The first Starbucks coffee shop opened in 1971 in downtown Seattle, Washington, in the United States. It was a small coffee shop that roasted its own coffee beans. The coffee shop’s business did well, and by 1981 there were three more Starbucks stores in Seattle.
Things really began to change for the company in 1981. That year, Howard Schultz met the three men who ran Starbucks. Schultz worked in New York for a company that made kitchen equipment. He noticed that Starbucks ordered a large number of special coffee makers, and he was curious about the company. Schultz went to Seattle to see what Starbucks did , and he liked what he saw. He wanted to become part of the company. In 1982, the original Starbucks owners hired Schultz as the company’s head of marketing.
In 1983, Schultz traveled to Italy. The unique atmosphere of the espresso(浓咖啡) bars there caught his eye. To Schultz it seemed that Italians spent their daily lives in three places: home, work , and coffee bars . His experience in Italy gave Schultz a new idea for Starbucks back in Seattle.
Schultz created an atmosphere for Starbucks coffee shops that was comfortable and casual, and customers everywhere seemed to like it. Between 1987 and 1992, Starbucks opened 150 new stores---and that was only the beginning. As a matter of fact, by the year 2000, three new Starbucks stores opened somewhere around the world every day!
Today, Starbucks has thousands of stores, including stores in twenty-six countries. One thing that helps make Starbucks succeed in cities outside the United Stateds is the way Starbucks works with local stores and restaurants. By working together with a store already in the city, Starbucks gains an understanding of customers in the city. This understanding helps Starbucks open stores in the right locations for their customers.
小题1:What is the main topic of the reading?| A．how Starbucks has grown | B．Starbucks’ customers | | C．what Starbucks makes | D．how Starbucks makes its coffee |
小题2:Which is true about Starbucks’ first ten years of business?| A．It grew very quickly | B．It was run by Howard Schultz | | C．It was a small company | D．It made special coffee makers |
小题3:Who is Howard Schultz?| A．a coffee seller from New York | B．the man who changed the company | | C．an Italian coffee maker | D．one of the original owners of the company |
小题4:About how many new Starbucks opened in 1999?| A．3 | B．150 | C．300 | D．more than 1000 |
小题5:What helps Starbucks succeed in places outside the United States? | A．opening restaurants in just a few locations each year. | | B．only selling locally produced coffee beans | | C．working with other major coffee-making companies | | D．learning about local customers. |
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小题1:A
小题1:C
小题1:B
小题1:B
小题1:D |
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核心考点
试题【The first Starbucks coffee shop opened in 1971 in downtown Seattle, Washington, 】；主要考察你对
题材分类等知识点的理解。
[详细]举一反三
Every culture in the world has marriage and wedding ceremonies . Usually marriages are between one woman(the bride) and one man ( the groom). However, in other parts of the world a man may have several wives, or, as in some areas of India, a wife may have more than one husband..
There are also many different kinds of wedding ceremonies practiced around the world. These ceremonies can be very short and simple, or very long and complicated.
One of the largest and most expensive wedding ceremonies in recent times was held in Dubai in 1981. The couple tying the knot at this wedding were the son of Sheik ( a male Arab ruler) Rashid Bin Saeed Al Maktoum and Princess Salama. The wedding ceremony took seven days and cost $44 million. It was held in a large building which was specially built for the ceremony and looked like a stadium. The bride and groom needed a large place for their wedding because more than 20,000 guests were invited.
The reasons why a man and woman get married also vary. Sometimes they marry because they are in love, sometimes they marry because someone they meet through a matchmaker, and sometimes they marry because their parents tell them that they must marry.
One unusual example of an arranged marrige took place in Bangladesh in 1986. The groom was an eleven-month-old boy and the bride was a three-month-old girl. They were the youngest married couple ever.
The parents of the bride and groom arranged the marriage as a way of ending a fight between the two families who had been arguing over a farm for twenty years. Both families thought they owned the farm, but no one knew exactly . The fight ended for good when the young boy married the young girl. By arranging this marriage, neither famlily was forced to lose face. The two families agreed to give the farm to the young people.
小题1:What is the best title for this passage?| A．An Unusual Wedding Tradition | B．A Short History of Marriage | | C．Common Western Wedding Trations. | D．Interesting Wedding Around the World |
小题2:Who got married in the large Wedding Ceremony described in the passage?
A. a farmer and a neighbor B. the son of a sheik and a princess
B. a king and a queen D. two babies.
小题3:Why was the wedding ceremony in Dubai held in a building like a stadium?
A. The ceremony was very long
B. The groom loved to play sports.
C, Many people came to the wedding.
