题目
题型：不详难度：来源：
In many countries, successful trade or brand(商标) names are protected by law so that other companies cannot make the same product by copying. Businesses register(注册) a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is in the car industry. Some successful names for cars have powerful associations(联系). The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.
When a U. S company decides to sell its product in another country, it has to make sure that the product name translates(翻译) properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word — which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that offer help in inventing product names. These companies can charge up to $100,000 a word for their good names. But it’s worth it. Successful companies know how important the right brand names are for their development.
小题1:Why are trade names protected by law in many countries?
| A．To make companies pay for naming service. |
| B．To help people choose the best products. |
| C．To present good images of the products. |
| D．To prevent good images from being copied. |
A. Many companies care about the cost of finding the right names.
B. Creative trade names can help companies to have a larger sale.
C. The government often does business with naming companies.
小题3:What’s the best title for the passage?
| A．The Importance of Right Brand Names | B．The Development of Names |
| C．The Rules of Naming | D．The Methods of Choosing Names |
答案
小题1:D
小题2:B
小题3:A
解析
试题分析：这篇文章讲述的是一个恰当的商标名在商业上有着非常重要的作用，与一个公司的成功有着很大的关联。
小题1:细节题。根据文章In many countries, successful trade or brand(商标) names are protected by law so that other companies cannot make the same product by copying.可知，在许多国家，商标名由法律保护，是为了防止其他公司抄袭。故选D
小题2:细节题。根据文章Successful companies know how important the right brand names are for their development.可知，好的商标名能够帮助公司更好的销售产品。故选B
小题3:主旨题。这篇文章讲述的是适当的商标名对一个公司的重要性。故选A
点评：议论文的作答，重在理解作者的感情色彩，作者所持有的观点。首先对文章的大致意思进行了解。对于细节题，学生在理解全文的基础上要对题目中关键字在文章中迅速定位，找到相对应的出处，答题比较问题中的陈述与原意的区别细心作答。
核心考点
试题【The right name is important in the business world. All you have to do is think o】；主要考察你对社会现象类等知识点的理解。[详细]
举一反三
One evening in Los Angeles, someone rang the bell of a house. It was a dangerous area at night, so the owner of the house took his gun with him when he answered the door. He opened the door and saw a strange man. But the man turned round and started walking away from the house. The owner cried: “Freeze”, but the young man went on walking without obeying the owner’s order. The owner thought he was trying to run away, so he shot at the young man and he was killed.
Later, police found that the dead man was a Japanese student who was studying in Los Angeles University. He went to visit a friend, but unluckily could not remember the number of the house. When he realized he went to the wrong house he turned round and left. He didn’t know much English and so didn’t understand the word “Freeze”. What a lesson we should get for this!
小题1:According to the article, what does the word “Freeze” mean?
| A．It means “be covered with ice”. | B．It means “very cold”. |
| C．It means “dangerous”. | D．It means “Stand still, or I will shoot you”. |
| A．a policeman | B．a man with a gun |
| C．a person who possesses something | D．a dog of a house |
| A．When you hear the police or someone say “Freeze” in the USA, you must stop moving. |
| B．Don’t ring the bell of anyone’s house in the USA at night. |
| C．At last, the police found the dead man was a thief. |
| D．The owner of the house was put into prison. |
| A．Police say “Freeze” when they are going to use their guns. |
| B．The story happened in Los Angeles in the morning. |
| C．The dead man was a Japanese student. |
| D．The dead man couldn’t understand the meaning of “Freeze”. |
| A．A Japanese Student | B．American Police |
| C．Freeze | D．The Owner of a House |
When you eat something, try not to make a noise or burp (打嗝) at the table. Because people think that is not polite. People will say “Excuse me” when they want to burp.
Talking with food in the mouth is very rude. So you must eat the food quietly and slowly. If you eat too fast, people think you are rude too. Do not talk with others when you have food in your mouth.
It is good to eat all the food on your plate. This means you like the food very much. Remember to say the food is nice. And this can make the host very happy. When you finish eating, you can place your knife and fork together.
小题1:The topic of this passage is in the west.
| A．how to burp | B．what to eat | C．school rules | D．table manners |
| A．To eat all the food on your plate. |
| B．To eat the food quietly and slowly. |
| C．To talk with others when you have food in your mouth. |
| D．To place your knife and fork together after finishing eating. |
| A．To eat the food on the plate quickly. |
| B．To tell the host that the food is not tasty. |
| C．To say “Excuse me” when you want to burp. |
| D．To talk with people loudly when you have food in your mouth. |
◆Respect
Respect means to respect（尊重）others in everyday life. Even if you are against a person, it is important to have respect. It is this respect that makes us human. Without this respect, we become animals. We need to respect our friends for our friendships. We even need to respect our enemies, because they help us to grow up and be stronger. Respect is one of the crucial values in a relationship.
