Are supermarkets designed to persuade us to buy more? When you enter a supermarket, the manager knows than you do how you will behave — which you will walk, where you will , what will make you one product rather than another. When customers go into a shop, they look to their left move towards the right. So supermarket entrances are usually on the left of the building, and the arrangement is to take shoppers the store ,aisle after aisle, from left to right. Then shoppers will pay attention to all the .
Fresh fruit and are displayed near supermarket entrances. This gives the that only healthy food is sold in the shop. foods that everyone buys, like sugar and tea are put near each other. They are kept in different aisles so customers are taken past other attractive foods they find what they want. In this way, shoppers are to buy products that they do not really .
People walk quickly through aisles, but they move more slowly in wide aisles and give more attention to the products. One best-selling for products is at the end of aisles, because shoppers to turn into the next aisles.
Sweets are often placed at children’s level at the checkout. While parents are waiting to pay, children the sweets and put them in the trolley.
Customers buy more when shelves are than when they are half empty because they feel there is something wrong with those products that are there.
| 小题1: | | A．sooner | B．better | C．more | D．less |
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| 小题2: | | A．side | B．approach | C．place | D．way |
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| 小题4: | | A．buy | B．enjoy | C．see | D．prefer |
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| 小题5: | | A．naturally | B．simply | C．easily | D．hurriedly |
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| 小题7: | | A．into | B．along | C．around | D．through |
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| 小题8: | | A．prices | B．signs | C． shelves | D．products |
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| 小题9: | | A．wines | B．vegetables | C．sweets | D．meat |
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| 小题10: | | A．impression | B．effect | C．thought | D．expression |
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| 小题11: | | A．Fresh | B．Important | C．Fast | D．Basic |
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| 小题12: | | A．when | B．unless | C．before | D．until |
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| 小题13: | | A．invited | B．encouraged | C．willing | D．ready |
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| 小题15: | | A．narrow | B．short | C．high | D．long |
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| 小题16: | | A．case | B．point | C．example | D．position |
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| 小题17: | | A．slow down | B．hurry up | C．walk down | D．come up |
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| 小题18: | | A．hand | B．eye | C．head | D．height |
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| 小题19: | | A．pay for | B．care for | C．look for | D．reach for |
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小题1:B
小题2:D
小题3:B
小题4:A
小题5:A
小题6:C
小题7:C
小题8:D
小题9:B
小题10:A
小题11:D
小题12:C
小题13:B
小题14:C
小题15:A
小题16:D
小题17:A
小题18:B
小题19:D
小题20:C |
试题分析：本文详细介绍了超市的货物的位置摆放的原因，以及人们的一些购物习惯。告诉我们超市里的所有安排都是为了让顾客购买更多的东西，处于赚取利润的目的。
小题1:B 词义辨析。A更早B更好C更多D更少；本句中的better是well的比较级形式，指超市的经理比顾客对于顾客在超市里的行动了解得更好。
小题2:D 名词辨析。A边B方法C地方D方向，方法；本句是指超市经理了解你会走向哪个方向。
小题3:B 动词辨析。A走B看C停止D站立；前一句指经理指代你会走向什么方法，本句指他知道你会看那里。
小题4:A 上下文串联。顾客来到超市，当然是要购买东西，故A正确。BCD三项不符合逻辑关系。
小题5:A 副词辨析。A自然地B仅仅C容易D匆忙地；当顾客走进一家商店，他们很自然地朝左边看，但是却走向右边。这就是为什么很多超市的入口处都在左边而不是右边的原因。
小题6:C 上下文串联。前半句说他们进入商店朝左边看，下句说他们却走向右边。上下文之间存在着转折关系。
小题7:C 介词辨析。A进入B沿着C环绕D通过；Take sb around….带着某人四处参观….；超市的安排就是让顾客们四处参观，购买物品。
小题8:D 名词辨析。A价格B标志C货架D产品；顾客们在超市里当然是注意到超市里的所有的商品，D项正确。这也正是超市里这样安排的目的。
小题9:B 上下文串联。前面的Fresh fruit说明本空要填的名词与之是一类的，故B项符合上下文。指新鲜的蔬菜水果被摆放在一起。
小题10:A 名词辨析。A印象B影响C想法D表情；超市把新鲜的蔬菜水果放在入口处的附近，就是想给顾客留下一个这家超市出售的产品都是新鲜的印象。
