题目
题型：不详难度：来源：
From tomorrow, visitors to Sample Trend’s central London store can try anything on its shelves, and all of the products can be taken home without charge. For a nominal annual membership fee of £60, users are free to enter the shop once a month and help themselves to no less than £250 worth of goods every year. The only ‘catch’ is that shoppers are asked to complete a simple questionnaire about each product they try.
Known as ‘try-vertising’, the concept allows manufacturers to test products and receive consumer feedback before launching onto the open market. It is already very popular in Japan and now looks set to transform the fortunes of the embattled（严阵以待的） UK retail industry. According to new figures, stores are facing a Christmas crisis with the weakest High Street trading for six months.
Michael Ghosh, the brainchild（创意者）behind Sample Trend, said: “The concept behind Sample Trend is unique in the UK. It allows shoppers the opportunity to walk away with a number of real, full-size products of their choosing without handing over a penny.”
The concept of in-store try-vertising is simple but effective. Businesses across all sectors, from cosmetic manufacturers to beverage（饮料） makers, place new products on the shelves at Sample Trend and wait for consumers to try them out.
Customers complete a short 10-point questionnaire about the product, and the feedback they provide is used to make any last-minute improvement before the product is brought officially to market. The Sample Trend store stocks everything from cosmetics, food and drink, and household goods.
Ghosh, the former advertising and sales director for Disney Europe, said such feedback may also build brand loyalty from the outset---a particularly appealing prospect for new businesses.
小题1:What can we know about the Sample Trend?
| A．It has turned out to be a success in London. |
| B．The goods in the shop are free for everyone |
| C．The customers can only go to it once a month. |
| D．It sells everything people need. |
| A．advantage | B．disadvantage | C．problem | D．requirement |
| A．give suggestions for the products |
| B．recommend the products |
| C．give feedback about the products |
| D．express their thanks |
答案
小题1:C
小题2:D
小题3:C
解析
试题分析：文章大意：日本的新式零售模式将进军英国，按照这一模式，顾客可以免费拿走商品。
小题1:C细节理解题。根据第二段users are free to enter the shop once a month and help themselves to no less than £250 worth of goods every year.所以选择C。根据第一段是说这种零售方式将进军英国，所以并不能说已经成功，所以A不正确。B和D中的陈述太绝对化，与文章中的句子不对应。
小题2:D 词义猜测题。 根据文章第二段的句子The only ‘catch’ is that shoppers are asked to complete a simple questionnaire about each product they try.得知“顾客唯一需要做的就是对试用的每样商品填写一份简单的调查问卷。”所以，catch是指requirement需求；要求 。可以确定答案用D。
小题3:C 细节理解题。根据倒数第二段的句子Customers complete a short 10-point questionnaire about the product, and the feedback they provide is used to make any last-minute improvement before the product is brought officially to market. 可知，填写调查问卷的目的是想得到顾客对商品的意见反馈，即答案选C。
核心考点
试题【A new retail phenomenon from Japan which allows customers to walk away with free】；主要考察你对题材分类等知识点的理解。[详细]
举一反三
Early Modern English and Late Modern English are mostly different in the number of words. Late Modern English has many more words, mainly because of the following two reasons: First, the Industrial Revolution (工业革命) led to the need for new words. Second, the British Empire covered one quarter of the earth’s surface, and the English language took in foreign words from many countries.
From around 1600, the English colonization (殖民地化) of North America led to American English. Some English pronunciations and words “froze” when they reached America. In some ways, American English is more like the English of Shakespeare than modern British English. Some expressions that are called “American English” are in fact from British expressions. They were kept in the colonies while lost for a time in Britain. Spanish also had an influence (影响) on American English. For example, words like canyon, ranch, stampede and vigilante are from Spanish. They entered English by the people of Spain who settled in the American West. French words and West African words also influenced American English.
Today, American English has a greater influence, because of the USA’s movies, television, popular music, trade and technology.
小题1:The main difference between Early and Late Modern English lies in _____.
| A．vocabulary | B．pronunciation |
| C．spelling | D．grammar |
a. the invention of printing
b. the Industrial Revolution
c. the colonization
d. the contact with other countries
| A．a, b, c | B．a, c, d | C．a, b, d | D．b, c, d |
| A．American dialect | B．African dialect |
| C．Spanish | D．French |
| A．English colonies in North America |
| B．the development of American English |
| C．other languages influence on American English |
| D．the difference between American English and British English |
| A．remained unchanged | B．disappeared |
| C．improved | D．kept active |
Now think for a minute about SEASICK. If you change the word home in the definition(释义)to the word sea, would the definition fit SEASICK? Seasick means SICK BY THE MOVEMENT ON THE SEA. When you are homesick ,the only place you want to be is at home. When you are seasick, the last place you want to be is at sea.
Have you ever heard of a person being heartsick? Heartsick doesn’t mean that something is wrong with a person’s heart. people are heartsick when they are hurt deep inside and when they feel as if their hearts are broken.
But, on the other hand, we have such compound words as handshake, handstand, and handbag. Perhaps you may write definitions for them.
小题1:The word SEASICK means“______”.
| A．to be eager to go to the sea | B．what has nothing to do with the sea |
| C．to be sick because of the sea | D．that the sea is terrible |
| A．his heart is sick | B．his heart needs testing |
| C．he’s sorry at heart | D．he’s terribly disappointed and sad |
| A．where you want to be most | B．where you want to be least |
| C．where you go the last | D．the last place you go to |
| A．easy to know | B．difficult to know |
| C．impossible to learn | D．unnecessary to learn |
The British usually use “got”in the sense of “have”. The Americans hardly ever do.
