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The iPhone, the iPad, the iPod : each of Apple’s products sounds cool and has become a fad (时尚). Apple has cleverly taken advantage of the power of the letter “i” — and many other brands are following suit. The BBC’s iPlayer — which allows Web users to watch TV programs on the Internet — adopted the title in 2008. A lovely bear — popular in the US and UK — that plays music and video is called “iTeddy”. A slimmed-down version of London’s Independent newspaper came out last week under the name “i”.
In general, single-letter prefixes have been popular since the 1990s, when terms such as e-mail and e-commerce first came into use.
Most “i” products are aimed at young people and considering the major readers of Independent’s “i”, it is no surprise that they’ve selected this fashionable name.
But it’s hard to see what’s so special about the letter “i” . Why not use “a”, “b” or “c” instead? According to Tony Thorne, head of the Language Center at King’s College, London, “i” works because its meaning has become ambiguous. When Apple uses “i”, no one knows whether it means Internet, information, individual or interactive, Thorne told BBC Magazines. “Even when Apple created the iPad, it seems it didn’t have one clear definition ,” he says.
“However, thanks to Apple, the term is now associated with portability (轻便).” adds Thorne.
Clearly the letter “i” also agrees with the idea that the Western World is centered on the individual. Each person believes they have their own needs, and we love personalized products for this reason.
Along with “Google” and “Twitter”, readers of BBC Magazines voted “i” as one of the top 20 words that have come to define the last decade.
But as history shows, fads come and go. From the 1900s to 1990s, products with “2000” in their names became fashionable as the year was associated with all things advanced and modern. However, as we entered the new century, the trend inevitably(不可避免地)disappeared.
小题1:People use iPlayer to ____________.
A.listen to musicB.make a callC.watch TV programs onlineD.read newspapers
小题2:We can infer that the Independent’s “ i ” is aimed at _____________.
A.young readersB.old readersC.fashionable womenD.engineers
小题3: Nowadays, the “i” term often reminds people of the products that are ______________.
A.advancedB.portableC.recyclableD.environmentally friendly
小题4:The author of the passage would probably agree that _______________.
A.“i” products are often of high qualityB.all “i” products have something to do with Internet
C.the popularity of “i” products may not last longD.iTeddy is a live bear

答案

小题1:C
小题1:A
小题1:B
小题1:C
解析

小题1:根据The BBC’s iPlayer — which allows Web users to watch TV programs on the Internet 可知选C。
小题1:根据Most “i” products are aimed at young people 可知选A。
小题1:根据“However, thanks to Apple, the term is now associated with portability (轻便).” adds Thorne.可知选B。
小题1:根据But as history shows, fads come and go.及下文描述,任何一种时尚都会在将来成为一种历史,故选C,这种i产品的流行不会持续下去。
核心考点
试题【The iPhone, the iPad, the iPod : each of Apple’s products sounds cool and has be】;主要考察你对题材分类等知识点的理解。[详细]
举一反三
完型填空(共20小题;每小题1.5分,满分30分)
阅读下面短文,掌握其大意,然后从36—55各题所给的四个选项(A、B、C和D)中,选出可以填入空白处的最佳选项。
It’s Saturday morning. Tony’s sitting at the kitchen table,   36   with a piece of bread. He’s not even   37 . Is he ill? No, but he does have a   38 . He has nothing to do because the Internet is down. When he  39  up this morning, Tony was feeling  40 . He jumped out of bed full of plans for the weekend  41 . It would be a weekend like any other --- a great weekend. But that was  42  he turned on his computer and  43  he was unable to go online. Having no Internet changes everything.
Every weekend, Tony   44  goes online to email friends, read the  45  to keep up with what’s happening in the world and  46  a few online chess games with his cousin Helen to finish the weekend off. The perfect weekend --- online!
Just as Tony is  47  how he can possibly have a normal weekend without the Internet, his mum walks into the  48 . “Cheer up, Tony. Don’t  49  the Internet any more, OK?” Tony makes no   50  but sighs (叹气). “Go and play chess with Helen!” Tony’s mum  51 .
“Oh, yes! Helen lives just around the  52 . We can meet and play chess face to face for a  53 . Maybe this weekend won’t be so bad,” Tony   54  , as he walks to the phone. There is  55  without the Internet after all.
小题1:
A.cuttingB.playingC.eatingD.thinking
小题2:
A.hungryB.generousC.equalD.confident
小题3:
A.lifestyleB.problem C.pressureD.tradition
小题4:
A.dialledB.rangC.stoodD.woke
小题5:
A.greatB.peaceful C.urgentD.unusual
小题6:
A.aroundB.aboveC.aheadD.away
小题7:
A.afterB.beforeC.untilD.when
小题8:
A.thoughtB.guessedC.surprisedD.found
小题9:
A.usuallyB.nearlyC.especially D.already
小题10:
A.disastersB.newsC.reportsD.documents
小题11:
A.admireB.exploreC.playD.involve
小题12:
A.sufferingB.wonderingC.realizingD.supposing
小题13:
A.living-roomB.hallC.kitchenD.study
小题14:
A.talk aboutB.care about C.think about D.look about
小题15:
A.answerB.progressC.movementD.choice
小题16:
A.requestsB.criesC.solvesD.suggests
小题17:
A.edgeB.distanceC.cornerD.end
小题18:
A.challengeB.championC.ceremonyD.change
小题19:
A.promotesB.smilesC.reactsD.continues
小题20:
A.studyB.taskC.weekend D.life

