题目
题型:不详难度:来源:
Television
Television is an attractive medium for advertising because it delivers mass audiences to advertisers. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of communication. But television is an expensive medium, and not all advertisers can afford to use it.
Newspapers
Newspapers are a less expensive advertising medium than television and provide a way for advertisers to communicate a longer, more detailed message to their audience than they can through television. Given new production techniques, newspapers are also a quick way of getting the message out. Newspapers are often the most important form of news for a local community, and they develop a high degree of loyalty (忠诚) from local readers.
Radio
Advertising on radio continues to grow. Advertisers are likely to use radio because it is a less expensive medium than television, which means advertisers can afford to repeat their ads often. Radio provides a way for advertisers to communicate with audience members at all times or the day. Consumers listen to radio on their way to school or work, at work, on the way home, and in the evening hours.
Magazines
Magazines are popular with advertisers because of the narrow market that they deliver. A broadcast medium such as network television attracts all types of audience members, but magazine audiences are more homogeneous (具有共同特点的). If you read Sports Illustrated, for example, you have much in common with the magazine’s other readers. Advertisers see magazines as an efficient way of reaching target audience members.
Out-of-home advertising
Out-of-home advertising, also called place-based advertising, has become an increasingly effective way of reaching consumers, who are more active than ever before. More consumers travel longer distances to and from work, which also makes out-of-home advertising effective.
Internet
As consumers become more comfortable with online shopping, Internet advertising will play a more prominent (显著的) role in organizations’ advertising in the near future. The challenge to Internet advertisers is to create ads that audience members remember.
答案
One possible version:
解析
核心考点
试题【After determining the target audience for a product or service, advertising agen】;主要考察你对数词等知识点的理解。[详细]
举一反三
假定英语课上老师要求同桌之间交换修改作文,请你修改你同桌写的以下作文。文中共有10处语言错误,每句中最多有两处。错误涉及一个单词的增加,删除或修改。
注意:每处错误及其修改均仅限一词,只允许修改10处。
I was walking home with my cousin form a Chinese restaurant.We were holding a bag full food.On the way,I saw an old man with a sign said “save Me”at the crossing. He was in a wheelchair.but looked like he was extreme hungry. It was such cold night that my heart went out to him.I remembered that my bag with all the warm food and gave them to him.Before he could react,the signal turns green and we began cross the road.I think this is how acts of kindness should be—when you can’t even be thanked but natural do what you think you should.
________ Pierre began to help his father with the farm work when he was
A.In 1980’s; his teens | B.At the 1980’s; the teens |
C.In the 1980s; in his teens | D.In 1980’s; in the teens |
第二卷(共35分)
第四部分写作(共两节,满分35分)
第一节 短文改错(共10小题;每小题1分,满分10分)
此题要求改正所给短文中的错误。对标有题号的每一行做出判断:如无错误,在该行右边横线上画一个(√);如有错误(每行只有一个错误),则按下列情况改正:
该行多一个词:把多余的词用斜线(\)划掉,在该行右边横线上写出该词,并也用斜线划掉。
该行缺一个词:把缺词处加一个漏字符号(∧),在该行右边横线上写出该加的词。
|
I"ve been to China for two years. My friends in
England sometimes write to me, ask me how long I"ll
stay here, and when I"m thinking returning home.
The answer of their questions is simple: I do not
know when I will return home. At the moment, I
have no reason to return England. I like living in
China; I enjoy meeting Chinese people and travel
around the country. My work is very interested,
and there have so many things I don"t know about
China that I hope to discover in the future.
第三部分:任务型阅读(共10小题,每小题1分,共10分)
请认真阅读下列短文,并根据所读内容在文章后表格中的空格里填入一个最恰当的单词。
注意:每个空格只填一个单词。
How to be a good listener
Everyone loves a good listener. But there are more reasons to develop the skill of listening than to win hearts or popularity contests.
Listening heals hurts and builds bridges. It gives us the ability to understand and empathize, to view the world from our own point. It can bring us wisdom over and above mere intelligence. But most importantly, it allows us to give the people around us the gifts they crave (渴望) most—a sense of worth.
As it turns out, there’s more to good listening than just keeping quiet and allowing someone to speak. Effective listening is actually a combination of two key communication skills: listening and verifying (确认).
Even when we’ve managed to hear a person’s entire message, we often interpret it wrong—according to our own understanding, experience, or prejudice.
As an effective listener, your goal is to hear and absorb what another has to say……in exactly the way they mean it to be understood. Only then can you respond properly.
This is much easier read than done, so here are a few helpful tips:
1.Give the speaker your full attention.
Stop talking and remove all distractions. Turn off the TV, your phone, or computer. Watch your body language. The way you look at the speaker, or the way you stand or sit, makes a huge difference. The right listening body language communicates that we are listening openly and attentively, and puts the other person at ease.
2.Be patient.
Not everyone is a gifted speaker. Some people take longer to find the right word to make a point. Others are too worried to get their message across properly. If necessary, ask the speaker to explain further. It will help him / her speak more exactly and it will help you hear and understand better.
3.Keep your emotions in check.
If what someone is saying creates an emotional response in you, make an extra effort to listen carefully. When we’re angry, frightened or upset, we often miss key parts of what is being said.
4.Hold your fire.
Don’t jump to conclusions immediately. A good listener doesn’t react until comprehension is complete. If you respond in a way that makes the other person defensive, even if you “win” the argument, you may lose something far more valuable.
5.Even if you think you understand. VERIFY.
Never assume you got the message right. Pause, think about what was said, and then ask “Is this what you meant?” or “Am I understanding this right?”
6.Empathize
Take a moment to stand in the other person’s shoes, to look at the situation from his / her point of view……especially when you’re being told something personal or painful, or something you strongly disagree with. The more shoes you are able to successfully stand in within your life time, the less puzzled you’ll find your life and relationships to be.
(71)_____________ of good listening | ● (72)__________ hurts. ● Building (73)___________. ● Allowing us to (74)___________ and empathize, and viewing the world in an all-round way. ● Bringing us wisdom over and above mere intelligence. ● (75)_________ the people around us feel worthy. |
Components of effective listening | ●Good listening consists of two key communication skills: (76)__________ and verifying. |
(77)__________ to be a good listener | ● Listening to the speaker (78)___________. ● Trying to be a ___________ listener. ● Avoiding being affected by your emotions. ● Waiting before you take (80)_________. ● Verifying. ● Empathizing |
第二节 根据短文内容,从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。
People use money to buy food, furniture, books, bicycles and hundreds of other things they need or want. When they work, they usually get paid in money.71
Most of the money today is made of metal or paper. 72 One of the first kinds of money was shells.
Shells were not the only things used as money. In China, cloth and knives were used. In the Philippine Islands, rice was used as money for a long time. Elephant tusks, monkey tails and salt were used as money in parts of Africa.
The first metal coins were made in China. They were round and had a square hole in the centre. 73
Different countries have used different metals and designs for their money. 74 Sweden and Russia used copper (铜) to make their money. Later some countries began to make coins of gold and silver.
But even gold and silver were inconvenient if you had to buy something expensive. Again the Chinese thought of a way to improve money. 75 The first paper money looked more like a note from one person to another than the paper money used today.
Money has had an interesting history from the days of shell money until today.
A.The first coins in England were made of tin (锡). |
B.But people used to use all kinds of things as money. |
C.No one knows for certain when people began to use money. |
D.People strung (串连) them together and carried them from place to place. |
F. They began to use paper money.
G. Today anyone will accept money in exchange for goods and services.
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