题目
题型：不详难度：来源：
A good brand agency (代理) can create for you a brand identity (身份) of your products. Having the best agency to help with your business, no matter how small, can be one of the biggest steps you can take in letting the world know and get familiar with your products and brands.
Brand agencies work hand in hand with the company in advertising the brand and its products. The company has to tell the agency how they would like the public to see their products. The agency then talks with the company about the progress of the brand in the market.
Working with brand agencies is a two-way street. When the company is happy and satisfied with how the agency has advertised the brand, the trust the company has in the agency grows. Similarly, when the agency does well in its work, the company’s brand and products get good ideas from buyers and the market.
Regarding the identity of the brand, agencies can help a lot in this aspect. For a brand to have a lasting influence on the buyers, an identity of the brand needs to be formed. If the brand is good, then buyers will feel at ease (轻松自在) buying the products of this brand.
小题1:We can learn from the text that the best agency is necessary for business EXCEPT for ______.
| A．letting customers know about the products |
| B．earning money directly from the products |
| C．helping create brand identities for the products |
| D．helping the brand have a lasting influence on customers |
| A．customers | B．salesmen | C．researchers | D．managers |
| A．To explain the meaning of teamwork. |
| B．To introduce the importance of a brand agency. |
| C．To tell the roles of the salesmen. |
| D．To describe how to run the company. |
| A．Doubtful. | B．Supportive. | C．Worried. | D．Disapproving. |
答案
小题1:B
小题2:D
小题3:B
小题4:B
解析
小题1:细节题。第一段的letting the world know and get familiar with your products and brands.提及了A；最后一段For a brand to have a lasting influence on the buyers, an identity of the brand needs to be formed.提及了CD。
小题2:推理题。通读全文都是讲优秀的agency的好处，那么应该是对公司的经理讲的。
小题3:推断题。根据文章主题段第一段可知文章就是讲述品牌代理商的重要性的。
小题4:态度题。作者对于品牌代理是持支持态度的。
核心考点
试题【A good brand agency (代理) can create for you a brand identity (身份) of your produc】；主要考察你对题材分类等知识点的理解。[详细]
举一反三
On a hill 600 feet above the surrounding land, we watch the lines of rain move across the scene, the moon rise over the hills, and the stars appear in the sky. The views invite a long look from a comfortable chair in front of the wooden house.
Every window in our wooden house has a view, and the forest and lakes seldom look the same as the hour before. Each look reminds us where we are.
There is space for our three boys to play outside, to shoot arrows, collect tree seeds, build earth houses and climb trees.
Our kids have learned the names of the trees, and with the names have come familiarity and appreciation. As they tell all who show even a passing interest, maple（枫树）makes the best fighting sticks and white pines are the best climbing trees.
The air is clean and fresh. The water from the well has a pleasant taste, and it is perhaps the healthiest water our kids will ever drink. Though they have one glass a day of juice and the rest is water, they never say anything against that.
The seasons change just outside the door. We watch the maples turn every shade of yellow and red in the fall and note the poplars’（杨树）putting out the first green leaves of spring. The rainbow smelt fills the local steam as the ice gradually disappears, and the wood frogs start to sing in pools after being frozen for the winter. A family of birds rules our skies and flies over the lake.
小题1:What can be learned from Paragraph 2?
| A．The scenes are colorful and changeable. |
| B．There are many windows in the wooden house. |
| C．The views remind us that we are in a wooden house. |
| D．The lakes outside the windows are quite different in color. |
| A．the kids like playing in trees |
| B．the kids are very familiar with trees |
| C．the kids have learned much knowledge |
| D．the kids find trees useful learning tools |
| A．The change of seasons is easily felt. |
| B．The seasons make the scenes change. |
| C．The weather often changes in the forest. |
| D．The door is a good position to enjoy changing seasons. |
| A．To describe the beauty of the scene around the house. |
| B．To introduce her children’s happy life in the forest. |
| C．To show that living in the forest is healthful. |
| D．To share the joy of living in the nature. |
I left university with a good degree in English Literature, but no sense of what I wanted to do. Over the next six years, I was treading water, just trying to earn an income. I tried journalism, but I didn’t think I was any good, then finance, which I hated. Finally, I got a job as a rights assistant at a famous publisher. I loved working with books, although the job that I did was dull.
