题目
题型：不详难度：来源：
While repeated performance of Jingle Bells may seem like an innocent attempt to raise customers’ spirits during the nightmare of Christmas shopping, the songs also have a more delicate impact.
“Background music, or “Muzak”,can be used by marketers to impose cultures ---such as the commercialization of Christmas--- onto consumers and influence their behaviour,” experts said.
Dr. Alan Bradshaw of Royal Holloway, University of London, said, “Festive jingles are force-fed to Christmas shoppers in a bid to change their mood, influence their sense of time and what sort of products they buy. In other words, this is an attempt to control your shopping habits in a way that you might hardly be aware of.”
“Often we are told that we have the freedom to choose where we want to shop, but during Christmas the use of music in this way is so common that our freedom to choose disappears.”
Dr. Bradshaw and Prof Morris Holbrook of Columbia University examined the phenomenon and found that retailers often “dumb down” the music played in shops to relax customers, meaning it is easier to control their behaviour.
It is thought that slowing down the rhythm of music in shops can trick customers into thinking less time has passed, and therefore spend more time examining the shelves, for example.
Some providers of background music have been known to promote their services by claiming they can boost profits by controlling the behaviour of customers.
“A common trick is to take a popular current song and record an instrumental version which can be slowed down or sped up at different time of the day to influence behaviour in different ways,” Dr. Bradshaw said.
Background music is often classed as “Muzak” in honor of the Seattle-based company which began producing its soft-sounding melodies in the 1930s.
小题1:According to Dr. Bradshaw, in what ways does Christmas music influence customers?
①their mood ②their income
③their sense of time ④ the sort of products they buy
| A．①②③ | B．①③④ | C．②③④ | D．①②④ |
| A．let customers spend more time shopping |
| B．make customers and sales assistants relaxed |
| C．let customers enjoy the beautiful music |
| D．help customers find what they really want |
| A．Classical music | B．Popular modern songs. |
| C．Folk songs. | D．Jazz music. |
| A．Music makes happy Christmas |
| B．Christmas “Muzak” |
| C．How to make Christmas music? |
| D．Christmas music makes us spend more |
答案
小题1:B
小题2:A
小题3:B
小题4:D
解析
试题分析：文章介绍了一项研究发现，商店里面播放的圣诞音乐可以影响人们的情绪，对时间的感觉和他们买的东西的种类。如果店主放慢音乐的节奏可以让顾客花更多时间购物，最终的目的是让顾客多花钱。
小题1:细节题：从文章第四段的句子：Festive jingles are force-fed to Christmas shoppers in a bid to change their mood, influence their sense of time and what sort of products they buy.可知Dr. Bradshaw认为圣诞音乐会影响人们的情绪，对时间的感觉和他们买的东西的种类。选B
小题2:细节题：从文章第七段的句子：It is thought that slowing down the rhythm of music in shops can trick customers into thinking less time has passed, and therefore spend more time examining the shelves, for example.可知店主放慢音乐的节奏是为了让顾客花更多时间购物，选A
小题3:细节题：从文章倒数第二段的句子: A common trick is to take a popular current song and record an instrumental version which can be slowed down or sped up at different time of the day to influence behaviour in different ways,”可知现代的流行音乐经常被改编来影响商店的顾客，选B
小题4:标题确定题：从第一段的句子： the songs also make us more careless with our money, research has warned. 可知圣诞音乐会让我们花更多的钱，选D。
核心考点
试题【Endless playing of songs like All I want for Christmas in shops during the festi】；主要考察你对题材分类等知识点的理解。[详细]
举一反三
Several agencies have sprung up (涌现) offering actors to attend weddings or even funerals．The first guest-for-hire company was established about nine years ago and around 10 now send out dozens of pretend friends to family events．
Agencies such as Hagemashi Tai —— which means “I want to cheer you up” —— charge around ￡100 for each “guest”．Other services such as giving a speech in praise of a bride or the groom cost extra．
The appearance of the small fake friends industry has been linked to social and economic changes in Japan．With lifetime employment (终身雇佣制) a thing of the past，couples feel uncomfortable about inviting work colleagues to their wedding．Increasingly busy and stressed out，many Japanese surround themselves with only a very small circle of friends．
When they marry，however，they are under pressure to match the number of their new partner’s wedding guests．Office Agents，the largest provider of pretend friends，makes sure that its employees have done their homework and know all about the bride or groom before the wedding．
Hiroshi Mizutani，the company’s founder，said the fake friends he provides must look happy，be well dressed and look like people with good jobs．
小题1:Why did fake friends industry come into being in Japan?