D. People in Dubai usually get married in stadium.
小题4:Why did the families in Bangladesh make their children get married?| A．The children were in love | | B．The families wanted to end the fight | | C．The families wanted to buy a farm. | | D．The bride’s family wanted to sell their farm. |
小题5: What was strange about the wedding in Bangladesh ?| A．The bride and groom were young. | B．The wedding was on a farm | | C． It was an arranged marriage. | D．More than 20,000 guests came to the wedding |
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Why do so many Americans distrust what they read in their newspapers? The American Society of Newspaper Editors is trying to answer this painful question. The organization is deep into a long self-analysis known as the journalism credibility project.
Sad to say, this project has turned out to be mostly low-level findings about factual errors and spelling and grammar mistakes, combined with lots of head-scratching puzzlement about what in the world those readers really want.
But the sources of distrust go way deeper. Most journalists learn to see the world through a set of standard patterns into which they plug each day’s events. In other words, there is a conventional story line in the newsroom culture that provides a backbone and a ready-made narrative structure for otherwise confusing news.
There exists a social and cultural disconnect between journalists and their readers, which helps explain why the "standard patterns" of the newsroom seem alien to many readers. In a recent survey, questionnaires were sent to reporters in five middle-size cities around the country, plus one large metropolitan area. Then residents in these communities were phoned at random and asked the same questions.
Replies show that compared with other Americans, journalists are more likely to live in upscale neighborhoods, have maids, own Mercedes, and trade stocks, and they’re less likely to go to church, do volunteer work, or put down roots in a community.
Reporters tend to be part of a broadly defined social and cultural elite, so their work tends to reflect the conventional values of this elite. The surprising distrust of the news media isn’t rooted in inaccuracy or poor reportorial skills but in the daily clash of world views between reporters and their readers.
This is an explosive situation for any industry, particularly a declining one. Here is a troubled business that keeps hiring employees whose attitudes vastly annoy the customers. Then it sponsors lots of symposiums and a credibility project dedicated to wondering why customers are annoyed and fleeing in large numbers. But it never seems to get around to noticing the cultural and class biases that so many former buyers are complaining about. If it did, it would open up its diversity program, now focused narrowly on race and gender, and look for reporters who differ broadly by outlook, values, education, and class.
小题1:What is the passage mainly about?| A．needs of the readers all over the world | | B．causes of the public disappointment about newspapers | | C．origins of the declining newspaper industry | | D．aims of a journalism credibility project |
小题2:The results of the journalism credibility project turned out to be______. | A．quite trustworthy | B．somewhat contradictory | | C．very instructive | D．rather superficial(肤浅的) |
小题3:The basic problem of journalists as pointed out by the writer lies in their _________.| A．working attitude | B．conventional lifestyle | | C．world outlook | D．educational background |
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A new report says only about half of all students in the main school systems of America’s largest cities finish high school. The report notes higher rates of graduation — over 70% —in areas surrounding the cities. Researchers studied high school graduation rates from the 2003, 2004 school year. They also identified the nation’s fifty largest cities. The largest, New York City, had a population of more than eight million. The smallest city was Wichita, Kansas. It had about three hundred and sixty thousand people.
Researchers used a system of measurement called the cumulative promotion index to find graduation rates. School officials in many of the cities studied said the resulting numbers were too low. That is because different areas use different methods to find graduation rates. Critics say many methods do not give a true picture of the number of students who leave high school before finishing.
Other studies have put the national graduation rate at about 70%. But experts agree that too many students are not completing high school. They estimate the number at more than one million each year. The report was prepared for America’s Promise Alliance. The private group aims to help children receive services they need to succeed.
General Colin Powell was chairman of America’s Promise Alliance when it was formed in 1997. He attended the press conference Tuesday where the report was released. He said studies have shown that the US must do more to educate the leaders and work force of the future.
Secretary of Education Margaret Spellings also spoke. She said the government will propose that states use the same methods when reporting graduation rates. Alliance officials also announced the start of a nationwide campaign to improve graduation rates. It is to include a series of meetings to be held in every state over the next two years. The meetings will bring together elected leaders, business owners, students, parents and education officials. They will develop plans to increase the number of Americans who finish high school.