题型:不详难度:| 查看答案
The girl looking for the job turned out to be excellent but she ended up giving her employer a headache when it also turned out that she used an unreal diploma(文凭).
In December, a Civil Administration Bureau in the city of Wuhan, Hubei Province, an­nounced that it needed five new staff members. Some 120 people applied and took the exam. Ap­plicants were required to show proof of a college degree at least.
Mei Jing beat everyone in the test and the interview. When a follow-up check was done, however, her education certificate(证书) was discovered to be an unreal one.
This was a bit of an embarrassment for the employers. A dilemma, one might say. If she were hired because of her excellent performance, she still wouldn"t have the qualifications on pa­per. But, if she were dropped because she didn"t meet the education requirements, they would lose a good worker. Tough problem!
While Mei"s future hangs in the balance, the public having learned of the case got involved. Some people said the Bureau should employ her, since results are the only important thing. “After all, ability is more important than a diploma, ”said one office worker.
Others, however, have attacked Mei"s dishonesty. They said that morality was, after all, more important than talent, especially in the case of a government position. Mei wasn"t honest, so she shouldn"t be hired.
But, Shen Ronghua, the head of the Shanghai Public Administration and Human Resources Institute, tries to be a bit more philosophical.
“There is still a sort of  "diploma means this"  prejudice among people,” Shen explains, “Many employers regard a diploma as the only sign of ability and talent.”
So, with this in mind, people may pay little attention to whether someone has real ability or not. They turn to chasing a diploma instead. The unreal diploma is the natural product of this thought.
The conclusion? "China needs a new human resource system. The new system will not define a person only by his or her diploma, " Shen says.
小题1:What"s the meaning of the underlined word “dilemma” in Paragraph Four?
A.A problem easy to deal with or solve.
B.A situation in which it is difficult for you to make the decision.
C.A difference in two or more statements, ideas, or stories.
D.Something said or done that is funny.
小题2:What can we infer from this news report?
A.The Civil Administration Bureau of Wuhan employed the girl.
B.The girl was not employed because of dishonesty.
C.It remained to be seen whether the girl was to be employed or not.
D.Another Human Resource Institute employed the girl.
小题3:What does Shen Ronghua mean by saying “diploma means this”?
A.A diploma can tell whether a person is honest or not.
B.A diploma is the only sign of ability and talent.
C.A diploma is what you get after you finish a course.
D.A diploma means a job.
小题4: Which of the following do you think is the best title of this news report?
A.A Girl"s Unlucky Experience.B.Unreal Diploma.
C.Dishonesty Has Been Attacked.D.Can A Diploma Be All There Is.

题型:不详难度:| 查看答案
Photos that you might have found down the back of your sofa are now big business!
In 2005, the American artist Richard Prince’s photograph of a photograph, entitled (Cowboy), was sold for $ 1, 248, 000.
Prince is certainly not the only contemporary artist to have worked with so-called “found photographs”—a loose term given to everything from discarded(丢弃的) prints discovered in a junk shop to old advertisements or amateur photographs from a stranger’s family album. The German artist Joachim Schmid, who believes “basically everything is worth looking at”, has gathered discarded photographs, postcards and newspaper images since 1982. In his on-going project, Archiv, he groups photographs of family life according to themes: people with dogs; teams; new cars; dinner with the family; and so on.
Like Schmid, the editors of several self-published art magazines also champion (捍卫) found photographs. One of them, called simply Found, was born one snowy night in Chicago, when Davy Rothbard returned to his car to find under his wiper(雨刷) an angry note intended for someone else: “Why’s your car HERE at HER place?” The note became the starting point for Rothbard’s addictive publication, which features found photographs sent in by readers, such as a poster discovered in your drawer.
The whole found-photograph phenomenon has raised some questions. Perhaps one of the most difficult is: can these images really be considered as art? And if so, whose art? Yet found photographs produced by artists, such as Richard Prince, may raise endless possibilities. What was the cowboy in Prince’s Untitled doing? Was he riding his horse hurriedly to meet someone? Or how did Prince create this photograph? It’s anyone’s guess. In addition, as we imagine the back-story to the people in the found photographs artists, like Schmid, have collated (整理), we also turn toward our own photographic albums. Why is memory so important to us? Why do we all seek to freeze in time the faces of our children, our parents, our lovers, and ourselves? Will they mean anything to anyone after we’ve gone?
In the absence of established facts, the vast collections of found photographs give our minds an opportunity to wander freely. That, above all, is why they are so fascinating.
小题1:The first paragraph of the passage is used to _________.
A.remind readers of found photographs
B.advise reader to start a new kind of business
C.ask readers to find photographs behind sofa
D.show readers the value of found photographs
小题2:The underlined word “them” in Para 4 refers to __________.
A.the readersB.the editors
C.the found photographsD.the self-published magazines
小题3:By asking a series of questions in Para 5, the author mainly intends to indicate that ________.
A.memory of the past is very important to people
B.found photographs allow people to think freely
C.the back-story of found photographs is puzzling
D.the real value of found photographs is questionable
小题4:The author’s attitude towards found photographs can be described as _________.
A.criticalB.doubtfulC.optimisticD.satisfied

