题目
题型：同步题难度：来源：
even be for sale in an illegal Website(非法网站). Websites offering cheap goods and services should
be regarded with care Online shoppers who enter their credit-card information may never receive the
goods they thought they bought.
The thieves then go shopping with your card number-or sell the information over the Internet.
Computer hackers(黑客)have broken down security(安全) system, raising questions about the safety
of card holder information.
Several months ago, 25,000 customers of a CD universe, an online music retailer(批发商), were
not lucky. Their names, addresses and credit-card numbers were posted on a Website after the retailer
refused to pay US $ 157,828 to get back the information.
Credit-card firms are now fighting against online fraud. Master-card is working on plans for Web
only credit-card, with a lower credit limit. The
card could be used only for shopping online. However , there are a few simple steps you can take to keep from being cheated.
Ask about your credit-card firm"s online rules: under British law, cardholders are responsible for the
first US$ 78 of any fraudulent spending. And shop only at secure sites: send your credit-card information
only if the Website offers advanced secure system.
If the security is in place, a letter will appear in the bottom right-hand corner of your scree
n. The Website address may also start http://--the extra "s" stands for secure. If in doubt, give your credit-card
information over the telephone.
Keep your password safe: most online sites require a user name and password before placing an order. Treat your password with care.
B. sale
C. payment
D. use
B. fraud on the Internet happens very often
C. many Websites break down every day
D. there are too many illegal Websites on the Internet
he information of the credit-card ______.B. by paying money for people working in the information companies
C. because of the carelessness of the customers
D. by stealing the information from Websites
B. you will not be able to get back your information
C. you might suffer great losses
D. the bank will answer for your loss
B. How to Shop on the Internet
C. Never Use Credit-card Without an Advanced Computer
D. Why Thieves Steal Credit-card Information
答案
核心考点
试题【阅读理解。 The internet has led to a huge increase in credit-card(信用卡) fraud. You】；主要考察你对题材分类等知识点的理解。[详细]
举一反三
million Americans have at least one bank-issued credit card. They givetheir owners automatic credit in stores, restaurants, and hotels, at home, across the country, and
even abroad, and they make many banking services available as well. More and more of these credit
cards can be read automatically, making it possible to withdraw or deposit money in scattered locations,
whether or not the local branch bank is open. For many of us the "cashless society" is not on the
horizon----it"s already here.
While computers offer these conveniences to consumers, they have many advantages for sellers too.
Electronic cash registers can do much more than simply ring up sales. They can keep a wide range of
records, including who sold what, when, and to whom. This information allows businessmen to keep
track of their list of goods by showing which items are being sold and how fast they are moving.
Decisions to reorder or return goods to suppliers can then be made. At the same time these computers
record which hours are busiest and which employees are the most efficient, allowing personnel and
staffing assignments to be made accordingly. And they also identify pr
eferred customer for promotionalcampaigns. Computers are relied on by manufacturers for similar reasons. Computer analyzed marketing reports can help to decide which products to emphasize now, which to develop for the future and which
to drop. Computers keep track of goods in stock, of raw materials on hand, and even of the product
ionprocess itself.
Numerous other commercial enterprises, from theaters to magazine publishers, from gas and electric
utilities to milk processors, bring better and more efficient services to consumers through the use of
computers.
B. obtain more convenient services than other people do
C. enjoy greater trust from th
e storekeeperD. cash money where he wishes to
B. credit cards are ma
inly used in the United States today C. nowadays many Americans do not pay in cash
D. it is now more convenient to use credit cards than before
A. make an order of goods
B. record sales on a cash register
C. call the sales manager
D. keep track of the goods in stock
A. computers will bring disaster
B. computer industry will not develop faster
C. computers will bring about more convenience to people"s life
D. None
A. After the September, 11 Event, Rossmiller began to identify would-be terrorists in e-mail exchanges. So far, she has tracked down a few arms dealers. Faced with death threats, the mother of three says,
"With anything important, you have to take risks."
B. "Stop them!" a passer-by yelled. "They stole a lady"s purse!" Kevin Croskey ran after two young
men. One of the teenagers pulled a weapon. He threw himself on the kids and sent them to the police
station.
C. In 2003, Mark and three other family members started to clean up the worsening bay in California. So far, they"ve poured $100,000 of their own money into this campaign and enlisted 1,100 others to try to return the bay to a safe, clean environment.
D. A tornado struck a nursery school in Alabama and trapped teachers and kids in the game area.
Minutes later, Justiss and a line of gathering volunteers rushed into the area and saved 31 kids they knew
nothing about.
E. Phillips searched for five years before she finally found her missing sister. In the process, she learned more about the missing people and their family members and founded a website to assist people looking
for loved ones.
F. A man was lying on the sidewal
k, wildly kicking at two dogs which were biting him. Griggs stopped his car and grabbed a pipe on the ground. A direct blow made the male dog flee. Then Griggs used the pipe to strike the female dog until she left. Next he helped to carry the man to the hospital.
1. Pearce is a magazine editor, responsible for providing information for those who searched for their relatives and friends. She appreciated the hard work people paid to get the lost one back.