小题1:The author wants to tell us ___________.| A．too many Americans do not finish high school | | B．different methods to find graduation rates | | C．services American children need to receive | | D．the increase of the number of Americans who finish their high school |
小题2:From Paragraph 1 we can infer that __________.| A．there are 8,360,000 people in the US’ fifty largest cities | | B．Wichita in Kansas is the smallest city in the US | | C．50% of the people in the US don’t finish their high school education | | D．high school graduation rates in or near the biggest cities are higher |
小题3: The underlined word “picture” probably can be replaced by “_______”.| A．situation | B．scene | C．image | D．mood |
小题4:From the last paragraph, we can draw a conclusion that _______-.| A．secretary of Education Margaret Spellings didn’t believe that number from the report | | B．the government will stop using the cumulative promotion index to find graduation rates | | C．secretary of Education Margaret Spellings announced the start of a nationwide campaign to improve graduation rates | | D．the low graduation rates should be paid attention to by the government and the society |
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Tokyo is one of those places that you can love and hate at the same time. In Tokyo there are always too many people in the places where I want to go. Of course there are too many cars. The Japanese drive very fast, but in Tokyo they often spend a long time in traffic jams. Tokyo is not different from London, Paris and New York in that, it is different when one wants to walk.
At certain times of the day there are a lot of people on foot in London"s Oxford Street. But the streets near the Ginze in Tokyo always have a lot of people on foot, and sometimes it is really difficult to walk. People are very polite; there are just too many of them.
The worst time to be in the street is at 11:30 at night. That is when the night-clubs are closing and every-body wants to go home. There are 35,000 night-clubs in Tokyo, and you do not often see one that is empty(空的).
During the day, most people travel to and from work by train. Tokyo people buy six million train tickets every day. At most stations, trains arrive every two or three minutes, but at certain hours there do not seem to be enough trains. Although they are usually crowded, Japanese trains are very good. They always leave and arrive on time.
In Tokyo, I stood outside the station for five minutes. Three fire-engines raced past on the way to one of the many fires that Tokyo has every day. Tokyo has so many surprises that none of them can really surprise me now.
小题1: Tokyo is different from London in that ______________.| A．it has a larger population | B．there are more traffic jams | | C．night clubs are sometimes empty | D．it is more difficult to go somewhere on foot |
小题2:Fires break out___________ in Tokyo according to the writer.| A．not very often | B．only several times a day | | C．quite often | D．very seldom |
小题3:Which of the following is NOT true about Tokyo?| A．The streets become more crowded at 11:30 at night. | | B．There are more trains than cars. | | C．Fire-engines are very busy in the city. | | D．Tokyo people are friendly. |
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完形填空 (20%):
Recently I paid a visit to Harvard University, where there are top class scientists and professors and the best academic system in the world.
I was very when I first stepped onto the campus(校园). Well, it’s not even really a campus. It"s like an area in a small town.
Harvard"s main buildings are from the 18th century.They look very old and . You might say they’re a little shabby(破旧). They don’t fit the modern 40 of university at all. The buildings are surrounded by and trees, so I felt as if I had walked into a castle of the Mid-Ages. But when I looked across the street, the shops and in-fashion(时尚的) students made me feel like I was in the 21st century . It creates a strong contrast(对比)and brings a special 41 to the school.
Our tents Gary took us around told us.“You see this grass field in the center of the school?Here is where they hold their ceremony .They just set up tents and benches and have a very simple ceremony.” It"s ! Who would think the most talented students just graduate on the grass?
I some students put a blanket on the grass and lie down to read a book. When I listened to the soft sound of turning, along with the singing of the birds, I felt very .There was no competitive felling at all.
Harvard has the world’s first computer in its science centre there are hundreds of high-end computers, too. Its religion(宗教) and the literature departments are also the best. It is the perfect mix of tradition and technology.It makes Harvard a very attractive place to in.
I hope one day I’ll my dream school --- Harvard.
| 小题1: | | A．upset | B．troubled | C．shocked | D．tired |
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| 小题3: | | A．great | B．solid | C．noisy | D．simple |
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| 小题5: | | A．model | B．way | C．idea | D．example |
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| 小题6: | | A．grass | B．stones | C．plants | D．flowers |
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| 小题7: | | A．empty | B．quiet | C．free | D．busy |
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| 小题8: | | A．once | B．again | C．only | D．then |
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| 小题9: | | A．environment | B．scene | C．atmosphere(氛围) | D．condition |
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| 小题10: | | A．guide | B．partner | C．visitor | D．professor |
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| 小题11: | | A．celebration | B．closing | C．opening | D．graduation |
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| 小题12: | | A．uninteresting | B．unbelievable | C．unbearable | D．
uncomfortable |
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| 小题13: | | A．had | B．saw | C．felt | D．imagined |
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| 小题14: | | A．books | B．benches | C．blankets | D．pages |
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| 小题15: | | A．lucky | B．calm | C．nervous | D．happy |
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| 小题17: | | A．in | B．beyond | C．among | D．under |
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| 小题19: | | A．read | B．live | C．study | D．tour |
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| 小题20: | | A．serve | B．attend | C．find | D．visit |
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