题目
题型：不详难度：来源：
Money spent on advertising is money spent as well as any I know of. It serves directly to bring about a rapid sale of goods at reasonable prices, so setting up a firm home market and making it possible to provide for export (出口) at good prices. By drawing attention to new ideas it helps greatly to raise standards of living. By helping to increase demand it causes an increased need for labour, and is therefore a nice way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television program would need to be doubled, and travel by bus or subway would cost more.
And perhaps most important of all, advertising provides a promise of reasonable value in the products and services you buy. Besides the fact that twenty-seven Acts of Parliament(国会)govern the terms of advertising, no regular advertiser dare produce anything that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for the public has the good sense not to buy the poor goods more than once. If you see product frequently advertised, it is the proof I know that the product does what is promised for it, and that it has good value.
Advertising does more for the good of the public than any other force I can think of.
There is one more point I feel I ought to touch on. Recently I heard a well-known television person declared that he was against advertising because it persuades rather than informs. He was telling us the real difference. Of course advertising tries to persuade.
If its message were nothing but information, that would be difficult to get more people to buy, for even the choice of the colour of a shirt is a bit persuasive (有说服力的)--advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television person wants.
小题1:By the first sentence of the passage the writer means that ___.
| A．he is fairly familiar with the cost of advertising |
| B．everybody knows well that advertising is a waste of money |
| C．advertising costs more money than everything else |
| D．money on advertising is worth spending |
| A．Getting greater fame. | B．Providing more jobs. |
| C．Raising living standards. | D．Reducing newspaper cost. |
| A．quite right in passing his judgment on advertising |
| B．interested in nothing but the buyers" attention |
| C．correct in telling the difference between persuasion and information |
| D．obviously unfair in his views on advertising |
| A．advertising can seldom bring material interest to man by providing information |
| B．advertising informs people of new ideas rather than wins them over |
| C．there is nothing wrong with advertising in persuading the buyer |
| D．the buyer is not interested in getting information from an advertisement |
答案
小题1:D
小题2:A
小题3:D
小题4:C
解析
小题1:
小题2:
小题3:
小题4:
核心考点
试题【Money spent on advertising is money spent as well as any I know of. It serves di】；主要考察你对题材分类等知识点的理解。[详细]
举一反三
第三部分：阅读理解（共15小题；每小题2分，共两节, 满分30分）
第一节: 阅读下列短文，从每题所给的四个选项（A、B、C和D）中，选出最佳。
In today’s world, almost everyone knows that air pollution and water pollution are harmful to people’s health. However, not all th
e persons know that noise is also a kind of pollution, and that is harmful to human health, too.People who work and live under noisy conditions usually become deaf. Today, however, scientists believe that 10 percent of workers in Britain are being deafened by the noise where they work. Many of the workers who print newspapers and books, and who weave（织） cloth become deaf. Quite a few people living near airports also become deaf. Recently it was discovered that many teenagers in America could hear no better than 65-year-old persons, for these young people like to listen to pop music and most of pop music is a kind of noise. Besides, noise produced by jet planes or machines will make people’s life difficult and unpleasant, or even make people ill or even drive them mad.
It is said that a continuous noise of over 85 decibels（分贝） can cause deafness. Now the governments in many countries have made laws to control noise and make it less than 85 decibels.
In China, the government is trying to solve not only air and water pollution problems but also noise pollution problems.
61. The passage is mainly about ______ .
A. air pollution B. water pollution C. noise pollution D. world pollution
62. According to the passage, a continuous noise of _______decibels can make people deaf.
A. less than 85 B. less than 65 C. about 65 D. more than 85
63. 10 percent of the workers in Britain are being deafened because _______ .
A. they are working in noisy places B. they often listen to pop music
C. they live near airports D. they are too busy to listen to others’ talk
第三部分阅读理解（共20小题；每小题2分，满分40分）
Housing is always an important comcern,and things were no different back in Canada`s early days.The nailve population had several answers to the housing problem．
The igloo if a house built of ice or snow and is still in use today in more primitive areas of Canada`s north．The Inuit people find them the best type of housing,eSpecially when away from home on hunting or fishing trips.The igloos used o such trips are smaller and only temporary homes to be used for a few nights at most．Igloos are domeshaped（圆顶形的）and made of blocks of ice or snow.First a hole is dug out in the snow and this forms the lower part of the igloo.Then the blocks of ice or snow are built in a slope inwards and upwards from this base.Often a short tunnel leads to the door.This prevents the cold winds and snow blowing into the structure.
