题目
题型：不详难度：来源：
Now,it’s important for the managers in a company to understand what their customers want if they are going to develop effective marketing strategies(策略).There are various ways of doing this.One way at supermarkets(超市),for example,is to interview(采访)customers while they’re doing their shopping.They can be asked what they prefer to buy and then the results of the research can be studied.This provides information on which to base future marketing strategies.It’s also quite normal for top managers from department stores to spend a day or two each month visiting stores and mixing freely with the public,as if they were ordinary customers,to get an idea of how customers act.
Another way to get information from customers is to give them something.For example,some fast food restaurants give away tickets in magazines or on the street that permit customers to get part of their meal for nothing.As well as being a good way of attracting customers into the restaurants to spend their money,it also allows the managers to get a feel for where to attract customers and which age-groups to attract.
Another strategy used at some well-known parks such as Disneyland is for top managers to spend at least one day in their work,touring the park dressed as Mickey Mouse or something like that.This provides them with a perfect chance to examine the scene and watch the customers without being noticed.
小题1:The text is designed for ________.
| A．managers | B．salesmen |
| C．researchers | D．customers |
| A．Visiting customers themselves. |
| B．Giving customers free food on the street. |
| C．Visiting parks as ordinary customers. |
| D．Asking customers questions at supermarkets. |
| A．Visiting Disneyland. |
| B．Wearing attractive clothes. |
| C．Acting Mickey Mouse. |
| D．Dressing up and walking around. |
| A．how to do market research |
| B．how to develop marketing strategies |
| C．how to find out customers’ social needs |
| D．how to encourage customers to spend more money |
答案
小题1:A
小题2:D
小题3:D
小题4:A
解析
小题1:这是一道主旨题。本文介绍了如何发现消费者的需求来制定销售策略，从而提高销售量。而且举了集中管理者采用的方法，所以主要是写给管理者的。
小题2:这是一道推断题。根据第二段“One way at supermarkets,for example,is to interview customers while they’re doing their shopping. ...This provides information on which to base future marketing strategies.”可知采访顾客(问顾客问题)是得到有用信息的一种方式。
小题3:这是一道指代题。根据上一句“Another strategy used at some well-known parks such as Disneyland is for top managers to spend at least one day in their work,touring the park dressed as Mickey Mouse or something like that.”可知this是指的上一句迪斯尼经理做的工作，也就是化妆后到处走。
小题4:这是一道主旨题。本文主要介绍了如何做市场调查获得由于的消费者信息，了解消费者需求，来制定销售策略。
核心考点
试题【As societies develop,their members start to see things not so much according to 】；主要考察你对题材分类等知识点的理解。[详细]
举一反三
Many of these wage-earners return in the end.In the meantime,they send home huge amounts of money—in the Philippines’ case,over 10% of its GDP.Between January and November,the amount was up 18% on the same period of 2005.Poverty and unemployment are still high in the Philippines and other labour-exporting(劳务输出) countries.They would be far worse but for this outflow of bodies and inflow of dollars.As for those Asian countries that import(输入) labour,as in Europe,falling birth rates mean they are going to need more foreign workers.
On January 13th leaders of the Association of Southeast Asian Nations(ASEAN) signed an agreement to help migrant(流动的) workers—with the realization that the flow of labour between their countries is a growing problem that they cannot blame on outsiders.A 2005 study showed that 8.4 million Southeast Asians worked outside their home countries,but this did not include the huge numbers of Indonesians doing so without papers.So the true total is probably rather higher.
Of the ten ASEAN countries,the Philippines,Indonesia,Myanmar,Cambodia,Vietnam and Laos export labour,Singapore and Brunei import it,and Thailand and Malaysia do both.Sziraczki of the UN’s International Labour Organization points out that,in the next ten years,the total labour force of the worker-exporting countries should grow by about a third.It makes sense to work on the problem before it gets out of control.
People in the receiving countries seem to be worried about competition for their jobs.Most Thais said their government should admit(准入) no more foreign workers,and a few thought otherwise.Even in Singapore,just over half of people are against admitting more foreign workers.Malaysians think that the increase in foreign workers has worsened crime rates(犯罪率).
