题目
题型：不详难度：来源：
He called his three sons to him. “Here is some money,” he told them, “you must each take one coin to buy something that will fill this room. Anyone who can do this shall have my fortune.”
“It is a big room,” said the eldest son.
“One coin will not buy very much,” said the second son.
But the youngest son said nothing. He stood and thought, and then he smiled, “Come, brothers,” he said, “let us go to the market.”
The eldest son bought straw with his coin. But one coin bought only a bit of straw. Even when he had spread it as much as he could, the straw covered only a corner of the room.
The second son bought sand with his coin. But one coin bought only a bit of sand. Even when he had spread it as much as he could, the sand covered only half of the floor.
“What did you buy?” the eldest son angrily asked the youngest son. “You don"t have any straw.”
“Yes, what did you buy?” the second son asked angrily. “You don"t have any sand.”
“I bought this,” said the youngest son.
“A candle！” cried his brothers. “What good is a candle?”
“Watch”, said the youngest son.
He lit the candle, and all at once the room was filled from wall to wall, from ceiling to floor. It was filled with light!
“Although you are the youngest, you are indeed the cleverest of my sons,” the old merchant said.
And that is how, the old merchant left his fortune to his youngest son, the one who could fill a room with light.
小题1: Who would get father"s fortune?
| A．The oldest son. | B．The richest son. |
| C．The cleverest son. | D．The silliest son. |
| A．who would fill the room by using something which is worthy of one coin |
| B．who would take care of him when he became old |
| C．who wanted to get his fortune |
| D．who got married first |
| A．He is very clever. | B．He is very lazy. |
| C．He is very mean. | D．He is very diligent. |
| A．straw | B．candle | C．sand | D．water |
答案
小题1:C
小题1:A
小题1:A
小题1:B
解析
核心考点
试题【Long long ago, there was an old merchant who had three sons. “To which one shall】；主要考察你对题材分类等知识点的理解。[详细]
举一反三
The last time Dad and I set sail together is really 38 . It was a perfect weekend after I graduated from university. I came home and 39 Dad to go sailing. Out we set soon on the__40__ lake. Dad hadn’t sailed for years, but everything 41
well with the tiller (舵柄) in his hands.
When we were in the middle of the lake, a 42 wind came all of a sudden. The boat was hit __43 . Dad was always at his best in any 44 , but at this moment he 45 .
“John! 46 !” he shouted in a trembling voice, with the tiller still in his hands.
In my memory he could fix any 47 . He was the one I always 48 for strength and security. Before I could respond, a 49 of water got into the boat. I rushed to the tiller 50 it was too late. Another huge wall of water 51 the boat in a minute. We were thrown into the water, and Dad was struggling aimlessly. At that moment, I felt fiercely 52 of him.
I swam to Dad 53 and assisted him in climbing onto the hull (船壳) of the boat. Upon sitting on the hull, Dad was a little awkward about his flash of 54 . “It’s all right, Dad. We are safe now,” I comforted him.
That was the first time Dad had counted on me in a moment of emergency. More importantly, I found it was my turn to start 55 for my father.
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Every morning, the gardener would fill up the two buckets. Then he would carry them along the path, one on each side, to the flowerbeds. The new bucket was very proud of itself. It could carry a full bucket of water without a single drop spilled (溢出). The old bucket felt very ashamed because of its holes: before it reached the flowerbeds, much water had leaked along the path.
Sometimes the new bucket would say, “See how capable I am! How good it is that the gardener has me to water the flowers every day! I don"t know why he still bothers with you. What a waste of space you are!”
And all that the old bucket could say was, “I know I’m not very useful, but I can only do my best. I’m happy that the gardener still finds a little bit of use in me, at least.”
One day, the gardener heard that kind or conversation. After watering the flowers as usual, he said, “You both have done your work very well. Now I am going to carry you back. I want you to look carefully along the path.”
Then the two buckets did so. All along the path, they noticed, on the side where the new bucket was carried, there was just bare (光秃秃的)earth; on the other side where the old bucket was carried, there was a joyous row of wild flowers, leading all the way to the garden.
