even covered for each other at work.We didn"t mean any harm;we simply started this as an experiment to see whether our bosses and co-workers could tell the difference.
As a bank manager, I meet with dozens of clients(顾客) on a daily basis, while my brother manages a staffing service for local employers. As a result, Kirk is constantly approached by people who want to discuss their various money accounts, while I"m frequently thanked on the street as a department store customer service representative.
However, the MIS took a truly embarrassing turn when Kirk and I found ourselves unable to tell each other apart. Once, my brother and I were traveling in a car with several friends. My brother"s hair must always be in place. Kirk was driving when he noticed in the rearview mirror (后视镜) that his hair was a bit messy.
He lifted his right hand to brush his hair back into place and was disturbed when his hand didn"t appear in the mirror. Several times he repeated this action. Finally, he started laughing.
小题1:According to the first paragraph, we know that .
| A．few people can tell the author from Kirk |
| B．the author was punished more than Kirk |
| C．the author was always rewarded though he was wrong |
| D．being twins is really a good thing for both twins |
| A．a kind of disease difficult to cure |
| B．the situation of mistaking identities |
| C．the tricks that children like to play |
| D．the way to separate two similar things |
| A．he is often successful |
| B．he means to harm his boss |
| C．his brother is seriously ill |
| D．he often behaves strangely |
| A．He felt embarrassed about his hair. |
| B．His brother"s hair was really messy. |
| C．His brother was doing the same thing. |
| D．He became the victim of the MIS. |
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