题目
题型：高考真题难度：来源：
of business, wanted to find the answer. A few weeks later, she bought a T-shirt and began to follow its path
from Texas cotton. rim to Chinese factory to charity bin (慈善捐赠箱). The result is an interesting new book.
The trat " s of a T-shirt in the Global Economy (经济).
Following a T-shirt around the world in a way to make her point more interesting, but it also frees Rivoli
from the usual arguments over global trade. She goes wherever the T-shirt goes, and there are surprises
around every corner. In China, Rivoli shows why a clothing factory, even with its poor conditions, means a
step toward a better are for the people who word there. In the colorful used-clothing markets of Tanzania, she
realizes that "it is only in this final stage of life that the T-shirt will meet a real market," where the price of a
shirt changes by the hour and is different by its size and even color.
Rivoli " s book is full of me able people and scenes, like the noise, the bad air and the"muddy-sweet smell
(泥土香味) of the cotton." She says, "Here in the factory, Shanghai smells like Shallo water Texas." Rivoli is
her best when making those sorts of unexpected connections, She even finds one between the free traders and
those who are against globalization. The chances opened up by trade are vast, she argues, but free markets
need the correcting force of politics to keep them in check. True economic progress needs them both.
B. She wrote a book about world trade.
C. She wants to give up her teaching job.
D. She wears a T-shirt wherever she goes.
B. used T-shirts are hard to sell
C. prices of T-shirts rise and fall frequently
D. prices of T-shirts are usually reasonable
B. Price changes.
C. Unexpected connections.
D. Chances opened up by trade.
B. How T-shirts Are Made in Shanghai
C. How T-shirts Are Sold in Tanzania
D. What T-shirts Can Teach Us
答案
核心考点
试题【阅读理解。 "Who made your T-shirt?" A Geo letown University student raised that q】；主要考察你对题材分类等知识点的理解。[详细]
举一反三
according to what they want. When people have enough money, these wants become demands.
Now, it" s important for the managers in a company to understand what their customers want if they
are going to develop effective marketing strategies (策略). There are various ways of doing this. One way
at supermarkets (超市), for example, is to interview (采访) customers while they" re doing their shopping.
They can be asked what they prefer to buy and then the results of the research can be studied. This provides
information on which to base future marketing strategies. It"s also quite normal for top managers from
department stores to spend a day or two each month visiting stores and mixing freely with the public, as if
they were ordinary customers, to get an idea of how customers act.
Another way to get information from customers is to give them something. For example, some fast food
restaurants give away tickets in magazines or on the street that permit customers to get part of their meal for
nothing. As well as being a good way of attracting customers into the restaurants to spend their money, it
also allows the managers to get a feel for where to attract customers and which age-groups to attract. Another
strategy used at some well-known parks such as Disneyland is for top managers to spend at least one day in
their work, touting the park dressed as Mickey Mouse or something like that. This provides them with a
perfect chance to examine the scene and watch the customers without being noticed.
B. salesmen
C. researchers
D. customers
B. Giving customers free food on the street.
C. Visiting parks as ordinary customers.
D. Asking customers questions at supermarkets.
B. Wearing attractive clothes.
C. Acting Mickey Mouse.
D. Dressing up and walking around.
B. how to develop marketing strategies
C. how to find out customers" social needs
D. how to encourage customers to spend more money
but low-paid jobs. Southeast Asians leave their poorer countries for their richer neighbours.
Many of these wage-earners return in the end. In the meantime, they send home huge amounts of money-
in the Philippines" case, over 10% of its GDP. Between January and November, the amount was up 18% on
the same period of 2005, Poverty and unemployment are still high in the Philippines and other labour-exporting
(劳务输出) countries. They would be far worse but for this outflow of bodies and inflow of dollars. As for
those Asian countries that import (输入) labour, as in Europe, falling birth rates mean they are going to need
more foreign workers.
On January 13th leaders of the Association of Southeast Asian Nations (ASEAN) signed an agreement to
help migrant (流动的) workers-with the realization that the flow of labour between their countries is a growing
problem that they cannot blame on outsiders. A 2005 study showed that 8.4 million Southeast Asians worked
outside their home countries, but this did not include the huge numbers of Indonesians doing so without papers.
So the true total is probably rather higher.
Of the ten ASEAN countries, the Philippines, Indonesia, Myanmar, Cambodia, Vietnam and Laos export
labour, Singapore and Brunei import it, and Thailand and Malaysia do both. Sziraczki of the UN"s International
Labour Organization points out that, in the next ten years, the total labour force of the worker exporting
countries should grow by about a third. It makes sense to work on the problem before it gets out of control.
People in the receiving countries seem to be worried about competition for their jobs. Most Thais said their
government should admit (准入) no more foreign workers, and a few thought otherwise. Even in Singapore,
just over ball of people are against admitting more foreign workers. Malaysians think that the increase in foreign
workers has worsened crime rates (犯罪率).
B. labour exports lead to a 10% growth of its GDP
C. the outflow of labour helps solve its social problems
D. the country both exports and imports labour force
B. more Indonesians work abroad without papers
C. some countries suffer from low birth rates
D. the ASEAN is against admitting foreign workers
B. lower crime rates
C. greater money inflows
D. stronger job competition
B. report fairly on the question of labour flow
C. express his worries over the ASEAN"s decision
D. regard the outflow of labour as a serious problem
to 1623 when the first patent law to protect IP sights was passed. IP rights protect the artist from having
his/her creative ideas copied by another. For example, if somebody generated an idea for a novel, that idea
is protected by IP rights. If someone else wishes to represent the idea or develop it further, he/ she must
consult the original artists, who will normally be rewarded financially for its use. Back in the 17th century,
IP rights were primarily carried out to protect newly developed manufacturing processes against stealing.