2. Pickering insists all men are becoming colder, minding their own business. He thinks a hero should be the one who helps strangers out of trouble at the cost of his own life.
3. Fiona recently witnessed a theft but was not brave to stop it. She admired those with courage in face of a criminal.
4. Eliza started her own business with little money and suffered several severe failures. But she made herself on the Rich List, insisting that nothing is impossible if we take risks.
5. Higgins works for a hospital. In his spare time, he volunteers to do something to develop the environment-conscious public. He believes it is everyone"s duty to treasure our earth.
1. ________ 2. ________ 3. ________ 4. ________ 5. ________
never seem to become much better off! Prices are rising continuously. This condition is named one
of inflation(通货膨胀);the money supply is becoming inflated so that each unit of it becomes less
valuable. We have grown used in recent years to higher and higher rates of inflation. What could
be bought ten years ago for one dollar now costs well over two dollars. Present indications (迹象)
are that this rate of inflation is tending to rise ra
ther than to fall. If in the real word our money incomesgo up at the same rate as prices, one might think that inflation does not matter. But it does. When
money is losing value it lacks one of the qualities of a good money-stability(坚固性)of value. It is
no longer acceptable as a store of value; and it becomes unsuitable standard of deferred(延期的)
payments. Nobody wants to hold a wasting asset (财产),so people try to get rid of money as quickly
as possible. Inflation therefore stimulates (刺激) consumer spending, and prevents saving.
B. are actually no better, if not worse, in our financial condition
C. can afford to buy more of the things that we want
D. have managed to keep prices down
B. employment no longer becomes a problem
C. people can always find better paying jobs
D. money keeps losing its value
B. money will hold its value
C. inflation will remain to be a problem
D. inflation causes no problem
B. save money
C. hold on to money as a dependable asset
D. spend money and not bother to save
workers face an 2 (increase) work pressure day by day, many of whom have made office 3 home.
Most of them range from 25 to 45. In the eyes of outsiders, they enjoy a 4 (comfort) life: they lead
the fashion trend in the city and earn a high salary; they enjoy a flexible working schedule and an excellent
working environment.
However, only the white collars themselves know 5 others see as a good life is actually a boring
one. They often work for extra hours, suffer from 6 (lose) of creative ability and have little time to make
friends. When going off 7 work late at night, sometimes they might think of asking for leave the next day
and having 8 holiday somewhere. However, when a new day 9 (begin), they find everything back to
normal and 10 pushed by new tasks
(留住) customers. It sounds simple and achievable. But, 1 , words of wisdom are soon
forgotten. Once companies have attracted customers they often 2 the second half of the
story. In the excitement of beating off the competition, negotiating prices, securing orders,
and delivering the product, managers tend to become carried away. They forget what they
regard as the boring side of business- 3 that the customer remains a customer.
4 to concentrate on retaining as well as attracting customers costs business huge amounts
of money annually. It has been estimated that the average company loses between 10 and 30 per
cent of its customers every year. In constantly changing 5 , this is not surprising. What is surprising
is the fact that few companies have any idea how many customers they have lost.
Only now are organizations beginning to wake up to those lost opportunities and calculate the
6 implications. Cutting down the number of customers a company loses can make a big 7 in
its performance. Research in the US found that a five percent decrease in the number of defecting
(流失的) customers led to 8 increases of between 25 and 85 percent.
In the US, Domino"s Pizza estimates that a regular customer is worth more than $5,000 over ten
years. A customer who receives a poor quality product or service on their first visit and 9 never
returns, is losing the company thousands of dollars in 10 profits (more if you consider how many
people they are likely to tell about their bad experience).
The logic behind cultivating customer 11 is impossible to deny. "In practice most companies"
marketing effort is focused on getting customers, with little attention paid to 12 them", says Adrian
Payne of Cornfield University" School of Management. "Research suggests that there is a close
relationship between retaining customers and making profits. 13 customers tend to buy more, are
predictable and usually cost less to service than new customers. Furthermore, they tend to be less
price 14 , and may provide free word-of-mouth advertising. Retaining customers also makes it 15
for competitors to enter a market or increase their share of a market.
( )2．A．emphasize
( )3．A．denying
( )4．A．Moving
( )5．A．markets
( )6．A．culture
( )7．A．promise
( )8．A．cost
( )9．A．as a result
( )10．A．huge
( )11．A．beliefs
( )12．A．altering
( )13．A．Assumed
( )14．A．agreeable
( )15．A．unfair
B．doubt
B．ensuring
B．Hoping
B．tastes
B．social
B．plan
B．opportunity
B．on the whole
B．potential
B．loyalty
B．understanding
B．Respected
B．flexible
B．difficult
C．overlook
C．arguing
C．Starting
C．prices
C．financial
C．mistake
C．profit
C．in conclusion
C．extra
C．habits
C．keeping
C．Established
C．friendly
C．essential
D．believe
D．proving
D．Failing
D．expenses
D．economical
D．difference
D．budget
D．on the contrary
D．reasonable
D．interest
D．attracting
D．Unexpected
D．sensitive
D．convenient
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