题型:不详难度:| 查看答案
With a £4 million ITV contract(合同) in her pocket and an engagement (婚约) to her England footballer boyfriend, it"s been a good year for Christine Bleakley.Perhaps it"s no wonder, as the TV presenter is 31, the age at which women are the most attractive, according to a survey.
While the average British woman of 31 may be married with a child, the survey noted they are at a wonderful age because they have not only youthful beauty but also more confidence and a better sense of style than flesh-faced teenagers.
Some 70 percent of more than 2,000 men and women surveyed considered confidence as a key factor in making a woman attractive, ahead of the 67 percent who included physical beauty and 47 percent who looked for a sense of style.Almost two thirds of the women agreed with the opinion "With age, comes beauty", and over half said that as they age they do away with their insecurities and feel more beautiful, while 55 percent felt they knew the best make-up to wear.
Self-confidence varied widely across the country in the survey: London women emerged as the most confident about their looks, with 37 percent describing themselves as beautiful, compared with just 28 percent of Welsh women.Meanwhile, East Midlands women spend the most on beauty programs —£129.69 monthly—compared with a national average of £105.50.
The research was carried on for TV shopping channel QVC to mark the launch of its "Beauty Month".QVC marketing director Sue Leeson said: "This research shows what many have always suspected — real beauty is about more than just good looks but a combination of confidence, style and personality, too.”
小题1:Which of the following doesn"t have much to do with a woman"s beauty?
A.Being famous and independent.B.Having self-confidence.
C.Looking young and stylish.D.Wearing proper make-up.
小题2:In the survey_______________ think attractive women should possess a sense of style.
A.nearly 1,000 womenB.more than 1,000 women
C.nearly half the participantsD.55 percent of the women
小题3:Which fact shows that a woman is confident?
A.Paying little attention to style.
B.Wearing expensive make-up.
C.Considering herself as beautiful.
D.Spending much on beauty programs.

题型:不详难度:| 查看答案
The mobile phone has become a problem for high schools. Some high-school students in Australia are not allowed to carry mobile phones during school hours.
The mobile phone used among children has become a problem for the school years. Several children have got mobile phones as Christmas presents, and more students want them. Marry Brown, a headmaster, said that the mobile phone was a distraction (分心事) to students during school hours and it also gave teachers so much trouble in their classrooms. Teachers also say that sometimes students might use phone messages to cheat during exams.
She said some schools had tried to ban mobile phones. Some parents felt unhappy because they couldn"t get in touch with their children.
Many teachers said students should not have mobile phones at school, if there was a good reason, they could leave their phones at school office. They also said phones were easily lost and were a distraction for studies.
Many people say that they understand why parents would want their children to have phones, but they think schools should let students know when they can use their mobile phones.
小题1:Some high schools in Australia have stopped students from carrying mobile phones __­­­­­__
A.because they are studentsB.when they are free
C.when they are at schoolD.because they are children
小题2:The headmaster, Marry Brown said that the mobile phone was ____to students at school.
A.a bad thingB.a useful toolC.a good thingD.of some help
小题3:Some parents felt unhappy, because they couldn"t__________ during school hours.
A.use their mobile phonesB.leave their mobile phones in the school office
C.help the teachers with their workD.get in touch with their children
小题4:The passage tells us that________
A.students shouldn"t have mobile phones at school except for some special reasons
B.it is important to ban students from using mobile phones at school
C.some parents felt unhappy because they couldn"t use their phones at home
D.parents should teach their children how to use mobile phones during school hour

题型:不详难度:| 查看答案
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