I had enough savings to take a year off work, and I decided to try to satisfy a deep-down wish to write a novel. Attending a Novel Writing MA course gave me the structure I needed to write my first 55,000 words.
It takes confidence to make a new start — there’s a dark period in-between where you’re neither one thing nor the other. You’re out for dinner and people ask what you do, and you’re too ashamed to say, “Well, I’m writing a novel, but I’m not quite sure if I’m going to get there.” My confidence dived. Believing my novel could not be published, I put it aside.
Then I met an agent（代理商）who said I should send my novel out to agents. So, I did and, to my surprise, got some wonderful feedback. I felt a little hope that I might actually become a published writer and, after signing with an agent, I finished the second half of the novel.
The next problem was finding a publisher. After two-and-a-half years of no income, just waiting and wondering, a publisher offered me a book deal — that publisher turned out to be the one I once worked for.
It feels like an unbelievable stroke of luck — of fate, really. When you set out to do something different, there’s no end in sight, so to find myself in a position where I now have my own name on a contract（合同）of the publisher — to be a published writer — is unbelievably rewarding（有回报的）.
小题1:What does the underlined part in Paragraph 1 mean?
| A．I was waiting for good fortune. |
| B．I was trying to find an admirable job. |
| C．I was being aimless about a suitable job. |
| D．I was doing several jobs for more pay at a time. |
| A．to finish the writing course |
| B．to realize her own dream |
| C．to satisfy readers’ wish |
| D．to earn more money |
| A．Disturbed. | B．Ashamed. | C．Confident. | D．Uncertain. |
| A．It pays to stick to one’s goal. |
| B．Hard work can lead to success. |
| C．She feels like being unexpectedly lucky. |
| D．There is no end in sight when starting to do something. |
Body language is the quiet, secret and most powerful language of all! It speaks 36 than words. According to specialists, our bodies send out more 37 than we realize. In fact, non-verbal communication(非言语交际) takes up about 50% of what we really 38 , And body language is particularly 39 when we attempt to communicate across cultures（文化）. Indeed, what is called body language is so 40 a part of us that it"s actually often unnoticed. And misunderstandings occur as a result of it. 41 , different societies treat the 42 between people differently. Northern Europeans usually do not like having 43 contact(接触)even with friends, certainly not with 44 . People from Latin American countries， 45 , touch each other quite a lot. Therefore, it"s possible that in 46 ， it may look like a Latino is 47 a Norwegian all over the room. The Latino, trying to express friendship, will keep moving 48 . The Norwegian, very probably seeing this as pushiness, will keep 49 - which the Latino will in return regard as 50 _.
Clearly, a great deal is going on when people 51 . And only a part of it is in the words themselves. And when parties are from 52 cultures, there"s a strong possibility of 53 . But whatever the situation, the best 54 is to obey the Golden Rule: treat others as you would like to be 55 _.
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For those who make journeys across the world, the speed of travel today has turned the countries into a series of villages．Distances between them appear no greater to a modern traveler than those which once faced men as they walked from village to village. Jet planes fly people from one end of the earth to the other, allowing them a freedom of movement undreamt of a hundred years ago.
Yet some people wonder if the revolution in travel has gone too far. A price has been paid, they say, for the conquest (征服) of time and distance. Travel is something to be enjoyed, not endured (忍受). The boat offers leisure and time enough to appreciate the ever-changing sights and sounds of a journey. A journey by train also has a special charm about it. Lakes and forests and wild, open plains sweeping past your carriage window create a grand view in which time and distance mean nothing. On board a plane, however, there is just the blank blue of the sky filling the narrow window of the airplane. The soft lighting, in-flight films and gentle music make up the only world you know, and the hours progress slowly.
