题目
题型：不详难度：来源：
Colouring, for example, varies according to what the producers are trying to sell. Health foods are packaged（包装）in greens, yellows or browns because we think of these as healthy colours. Ice cream packets（包装） are often blue and expensive goods, like chocolates, are gold or silver.
When some kind of pain-killer （止痛药） was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package — blue because we think of it as safe, and white as calm.
The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.
It is believed that the better-known companies spend, on average, 70 percent of the total cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product. The founder of Pears Soap, who for 25 year has used pretty little girls to promote（促销）their goods, came to the conclusion: “Any fool can make soap, but it takes a genius（天才） to sell it.”
小题1:. Which of the following may trick a shopper into buying a product according to the text?
| A．The cost of its package | B．The price of the product |
| C．The colour of its package | D．The brand name of the product |
| A．attracted the customers strongly | B．had weak effects on the customers |
| C．tricked the customers into shopping | D．caused the customers to lose interest |
| A．The way to promote goods. | B．The team to produce a good product |
| C．The discovery of a genius. | D．The brand name used by successful producers. |
| A．Choice of Good Products. | B．Disadvantages of Products. |
| C．Effect of Packaging on Shopping. | D．Brand Name and Shopping Tricks. |
答案
小题1:.C
小题1:.D
小题1:.A
小题1:.C
解析
核心考点
试题【Shopping is not as simple as you may think! There are all sorts of tricks each t】；主要考察你对题材分类等知识点的理解。[详细]
举一反三
When we see something we don’t like, we wish it could be different -- we cry out for something better. That may be human nature, or perhaps it’s something that’s ingrained（根深蒂固的）in our culture.
The root of unhappiness is that we decided we didn’t like it in the first place. We’ve judged it as bad, rather than saying, “It’s not bad or good, as it just is.”
An example: in my recent post（帖子）, A Beautiful Method to Find Peace of Mind, quite a few commentators thought my outlook was negative, pessimistic, or fatalistic（听天由命的）... because I said you should expect people to mess up, expect things to go differently from what you planned. Above all, you should embrace that.
It’s too negative to expect something to go wrong, they said. However, I think it’s only negative if you see it as negative, or if you judge i
t as bad.Instead, you could accept it as the way the world works -- as the way things actually are. And try to understand why they are that way.
Does it mean you can never change things? Not at all. But changing things is not because you can’t accept things as they are, but because you enjoy the process of change of learning and growing.
Can we make this world a better place? Again, that’s an assumption that it’s a bad place fight now. But instead, you could say the world is just what it is -- and that’s neither good nor bad. You can say that you’ll continue to try to do things to help others, to grow as a person, to make a difference in this world -- not because you’re such a bad person now, but because that’s the path you choose to take, because you enjoy that path.
As you catch yourself judging, and wishing for different -- try a different approach: accept, and understand. It might lead to some interesting results.
小题1: Which of the following statements is correct according to the author?
| A．We can never change things because we can’t accept them. |
| B．We shouldn’t try to do whatever we can to help others and make a difference. |
| C．It’s wrong of you to expect things to go differently. |
| D．There is nothing either good or bad, but thinking makes it so. |
| A．The world is a good place for us to live in. |
| B．Unhappiness comes from what we want to be different. |
| C．You might as well accept the world as it is and try to embrace it. |
| D．Let’s make the world more beautiful. |
| A．A novel. | B．A news story. | C．A travel guide. | D．A magazine. |
Mothers who feel their children don’t appreciate them can add another complaint to the list: half the time, their children are lying to them. A study designed to expose the
truth about lying shows that undergraduates lie to their mothers in 46% of their conversations. Still, mums should feel 
better than-total strangers, who are told lies an aston
ishing 77% of the time.Bella DePaulo and a team of psychologists from the University of Virginia, Charlottesville, asked 77 undergraduates to keep a record of all their conversations for a week, and write down whether they lied at any time. DePaulo named lying broadly, as “when you intentionally try to mislead someone”, so she would catch the smallest of lies.