| A．Because of social and economic changes． |
| B．Because of lifetime employment． |
| C．Because of normal social life． |
| D．Because of work pressure．． |
| A．weddings | B．funerals |
| C．work | D．family gathering |
| A．have done their housework |
| B．have good jobs |
| C．must look happy and be well dressed |
| D．feel uncomfortable |
| A．Japanese couples are under pressure to get married． |
| B．The first guest-for-hire company in Japan started． |
| C．Japanese couples’ social life is boring． |
| D．Japanese couples rely on fake friends． |
Our behavior when waiting is only partly decided by the length of the wait. “Often the psychology of queuing is more important than the statistics of the wait itself,” notes the MIT researcher Richard Larson.
One apparent aspect of queuing psychology is that we get bored when we wait in line. This issue is solved in many ways, from magazines in hospital waiting rooms to mirrors in elevators so that we can check our appearance.
We really hate it when we expect a short wait and then get a long one. But studies show that we are much more patient when we are given an idea of how long we’ll be waiting.
Walt Disney Co knows this better than anyone else. It posts estimated waiting times for attractions in its theme parks. But according to Larson, these times are overestimated so that visitors get to the front of the queue more quickly than they expect. It keeps them happy.
But perhaps the biggest influence on our feelings about waiting in a line has to do with our sense of fairness. When it comes to queues, the universally acknowledged standard is first come, first served. Any departure from this principle is regarded as unfair and can lead to violent queue anger.
You’ve probably experienced mild queue anger yourself in fast food restaurants, watching people in the other line zoom ahead of you, cursing yourself for having chosen the “wrong” line. In order to solve this problem, the serpentine(蛇形) line was invented. The serpentine line guides all customers into one big snaking queue, separated by ropes or barriers. When you reach the head of the queue, you are directed to the next available server, or teller, or customs official. The serpentine line isn’t always faster than multi-lines before an array(排) of cash registers. But it offers important comfort: you absolutely never have to see someone arrive after you and get served before you.
In life, waiting is inevitable. But a better understanding of the psychology of waiting can help make it a bit more bearable. When all else fails, bring a book or a smart phone will also do.
小题1:In the 1st paragraph, the author intends to tell us_____.
| A．why people are crazy about Apple’s products |
| B．people waste their precious time in queuing |
| C．waiting time is not the only cause for people’s hate in queuing |
| D．the psychology is the real reason why people hate to wait in lines |
| A．having people queue in serpentine line |
| B．letting people know how long they will wait exactly |
| C．making people queue shorter than they are informed |
| D．offering people magazines to read when waiting in lines |
| A．make the waiting line move faster |
| B．guarantee the first-come-first-served principle |
| C．solve the problem of feeling bored in queuing |
| D．guide all customers into one big snaking queue |
| A．to explain the advantages of serpentine line |
| B．to introduce ways of saving time in queuing |
| C．to offer an explanation of the psychology of queuing |
| D．to analyze the psychology of people queuing for Apple products |
(1) Each person’s perceptions of others are formed by his or her own cultural conditioning, education, and personal experiences.
(2) Sometimes perceptions differ because of what we choose to observe and how we deal with what’ve observed. It is not necessarily true that person perception is based on observations of a particular person. Your observations may be totally controlled by what others have told you about this person; or you may focus primarily on the situation or role relationship. Most people do not use the same standard to measure their parents, their friends, and strangers.