Then there is the time spent being “processed” at a modern airport. People are conveyed like robots along walkways; baggage is weighed, tickets produced, examined and produced yet again before the passengers move to another waiting area. Journeys by rail and sea take longer, yes, but the hours devoted to being “processed” at departure and arrival in airports are luckily absent. No wonder, then, that the modern high-speed trains are winning back passengers from the airlines.
Man, however, is now a world traveler and cannot turn his back on the airplane. The working lives of too many people depend upon it; whole new industries have been built around its design and operation. The holiday maker, too, with limited time to spend, patiently endures the busy airports and limited space of the flight to gain those extra hours and even days, relaxing in the sun. speed controls people’s lives; time saved, in work or play, is the important thing—or so we are told. Perhaps those first horsemen, riding free across the wild, open plains, were enjoying a better world than the one we know today. They could travel at will, and the clock was not their master.
小题1:What does the writer try to express in Paragraph 1?
| A．Travel by plane has speeded up the growth of villages． |
| B．The speed of modern travel has made distances relatively short． |
| C．The freedom of movement has helped people realize their dreams． |
| D．Man has been fond of traveling rather than staying in one place． |
| A．By giving instructions． |
| B．By analyzing cause and effect． |
| C．By following the order of time． |
| D．By giving examples． |
| A．they pay less for the tickets |
| B．they feel safer during the travel |
| C．they can enjoy higher speed of travel |
| D．they don’t have to waste time being “processed” |
| A．They could enjoy free and relaxing travel． |
| B．They needed the clock to tell the time． |
| C．They preferred traveling on horseback． |
| D．They could travel with their master． |
| A．Air travel benefits people and industries． |
| B．Train Travel has some advantages over air travel． |
| C．Great changes have taken place in modern travel. |
| D．The high speed of air travel is gained at a cost. |
Decision-making under Stress
A new review based on a research shows that acute stress affects the way the brain considers the advantages and disadvantages, causing it to focus on pleasure and ignore the possible negative (负面的) consequences of a decision.
The research suggests that stress may change the way people make choices in predictable ways.
“Stress affects how people learn,” says Professor Mara Mather. “People learn better about positive than negative outcomes under stress.”
For example, two recent studies looked at how people learned to connect images(影像) with either rewards or punishments. In one experiment, some of the participants were first stressed by having to give a speech and do difficult math problems in front of an audience; in the other, some were stressed by having to keep their hands in ice water. In both cases, the stressed participants remembered the rewarded material more accurately and the punished material less accurately than those who hadn’t gone through the stress.
This phenomenon is likely not surprising to anyone who has tried to resist eating cookies or smoking a cigarette while under stress –at those moments, only the pleasure associated with such activities comes to mind. But the findings further suggest that stress may bring about a double effect. Not only are rewarding experiences remembered better, but negative consequences are also less easily recalled.
The research also found that stress appears to affect decision-making differently in men and women. While both men and women tend to focus on rewards and less on consequences under stress, their responses to risk turn out to be different.
Men who had been stressed by the cold-water task tended to take more risks in the experiment while women responded in the opposite way. In stressful situations in which risk-taking can pay off big, men may tend to do better, when caution weighs more, however, women will win.
This tendency to slow down and become more cautious when decisions are risky might also help explain why women are less likely to become addicted than men: they may more often avoid making the risky choices that eventually harden into addiction.
小题1:We can learn from the passage that people under pressure tend to ______.
| A．keep rewards better in their memory |
| B．recall consequences more effortlessly |
| C．make risky decisions more frequently |
| D．learn a subject more effectively |
| A．ways of making choices | B．preference for pleasure |
| C．tolerance of punishments | D．responses to suggestions |
| A．women find it easier to fall into certain habits |
| B．men have a greater tendency to slow down |
| C．women focus more on outcomes |
| D．men are more likely to take risks |
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