题目
题型：不详难度：来源：
Nike
In the Greek myth, Nike is the goddess of victory and the source of inspiration for soldiers. This logo represents the wing in the famous statue of the Greek goddess. Nike’s logo was designed by Carolyn Davidson in 1971 for $ 35, and was registered as a trademark in 1995.
McDonald’s
The logo was designed in 1962 by Jim Schindler to resemble the archshaped(拱形的) signs on the side of the company’s then walk-up hamburger stand. Later on, the two golden arches were combined together to form the M. The McDonald’s name was added to the logo in 1968.
Apple
There are different stories behind Apple’s logo. The first logo was a reference to the religious story of Adam and Eve, in which the apple represented the fruit of the Tree of Knowledge. One year later, the second logo was designed in 1977 by Steven Jobs and Ronald Wayne, and it described Sir Isaac Newton sitting under an apple tree. This logo didn’t stay long. One year later it was replaced almost immediately by graphic designer Rob Janoff’s “ rainbow apple”, a rainbow- colored silhouette (轮廓) of an apple with a bite taken out of it. And then the rainbow- colored apple was replaced by the one- colored logo in 1998. It has not been changed so far.
Mercedes Benz
The Mercedes Benz logo, which was originally created by Gottlieb Daimler in 1909, consists of a simple description of a three- pointed star that represents its rule of the land, the sea and the air. The company was founded by Gottlieb Daimler and Wilhelm Maybach. Marcedes is the name of Maybach’s elder daughter, while Benz came as a result of a combination with Benz, Cie. and DMG in 1926.
小题1:What does the author think of the stories of the great logos?
| A．They are boring | B．They are out of date. |
| C．They are attractive | D．They are practical |
| A．The goddess of victory |
| B．The source of inspiration for soldiers |
| C．The statue of the Greek goddess |
| D．The wing of the Greek goddess |
| A．the religious story of Adam and Eve |
| B．a bitten apple with only one color |
| C．Newton’s sitting under an apple tree |
| D．the rainbow- colored bitten apple |
| A．Mercedes Benz – McDonald’s – Nike – Apple. |
| B．Nike – McDonald’s – Apple – Mercedes Benz. |
| C．Mercedes Benz – Apple – Nike –McDonald’s. |
| D．Nike –Mercedes Benz –McDonald’s – Apple, |
答案
小题1:C
小题2:D
小题3:B
小题4:A
解析
试题分析：文章讲述了几种很受欢迎的品牌他们所代表的理念，在耐克，苹果，麦当劳，奔驰，阿迪达斯等这些知名品牌的设计中都有着深刻的理念融入其中。
小题1:细节理解题。I was reading these interesting stories behind a group of great logos in the world. Personally Nike is my favorite one – it’s so simple. And I liked the stories behind them, which made me forget all other things.句子的意思是：在世界上每一个伟大的理念背后都有着有趣的故事，就我个人来说，耐克是我最喜欢的，我喜欢这些品牌背后的故事，他使我忘记所有其它的事情，从本句来看这些故事是很吸引人的。故答案应为C
小题2:细节理解题。This logo represents the wing in the famous statue of the Greek goddess.耐克这个品牌符号所代表的是希腊女神雕塑的翅膀。由此句可知答案为D
小题3:细节推理题。从第四段的句子:a rainbow- colored silhouette (轮廓) of an apple with a bite taken out of it. And then the rainbow- colored apple was replaced by the one- colored logo in 1998. It has not been changed so far.可知苹果符号的设计理念被改变了很多次，彩虹颜色的苹果被一种颜色的咬过的苹果所替代，故答案应为B
小题4:综合排序题。Nike’s logo was designed by Carolyn Davidson in 1971 for $ 35意思为：Nike的理念是在1971年由Carolyn Davidson设计出来；The logo was designed in 1962 by Jim Schindler麦当劳的理念设计于1962年；And then the rainbow-colored apple was replaced by the one-colored logo in 1998. It has not been changed so far.苹果的理念是在1998年确定下来，直到现在没有改变；Benz came as a result of a combination with Benz, Cie and DMG in 1926.1926年设计出了奔驰的符合。所以答案应为A
考点:文化类文章的阅读理解
核心考点
试题【I was reading these interesting stories behind a group of great logos (标志) in th】；主要考察你对题材分类等知识点的理解。[详细]
举一反三
To the American, most of them want their home to be a place where they can entertain (款待) and share their lives with their friends. They may be delighted to give you a full tour of their houses. They may also be pleased when you show your interest and pleasure in their houses.
Both British and American people will engage in quite a bit of chat and a drink or two before the meal is served. After the first mouthful, you should say how delicious the food is and ask something about it. Remember, never eat with your mouth open and make very little noise while eating. It would be nice of you to help your host in any way. Maybe offer to pour some drinks or clear up after the meal.