小题11:D 形容词辨析。A新鲜的B重要的C迅速的D基本的；通过下文的like sugar and tea可知糖和茶之类的产品都是人们生活必需的基本日用品。故D正确。
小题12:C 连词辨析。A当…时；B除非，如果…不…；C在…前；D直到…才；在他们买到自己想要的东西之前超市里的这些安排都在暗暗地带领着顾客逛着超市。故C正确。
小题13:B 短语辨析。Be encouraged to do sth被鼓励做某事；在商店里，顾客都是被鼓励着购买自己实际上并不需要的东西。其余三项语义不搭配。
小题14:C 上下文串联。根据上文描述可知超市里很多安排的目的就是让顾客购买很多他们并不需要的东西。
小题15:A 上下文串联。根据they move more slowly in wide aisles可知上下文之间存在着对比关系，这里使用narrow与wide相对应。
小题16:D 名词辨析。A案件B点C例子D位置；货物卖得最好的位置就是在通道的尽头，因为顾客都会在那里慢下来转向另外一个通道。故D项正确。
小题17:A 短语辨析。A变慢B快点C步行D出现；货物卖得最好的位置就是在通道的尽头，因为顾客都会在那里慢下来转向另外一个通道。这里的slow down符合上下文。
小题18:B 上下文串联。在收银的地方摆放着很多的糖果，这些糖果的位置通常都是和孩子的眼睛一样的高度。目的在于吸引孩子购买这些糖果。
小题19:D 短语辨析。A付钱B关心C寻找D伸手去拿；本句是指糖果的位置和孩子的眼睛差不多高，便于孩子伸手去拿这些糖果。
小题20:C 上下文串联。根据下句中的half empty可知这里是指货架是满的，与货架是半空着的对比。 |
核心考点
试题【Are supermarkets designed to persuade us to buy more? When you enter a supermark】；主要考察你对
题材分类等知识点的理解。
[详细]举一反三
In the United States and several other countries, 2.5 million children play baseball in an organization called Little League. They play on teams in their hometowns. Their parents and other adults in the community coach or instruct them and serve as umpires to make sure that everyone follows the rules. Local businesses give money for the ball fields and the uniforms. Local teams compete against each other and the winners get to play teams that are more distant. Eventually, the top teams go to the Little League World Series.
One hundred years after Abner Doubleday invented baseball in Cooperstown, New York, in 1839, Little League got started in Pennsylvania. Three men started the game for neighborhood boys with a smaller playing field and fewer innings than adult baseball. Little League became popular after World War II when the game spread across the United States. By 1955 it was played throughout North America and within five years it had spread to Europe. Children’s baseball really caught on in Japan and Taiwan of China and teams from those areas won the World Series seven out of eight years. After this, the organization tried banning foreign teams from the World Series, but the ban came to an end after one year.
At first, Little League was only for boys aged nine to twelve. However, in 1974, the parents of girl baseball players brought a law suit. The courts ruled that Little League had to include both boys and girls. Later Little League added on softball and other games for teenagers up to age eighteen. Occasionally a Little Leaguer becomes a professional player. For example, Gary Carter went from Little League to play nineteen seasons in the Major Leagues, ten of them as an All-Star player. But, by and large, youngsters play baseball for fun and because their parents are proud of them.
小题1:The mothers and fathers of Little League players ______.| A．help run the games | B．travel in coaches | | C．give the teams money | D．play in the World Series |
小题2:In what year was Little League established?小题3:Why do most players take part in Little League?| A．To play in the Major League. | | B．To have fun and please their parents. | | C．They expect a profit from All-Star games | | D．They want to learn how to serve as umpires. |
小题4:What is true about players today?| A．Little League is only for neighbourhood boys. | | B．Girl players have to buy their suits. | | C．Girls and boys can participate to age eighteen. | | D．Children can only play until age twelve. |
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ASK LASKAS
YOU"VE GOT QUESTIONS. SHE"S GOT ANSWERS
Q: My problem is computer gaming. I do it day and night, averaging four hours of sleep. I can"t control of this, and I don"t know where to go for help. Do you? —Player
A: Dear Player,
You have an addiction. For some people playing video games releases dopamine, a powerful brain chemical that makes you feel good. You"d toss your cigarettes if you were ready to quit, right? To kick the habit, get help from a health professional. And don"t look for help on line; that would be like an alcoholic going to the bar for advice.
