题目
题型：不详难度：来源：
In the early days of Internet marketing, online advertisers used banner (框式广告) and pop-up ads (弹出式广告) to attract customers. These techniques reached large audiences, led to many sales leads, and came at a low cost. However, a small number of Internet users began to consider these advertising techniques annoying. Yet because marketing strategies relying heavily on banners and pop-ups produced results, companies invested growing amounts of money into purchasing these ad types. As consumers became more complicated, frustration with these online advertising techniques grew. Independent programmers began to develop tools that blocked banner and pop-up ads.
A major development in online marketing came with the introduction of pay-per-click ads. Unlike banner or pop-up ads, which originally required companies to pay every time a website visitor saw an ad, pay-per-click ads allowed companies to pay only when an interested potential customer clicked on an ad. More importantly, however, these ads are not affected by the pop-up and banner blockers. As a result of these advantages and the incredible growth in the use of search engines, which provide excellent places for pay-per-click advertising, a great number of companies began turning to pay-per-click marketing. However, as with the banner and pop-up ads, pay-per-click ads came with their shortcomings. When companies began pouring billions of dollars into this emerging medium, online advertising specialists started to notice the presence of what would later be called click fraud (欺诈): representatives of a company with no interest in the product advertised by a competitor click on the competitor’s ads simply to increase the marketing cost of the competitor. Click fraud grew so rapidly that marketers sought to diversify (摆脱) their online positions away from pay-per-click marketing through new mediums.
Although pay-per-click advertising remains a common and effective advertising tool, marketers adapted yet again to the changing elements of the Internet by adopting new techniques such as pay-per-performance advertising. As the pace of the Internet’s evolution increases, it seems all the more likely that advertising successfully on the Internet will require a strategy that avoids constancy (持续性) and welcomes change.
小题1:What is the main idea of the passage?
| A．The pace of the Internet’s evolution is increasing and will only increase in the future. |
| B．Internet advertising fails to reach Internet users, causing ads to be blocked. |
| C．The Internet has experienced dramatic changes in short periods of time. |
| D．Rapid development of the Internet calls for new advertising strategies and mediums. |
| A．the type of individual each medium reaches |
| B．whether the medium is interactive |
| C．the pace at which the medium develops |
| D．the cost of advertising with each medium |
| A．Using software to block competitors’ advertisements. |
| B．Clicking on the pay-per-click ads of competitors. |
| C．Clicking on the banner advertisements of opponent companies. |
| D．Using search engine to attack the pages of competitors. |
| A．It will eventually become less popular just like other forms of Internet advertising. |
| B．It will not face shortcomings due to its differing approach to online marketing. |
| C．Internet users will develop free software to block its effectiveness. |
| D．Although it improves on pay-per-click advertising, it still suffers from click fraud. |
答案
小题1:D
小题2:C
小题3:B
小题4:A
解析
试题分析：文章介绍了随着互联网的发展，互联网广告的出现和发展变化。
小题1:考查文章大意。框式广告和弹出式广告在起到宣传作用的同时，也给互联网用户带来了烦恼，有人开始制作工具来阻止框式和弹出式广告。互联网的发展需要新的广告策略。故选D。
小题2:工具第一段第一句“Television is a relatively stable advertising medium.”可知，电视作为广告媒体，广告形式比较稳定，而互联网媒介的广告形式却不断地发生变化。故选C。
小题3:工具第三段倒数第二行“to increase the marketing cost of the competitor.”可知，那种为了增加竞争对手的开支而进行的点击，属于广告欺诈。故选B。
小题4:根据最后一段可知，互联网的发展速度非常快，因此，与之有关的广告形式必须不断的改变。最好的情况就是，运用一种能够避开持续性的变化的策略。故选A。
核心考点
试题【Television is a relatively stable advertising medium. In many ways, the televisi】；主要考察你对题材分类等知识点的理解。[详细]
举一反三
Charles Wiesenthal, who was born in Germany, designed and received a patent on a double-pointed needle that eliminated the need to turn the needle around with each stitch(缝合) in England in 1755. Other inventors of that time tried to develop a functional sewing machine, but each design had at least one serious imperfection.
Frenchman Barthelemy Thimonnier finally engineered a machine that really worked. However, he was nearly killed by a group of angry tailors when they burned down his garment factory. They feared that they would lose their jobs to the machine.