小题1:It can be inferred from the case of the Philippines that______.
| A．the country is Asia’s main source of migrant workers |
| B．labour exports lead to a 10% growth of its GDP |
| C．the outflow of labour helps solve its social problems |
| D．the country both exports and imports labour force |
| A．there is a greater flow of labour than reported |
| B．more Indonesians work abroad without papers |
| C．some countries suffer from low birth rates |
| D．the ASEAN is against admitting foreign workers |
| A．higher birth rates |
| B．lower crime rates |
| C．greater money inflows |
| D．stronger job competition |
| A．support the flow of labour between countries |
| B．report fairly on the question of labour flow |
| C．express his worries over the ASEAN’s decision |
| D．regard the outflow of labour as a serious problem |
The woman standing in cashier Jeffrey Kandt’s line seemed to be living on the edge of subsistence（生计）. Her clothes were worn and her hands were those of a person who’d worked hard for what she had. She held a single item in her arms as she patiently waited to move to the front of the line — a Sony CD player. She had saved all year for this. With tax, the total would be close to $ 220.
As the woman got close to the cashier, she suddenly shouted, “Where’s my money? All of my money fro my son’s gift! Oh no!”
“Why my line?” Kandt thought as he watched the poor woman searching through her clothes. He was going to have to call his manager to avoid the sale but it would mean a long wait for the customers behind her. “I am going to go home late tonight,” Kandt thought.
Then an amazing thing happened. At the back of the line, a man took out his wallet, pulled out $100 and passed it forward. As the cash moved up the line, a twen5ty-dollar bill was added here, and a ten-dollar bill was added there. When the collection finally reached the registewr, Kandt counted $ 220.
Strangers had fulfilled a poor woman’s Christmas wish.
The poor in his line at the Wal-Mart in Cleburne, Texas, had come together on Christmas Eve, 2002.
小题1:According to the passage, the woman’s Christmas wish was to ______.
| A．collect $ 220 for her family | B．buy her son a CD player as a gift |
| C．buy enough food for her family | D．organize a big party for her son |
| A．He was impatient and wanted to go home. |
| B．He wanted to see whether the woman had money or not. |
| C．He wanted the woman to stand in another line. |
| D．He didn’t think about the customers waiting behind the woman. |
| A．a description of a man standing in the line |
| B．the cashier, Jeffery Kandt |
| C．the collection of $ 220 |
| D．a reason why the strangers collected he money |
| A．The woman collected money by herself. |
| B．The woman seemed to be poor, but in fact had lots of money. |
| C．Strangers in the line volunteered to help the woman. |
| D．The woman had never ay money. |
A.H.M. Farook, UNICEF"s operations area officer for China and Mongolia said, “China can be very satisfied to tell the whole world what can be done with limited resources to help its children to grow healthily and happily.”
China"s child population makes up one fifth of the world"s total.
“The reason behind the remarkable achievement is China"s long tradition of caring for children both at home and in society," he said.
“What"s more is that Chinese people have always given special attention to children who are in special need."
The UN official made the remarks when addressing a group of 50 children and staff from the Beijing Children"s Welfare Home at the Shangri la Hotel, Beijing.
The hotel invited the orphans to share snacks（小吃）, sing, dance and play games at a park inside the hotel for a “Share the Sunshine" party, as a prelude（前奏） to celebrations to mark the Children’s Day.
The Beijing children"s Welfare Home, set up soon after New China was founded in 1949, has at present more than 400 children.
A leading official of the welfare institution said that the children live a happy life and that the agency spends 400－500 yuan a month for an average orphan. An average Chinese worker earned 440 yuan a month during the first quarter this year.
Gu Xiaojin, deputy secretary general of the China Youth Development Foundation （CYDF）, said people from all walks of like have contributed to the welfare of the Chinese children.
She said that CYDF set up the Project Hope in 1989, which walls on people across the country to donate money to help poor children to continue their schooling.
By the end of last year, she said, CYDF had collected nearly 700 million yuan in donations, which has helped the establishment（建立） of 2,074 Hope primary schools and enabled more than 1.25 million dropouts to return to school classrooms.
小题1:According to the passage, how can children grow healthily and happily?
| A．They are offered best education and satisfying life. |
| B．They must have their own parents who are rich. |
| C．Both the society and their parents care for them. |
| D．They are allowed to take part in many activities like computer games as often as possible. |
| A．1,920,000 | B．700,000 | C．874,000 | D．900,000 |
| A．China"s population makes up one fifth of the world"s total. |
| B．The CYDE has used the money to help reduce dropouts. |
| C．The Beijing children"s Welfare Home was founded in 1989. |
| D．An average Chinese worker earned 440 yuan during the first quarter this year. |
| A．There are many children’s welfare homes. |
| B．The Hope Project has been very successful. |
| C．The Chinese governments have been working harder than before. |
| D．China has a long tradition of caring for children both at home and in society. |
I have taught many children who held the belief that their self-worth relied on how well they performed at tennis and other skills. For them, playing well and winning are often life-and-death affairs. In their single-minded pursuit （追求） of success, the development of many other human qualities is sadly forgotten.