The students told an average of two lies a day. They said they had been studying when they had been out drinking. One told his parents that a textbook cost $50 rather than $20 so that
they would send him extra money. Female students constantly told their plain-looking roommates that they were pretty. “They are everyday lies,” says DePaulo.DePaulo and her colleagues conclude that people tend to tell fewer lies to those they feel closest to. College students lied to their best friends 28% of the time but lied to acquaintances 48% of the time. In close relationships, people were more likely to tell “kind-hearted” lies, designed to protect feelings, rather than self-serving lies.
DePaulo finds that unmarried lovers can expect less honesty than best friends because of the insecurity that comes with romance.
Mothers can take heart from one other finding. They may have been lied to, but at least their children talked to them. The students were recorded telling few lies to their fathers because they had little interaction with them.
小题1: Female students lied to their roommates to ________.
| A．get money from them | B．offer them the services |
| C．gain more security | D．make them happy |
| A．mothers | B．best friends |
| C．acquaintances | D．romantic partners |
| A．Undergraduates lie to their mothers in 77% of their conversations. |
| B．Strangers become very annoyed when children tell lies to them. |
| C．Compared with mothers, students’ fathers are told fewer lies. |
| D．Best friends can expect more insecurity than unmarried lovers. |
| A．To present a fact. | B．To argue an idea. |
| C．To tell a story. | D．To explain a theory. |
It is true that the apple and apple pie do not originate in America, but the expression "as American as apple pie" is not the product of a pure imagination．As early as 1625, the English colonists, having brought orchards （果园） on this new land and in most of the colonial times, the apple was a main material of both plain and fancy cooking．The first Massachusetts governor, William Endicott, was one of many keen apple planters who helped to lay the foundations for today" s apple-growing industry in America．
A major attraction of the apple for the colonists was that it could be made into cider （苹果酒）. Like most Europeans, English colonists held a strong suspicion （怀疑） of drinking water, and since grapegrowing was hindered by plant peats, cider became an alternative to wine．Cheap and easy to produce, it was the American drink of first choice well into the nineteenth century． Whether it was dried, raw or cooked, the apple also found its way into numerous colonial dishes, including apple sauces, pudding, stuffings and many desserts．Therefore, the conclusion to be drawn here is obvious．The apple pie became known as American, not because it was invented on this land （since it was proved that Europeans had been eating apple pies for centuries）, but because, thanks to the huge orchards in the states of Washington and New York, America became the world"s largest apple-producing nation．
小题1:If a person is said to be as American as apple pie, it means that _______．
| A．he always prefers apple pie as a dessert | B．his favourite pie is apple pie |
| C．he behaves and thinks in the American way | D．he is good at making American apple pie |
| A．wine | B．sauces | C．pudding | D．cider |
| A．promoted | B．prevented | C．improved | D．enlarged |
| A．the apple pie was first served in America |
| B．the English colonists developed a taste for the apple only after they, arrived at the New World |
| C．the expression "as American as apple pie" is a pure imagination |
| D．the apple pie is traditionally associated with Americans due to their large apple production |
The Golden Gate Bridge, the first sight for many people arriving in the United States by ship, is a well-recognized landmark, which spans(横跨) the Golden Gate Strait.The idea for a bridge across the strait had been around for many years, but it was not easy to get the project started. The construction of the bridge finally began in 1933. The construction work set new standards for safety----workers were among the first required to wear hard hats, and an innovative（革新的） safety net saved the lives of nineteen men while the bridge was built. The Golden Gate Bridge was completed in 1937, which was finished ahead of schedule.
Joseph Strauss was the chief engineer in charge of the bridge project. However, he had little experience with the construction of suspension（悬浮）bridges. For this reason, other engineers, architects, and designers made great contributions to the design and construction of the bridge. For example, the bridge owes its art style and unique orange color to the architects Irving and Gertrude Morrow. Charles Alton Ellis was the main engineer on the project and did much of the technical work necessary to build the bridge.
