题目
题型:不详难度:来源:
What is the first thing you nitice when you walk into a shop? The products displayed (展示) at the entrance? Or the soft background music?
But have you ever notice the smell? Unless it is bad, the answer is likely to be no. But while a shop’s scent may not be outstanding compared with sightsand sounds, it is certainly there. And it is providing to be an increasing powerful tool in encouraging people to purchase.
A brand store has become famous for its distinctive scent which floats through the fairly dark hall and out to the entrance, via scent machines. A smell may be attractive but it may not just be used for freshening air. One sports goods company once reported that when it first introduced scent into its stores, customers’ intension to purchase increased by 80 percent.
When it comes to the best shopping streets in Pairs, scent is just as important to a brand’s success as the quality of its window displays and goods on slaes. That is mainly because shopping is a very different experience to what it used to be.
Some years ago,the focus for brand name shopping was on a few people with sales assistants’ disproving attitude and don’t-touch-what-you-can’t-afford displays. Now the rise of electronic commerce (e-commerce) has opened up famous brands to a wider audience. But while e-shops can use sights and sounds, only bricks-and-mortar stores (实体店) can offer a full experience from the minute customers step through the door to the moment they leave. Another brand store seeks to be much more than a shop, but rather a destination. And scent is just one way to achieve this.
Now a famous store uses complex man-made smell to make sure that the soft scent of baby powder floats through the kid department, and coconut (椰子) scent in the swimsuit section. A department store has even opened a new lab, inviting customers on a journey into the store’s windows to smell books, pots and drawers, in search of their perfect scent.
小题1:According to the passage, what is an increasingly powerful tool in the success of some brand store?
A.Friendly assistant. | B.Unique scents. |
C.Soft background music | D.attractive window display. |
A.ashow the advantages of brick-and-mortar stores |
B.urge shop assistants to change their attitude |
C.push stores to use sights and sounds |
D.introduce the rise of e-commerce |
A.a platform that exhibts goods |
B.a spot where travelers like to stay |
C.a place where customers love to go |
D.a target that a store expects to meet |
A.compare and evaluate | B.examine and assess |
C.argue and discuss | D.inform and explain |
答案
小题1:B
小题2:A
小题3:C
小题4:D
解析
【文章大意】本文是一篇说明文。文章介绍了采用香味提高销售量的理念。文章讲述了香味对于传统实体店的影响。各大品牌店都加强了味觉对顾客消费欲求的刺激,并根据商品不同调节香味。
小题1: B 考查细节阅读。根据第二段“And it is providing to be an increasing powerful tool in encouraging people to purchase”可知,此句中的it指的是前面的scent.故此题选B。
小题2: A 考查判断推理。根据第五段“while e-shops …only bricks-and-mortar stores (实体店) can offer a full experience”一句来判断,作者的倾向非常明显,认为实体店能提供完成购物体验,即强调传统实体店的优势。故选A。
小题3: C 考查词义猜测。“destination”的本意是目的地,与上面提到的“shop”场地相通,但意义迥异,不仅是购物的地方,更多的是一种购物的完整体验,有视觉、听觉和味觉的多重享受。这里的意义是针对消费者而言的,而不是商店或商家。A、D选项都是针对商家说的,而B跟文章没有关系。故本题选C。
小题4: D 考查主旨大意的推断。这篇文章主要是谈论香味对购物心理的影响,是一篇说明文,所以重在介绍和解释香味对于实体店的影响。A项意为对比和评估,对比谈到了,而评价涉及较少;B意为检测和评估,科学检测意味太浓,跟本文大意不符。C项意为争辩,没有批评靶子的情况下,这种说法不成立。所以本题选D,只是介绍了解释了“香味”,没有进行科学试验。
核心考点
试题【MultitaskingWhat is the first thing you nitice when you walk into a shop? The pr】;主要考察你对题材分类等知识点的理解。[详细]
举一反三
But what began as nothing important in public affairs has grown into a social movement .Business people,political leaders, university professors,and especially millions of grass-roots Americans are taking part in the movement. “The understanding has increased many ,many times,”says Gaylord Nelson,the fromer govermor from Wisconsin,who thought up the first According to US government reports , emissions (排放)from cars and trucks have dropped from 10.3 million tons a year to 5.5 tons .The number of cities producing CO beyond the standard has been reduced from 40 to 9 .Although serious problems still remain and need to be dealt with , the world is a safer and healthier place .A kind of “Green thinking ” has become part of practices .
Great improvement has been achieved .In 1988 there were only 600 recycling programs ,; today in 1995 there are about 6,600 .Advanced lights ,motors , and building designs have helped save a lot of energy and therefore prevented pollution .
Twenty –five years ago , there were hardly any education programs for environment .Today , it’s hard to find a public school , university , or law school that does not have such a kind of program .” Until we do that , nothing else will change! ” say Bruce Anderson .
小题1:According to Anderson , before 1970, Americans had little idea about ___
A.the social movement |
B.recycling techniques |
C.environmental problems |
D.the importance of Earth Day |
A.The grass –roots level |
B.The business circle |
C.Government officials |
D.University professors |
A.They have cut car emissions to the lowest |
B.They have settled their environmental problems |
C.They have lowered their CO levels in forty cities. |
D.They have reduced pollution through effective measures . |
A.Education |
B.Planning |
C.Green living |
D.CO reduction |
At the of Palo Duro Canyon (峡谷)State Park,I a job advertisement hiring park hosts. The position offered a ,permanent campsite in the park, and , the hosts served as a link between the park’s guests and the rangers (护林人). It was the perfect solution: a rent-free place to reorganize our lives. We entered the park and I made an for the following day.