(3) Sometimes we see only what we want to see or don’t see what may be obvious to others because of our own needs, desires, or temporary emotional states. This is a process known as selective perception. Selective perception is obviously more difficult when contradictory information is particularly obvious, but it can be done. We can ignore the stimulus——“He’s basically a good boy so what I saw was not shoplifting(入店行窃).” We can reduce the importance of the contradictory information ——“All kids get into mischief(顽皮). Taking a book from a bookstore isn’t such a big deal.” We can change the meaning of the contradictory information--- “It wasn’t shoplifting because he was going to pay for it later.”…
小题1:The first factor given by the author that affects our perception is _____.
| A．our hearing and visual abilities |
| B．cultural background and personal experiences |
| C．the experience one learns from others |
| D．critical measures taken by other people |
| A．one is likely to take all aspects into consideration |
| B．one pays more attention to his/her advantages |
| C．children often differ from grown-ups in perception |
| D．one tends to choose certain aspects to look at |
| A．they follow different standards |
| B．either of them may be slow to catch information |
| C．the time for observation is not long enough |
| D．each of them uses different language to express his/her impressions |
| A．something attractive |
| B．selective perception |
| C．contradictory information |
| D．shoplifting |
| A．the information received runs against your desire |
| B．facts can be twisted or totally ignored |
| C．importance of the contradictory information can be overrated (估计过高) |
| D．misbehaved children may not be punished |
The job market is, after all, awfully tough. Just this month the Federal Reserve Bank published a study showing that “recent graduates are increasingly working in low-paid jobs or working part-time.” The bright spot, according to the study, is for students who majored(主修) in STEM— science, technology, engineering and mathematics — areas in which recent graduates “have tended to do relatively well”.
But Emma is a student of the humanities(人文) at a small college. She’s an American Studies major with a focus on the politics and culture of food. For quite a while, I think her field of study is so fashionable right now that I’m not the least bit worried she will find a good job. Yet the more I’ve thought about it, the more I’ve decided to be honest. “I’m not sure what Emma is going to do,” I now say. “But she’s gotten a great education and has really found her interest. — and I know those things will serve her well over the course of her life.”
Nowadays, more and more universities and colleges are being measured by the salaries of their recent graduates. In this climate, encouraging your kid to study the humanities, seems, at best, unwise or, at worst, unconcerned with earning a living. But a college is not a vocational(职业) school. And promoting STEM subjects should not be society’s only answer to helping the next generation grow in a competitive world.
From the beginning, we never urged Emma to pick a college or a major with an eye on its expected return on money, as more and more families are doing. To Emma, what really matters will be something that we may not be able to measure for quite a long time: Emma’s contribution to the world and how happy she is in it.
小题1:The author’s friends and family_________.
| A．are worried about Emma’s safety |
| B．have been worrying about the flood |
| C．are concerned about Emma’s future |
| D．are worried about the job market |
| A．The number of the graduates is increasing. |
| B．STEM graduates can be better employees. |
| C．STEM graduates are in relatively greater demand. |
| D．More and more graduates like to do a part-time job. |
| A．Because she is interested in it. |
| B．Because her mother told her to. |
| C．Because it is increasingly popular. |
| D．Because she wants further education. |
| A．it should be among the STEM |
| B．it should be fashionable and interesting |
| C．it should allow a good job and a high salary |
| D．it should bring achievements and happiness |
Whenever a youngster would run over to the “wrong” side, chasing a ball or just trying to cover all the available space, the old people would lean forward and smile. But before any communication could be established, the mother would come over, murmuring embarrassed apologies, and take her child back to the “young” side.
Now, it seemed to me that the children didn’t feel any particular fear and the old people didn’t seem to be threatened by the children. The division of space was drawn by the mothers. And the mothers never looked at the old people who lined the other side of the park. These well-dressed young women had a way of sliding their eyes over, around, through the old people; they never looked at them directly. The old people may as well have been invisible; they offended the aesthetic eye of the mothers.
My early experiences were somewhat different; since I grew up in a small town, my children had more of a nineteenth-century flavor. I knew a lot of old people, and considered some of them friends.
小题1:People are afraid of growing old because it is usually associated with ______.
| A．insult | B．threat | C．death | D．betrayal |
| A．grow old slowly and then die unnoticed |
| B．grow old suddenly and then die |
| C．shut oneself up from others when growing old |
| D．remain young all one’s life and then die suddenly |
| A．they feared their children might hurt the old |
| B．they didn’t like their children to take up the space belonging to the old |
| C．they felt it was wrong to play balls near where the old stayed |
| D．they didn’t want their children to have anything to do with the old |
| A．made by people | B．understandable |
| C．formed naturally | D．traditional |
| A．used to have the same experience as the young have today |
| B．has never been afraid of getting old |
| C．was quite free to know and befriend old people in his childhood |
| D．both B and C |
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