Am.E: Do you have a car, room，etc.？Yes, I do.
Br.E: Have you got a car, room, etc.? Yes, I have.
Finally, there are a number of differences between American and British English in the spelling of words, e．g.check(US)/cheque(UK); center(US)/centre(UK). Many American words ending in “or”， e．g. honor, vigor, labor are spelt in British English with an “our”， e．g. honour, vigour, labour. Many verbs in American English with “ize”or “izing” forms, e．g. organize, realizing are spelt in Br.E “ise”or “ising”，e.g.organise，realising.In American English, “practice”is used both for the verb and noun.In Br.E, the verb is spelt “practise”， and the noun “practice”. In the main, American English avoids the doubling up of consonants(辅音字母)in nouns and verbs while British English does not.In American English, for example, one writes “travel, traveled, traveling, traveler，” while in British English, one writes “travel, travelled, travelling, traveller”．
It was once predicted that British and American English would became separate languages finally. But the opposite has happened. The links(连接)between the two countries are so strong that linguistically(语言上的), and probably culturally(文化上的)too, they are closer together than ever.
小题1:The Americans hardly say________.
| A．Goodbye.Have a good day! | B．Glad to know you! |
| C．Hi! | D．Have you got a car? |
| A．cheque；center | B．honor；organise |
| C．traveled；practice | D．labour；traveller |
| A．There are lots of differences in spelling between Am.E.and Br.E. |
| B．Why do the Americans and the British use different spellings? |
| C．There are few differences in spelling between Am.E.and Br.E. |
| D．The different usages of words in Am.E and Br.E |
| A．The two languages will become separate languages. |
| B．American English will be used more and more. |
| C．The two languages will be closer and closer. |
| D．British English will be used more and more. |
These two special days are celebrated in many different ways．On Mother’s Day people wear carnations．A red one symbolizes a living mother．A white one shows that the mother is dead．Many people attend religious services to honor parents．It is also a day when people whose parents are dead visit the cemetery（墓地）．On these days families get together at home, as well as in restaurants．They often have outdoor barbecues for Father＇s Day．These are days of fun and good feelings and memories．
Another tradition is to give cards and gifts．Children make them in school．Many people make their own presents．These are valued more than the ones bought in stores．It is not the value of the gift that is important, but it is “the thought that counts”．Greeting card stores, florists, candy makers, bakeries, telephone companies, and other stores do a lot of business during these holidays．
小题1:Which is NOT a reason for children to show love and respect for parents?
| A．Parentsbringchildren |
| B．Parentsgiveloveandcaretochildren |
| C．Parentseducatechildrentobegoodpersons. |
| D．Parentspassawaybeforechildrengrowup |
| A．Mother’sDayandFather’sDayarebothinMay. |
| B．Fewerwomenworkedoutsidethehomeinthepast |
| C．Notallthechildrenrespecttheirparents |
| D．Fathersarenotasimportantasmothersathome |
| A．It has only two kinds of colors． |
| B．It refers to the special clothes people wear on Mother’s Day or Father’s Day． |
| C．People can wear carnations only on the second Sunday in May． |
| D．It’s a kind of flower showing love and best wishes． |
| A．everyone goes to visit the cemetery |
| B．people usually have family parties |
| C．children always go to parents’ home |
| D．hand-made cards are the most valuable gifts |
Lauren Groff: Staring into darkness, I wanted to read about happiness.1n fact, books full of joy are hard to find because happiness is nearly impossible to write about. So, when I found Elizabeth and Her German Garden, by Elizabeth Von Arnim, I felt as if someone suddenly opened a curtain and revealed a window where I had thought there was a wall.
Elizabeth and Her German Garden feels as if it rose out of Von Arnim"s deep unhappiness in the way she was supposed to fit into her world Still, what a cool drink this novel is. It has a few characters: the narrator, a countess (女伯爵) named Elizabeth, her husband, her three tiny daughters, various servants and some visitors. There is also Elizabeth"s garden. whick we see in all its seasonal richness.
That is only the book"s surface, however. There are great things hidden in the book. Eliza- beth is always comparing herself and the women around her and finding their fixed social roles disappointing. Her happiness, when it comes, arrives as an act of will. She has fought hard to achieve delight and I think it is more valuable for her struggle.
I appreciate Elizabeth for showing me a way through my darkest time, by revealing that an act of focused attention can lift a person out of a long, dark period in their lives. Anyone can get a little happiness from living, even by reading a few pages of a book.
The host : That"s Lauren Groff. Her latest novel is Arcadia. The book she recommended(推荐) is Elizabeth and Her German Garden.
小题1:What can we learn from the second paragraph?
| A． Lauren Groff likes reading about happiness at night. |
| B．Elizabeth Von Arnim wrote Elizabeth and Her German Garden. |
| C．There are a few books about joy that Lauren Groff likes reading. |
| D．Someone opened a curtain when Lauren Groff found her favorite book. |
| A． Lauren"s delight | B． Lauren"s struggle |
| C． Elizabeth"s struggle | D． Elizabeth"s happiness |
| A． is full of joy and laughter | B． shows a way to happiness |
| C．is a perfect way to kill time | D．describes a beautiful garden |
| A．It is the next novel to be recommended. |
| B．It is a novel written by Lauren Groff. |
| C．It is Elizabeth Von Arnim"s latest novel. |
| D．It is recommended in the last program. |
| A．In an interview about gardening. |
| B．In a report about how to be happy. |
| C．In a radio program about books. |
| D．In a documentary about famous writers. |
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