题目

英语翻译
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Nurture programs enable you to educate prospects who aren’t yet ready to engage a sales resource and gently guide these buyers through the purchase process by delivering relevant content such as white papers,articles and event invitations.
To effectively nurture prospects through the sales funnel,it’s essential to have a strong understanding of who they are and where they are in the buying cycle.Yet many businesses’ nurturing efforts are hampered by siloed data that prevents the level of customization needed to engage prospects most strongly.As a result,leads stall or drop out of the funnel.
How An Integrated Platform Can Help
If your teams are communicating with prospects based on solely marketing or sales data,they’re only seeing half the picture,and their interactions will likely be half as effective.Synchronizing your digital marketing platform with your CRM enables a bidirectional,real-time flow of data between the two and helps eliminate dup

提问时间：2020-12-19

答案

培育计划使你向谁的前景还不准备参加一个销售资源,轻轻地引导这些买家通过购买过程提供相关的内容,如白皮书,文章和活动邀请.
通过销售漏斗有效培育的前景,它有一个强大的了解他们是谁,他们在购买周期中的关键.然而,许多企业的培育力度,防止由孤立的数据需要进行定制的前景最强烈的阻碍.作为一个结果,导致失速或辍学的漏斗.
如何集成平台可以帮助
如果你的团队沟通与展望基于单独的市场营销或销售数据,他们只看到一半的图片,以及它们之间的相互作用可能是一半的有效.你的数字营销平台与您的客户关系管理同步使双向的,这两种,有助于消除重复记录之间的实时数据流.
你可以利用该联系人数据分割,定位和在你的活动的报告,以及运用其得分率更准确.
小贴士
•与销售开发一种行为驱动评分模型.