题目
题型:不详难度:来源:
the second half of the story. In the excitement of beating off the competition, negotiating prices, securing orders, and delivering the product, managers tend to become carried away. They forget what they regard as the boring side of business—
that the customer remains a customer.
to concentrate on retaining as well as attracting customers costs business huge amounts of money annually. It has been estimated that the average company loses between 10 and 30 per cent of its customers every years. In constantly changing , this is not surprising. What is surprising is the fact that few companies have any idea how many customers they have lost.
Only now are organizations beginning to wake up to those lost opportunities and calculate the
implications. Cutting down the number of customers a company loses can make a big
in its performance. Research in the US found that a five per cent decrease in the number of defecting (流失的) customers led to increases of between 25 and 85 per cent.
In the US, Domino’s Pizza estimates that a regular customer is worth more than $5,000 over ten years. A customer who receives a poor quality product or service on their first visit and never returns, is losing the company thousands of dollars in
profits (more if you consider how many people they are likely to tell about their bad experience).
The logic behind cultivating customer is impossible to deny. “In practice most companies’ marketing effort is focused on getting customers, with little attention paid to them”, says Adrian Payne of Cornfield University’ School of Management. “Research suggests that there is a close relationship between retaining customers and making profits. customers tend to buy more, are predictable and usually cost less to service than new customers. Furthermore, they tend to be less price , and may provide free word-of-mouth advertising. Retaining customers also makes it
for competitors to enter a market or increase their share of a market.
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答案
小题1:B
小题2:C
小题3:B
小题4:D
小题5:A
小题6:C
小题7:D
小题8:C
小题9:A
小题10:B
小题11:B
小题12:C
小题13:C
小题14:D
小题15:B
解析
核心考点
试题【Everyone in business has been told that success is all about attracting and reta】;主要考察你对题材分类等知识点的理解。[详细]
举一反三
小题1:If you want to join Live Card to save money on tickets, you can call .
A.0844 847 2484 | B.0800 587 5007 |
C.0844 499 6699 | D.0161 245 6609 |
A.By visiting the website of a post office. |
B.By going to your local bank in person. |
C.By enclosing your Live Card in an envelope. |
D.By providing your credit card information. |
A.Delayed payment for tickets. | B.Invitations to opening nights. |
C.Reduced booking fees by phone | D.Generous discounts on tickets. |
“You can’t say it’s not a great university,just because Papa went there.”
“That’s not it at all.And it is a top university.”She was still holding the pieces in her hand. “But we can’t afford to send you to college.”
“I wouldn’t dream of asking you for money.Do you want me to get a job to help suppont you and Papa?Things aren’t that bad,are they?”
“No,”she said. “I don’t expect you to help support us.”
Father borrowed money form his rich cousins to start a small jewellery shop,His chief customers were his old college friends.To get new customers,my mother had to help.She picked up a long-forgotten membership in the local league of women,so that she cound get to know more people. Whether those people would turn into customers was another question. I knew that my Parents had to wait for quite a long time before their small investment (投资) could show returns.What’s more ,they had not wanted enough to be roch and successful ;otherwise they cound not possibly have managed their lives so badly.
I was torn between the desave to help them and change,their lives,and the determinstion not to repeat their mistakes.I had a strong belief in my power to go what I wanted.After months of hard study I won a full college scholarship(奖学金).My father could hardly contain his pride in me,and my mother eventually gave in before my success.
小题1:The author was not allowed to go to Cornell University mainly because
his father grduated from the university
his mother did not thinks it a great university
his parents needed him to help support the family
his parents did not have enough money for him
小题2:The father srarted his small shop with the money from
A.a local league | B.his university |
C.his relatives | D.his college friends |
A.To help with her husband’s business | B.To raise money for her son |
C.To meet her long-forgotten friends | D.To better manage her life |
To improve relations with his mother
To go to his dream university
To carry on with his father’s business
A Love Note To My Mom
When I was a little girl, would often accompany you as you modeled for fashion photographers. It was years later that finally understood what role modeling 1 in your life. Little did I known you were 2 every penny you earned to go to 3 school.
I cannot thank you enough for 4 you told me one autumn afternoon when I was nine. After finishing my homework. I wanted into the dining where you were buried 5 piles of law books. I was 6 .Why were you doing what I do—memorizing textbooks and studying for 7 ?When you said you were in law school, I was more puzzled. I didn’t known. Moms 8 be lawyers too. You smiled and said,“In life, you can do anything you want to do.”