Tipis（or tepees）are the conical（圆锥形的）tents used by the majority of native People
across America.Some Canadian aboriginal people still prefer them to other types of housing. These structures are formed by a frame of poles covered with，usually，iether buffalo hide（水牛皮）or birch bark（桦树皮）．A hole at the top lets out the smoke from the cooking fires．Native people mostly travel from place to place,following their food supple across the countryside.Tepees are easy to taKe down，carry and put up at the next stopping place．
Another type of house iS the long house.This is exactly what the name suggests-a long narrow building that could house ten to twenty families.Built of poles covered with hides,there houses are common to the Iroquois people of 0ntario and NeW York.These structures are also on the West Coast by the Squeamish Indians.They are usually occupied by an exended family and divided into individual rooms,each with its own cooking fire.They are decorated with totem emblems （图腾标志）and a totem pole by the front door tells the history of the family．
56.Which of the following pictures matches with the igloo?
57．The short tunnel leading to the door of an igloo is used to__________．
A.catch the animals B.decorate the igloo
C.fasten the igloo D.keep the gloo warm
58．Which of the following about a tiPi is NOT true？
A.It has a hole at the top.
B.It is made of poles covered with hides．
C.lt can be easily carried everywhere.
D.It has a firm base made of ice.
59. The underhned word "They" in the last paragraph refers to "________"．
A.Squeamish Indians B.Long houses
C.Families D.Individual rooms
6o. Where can we most probably read this passage?
A.In a medical journal. B.In a science report．
C.In a culture magazine．D.In a biology textbook．
Coal mine accidents are frequently headline makers in China, offering a plentiful supply of long lists of the dead．Before this, five major coal mine accidents since January have already claimed lives of 287 coal miners.
Once an accident happens, the safety measures are scrutinized, officials and owners responsible are punished or warned or fined．But the accidents keep happening time and again.
The background of this endless disaster is a country thirsty for energy to satisfy the appetite of its economic engine.
With the rich reserve（储存）of coal and relatively limited petroleum（石油）reserve, the former makes up 67.12 percent of energy consumption．By contrast, petroleum and natural gas take about 60 percent of the energy consumption in other countries.
Such a situation is unlikely to change within a foreseeable future because the country still counts heavily on coal for more and more energy．If no measures with great effects are taken to improve the safety in the mines, the accidents will remain a long-term headache for China.
Digging coal underground is, by its nature, a dangerous job．No equipment can guarantee 100 percent safety for the miners working underground because numerous uncertainties exist.
Most of China’s coal mines are far from being mechanized．The average output of coal for each Chinese coal miner every day is 1 ton, while the number in the US coal mines, where the production is highly mechanized, is 40 tons.
Mechanized production in coal mines can cut down the number of miners who have to work on the dangerous coal face．It can also enhance the capability of the mines to detect potential danger．In this way mine accidents will be decreased.
Admittedly, the mechanized production demands financial support.
But what is the price of a life, or a dozen, a score – a hundred? Compare these awful figures with the misery they bring, heavy investment is worthy.
53．The writer’s attitude towards dealing with coal mine accidents is ________．
A．critical B．positive C．unclear D．doubtful
54．The underlined word “scrutinized” most probably means ________．
A．made B．examined C．criticized D．discussed
55．According to the writer, the best way to stop coal mine accidents is to ________.
A．perfect safety measures B．use more natural gas
C．cut down the number of miners D．improve mechanized production
56．The writer implies in the article that ________.
A．by improving mechanized production, we can stop coal mine accidents
B．it’s improper to depend too much on coal for energy consumption
C．officials and coal mine owners didn’t take safety measures seriously
D．losing lives costs much more than improving mechanized production
Nowadays , people in China are increasingly interested in celebrating foreign festival , especially those western festivals .