Today, the Golden Gate Bridge has a main span of 4,200 feet and a total length of 8,981 feet, making it one of the longest bridges in the world. The bridge is 90 feet wide, and its span is 220 feet above the water. The towers supporting the huge cables (巨缆) rise 746 feet above the waters of the Golden Gate Strait, making them 191 feet taller than the Washington Monument. About 40 million cars cross the bridge every year. There are foghorns（雾角）to let passing ships know where the bridge is, and aircraft beacons（信号灯）on the tops of the towers to stop planes from crashing into them.
小题1:The purpose of the passage is to _______.
| A．describe the construction work of the Golden Gate Bridge |
| B．introduce the Golden Gate Bridge |
| C．tell us the history of the Golden Gate Bridge |
| D．introduce the engineers in charge of the Golden Gate Bridge |
| A．hardhats and a safety net | B．aircraft beacons |
| C．foghorns | D．all of the above |
| A．Joseph Strauss was skilled in the construction of suspension bridges |
| B．it took the construction workers three years to build the Golden Gate Bridge |
| C．about 100 thousand cars cross the Golden Gate Bridge every day |
| D．the Golden Gate Bridge is the longest bridge in the world |
| A．towers | B．cables | C．waters | D．bridges |
subleases（转租入，转租出）! If you are searching for a place to live or just need temporary rental housing, you will find the rental you need at Sublet.com. Sublet.com is a full service rental website where landlords(房东), tenants(房客) and roommates come together to rent apartments, houses and rooms.At sublet.com tenants can search and find every type of rental housing. Sublet.com landlords rent and sublet apartments, houses, townhouses, rooms, hotels, Bed and Breakfasts, mobile homes, vacation rentals and dormitory rooms.
Sublet.com rentals and sublets meet every demand: pet friendly rentals and subleases, furnished or unfurnished rentals, short term or long term rentals, roommates, rentals and sublets for tenants with bad credit and obviously rentals for tenants with good credit. At Sublet.com tenants can search for rentals in many different ways. Search rentals by location neighborhood, by zip code(区号), by specific rental needs like doorman, pets, high speed internet, no smokers and more.If you are a landlord and you have an apartment, house, townhouse or room to rent, post it for free at Sublet.com. Post your apartment or house for a 1 year lease, for a one week rental or even for a 1 day rental. Whatever your rental goals are, sublet.com will help by sending quality rental leads(线索). Sublet.com also offers landlords a complete tenant screening service. At Sublet.com you can conveniently run credit reports, employment reports, criminal background checks to evaluate the quality of a tenant..
Sublet.com does not share personal information. Even email addresses are not accessible to landlords or tenants. Sublet.com does not save credit card information. Sublet.com posts a TRUSTED logo(专用标识) for landlords that have been screened and checked. And tenant reviews of landlords are posted with each listing to express the quality of a rental or a landlord. Since all landlords with tenant complaints are blocked, the length of time a landlord has been posting is shown to indicate the quality of the landlord.
小题1:At Sublet.com, _________.
| A．tenants with bad credit can not find their rentals |
B．tenants can not find the rentals which provide Bed and  Breakfasts |
| C．landlords can post a flat or a room to rent without paying any money |
| D．landlords and tenants are informed of each other’s email addresses |
| A．an ad for a housing rental website | B．a guide for people to rent houses |
| C．a direction of making rental deals | D．a collection of rental information |
| A．buy a well-furnished apartment |
| B．find a place to stay with their pets |
| C．evaluate the quality of a tenant |
| D．post their apartment or house for a short term or long term rental |
A．attract  more tenants |
| B．prove that sublet.com is the best |
| C．refuse people with bad credit |
| D．convince landlords and tenants of their privacy and security |
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