题目

英语翻译
个世纪90年代以来,电子商务的迅速崛起受到了企业界和理论界的广泛关注.我国的电子商务已经突破萌芽与酝酿状态,并初见规模并保持着强劲的发展势头.而今,许多在因特网上从事零售的企业,更多的关注着如何吸引新的顾客,而忽略了如何通过提高自身的服务与产品质量,来增加顾客的忠诚度.面对不断加剧的竞争状态,很多企业采取了多样的营销策略,但是产生的效果却不尽相同.因此,本文以京东商城为研究主体,分析各种营销策略对京东商城发展起到的作用的大小,最后提出合理化建议.论文在结构上分为五个部分：第一章是绪论,是对电子商务的探究,了解电子商务的起源与发展,分析我国电子商务的发展现状.第二章是对京东商城发展的剖析.在进一步认识京东商城的同时,了解京东商城的营销策略.第三章是对分析方法的介绍.层次分析法是一种切实有效的决策方法,把一个抽象的问题进行定量分析,使分析更直观,更科学.第四章是对京东商城营销策略的具体分析过程.把问题划分为目标、准则、方案三个层次,再根据调查结果建立判断矩阵,计算并比较结果.第五章是在研究结果的基础上,对京东商城提出合理化建议,如关注客户满意,采用整合营销策略等.
第一句是“上个世纪”

提问时间：2021-04-08

答案

Centuries since 90 time, the electronic commerce rapidly by business circles and academic circles pay close attention to. Electronic commerce in China has been a breakthrough in budding and fermentation condition, and initial size and maintained a strong momentum of development. Now, many on the Internet retailing enterprises, more concerned about how to attract new customers, but neglected how to improve their service and product quality, to increase customer loyalty. The face of growing competition, many enterprises have taken a variety of marketing strategy, but the effect is not the same. Therefore, in this paper the Jingdong commercial city as research subject, analysis of a variety of marketing strategies on Jingdong Mall played the role of size, finally put forward some reasonable proposals. Thesis is divided into five parts: the first chapter is the introduction, the e-commerce to explore, understand the origin and development of e-business, analysis of China's present situation of e-commerce development. The second chapter is on the analysis of the development of Jingdong mall. In a further understanding of Jingdong Mall at the same time, understand the Jingdong Mall 's marketing strategy. The third chapter is the analysis method is introduced. Hierarchical analysis method is a practical and effective decision method, an abstract problem undertakes quantitative analysis, to make the analysis more intuitive, more scientific. The fourth chapter is the Jingdong Mall Marketing Strategy to specific analysis process. Put the problem into the target, principle, scheme three levels, according to the survey results to establish judgment matrix, calculating and comparing the result. The fifth chapter is on the basis of research results, Jingdong Mall to put forward rational suggestions, such as attention to customer satisfaction, the use of integrated marketing strategy.