American inventor Elias Howe, born on July 9, 1819, was awarded a patent for a method of sewing that used thread from two different sources. Howe’s machine had a needle with an eye at the point, and it used the two threads to make a special stitch called a lockstitch. However, Howe faced difficulty in finding buyers for his machines in America. In frustration, he traveled to England to try to sell his invention there. When he finally returned home, he found that dozens of manufacturers were adapting his discovery for use in their own sewing machines.
Isaac Singer, another American inventor, was also a manufacturer who made improvements to the design of sewing machines. He invented an up-and-down-motion mechanism that replaced the side-to-side machines. He also developed a foot treadle(脚踏板) to power his machine. This improvement left the sewer’s hands free. Undoubtedly, it was a huge improvement of the hand-cranked machine of the past. Soon the Singer sewing machine achieved more fame than the others for it was more practical, it could be adapted to home use and it could be bought on hire-purchase. The Singer sewing machine became the first home appliance, and the Singer company became one of the first American multinationals.
However, Singer used the same method to create a lockstitch that Howe had already patented. As a result, Howe accused him of patent infringement（侵犯）. Of course, Elias Howe won the court case, and Singer was ordered to pay Howe royalties（版税）. In the end, Howe became a millionaire, not by manufacturing the sewing machine, but by receiving royalty payments for his invention.
小题1:Barthelemy Thimonnier’s garment factory was burned down because _____________.
| A．people did not know how to put out the fire |
| B．Elias Howe thought Thimonnier had stolen his invention |
| C．the sewing machines was couldn’t work finally |
| D．workers who feared the loss of their jobs to a machine set fire |
| A．Singer is an American inventor and manufacturer. |
| B．The Singer sewing company became more practical. |
| C．The foot treadle helped to make the sewer’s hands free. |
| D．Singer made improvements to the design of sewing machines. |
| A．Because the judge was against Singer for his surly attitude. |
| B．Because Howe had already patented the lockstitch used by Singer. |
| C．Because Singer had borrowed money from Howe and never repaid it. |
| D．Because Singer and Howe had both invented the same machine. |
| A．Stitch in Time Saves Nine |
| B．The Case between Howe and Singer |
| C．Patent Laws on the Sewing Machine |
| D．The Early History of the Sewing Machine |
Researchers examined the results of 97 studies. Most of the studies were less than 10 years old. They included almost three million adults from around the world, including the United States, Canada, China, Taiwan, Brazil, India and Mexico.
The researchers at the National Center for Health Statistics found that people who are considered overweight or slightly obese were five to six percent less likely to die from all causes than people of normal weight. People with higher obesity ratings, however, had almost a 30 percent greater risk of death compared to normal-weight individuals.
Katherine Flegal was the lead author of the study. She says she was not surprised that overweight people would not have a higher risk of death.
“Because we’d actually already read a lot of this literature and realized it was likely that mortality rates (死亡率) for overweight would be at least not higher than normal weight. I guess I was a little bit surprised that it was definitely lower. And I was also surprised that the lower rates of obesity also didn’t seem to differ from normal weight.”
But she says the difference in death rates appears to be small between normal-weight people and those who are overweight or mildly obese.
The study has raised new questions about “body mass index,”（体重指数） or BMI. This is a measurement of body fat as a ratio（比率） of height to weight. In recent years, many public health experts have promoted body mass index as a way to predict the risk of health problems. Bu t a person"s BMI can be misleading in some cases.
Steven Heymsfield ,the executive director of the Pennington Biomedical Research Center, says people can be physically fit and in good health, but might weigh more because they are more muscular.
Still, Dr. Heymsfield says people should not think gaining extra weight is OK just because of the new findings. He says being at a healthy weight lowers the risk for heart disease and diabetes（糖尿病）.
小题1:According to the new findings, the researchers found that __________ .
| A．People with high obesity have a lower risk of early death than people with low obesity |
| B．People with overweight have a greater risk of early death than people of normal weight. |
| C．People with mild obesity are less likely to die than people of normal weight. |
| D．People with obesity live much longer than people of normal weight. |
| A．works like novels and poems |
| B．books and articles on a particular subject |
| C．printed material |
| D．magazines and newspapers |
| A．BMI is commonly used to measure body fat as a ratio of height to weight. |
| B．Not all people with a little higher BMI are fat . |
| C．Many public health experts encourage more people to use BMI as a way to predict the risk of health problem |
| D．Because of the ne w findings, people should think about gaining extra weight. |
Plastic, however, is far from perfect. It may even be bad for us. Studies now suggest that poisonous chemicals can get out of some types of plastic, get into our bodies, and cause a variety of health problems, including cancer, birth defects and attention deficit hyperactivity disorder (注意缺陷障碍).