But today, intellectual property rights, are also enjoyed by those who creative music, art and literature.
In recent years, IP rights have been the focus of a great deal of discussion because of a technology
which looks set to weaken them altogether; the Internet. Many years ago, if you wanted a recording of a
song, you would have to purchase it from a music store; if a novel, form a book store. In those days, IP
rights were easily protected since it was very difficult to obtain intellectual property without paying for it.
However, a lot of IP, including songs, films, books and artwork, can be downloaded today free of charge
using the Internet. This practice has now taken the world by storm, dramatically affecting the way in which
we view IP rights.
B. novelists
C. engineers and inventors
D. those not receiving financial reward for their work
B. It sells songs and films.
C. It does not affect the way we understand IP rights.
D. It prevents the production of artwork.
B. The Internet.
C. Free downloading.
D. The large number of songs, films and books.
B. Ways to Protect Your IP Rights.
C. The Present and the Future Of IP
D. IP Rights and Our Attitudes
The bad news: Stamp prices are expected to rise 2 cents in May to 41 cents, the Postal Regulatory
Commission announced yesterday. The good news: With the introduction of a "forever stamp", it may
be the last time Americans have to use annoying 2-or 3-cent stamps to make up postage differences.
Beginning in May, people would be able to purchase the stamps in booklets of 20 at the regular rate
of a first-class stamp. As the name implies, "forever stamps" will keep their first-class mailing value
forever, even when the postage rate goes up.
The new "forever stamp" is the United States Postal Service"s (USPS) answer to the complaints about
frequent rate increases. The May increase will be the fifth in a decade. Postal rates have risen because
of inflation (通货膨胀), competition from online bill paying, and the rising costs of employee benefits,
including healthcare, says Mark Saunders, a spokesman for USPS.
The USPS expects some financial gain from sales of the "forever stamp" and the savings from not
printing as many 2-or 3-cent stamps. "It"s not your grandfather"s stamp," says Mr. Saunders. "It could
be your great-grandchildren"s stamp."
Other countries, including Canada, England, and Finland use similar stamps.
Don Schilling, who has collected stamps for 50 years, says he"s interested in the public"s reaction.
"This is an entirely new class of stamps," Mr. Schilling says. He adds that he will buy the stamps because
he will be able to use them for a long period of time, not because they could make him rich-the volume
printed will be too large for collectors. "We won"t be able to send our kids to college on these," he says,
laughing.
The USPS board of governors has yet to accept the Postal Regulatory Commission"s decision, but
tends to follow its recommendations. No plans have been announced yet for the design of the stamps.
B. to help save the consumers" cost on first-class mailing
C. to respond to the complaints about rising postal rates
D. to compete with online bill paying
B. might be very precious in great-grandchildren"s hands
C. might have been inherited from one"s great-grandfathers
D. could be used by one"s great-grandchildren even decades later
B. America will be the first country to issue forever stamps.
C. The design of the "forever stamps" remains to be revealed.
D. 2-or 3-cent stamps will no longer be printed in the future.
B. Postal workers will benefit most from the sales of forever stamps.
C. The inflation has become a threat to the sales of first-class stamps.
D. New interest will be aroused in collecting forever stamps.
direct business operation-franchising (特许经营).
These operations have the same general pattern. The franchisor, the parent company, first establishes a
successful retail (零售) business. At it expands, it sees a profit potential in offering others the right to open
similar business under its name. The parent company"s methods and means of identification with consumers
are included in this right. The parent company supplies skill, and may build and rent stores to franchisees.
For these advantages the franchisee pays the franchisor a considerable fee. However, some of the advantages
and disadvantages are different.
By extending a "proven" marketing method, a parent can profit in several ways. First, the franchisee"s
purchase price gives the parent an immediate return on the plan. Then the sale of supplies to the franchisee
provides a continuing source of profits. As new businesses are added and the company"s reputation spreads,
the value of the franchise increases and sales of franchises become easier. The snowballing effect can be
dramatic. Such growth, too, brings into play the economies of scale (规模经济). Regional or national
advertising that might be financially impossible for a franchisor with 20 franchises could be profitable for one
with 40.
The parent, then, finds immediate gains from the opportunity to expand markets on the basis of reputation
alone, without having to put up capital or take the risk of owning retail stores. Added to this advantage is a less
obvious but material one. Skilled, responsible retail managers are rare. People who invest their capital in
franchises, through, probably come closer to the ideal than do paid managers. In fact, the franchisee is an
independent store operator working for the franchisor, but without an independent"s freedom to drop supplies
at will. Of course the factory"s costs of selling supplies are less. But also certainly the franchisee buying goods
that have had broad consumer acceptance will not casually change supplies, even when the contract permits.
If the hamburger is not what the customer expected, they may not return. Having paid for the goodwill, the
franchisee won"t thoughtlessly destroy it.
Franchising may give you the idea that as a franchisor, you need only relax in the rocking chair. Franchising,
however, has problems to be solved.
B. rents proven ideas and techniques for investment
C. sells the right, the guidance to a business under its name
D. takes no advertising responsibility for individual investors
B. the ownership of additional retail stores
C. the profit from the sale of supplies
D. the possibility of profitable advertising
B. the benefits of franchising to the franchisor
C. the unmatched economic growth in the 1960"s
D. some regional and national business operation
B. Risks of investment besides franchising.
C. The standard of consumer acceptance.
D. Negative aspects related to franchising
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