As young as I was ,that statement kept 9 in my ears. I watched as you faced the 10 of completing your studies, staring companies with Dad, while still being a 11 and a Mom if five kids. I was exhausted just watching you 12 .With your words of wisdom in my 13 mind, I suddenly felt unlimited freedom to dream. My whole world 14 .I set out to live my life filled with 15 ,seeing endless possibilities for personal and professional achievements.
Your words became my motto. I 16 found myself in the unique position of being either the first (woman doctor in Maryland Rotary) 17 one of the few women (chief medical reporters) in my field. I gained strength every time I said , “Yes, I’ll try that.”
Encouraged by your 18 , I have forged ahead (毅然前行) with my life’s journey, less afraid to make mistakes, and 19 meeting each challenge. You did it, and now I’m 20 it. Sorry, got to run. So much to do, so many dreams to live.
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A.must | B.ought to | C.need | D.could |
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What to Expect
The host will provide accommodation and meals. Rooms will be cleaned and bedcovers changed at least once a week. You will be given the house key and the host is there to offer help and advice as well as to take an interest in your physical and mental health.
Accommodation Zones
Homestays are located in London mainly in Zones2,3 and of the transport system. Most hosts do not live in the town centre as much of central London is commercial and not residential(居住的). Zones3 and 4often offer larger accommodation in a less crowned area. It is very convenient to travel in London by Underground.
Meal Plans Available
♢ Continental Breakfast
♢ Breakfast and Dinner
♢ Breakfast, Packed Lunch and Dinner
It’s important to note that few English families still provide a traditional cooked breakfast. Your accommodation includes Continental Breakfast which normally consists of fruit juice, cereal(谷物类食品),bread and tea or coffee. Cheese, fruit and cold meat are not normally
part of a Continental Breakfast in England. Dinners usually consist of meat or fish with vegetables followed by desert, fruit and coffee.
Friends
If you wish to invite a friend over to visit.you must first ask your host’s permission.You have no right to entertain friends in a family home as some families feel it is an invasion of their privacy.
Self-Catering Accommodation in Private Homes
Accommodation on a room-only basis includes shared kitchen and bathroom facilities and often a main living room.This kind of accommodation offers an independent lifestule and is more suitable for the long-stay student.However,it does not provide the same family atmosphere as an ordinary homestay and may not benefit those who need to practise English at home quite as much.
小题1:The passage is probably written for
A.host willing to receive foreign students |
B.loreigners hoping to build British culture |
C.travellers planning to vist famlies in London |
D.English learners applying to like in English homes |
Room cleaning.
Medical care.
Free transport.
Physical trainning.
小题3:What can be inferred from Paragraph3?
A.Zone 4 is more crowded than Zone 2.
B.The business centre of London is in Zone.
C.Hosts dislike travelling to the city centre.
小题4:According to the passage. What does continental Breakfast include?
A.Dessert and coffee |
B.Fruit and vegetables. |
C.bread and fruit juice |
D.Centre and cold meat. |
A.To experience a warmer famliy atmosphere. |
B.To enrich their knowledge of English |
C.To entertain friends as they like. |
D.To enjoy much more freedom. |
The Program allows students to take part in various projects dealing with issues such as literacy (识字), homelessness and the environment. It includes helping kids with their lessons, raising money for families in need and collecting data for environmental research.
The hope is that, by getting themselves involved in different environments, students will have the opportunity to learn about members of communities and broaden their view. In turn, they will incorporate (融合) their experiences and lessons learned into their own communities. In a word, the Program aims to encourage students to be active citizens nd engage themselves in making a difference in society.
In the spring of 2006, about 36,000 students in the USA participated in the Alternative Break Program.
Samantha Giacobozzi, now director of the Program, has been on five alternative break trips herself, including trips to New Orleans, India and Dominican Republic. “I was a student who went on alternative break trips and had my life totally transformed by that experience,” she said. “Every year, we meet many students who have attended the Program. You can see changes in their life that are connected with their alternative break experiences.”
The Program began in 1991.Today, it has become increasingly popular with college students in the United States.
小题1:Who mat choose to participate in the Alternative Break Program?(No mare than 10 words)
小题2: is the aim of the Program?(NO more than 15 words)
小题3:What is the meaning of the underlined word "transformed" in Paragraph 5? (1 word)
小题4:What is Samantha"s attitude toward the Program?(No more than 10 words)
小题5:If you take part in the Program, which project are you interested in? And why?(No more than 25 words)
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