Two types of chemicals in particular have raised special concern lately. They are called phthalates (邻苯二甲酸盐) and Bisphenol-A (二酚基丙烷), BPA for short. Not all plastic products contain them. But the ones that do are surrounded by controversy (争议). That’s because experts disagree on how dangerous these chemicals are.
Plastic is a single word, but plastic isn’t just one thing. What all plastics share in common are plasticizers -- special chemicals that allow the material to be changed into nearly any shape or texture. Plasticizers (塑化剂) are added to plastic during the manufacturing process.
Phthalates and BPA are two types of plasticizers that work in different ways. Phthalates add softness to things like shampoo bottles, raincoats and rubber. They are also used in perfumes and makeup. BPA, on the other hand, gives a hard, clear, almost glasslike feel to products such as infant bottles. BPA also appears in food and soda cans, DVDs and other unexpected places.
How do these chemicals get into us? When plastic is heated in the microwave or dishwasher, chewed on or scratched, the chemicals can seep (渗透) out of the plastic. Even though we can’t see them, we eat them, drink them and breathe them in.
Scientists and parents are especially worried about young children, who tend to chew on everything, including plastic. Dozens of countries, including the European Union, Japan, Canada and Mexico have already banned phthalates from products made for children younger than three. California and Washington have done the same. And a number of other states are considering similar rules. As for BPA, Canada became the first country to ban the chemical from baby bottles. A dozen states are considering it.
小题1:What can we know about the plastic from the first paragraph?
| A．Its characters and effects. | B．Its wide use and bad points. |
| C．Its importance and chemicals. | D．Its popularity and advantages. |
| A．A soft plastic cup. | B．A pencil eraser. |
| C．A baby milk bottle. | D．A new perfume. |
| A．through mouth or nose | B．through blood transfusion |
| C．by feeling plastic products | D．by heating in the microwave |
| A．A new ban on plastic products. | B．Problems caused by the plastic. |
| C．Good points of the plastic. | D．The use of plasticizers. |
A teacher from a community college addressed a sympathetic audience. Heads nodded in agreement when he said, “High school English teachers are not doing their jobs.” He described how weak his students were—all high school graduates who can use language only at a Grade 9 level.
My topic is not standards nor its decline（降低）. What the speaker was really saying is that he is no longer young; he has been teaching for sixteen years, and is able to think and speak like a mature adult.
My point is that the frequent complaint of one generation about the one immediately following is natural. It is also human nature to look for the reasons for our dissatisfaction. Before English became a school subject in the late nineteenth century, it was difficult to find the target of the blame for language deficiencies（缺陷）. But since then, English teachers have been under constant attack.
The complainers think they have hit upon an original idea. As their own command of the language improves, they notice that young people do not have this same ability. Unaware that their own ability has developed through the years, they assume the new generation of young people must be hopeless in this respect. To the eyes and ears of sensitive adults, the language of the young always seems inadequate.
Since this concern about the decline and fall of the English language is not seen as a generational phenomenon but rather as something new and peculiar(特有的) to today’s young people, it naturally follows that today’s English teachers cannot be doing their jobs.
小题1:The speaker believed that ________.
| A．he was an excellent language teacher because he had been teaching English for sixteen years |
| B．the younger generation was as likely as not worse at language than the older generation |
| C．high school English teachers should be responsible for their students’ poor command of English |
| D．The fact that the students didn’t work hard enough contributed to their poor command of English |
| A．had exaggerated (夸大) the language problems of the students |
| B．was right in saying English teachers were not doing their jobs |
| C．gave a correct judgment of the English level of the students |
| D．thought and spoke in a wise and responsible way |
| A．Language learning and improving needs time and effort. |
| B．The author disagrees with the speaker over the standard of English at Grade 9 level. |
| C．It is reasonable to include English as one of the high school subjects. |
| D．The English language teaching is by no means an easy job for college teachers. |
| A．neutral（中立的） | B．critical |
| C．positive | D．compromising(妥协的) |
Analysis shows that 90% of the participants who lived to 100 had at least one of the signature genetic clusters(标志基因组). Dr. Thomas Perls at the Boston University School of Medicine said, “We realize this is a complex genetic puzzle. There is a long way for us to go to understand how the integration(融合)of these genes—not just with themselves but with environmental factors—is playing a role in this long life puzzle.”
