题目
题型：同步题难度：来源：
of hotel you choose probably is decided above all according to how much money you want to spend. There
are small hotels with very few services, where the prices are low, or there are large hotels with all the very
latest comforts, where you could spend all the money you have in the bank for one very comfortable night.
There are several different kinds of people who go to hotels. Some want to live, rather than just stay, in
a hotel; the hotels which are designed to meet their needs are called residential hotels. How- ever, most people
who stay in hotels are either business people or tourists on holiday.
In most hotels, there are two kinds of rooms: single rooms, for the use of one person, and double rooms,
for the use of two people. In addition, in large hotels, there are also suites (套房),which include two or more
rooms connected together-perhaps a bedroom and a living room. They are for people who are very rich or
very important.
B. whether one is travelling on business or for pleasure
C. whether the hotel is in the central part of a city
D. how good the services of the hotel are
B. stay in a single room of a hotel
C. stay in a double room of a hotel
D. stay in a suite of a modern hotel
B. he has to pay a lot of money
C. he has to spend all the money he has in the bank
D. he has to pay some money
B. Cost of a Hotel
C. Hotels
D. People Staying in Hotels
答案
核心考点
试题【阅读理解。 When you are travelling, whether on business or for pleasure, you ofte】；主要考察你对题材分类等知识点的理解。[详细]
举一反三
magazines, radio stations are privately (私下地) owned. The government does not give them money. So
where does the money come from? From advertisements. Without advertisements, there would not be these
private businesses.
Have you ever asked yourself what advertising is? Through the years, people have given different answers
to the question. For some time it was felt that advertising was a means of "keeping your name before the
public". And some people thought that advertising was "truth well told". Now more and more people consider
it in this way: Advertising is the paid, non-personal, and usually persuasive presentation of goods, services
and ideas by some certain sponsors (赞助商) through various media.
First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear
over the various media. Second, advertising is non-personal. It is not face-to-face communication. Although
you may feel that a message in a certain advertisement is aimed directly at you, in fact, it is directed at large
groups of people. Third, advertising is usually persuasive. Directly or indirectly it asks people to do something.
All advertisements try to make people believe that the product, idea, or service advertised can benefit them.
Fourth, the sponsors of the advertisement must show their names. From the advertisement, we can see if
the sponsor is a company, or a single person. Fifth, advertising reaches us through old and modern mass
media. Included in the old media are newspapers, magazines, radio, television, and films. Modern media include
emails, matchbox covers, and boards on top of buildings.
B. their owners" families
C. advertisements
D. the TV stations
B. the subject of the advertisements
C. people"s age difference
D. people"s different opinions
B. Emails
C. Magazines
D. Films
B. Advertising must be honest and humorous.
C. There is the description of things advertised.
D. Advertising is meant for large groups of people.
（注意：每个空格只填一个单词。）
"Marjorie Scardino, you are leading one of the top companies in the U.K., and you"ve been voted business
woman of the year. What qualities do you need to run a large company effectively?"
Marjorie Scardino:
"Well, I think different companies probably require different qualities, but for me there are only a few
simple qualities that cut across all requirements, and those are courage and imagination and empathy. And by
empathy, I mean, having the ability to put yourself in other people"s positions and understand how they feel
about situations and ideas."
Interviewer:
"Which business leaders do you admire and why?"
Marjorie Scardino:
"I think the best business leaders are probably ones we don"t know about, not the stars we read in the
newspapers. I think they"re probably the ones who have had a great business idea and have seen the desired
result. So the business leaders I most admire right now are those managers in Pearson who are achieving our
goals of double-digit earnings growth."
Interviewer:
"What do business leaders actually do?"
Marjorie Scardino:
"My staff would probably say this was a really excellent question they ask themselves every day. I think
what they do is just what I"ve said the business leaders I admire do. They create a business idea, and they
see it through."
Interviewer:
"As a leader, how do you motivate your employees?"
Marjorie Scardino:
"I"d like to think we motivate each other. I think my job is to make sure the company has a purpose,
because I think people like to work for a company that has a reason for being, that they can identify with and
feel good about. I think that I have to communicate well with them everything that"s going on and everything
I"m trying to do in a clear way. And then in return I think they inspire me to think more adventurously and to
think more carefully about how to inspire them and how to build a better business. So, it"s sort of cooperation."
Interviewer:
"Do you think leaders are born or made?"
Marjorie Scardino:
"I think it"s probably a bit of both. All human beings obviously are born with certain qualities, and certain
common features. But I"ve seen so many people in my life who have, using those basic qualities, re-invented
themselves several times as they"ve gone into new situations. You know, you"re a certain kind of person when
you"re in school, and your friends know who you are. And then as you grow up you go into new situations
and become somebody else. So, people who were never leaders in school become the great business leaders
of our time. So, I would have to say, mostly it"s made, but you have to use what you"re born with."
| Interviewer"s 2_____. | Answers by Marjorie Scardino | |||||||||||||||||||||
| What are the qualities for 3._____ a large company effectively? | They are courage, imagination and empathy, by which she means being 4._____ to put herself in others" positions and understand them well. | |||||||||||||||||||||
| Who are the business leaders she admires and why? | They are those 5._____ in her company who have had a great business idea and have seen the desired result. | |||||||||||||||||||||
| What do the business leaders do actually? | They create business 6._____ and see them through. | |||||||||||||||||||||
| What"s the way of 7._____ her employees? | Motivation is sort of cooperation. Employers and employees motivate each other. She thinks that she should make them well 8._____ of the company"s purpose. | |||||||||||||||||||||
| Are leaders born or made? | Leaders are mostly made 9._____ they are born with certain qualities. But these born qualities must be made 10._____ of. | |||||||||||||||||||||
| 阅读理解。 | ||||||||||||||||||||||
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