题目
题型：模拟题难度：来源：
Although that is now changing, many women still feel angry about offending advertisements. "This ad degrades
women." they protested (抗议). Why does this sort of advertising exist? How can advertisers and ad agencies
still produce, sometimes, after months of research, advertising that offends the consumer?
The ASA, the body which deals with complaints about print media, is carrying out research into how women
feel about the way they are pictured in advertisements. Its conclusions are likely 10 be what the advertising
industry already knows: although women are often annoyed by the ads, few feel strongly enough to complain.
Women are not the only victims of poor and boring stereotypes (老套)-in many TV commercials men are
seen either as useless, childish fools who are unable to perform the simplest household tasks, or as inconsiderate
fellows, always on the lookout for an escape to the pub. But it is women who seem to suffer more from the
industry"s inability to put people into an authentic present-day situation. Yet according to Emma Bennett, director
of a London advertising agency, women are not aggressive or extremely angry about those stereotypes and
sexist (歧视妇女的) advertising. "They just find it annoying or tiresome."
She says that it is not advertising"s use of the housewife role that bothers women, but the way in which it is
handled. "The most important thing is the advertisement"s tone of voice. Women hate being insincerely praised
or given desperately down-to-earth common-sense advice."
In the end, the responsibility for good advertising must be shared between the advertiser, the advertising
agency and the consumer. Advertising does not set trends but it reflects them. It is up to the consumer to tell
advertisers where they fail, and the process of change will remain slow until people on the receiving end take
the business seriously and make their feelings known.
B. show any understanding of consumers" feelings
C. persuade the public to buy certain products
D. meet the needs of the advertising industry
B. ignore protests about advertisements
C. present a misleading image of women
D. picture the activities of men wrongly
B. change their style rather than their content
C. use male images instead of female ones
D. sing higher praise for women than before
B. do more pioneering work
C. take notice of the public opinion
D. concentrate on the products advertised
答案
核心考点
试题【阅读理解。 Until recently, women in advertisements wore one of three things-an ap】；主要考察你对题材分类等知识点的理解。[详细]
举一反三
dangerous diseases. A large number of once deadly illnesses can now be cured by modern medicine.
It is almost certain that one day medicines will be found for the most stubborn remaining diseases.
The expectation of life has increased greatly. But though the possibility of living a long and happy life
is greater than ever before, every day we witness the unbelievable killing of men, women and children
on the roads. Man vs the motor-car! It is a never-ending battle which man is losing. Thousands of
people the world over are killed or horribly killed each year and we are quietly sitting back and letting
it happen.
It has been rightly said that when a man is sitting behind a steering wheel (方向盘), his car becomes
the extension of his personality. There is no doubt that the motor-car often brings out a man s very
worst qualities. People who are normally quiet and pleasant may become unrecognizable when they are
behind a steering-wheel. They say, they are ill-mannered and aggressive, willful as two-year-olds and
completely selfish. All their hidden angers and disappointments seem to be brought to the surface by the
act of driving.
The surprising thing is that society smiles so gently on the motorist and seems to forgive his behavior.
Everything is done for his convenience. Cities are allowed to become almost uninhabitable because of
heavy traffic; towns are made ugly by huge car parks; the countryside is ruined by road networks; and
the deaths become nothing more than a number every year, to be easily forgotten.
It is high time a world rule was created to reduce this senseless waste of human life. With regard to
driving, the laws of some countries are unbelievably lax (不严整) and even the strictest are not strict
enough. A rule which was universally accepted could only have an obviously beneficial effect on the
accident rate. Here are a few examples of some of the things that might be done. The driving test should
be standardized and made far more difficult than it is; all the drivers should be made to take a test every
three years or so; the age at which young people are allowed to drive any vehicle should be raised to at
least 21; all vehicles should be put through strict tests for safety each year. Even the smallest amount of
alcohol in the blood can damage a person"s driving ability. Present drinking and driving laws (where they
exist) should be made much stricter. Speed limits should be required on all roads. Governments should
lay down safety specifications for car factories, as has been done in the USA. All advertising stressing
power and performance should be banned. These measures may not sound good enough. But surely
nothing should be considered as too severe if it results in reducing the number of deaths. After all, the
world is for human beings, not motor-cars.