小题1:British people _______ invite friends to their home.
| A．often | B．always | C．seldom | D．never |
| A．see anything you like |
| B．ask how much his house is |
| C．ask the cost of any of the items in it |
| D．only see the downstairs that you are invited into |
| A．angry | B．happy | C．sad | D．worried |
| A．陷入 | B．参与 | C．回避 | D．限制 |
| A．Some manners on visiting British and American people’s home. |
| B．Different table manners between British and American people. |
| C．Different ideas about the home between British and American people |
| D．Different ideas about how to get along well with neighbors between British and American people. |
Around 1930，folk art began to take on a new meaning and was considered as an expression of a small cultural class. Folk art is never the product of art movements, but comes out of craft traditions. This art is based not on measurements or calculations and rarely goes with the standards of realism. It goes straight to the bases of art which the folk artists feel naturally.
The period 1930~ 1960 was the time when folk artists began to receive recognition. They often began their art careers late in life and used art as an outlet（出口） for their energy. Their materials were cheap and simple, their subjects were different, but their creativity flowed. Doing their own things became the norm（标准）, and was what made folk art so desirable.
Although it is hard to define folk art, one thing is certain --- it touches us in a special way because the artists show us how he or she brought beauty into their everyday life. Since folk artists come from all walks of life, each piece of art created is one of a kind, emphasizing color, simplicity of line and brave, simple form. Most importantly, it exemplifies（作为…的例子） the history of American life.
小题1:What similar qualities did folk art and fine art probably have in the 17th century?
| A．They were both simple creations. |
| B．The artists of both focused on family life. |
| C．The artists of both came from the lower class. |
| D．They were both gifted creations by trained artists. |
| A．The traditions of the upper class. |
| B．The progress of art in that period. |
| C．The standards of realism. |
| D．The feelings of the artists. |
| A．They are difficult to understand. |
| B．They help artists let out their energy. |
| C．They show pictures of unreal life. |
| D．They are similar to one another. |
| A．It offered artists the freedom of expression. |
| B．Artists didn’t need to spend much on materials. |
| C．Other kinds of art couldn’t express the beauty of life. |
| D．Artists could express their dissatisfaction towards society. |
| A．speak highly of folk art |
| B．compare folk art and fine art |
| C．explain the history and characteristics of folk art in America |
| D．explain the development and changes of American art |
Even though each country uses doors. Doors many have_ __functions and purposes which lead to ___ _ differences.
When I first came to America, I noticed that a public building had two different__ ___ and they had distinct(不同的) functions. You have to push the door with the word “PUSH” to go out of the building and to pull the door with the word “PULL” to_ ____the building. This was new to me, because we use the ___ __ door in south Korea. For quite a few times I failed to go out of a shopping centre and was embarrassed.
The way of using school bus doors was also ____ __ to me .I used to take the school bus to classes. The school decided that when the driver opened both the front and back doors, ___ _who were getting off the bus should get off first, and students who were getting on should get on __ _ . In South Korea, we do not need to wait for people to get off. One morning, I hurried to the bus, and when the bus doors opened, I___ ____tried to get on the school bus through the front door. All the students around looked at me, I was totally_ _,and my face went red.
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小题1:There are clocks in most stores in the US cities because ______.
| A．people in the stores want to sell these clocks |
| B．people think it important to know the time |
| C．bosses want to make their stores beautiful |
| D．they needn"t wear watches when they are away from home |
| A．“run” | B．“race” | C．“move” | D．“hurry” |
| A．he didn"t have a watch with him |
| B．he didn"t think it important to arrive on time |
| C．he forgot to have a look at a watch or a clock |
| D．he didn"t like an appointment with someone |
| A．the radio programs many start a bit early or late |
| B．the radio announcers do think it important to announce the exact time |
| C．many people think a clock has much power |
| D．most people do not want to be controlled by others |
In the United States，business people like to discuss a wide range of topics，including opinions about work，family，hobbies，and politics. In Japan，China，and Korea，however，people are much more private．They do not share much about their thoughts，feelings，or emotions because they feel that doing so might take away from the harmonious business relationship they’re trying to build．Middle Easterners are also private about their personal lives and family matters．It is considered rude，for example，to ask a businessman from Saudi Arabia about his wife or children．
As a general rule，it’s best not to talk about politics or religion with your business friends．This can get you into trouble，even in the United States，where people hold different religious views．In addition，discussing one’s salary is usually considered unsuitable．Sports is typically a friendly subject in most parts of the world，although be careful not to criticize national sport．Instead，be friendly and praise your host’s team．
小题1:The author considers politics and religion ___________.
| A．cheerful topics |
| B．taboo |
| C．rude topics |
| D．topics that can never be talked about |
| A．Sports． | B．Children． |
| C．Personal feelings． | D．Families． |
| A．They don’t want to talk much with others． |
| B．They don’t want to have their good relationship with others harmed by informal conversation。 |
| C．They are afraid to argue with their colleagues． |
| D．They want to keep their feelings to themselves． |
| A．Praising your own country’s sports． |
| B．Criticizing your own country’s sports． |
| C．Praising the sports of your colleagues’ country． |
| D．Criticizing the sports of your colleagues’ country． |
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