题目

英语翻译
摘 要
随着市场经济的深入发展以及经济全球化速度的加快,企业的跨国经营越来越普遍.在企业的国际化经营发展战略中,文化差异因素对其营销策略有着重要的影响,如何在文化差异的背景下有效实施跨文化营销成为当前企业国际营销的一个重要研究领域.本文首先对文化以及跨文化营销的涵义与特征做了相关界定；其次系统分析了文化差异对企业国际营销带来的影响,主要包括积极方面和消极方面；再次以东芝作为案例得出企业跨文化营销战略的启示与借鉴；最后结合我国企业的实际情况对我国企业实施跨文化营销战略提出了相关的政策建议.
关键词：文化差异 跨文化营销
Abstract
The multi-national operating is more and more widespread with the further development of economic and faster university of economic.The difference of culture has important effects on multi-national marketing in enterprises’ multi-national operating.How to carry out effective cross-culture marketing based on the different culture background is an important problem.The article firstly introduces the basic connotations and characteristics of culture and cross-culture marketing; secondly,the article analyses the influence of different culture to marketing; thirdly,the article takes Toshiba for example to analyses the strategy of cross-culture marketing; in the end,the article give some suggestions

提问时间：2021-04-04

答案

还很多单词不懂,不好意思了~发来这干吗?