Q: My brother"s wife just had triplets(三胞胎). This is such a joy! Yet every time I share the news with co-workers, they ask me if she was on fertility pills. I think this is rude—or has society just become so talk-show numbed (麻木的)that you can ask anyone anything? —No Show Host
A: Dear Host,
Yes. Our society has become increasingly disrespectful of privacy. But don"t blame it all on the talk-shows. Continue to celebrate and greet impolite questions with stony silence. Their fertility history is nobody"s business but their own.
Q: I work at an amusement park, and my manager steals supplies. She has a catering business on the side, and we"ve seen her load up her van at the back gates. The big bosses think she is the best thing since buttered bread, and we"re all afraid that if we say anything, we"ll lose our jobs. What can we do? —Righteous
A: Dear Righteous,
Be sure you"re right. You must have evidence about what and why things are going out the back gates. Once you know for certain, it"s time to go to the bosses and report what you have seen.
Q: My stepson"s wife sometimes leaves their eight-year-old home alone for "a short run to the store." That may be an hour or so. I believe by law we should report it. What do you think?
—The In-laws
A: Dear Laws,
I don"t know what the child-protection laws in your state are, but I do know that children need care and attention. This child may be able and unafraid, but kids aren"t always careful. It also sounds like there is stress in your family relationship. One thing you can do to help this situation is offer to baby-sit when Mom needs to step out.
小题1:Which of the following statements is true?| A．Dopamine is a powerful brain chemical good to our health. | | B．Looking for help on line is like getting help from a health professional. | | C．Player is a video game addict who smokes and sleeps few hours. | | D．Player is advised to stay clear of the screen. |
小题2:According to the Q&A, .| A．Host"s colleagues are insensitive | | B．The talk-show is to blame | | C．Somebody"s business is everybody"s | | D．Host"s sister-in-law was on fertility pills |
小题3:What we can infer from the Q&A is .| A．The Mom is not to blame because she needs a short run to the store | | B．Children need care and attention, though not for all of them | | C．Laws, the old lady, wants to report what she sees to the child"s father | | D．Laskas doesn"t seem to approve of Laws" trying to report what she sees |
小题4:Which Q&A mentioned transport?| A．The first | B．The second. | C．The third. | D．None. |
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If a business wants to sell its products internationally, it had better do some market research first. This is a lesson that some large American corporations have learned the hard way.
What’s in the name?
Sometimes the problem is the name. When General Motors introduced its Chevy Nova into Latin America, it overlooked the fact that Nova in Spanish means “It doesn’t go”. Sure enough, the Chevy Nova never went anywhere in Latin America.
Translation problems
Sometimes it is the slogan that doesn’t work. No company knows this better than Pepsi-Cola, with its “Come alive with Pepsi!” campaign. The campaign was so successful in the United States , Pepsi translated its slogan literally for its international campaign. As it turned out , the translations weren’t quite right. Pepsi was begging Germans to “Come out of the grave(坟墓)” and telling the Chinese that “Pepsi brings your ancestors(老祖宗) back from the grave.”
A picture’s worth a thousand words
Other times, the problem involves packaging . A picture of a smiling baby has helped sell countless jars of Gerber baby food. When Gerber started selling baby food in Africa, they used the same packaging as in the US, with the smiling baby on the label. Later they learned that in African countries, the picture on the jar shows what the jar has in it, for many people there can’t read.
Twist of fate
Even the culture and religious factors and pure coincidence can be involved. Thorn McAn shoes have a Thorn McAn “signature” inside. To people in Bangladesh, which is a Muslim country, this signature looked like Arabic script for the word Allah. In that country, feet are considered unclean, and Muslims felt the company was offending God’s name by having people walk on it.
小题1:From the text we learned that _________.| A．Chevy Nova was brought in Latin America | | B．General Motors did the best market research of all companies | | C．Pepsi still sold well in China owing to the translation problems | | D．the “Come alive with Pepsi” campaign worked well in the US |
小题2:What was “Gerber’s problem”?| A．A translation problem | B．Cultural factor | | C．Religious factor | D．The picture on the jar |
小题3:For what reason were Thorn McAn shoes turned down in Bangladesh?| A．They are not designed attractively | | B．Their advertisements are not persuasive | | C．A signature looking like the word Allah was in the shoes | | D．Problem for Thorn McAn was the company’s name |
小题4:What does the text mainly tell us?| A．Lessons from some large corporations. | | B．How to make use of advertisements | | C．The importance of market research | | D．The importance of packaging |
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Our Future Homes
What kinds of homes will we live the future? Nobody can be sure, architects, and scientists are new ideas now.