A survey conducted recently by sina.Com showed that among the 18,222 people surveyed 63.9% said celebrating Christmas is just another way of recreation ,nothing serious while 17.85% surveyed considered the festival as a fashion act , showing they were not "out".These two parts clearly indicate the general opinion of the young .10.45 percent people involved said the celebration of a religious western festival with so much enthusiasm is absolutely ridiculous pursuit of foreign goodness .Only 7.8% of people define Christmas as a kind of festival colonization（殖民）。
The arising of celebrating foreign festivals clearly has something to do with the advancement of China"s economy .In my opinion of view ,Christmas and other festivals celebrated in China have difference from the origin .They have lost their religious background and turned into a big occasion to have fun and enjoy life .Shop owners" pockets are filled, the public"s hunger for happiness is filled , and that is enough . Foreign festivals in china are more like carnivals giving people pleasure and enjoyment .
The crisis (危机）of traditional Chinese festivals that are losing their attraction may be linked to the culture tradition and background of the festivals. Most Chinese festival culture is related more or less to real life.
But the western culture shows much of romance .Some festivals have their religious background while others have much to do with culture and people .At this point , food seems to be too plain .Flowers and chocolates are more welcomed.
Foreign festivals in China today are celebrated for fun . They give people opportunities to relax and to show appreciation and gratefulness . The acceptance of foreign festivals generally depends on the openness of the public , the familiarity with the western culture , and most importantly , on people"s economic status.
60 From the survey we know that among the people surveyed _________
A .Most think celebrating foreign festivals is ridiculous
B .Many fear that traditional Chinese festivals will disappear soon
C.Some think that celebrating foreign festivals is a sign of foreign goodness chasing
D half think celebrating foreign festivals makes people not go out of faction
61. The writer think that foreign festivals celebrated in China ________
A have lost their religious background
B are the same as those celebrated in the west
C can give more fun than traditional Chinese festivals
D may reduce the hunger of public people
62. What is the main difference between foreign festivals and traditional Chinese ones ?
A Foreign festivals can make Chinese shop owners"pockets full quickly
B The food at foreign festivals is too simple
C Chinese festivals always have something to do with culture
D Foreign festivals are romantic while traditional Chinese ones are connected with reality
63. Which of the following may NOT be the reason why so many people accept foreign festivals?
A People can relax themselves .
B People can show their thanks to others
C Foreign festivals have longer histories than Chinese ones
D People have known more about the western culture.
Everywhere you will always find “the white—haired boy”, sometimes called “the fair-haired boy” He gets special treatment, as if he were above everybody else. You will find him in school, in college, at home, or where you work.
In school, he is the teacher’s pet, her darling who can do nothing wrong. Sometimes she lets him do little jobs for her. He comes to class in the morning, all shiny and clean, He is always raising his hand, ready with an answer to the teacher’s questions. And he knows all the answers. He “gets into your hair”, especially if you are at the bottom of the class and the teacher thinks you are stupid. How you hate the white-haired boy!
In college, he walks—more often strides—across the school grounds as if he owned them. Sometimes he wears a colorful football or basketball shirt or sweater, with a bright red, or green or yellow college letter proudly worn on the front of it—as a big B, for Bullfinch University. What broad shoulders, what muscles he has! He makes the girls happy by just smiling at them. He has the mark of success on him.
At home, “the fair-haired boy” is mother’s choice, her favorite. Sometimes, he is the oldest son—at times, the youngest. If you are in between, you are out of luck.
On the job, you might meet another of these “white-haired boys”; you cannot escape him. For some strange reason, he is the man who always moves ahead. He gets better and better jobs, with more and more money. But you stand still, wondering why, and trying to explain to your-self why you hate him so much.
Then, you discover that there are others who share your feelings, ready to “let their hair down” —to tell you their private thoughts. One of them asks: “What does he have that I haven’t got?” You ask yourself the same question.
Finally, there comes a day when you decide to stop hating him. Is it perhaps because he has been made boss and you find yourself working for him?
小题1:From the passage we can know that “the white-haired boy” refers to
| A．a child who is mother’s favorite | B．a student who is hated by everybody |
| C．a pet who is hated by everybody | D．a person who is lucky all the time |
| A．He sets a shining example to you | B．He makes you a little angry. |
| C．He cuts your hair too short. | D．He does up your hair. |
| A．you have no choice but to face the facts | B．you decide to try your best to be better than him |
| C．you have been made boss by him | D．you are beginning to admire him |
| A．Try to Be Attractive | B．Let Your Hair Down |
| C．The White-haired Boy | D．The Top Student |
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