The park was , so it took us some time to find an available site. That evening, as we finished our dinner, my wife saw two large skunks (臭鼠由)walking toward our table. We climbed onto the table and, for the next four hours, waited for them to our camp.
Having survived that night, we were that everything else would be all right. The next day we met with the people who ran the park. They explained our and gave us a beautiful campsite.
That evening, , we learned about the canyon . They were strong and cold, rocking our little camping truck violently,and we lay in the dark until the winds died away.
the weeks that followed, we learned to survive in our truck and the little money my wife by substitute teaching. Building a successful business and then losing it had left very little time for building a successful For a time after our business I thought I might lose my family as well.
Living in the tiny with no television, we sat close together reading and talking. One evening, standing under a jeweled sky,I found myself for all the hardships. We had walked the trails and climbed the canyon walls. We had become a family!
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It was a long journey from Bangkok to Huaplee. By the time you found the bus station and got yourself sorted out, it took almost as long as the flight from Falongland.
Huaplee is located just south of Hua Hin, about two hundred kilometres from Bangkok, down the west side of the Gulf of Thailand. Not many tourists find this place,and the ones that do wonder if finding it has been their purpose all along.
There’s an apparent laziness that surrounds you here. It’s what this place offers, and it,s free of charge. The small waves that tap the shoreline seem to slow everything down. You settle into your beach chair in preparation for a long rest. You sit there and watch the sea.
It’s early afternoon, so the cook comes out and asks what you’d like to eat this evening. Before long he’s rushed off to the market to buy the ingredients for whatever it was that you ordered---every meal fresh and to order. No menu here.
There is no poolside noise here but just that wonderfully warm, clear blue sea. There9 s no street noise. The only sounds are the murmurs of nature.For now you just count your blessings (福祉),listing them in the sand with your toe (脚趾)• You don’t have to worry about being late for work. You don’t have to do anything.
The beach to your right stretches off to the horizon (地平线),slowly narrowing to nothingness only to re-emerge again on your left, now steadily widening until it covers the chair beneath you. Sand to your left and sand to your right; it’s unbroken, endless. No start, no end, just sand, sun,and peace. Step off it, and you re-enter the world of traffic, stress, work,and hurry.
Normally you,re the type who can,t sit still for more than ten minutes, but you’re on Huaplee Lazy Beach now and, in the right frame of mind, it stretches all the way around theworld.
“How could it take me so long to find it?” you wonder.
小题1:When the author first went to Huaplee Beach,____
A.he found it unworthwhile |
B.he failed to sort himself out |
C.he became sensitive to smell |
D.he had difficulty in finding it |
A.No menu. |
B.Free food. |
C.Self service. |
D.Quick delivery. |
A.sits in a beach chair |
B.forgets his daily routine |
C.plans a detailed schedule |
D.draws pictures in the sand |
A.He shouldn’t have counted his blessings. |
B.He should have understood the wonder of nature. |
C.He shouldn’t have spent so much time on the trip. |
D.He should have come to the place earlier. |
If we tend to ignore the significance of elevators, it might be because riding in them tends to be such a brief, boring, and even awkward experience^one that can involve unexpectedly meeting people with whom we have nothing in common, and an unpleasant awareness of the fact that we’re hanging from a cable in a long passage.
In a new book, Lifted, German journalist and cultural studies professor Andreas Bernard directed all his attention to this experience, studying the origins of elevator and its relationship to humankind and finding that riding in an elevator has never been a totally comfortable experience. “After 150 years, we are still not used to it”, Bernard said. “We still have not exactly learned to cope with the mixture of closeness and displeasure.” That mixture, according to Bernard, sets the elevator ride apart from just about every other situation we find ourselves in as we go about our lives.
Today,as the world’s urban population explodes,and cities become more crowded, taller, and more crowded, America’s total number of elevators—900,000 at last count, according to Elevator World magazine’s “2012 Vertical Transportation Industry”一are a force that’s becoming more important than ever. And for the people who really, really love them, it seems like high time that we looked seriously at just what kind of force they are.
小题1:What does the underlined word “this” in Paragraph 1 refer to?
A.The general view of elevators. |
B.The particular interests of experts. |
C.The desire for a remarkable machine. |
D.The enthusiasm for transport vehicles. |
A.to contrast their functions with elevators, |
B.to emphasize the importance of elevators |
C.to reveal their secret war against elevators |
D.to explain people’s preference for elevators |
A.Vertical direction. |
B.Lack of excitement. |
C.Little physical space. |
D.Uncomfortable conditions. |
A.the exact number of elevator lovers |
B.the serious future situation of elevators |
C.the role of elevators in city development |
D.the relationship between cars and elevators |
小题1:Why is June 6, 1990 a special day for Mommy?
A.Her dream of being a mother came true. |
B.She found her origin from her Chinese mother. |
C.She wrote the letter to her daughter. |
D.Her female line was well linked. |
A.It is bitter and disappointing. |
B.It is painful but understandable. |
C.She feels sorry but sympathetic. |
D.She feels hurt and angry. |
A.I walked clumsily out of pains. |
B.I was not easy to love due to jealousy. |
C.I was impatient out of fear. |
D.I looked different from others. |
A.She used to experience an identity crisis. |
B.She fought against her American identity. |
C.She forgot the pains of her early years. |
D.She kept her love for Asia from childhood. |
A.To match her own birth-name. |
B.To brighten the lives of the family. |
C.To identify her with Chinese origin. |
D.To justify her pride in Chinese culture. |
A.her past was completed earlier than Shao-ming’s |
B.Shao-ming has got motherly care and a sense of roots |
C.her mother didn’t comfort her the way she did Shao-ming |
D.her past was spent brokenly, first in Asia, then in the US |
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