Some architects are thinking about whole cities under huge glass domes. Of course, complicated heating and systems will be necessary to control the climate in the domes. , there will never be any rain snow, and the temperature will be always .
Perhaps everyone will live in vertical（立体的） . High rises are so large that they can contain all the necessities of life. Since vertical cities will use land than horizontal cities, and provide homes for more people, they will be for small countries that have populations.
Another idea that will be helpful to countries (and island countries) is
the city. Monaco has already built homes, stores, and offices the water of the Mediterranean Sea. And a Japanese has made a plan for constructing buildings on bridges over Tokyo Bay.
There are some people who think we will go back to living in . But the caves of the future will be quite the caves of the Stone Age. Computers will control light and climate. Farms and parks will be on the land the cave city. When people want to go to the country or to a park, a short ride in will take them there.
| 小题1: | | A．in | B．in at | C．in in | D．in for |
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| 小题3: | | A．working out | B．working at | C．working on | D．thinking |
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| 小题4: | | A．burying | B．destroying | C．founding | D．building |
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| 小题5: | | A．cooling | B．cold | C．living | D．social |
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| 小题6: | | A．So | B．However | C．Therefore | D．Even if |
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| 小题8: | | A．pleased | B．happy | C．content | D．comfortable |
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| 小题9: | | A．towns | B．villages | C．buildings | D．cities |
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| 小题10: | | A．fewer | B．more | C．larger | D．less |
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| 小题11: | | A．practical | B．expensive | C．unnecessary | D．useless |
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| 小题12: | | A．big | B．many | C．much | D．large |
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| 小题13: | | A．huge | B．small | C．strong | D．great |
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| 小题14: | | A．floated | B．float | C．floating | D．to float |
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| 小题16: | | A．teacher | B．sailor | C．doctor | D．architect |
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| 小题17: | | A．houses | B．caves | C．buildings | D．cities |
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| 小题18: | | A．different from | B．similar with | C．equal to | D．the same as |
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| 小题19: | | A．under | B．in | C．over | D．far from |
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| 小题20: | | A．a bus | B．ship | C．an elevator | D．a train |
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Bob was a clever college student, but his family was poor, so he had to work after class and during his holidays to get enough money for his studies.
One summer he got a job in a butcher"s shop (肉店) during the day time, and another in a hospital at night. In the shop, he learned to cut and sell meat. He did so well that the butcher went into a room behind the shop to do all the accounts ( 算账) .In the hospital, of course, Bob was told to do only the easiest jobs. He helped to lift people and carry them from one part of the hospital to another. Both in the butcher"s shop and in the hospital, Bob had to wear white clothes.
One evening in the hospital, Bob had to help to carry a woman from her bed to the operating - room. The woman already felt frightened when she thought about the operation. When she saw Bob coming to get her, she felt even more frightened.
"No! No!" she cried. "Not a butcher! I won"t let a butcher operate on me!" with these words ,she fainted away.
小题1:Bob had to work after class and during his holidays because_________.| A．his father told him to make more friends | | B．he wanted to become a rich man | | C．his family couldn’t support him | | D．he had nothing to do at home. |
小题2:One summer Bob_________.| A．wanted to become not only a butcher but also a doctor. | | B．got two different jobs at two places | | C．was free only at night | | D．worked only during the daytime |
小题3:In the hospital, Bob"s job was_________.| A．to take care of the wounded soldiers | | B．to give the doctor"s advice | | C．to find out what was wrong with the sick people | | D．to carry the sick people from one place to another |
小题4:When the woman saw Bob,_________.| A．she was so frightened that she fainted away | | B．She was frightened and then got so excited that she fainted away. | | C．She was very disappointed | | D．She was quite pleased |
小题5:Which of the following statements is TRUE?| A．Bob was an unknown doctor. | | B．Bob was a butcher and he studied at college in the evening. | | C．When the woman saw Bob, she thought he was going to operate on her. | | D．Bob worked in a butcher"s shop and helped to do the accounts. |
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