小题1:What does the underlined word “dilapidated” probably mean?
| A．Dirty | B．Dark |
| C．Worn-out | D．Plain-looking. |
| A．His past. | B．His aging. |
| C．His manner. | D．His leaking. |
| A．laugh at the old one |
| B．take pity on the old one |
| C．show off its beautiful looks |
| D．praise the gardener’s kindness |
| A．Because it was used to keep a balance |
| B．Because it stayed in its best condition |
| C．Because it was taken as a treasure |
| D．Because it had its own function |
the second half of the story. In the excitement of beating off the competition, negotiating prices, securing orders, and delivering the product, managers tend to become carried away. They forget what they regard as the boring side of business—
that the customer remains a customer.
to concentrate on retaining as well as attracting customers costs business huge amounts of money annually. It has been estimated that the average company loses between 10 and 30 per cent of its customers every years. In constantly changing , this is not surprising. What is surprising is the fact that few companies have any idea how many customers they have lost.
Only now are organizations beginning to wake up to those lost opportunities and calculate the
implications. Cutting down the number of customers a company loses can make a big
in its performance. Research in the US found that a five per cent decrease in the number of defecting (流失的) customers led to increases of between 25 and 85 per cent.
In the US, Domino’s Pizza estimates that a regular customer is worth more than $5,000 over ten years. A customer who receives a poor quality product or service on their first visit and never returns, is losing the company thousands of dollars in
profits (more if you consider how many people they are likely to tell about their bad experience).
The logic behind cultivating customer is impossible to deny. “In practice most companies’ marketing effort is focused on getting customers, with little attention paid to them”, says Adrian Payne of Cornfield University’ School of Management. “Research suggests that there is a close relationship between retaining customers and making profits. customers tend to buy more, are predictable and usually cost less to service than new customers. Furthermore, they tend to be less price , and may provide free word-of-mouth advertising. Retaining customers also makes it
for competitors to enter a market or increase their share of a market.
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小题1:If you want to join Live Card to save money on tickets, you can call .
| A．0844 847 2484 | B．0800 587 5007 |
| C．0844 499 6699 | D．0161 245 6609 |
| A．By visiting the website of a post office. |
| B．By going to your local bank in person. |
| C．By enclosing your Live Card in an envelope. |
| D．By providing your credit card information. |
| A．Delayed payment for tickets. | B．Invitations to opening nights. |
| C．Reduced booking fees by phone | D．Generous discounts on tickets. |
“You can’t say it’s not a great university,just because Papa went there.”
“That’s not it at all.And it is a top university.”She was still holding the pieces in her hand. “But we can’t afford to send you to college.”
“I wouldn’t dream of asking you for money.Do you want me to get a job to help suppont you and Papa?Things aren’t that bad,are they?”
“No,”she said. “I don’t expect you to help support us.”
Father borrowed money form his rich cousins to start a small jewellery shop,His chief customers were his old college friends.To get new customers,my mother had to help.She picked up a long-forgotten membership in the local league of women,so that she cound get to know more people. Whether those people would turn into customers was another question. I knew that my Parents had to wait for quite a long time before their small investment (投资) could show returns.What’s more ,they had not wanted enough to be roch and successful ；otherwise they cound not possibly have managed their lives so badly.
I was torn between the desave to help them and change,their lives,and the determinstion not to repeat their mistakes.I had a strong belief in my power to go what I wanted.After months of hard study I won a full college scholarship（奖学金）.My father could hardly contain his pride in me,and my mother eventually gave in before my success.
小题1:The author was not allowed to go to Cornell University mainly because
his father grduated from the university
his mother did not thinks it a great university
his parents needed him to help support the family
his parents did not have enough money for him
小题2:The father srarted his small shop with the money from
| A．a local league | B．his university |
| C．his relatives | D．his college friends |
| A．To help with her husband’s business | B．To raise money for her son |
| C．To meet her long-forgotten friends | D．To better manage her life |
To improve relations with his mother
To go to his dream university
To carry on with his father’s business
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