Perls has studied many factors that contribute to long life, and he is the first to acknowledge that living longer isn’t likely to be simply a matter of genes. His previous work has shown, for example, that among most elderly people who live into their 70s and 80s, about 70% can owe their long life to environmental factors such as not smoking; eating a healthy, low-fat, low-calorie diet; and remaining socially engaged and mentally active throughout life.
It seems clear that those who live extremely long are benefiting from a special DNA. In fact, Perls believes that the older a person gets, the more likely it is that his or her genes are contributing to those extended years.
小题1:Which of the following is TRUE according to Paragraph 2?
| A．Most long-living people have special long-life-related genes. |
| B．Ninety percent of the participants lived to 100 years of age. |
| C．All the long-living people have only one signature genetic cluster. |
| D．Scientists know how the integration of the genes helps people live long. |
| A．most people living extremely long benefit from not smoking |
| B．living longer just depends on certain genetic recipes |
| C．environmental factors play an important role in long-living |
| D．being mentally active has nothing to do with living an old age |
| A．Remaining socially engaged helps a person to live long. |
| B．A genetic recipe can accurately predict who may live to 100 and beyond. |
| C．Perls is the first to think living longer is just a matter of genes. |
| D．The older he gets, the more likely the genes contribute to his extended years. |
| A．Genes May Predict Who Lives to 100 | B．Environment And Genes |
| C．Genes, the Secret of Long Living | D．Lifestyle And Genes |
最新试题
- 1物理学家法拉第在研究电磁学时，亲手做过许多实验．如图所示的实验就是著名的电磁旋转实验，这种现象是：如果载流导线附近只有磁
- 2如果关于x的一元二次方程a（1+x2）+2bx-c（1-x2）=0有两个相等的实数根，那么以a，b，c为三边的△ABC是
- 3下列物质中，能滤过又能全部被重吸收的是( )。A．水B．葡萄糖C．无机盐D．尿素
- 4下列物质不能溶于水，且密度比水小的是（ ）A．食盐B．蔗糖C．铁丝D．石蜡
- 5Only when all the fish in the lake died ________ how serious
- 6下列属于植物体组织的是A．营养组织、分生组织B．保护组织、结缔组织C．输导组织、上皮组织D．营养组织、神经组织
- 7老师用如图所示装置为同学们做了两个兴趣实验．（1）检验装置Ⅰ气密性的方法是关闭K1和K2，向长颈漏斗中注液体至液面高出漏
- 8一辆汽车从静止开始由甲地出发，沿平直公路开往乙地，汽车先做匀加速运动，接着做匀减速运动，到达乙地刚好停止，其速度图象如图
- 9某地有一幢楼，冬至日正午影长与楼房高度相同，据此回答 5～6题：小题1:该地正午太阳高度是（ ）A．23026′ B
- 10用适当的介词填空。1. Scott usually gets_______ school at seven-thirty
热门考点
- 1阅读下面的文言文，完成1～4题。李善长，字百室，定远人。少读书有智计，习法家言，策事多中。太祖略地滁阳，善长迎谒。知其为
- 2明朝实行八股取士的目的是[ ]A．选拔真正有才能的人B．使古代文化遗产不被遗忘C．选拔皇帝忠实的奴仆D．推进教育
- 3为了测定黄河水的含泥量[每立方米黄河水中含泥的质量]，某学生取了10升的黄河水，称得其质量是10.18千克，求黄河水的含
- 4在我国的西双版纳地区有一种跳舞草，随着歌声，叶片能上下摆动，形似跳舞，这种现象说明（ ）A．生物能排除废物B．生物能对
- 5有人说：“人类是大自然的主人，我们可以无限制地向大自然索取资源。”这种说法对吗？请说说你的观点。
- 6The president of the country was ______well of when he was i
- 7金属与酸的反应（分别写出镁、铝、锌、铁与稀盐酸和稀硫酸反应的方程式）稀盐酸稀硫酸镁铝 锌铁
- 8若a是任意有理数，下列判断一定正确的是 ( ) A．a ＞ －aB．＜ aC．a3＞ a2D．a2≥ 0
- 9袋中有4个红球，3个黑球，从袋中随机取球，设取到一个红球得2分，取到一个黑球得1分，从袋中任取4个球．（1）求得分X的概
- 10如图所示，重物的质量为m，轻细线AO和BO的A、B端是固定的，平衡时AO是水平的，BO与水平面的夹角为θ，AO的拉力F1