◆Love
Love is everything. With love in our hearts, we feel no need to hurt another. With love in our hearts, we will pay more attention to the similarities in opinions rather than the disagreement. If we want others to be good to us, we need to be good to them. After all, we give love to get love, right?
◆Loyalty
People often forget the meaning and importance of loyalty（忠诚）. Loyalty is necessary for people to believe in each other. In no matter what kind of relationship, we need to believe in each other so that we can work together towards the same goal.
◆Honesty
Honesty is to show other people who we really are. Honesty helps us do better, because it makes us realize our problems and find ways to solve them. It is this honesty, that will make others help you out, not because you need it. But, because they have problems too, which you can help out with. This honesty will help us follow the other values in society and, truly, "heal the world"!
小题1:The Chinese meaning of the word “value” in the passage is probably “___________”.
| A．价格 | B．价值观念 | C．生活习惯 | D．爱好 |
| A．Loyalty | B．Honesty | C．Love | D．Respect |
| A．grow up and become stronger |
| B．believe in each other |
| C．never hurt another and be good to others |
| D．realize our problems and find ways to solve them |
| A．Values we need for our society | B．Love and honesty |
| C．Our society | D．How to change our society |
It is reported by Chinese Xinhua News that students waste more food than the national average. So the campaign on school food waste is getting popular across the country. The move is part of a national campaign started by students at different schools.
At East China University of Science, students who finish their food in the school dining hall get a special card when they return their plates after meals. Students can collect cards and exchange them for small gifts, such as books, schoolbags, magazines and umbrellas. “It’s been such a surprise,” said Liang Zhaoyun, 19, a student in Shanghai. “It has given us one more motivation to eat up our food.”
“The purpose of the campaign is not only to encourage students to finish their food. We hope it can also teach students to choose a more environment-friendly and healthy lifestyle,” said Tao Siliang from University of Traditional Chinese Medicine.
Other schools also pay attention to the quantity of food. At Nanjing No.9 Middle School, rice is divided into three different-sized bowls that students can choose from according to their own need. “It’s great because I can try different dishes at half price and don’t waste so much food,” said Fan Peng, 15, a student from this middle school.
What if you really can’t finish all your food? At Changchun Normal College, they provide a take-away service. “If you can’t finish all your food, you can get a box to take the left food home. Even if you feed the cat, it’s not wasted,” said Zhou Zeyong, a student who learns Chinese education.
“I’m happy that we’ve cut down waste since joining the school ‘eat-up’ meeting. But some food is poorly cooked, meaning that students are not willing to finish it all. Some schools have taken note of this. So if we hope students try to waste less food, we should also improve the service and keep an eye on the meal quality on weekdays at school. If not, you can’t complain students for throwing away much food,” said Wang Guangji, the head-teacher of Beijing No. 29 Middle School.
小题1:Why did we start the campaign on food waste at schools? Because __________.
| A．food waste at school is very serious. |
| B．students should not eat more food |
| C．it is students’ duty to eat less food |
| D．it’s easy for schools to start a campaign |
| A．Students who buy some special cards. |
| B．Students who eat up all the food. |
| C．Students who do some dishes. |
| D．Students who spend money on gifts. |
| A．Getting small gifts is surprising. |
| B．Different-sized bowls make students happy. |
| C．Students should take a healthy lifestyle. |
| D．It’s a good idea to feed a cat with left food. |
| A．The campaign is only to encourage students to eat up food. |
| B．We try to think up many good ways to help clear plates. |
| C．We will make notes if students waste much food again. |
| D．We shouldn’t complain students for throwing away food |
Dolores grew up in California. She was a good student and liked school. After she finished high school, she went to college and studied to be a teacher. After she became a teacher, Dolores noticed that many of her students were not getting enough food to eat. Some of them wore very old clothes. Dolores wondered how she could help them.
Dolores decided to stop teaching so that she could spend more time helping the farm workers and their families. One thing she wanted to do was to get more pay for farm workers so they could buy their children the things they needed.
Dolores knew that many farm workers moved often from one place to another to help pick different kinds of fruits and vegetables. She began talking and writing about these workers. Even people who lived far from California read what Dolores wrote.
Getting higher pay for the farm workers was not easy. Dolores worked hard to make sure that farm workers got good pay for their work. She knew that nothing would change unless people made new laws to help the workers. Through all her hard work, new laws were made that gave farm workers good pay.
Dolores Huerta has worked for more than 30 years in many different ways to make life better for working people. She has shown how much one person can change things.
小题1:Dolores became a ____ after she left college.
| A．farmer | B．teacher | C．worker | D．lawyer |
| A．she found it was too boring for her | B．the work condition was too bad |
| C．she wanted to do more for others | D．she got little pay for her work |
| A．She gave them food and clothes. | B．She helped them teach their children. |
| C．She helped them got more pay. | D．She made new laws for them. |
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