However, while some seem to be lost in the desire to succeed, others take an opposite attitude. In a culture which values only the winner and pays no attention to the ordinary players, they strongly blame competition. Among the most vocal are youngsters who have suffered under competitive pressures from their parents or society.
Teaching these young people, I often observe in them a desire to fail. They seem to seek failure by not trying to win or achieve success. By not trying, they always have an excuse: “I may have lost, but it doesn’t matter because I really didn’t try.” What is not usually admitted by them is the belief that if they had really tried and lost, that would mean a lot. Such a loss would be a measure of their worth.
Clearly, this belief is the same as that of the true competitors who try to prove themselves. Both are based on the mistaken belief that one’s self-respect relies on how well one performs in comparison with others. Both are afraid of not being valued. Only as this basic and often troublesome fear begins to dissolve （缓解） can we discover a new meaning in competition.
小题1:The underlined phrase “the most vocal” in Paragraph 3 refers to those who ______.
| A．are against competition most strongly. | B．are fond of competition very much. |
| C．are satisfied with competition. | D．are interested in competition |
A．Because they think friendly relationship needs it.  |
| B．Because they think social progress and prosperity need it. |
| C．Because they think it can make us become cleverer. |
| D．Because they think it can deal with many personal problems. |
| A．all the people have the same opinion about competition |
| B．Failure can make most people feel down |
| C．Both the true competitors and those with a desire to fail believe one’s worth lies in his performance compared with others |
| D．Competition can make every competitor successful |
| A．competition | B．success | C．failure | D．friendship |
About 1,000 students were having a final exam in a huge lecture hall. Obviously the teacher wasn’t very well liked, who kept shouting out how much time was left. During the exam he was so 36 going around the room making sure that nobody 37 . He asked the students to pile the 38 tests on the huge desk. This made for quite a mess(混乱).
Anyway, everyone needed a fairly good 39 . Many students did poorly when rushed. 40of the students thought that he must get a good grade, so he went on when the professor said “ 41 down and check up your exam sheets”.
Five 42 turned into ten, ten into twenty, twenty into forty … almost an hour 43 the test was over, our friend finally put down his pencil, 44 up his work, and headed to the front to present his final. The whole time, the professor sat there, 45 waiting for the student to complete.
“What do you think you are doing?” It was clear that the professor had 46 only to give the student a 47 time.
“Turning in my exam,” replied the student confidently.
“I’m afraid I have some bad 48 for you,” the professor gloated(幸灾乐祸), “Your 49 is an hour late. You’re FAILED it. And I’ll see you next term when you 50 my course.”
The student smiled slyly(狡诈地) 51 asked the professor, “Do you know who I am?” “No,” cried out the professor 52 .
The student 53 the professor right in the eyes and said slowly, “I didn’t think so,” so he lifted up one of the 54 half way, put his test neatly into the center of the pile, let the pile fall 55 his test in the middle, turned around, and walked out of the huge lecture hall.
36．A．kind B．busy C．strict D．serious
37．A．cheated B．failed C．slept D．passed
38．A．written B．succeeded C．unfinished D．completed
39．A．teacher B．friend C．grade D．paper
40．A．All B．One C．None D．Each
41．A．pencils B．papers C．hands D．books
42．A．students B．minutes C．sheets D．piles
43．A．if B．though C．before D．after
44．A．gathered B．brought C．sent D．made
45．A．strangely B．excitedly C．anxiously D．curiously
46．A．promised B．managed C．waited D．worked
47．A．easy B．hard C．long D．good
48．A．information B．result C．advice D．news
49．A．exam B．time C．arrival D．turn
50．A．accept B．repeat C．learn D．begin
51．A．and B．but C．so D．however
52．A．cruelly B．calmly C．angrily D．firmly
53．A．searched B．hit C．blamed D．looked
54．A．hands B．eyes C．desks D．piles
55．A．changing B．burying C．improving D．sticking
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