B. Thousands of people the world over are killed each year.
C. The laws of some countries about driving are too lax.
D. Only stricter traffic laws can prevent accidents.
B. Huge car parks are built in the cities and towns.
C. Victims of accidents are nothing.
D. Society forgives their rude driving.
B. Driving can show the other part of his personality.
C. Driving can bring out his character.
D. Driving can represent his manners.
B. Stricter driving tests.
C. Test drivers every three years.
D. Raise age limit and lay down safety specifications.
B. unsatisfied
C. appealing
D. unclear
his lessons. Children who have trouble getting along with their classmates can end up behind others
and have a great chance of stopping school. In the early grades especially children should be encouraged
to work in groups rather than alone so that teachers can spot those who have problems making friends
and then do with it. “When children work on a task”, says Education Professor Lillian Katz from
University of Illinois, “they learn to work together, to disagree, to cooperate(合作), to take turns.
These skills can’t be learned in class. We all know people who have wonderful technical skills but
don’t have any social skills.”
At certain age, children are also learning to judge themselves in relation(关系) to others. For most
children, school is an entirely new place, outside world. Just as the 1-year-old children learn to walk,
the 6-year-old children are working hard to meet their parents’ wishes. “Young children don’t know
how to tell the difference between hard work and ability,” says a researcher of early childhood
education. “If they try hard to do something and fail, they may decide that they will never be able to
finish a kind of task. The effects of comparison（比较） such as putting their marks on the wall can
be serious”, says Hills. “If a child’s confidence（信心）is broken, he needs special help.”
B. develop his independence
C. make him stop attending school
D. increase his progress in lessons
B. help
C. treat
D. find
B. how they can meet social needs and parents’ needs
C. that one’s hard work and ability can be two quite different things
D. that it is society not they themselves that decides their future
B. Success in lessons and independent thought.
C. Ability and technical skills.
D. Socialization and confidence
students often use the Internet . Most of them get __2__(use) information on the Internet__3__use
the Internet to help in their studies. But many students don’t use it __4__（介词） a good way.
Some play games too much, some visit websites __5__（代词）shouldn’t look at. So bad things
may happen __6__ students spend too much time on the Internet.
__7__is important for students to use the Internet properly. Now we have a textbook, __8__
uses many examples to teach students some good ways to use the Internet. It gives useful advice.
Some students also make __9__on the Internet. But if you want to have a face-to-face__10__
(meet) with your online friends, let your parents know and meet in a proper place.
Drunken driving-sometimes called America"s socially accepted form of murder-has become a national
epidemic (流行病). Every hour of every day about three Americans on average are killed by drunken
drivers, adding up to an incredible 250,000 over the past ten years. A drunken driver is usually referred
to as one with 0.10-blood alcohol content or roughly three beer glasses of wine or shots of whisky drunk within two hours. Heavy drinking used to be an acceptable part of the American manly image and judges were lenient in most courts, but the drunken killing has recently caused so many well-publicized tragedies, especially concerning young children, that public opinion is no longer so tolerant (忍受).
Twenty states have raised the legal drinking age to 21, reversing a trend (逆转潮流) in the 1960s to
reduce it to 18. After New Jersey lowered it to 18, the number of people killed by 18-20-year-old drivers more than doubled, so the state recently upped it back to 21.
Reformers, however, fear raising the drinking age will have little effect unless accompanied by
educational programs to help young people to develop "responsible attitudes" about drinking and teach
them to resist peer pressure to drink.
Though new laws have led to increased arrests and tests in many areas already, to a marked drop in
accidents, some states are also punishing bars for serving customers too many drinks. A bar in Massachusetts was fined for serving six or more double brandies to a customer who was "obviously drunk" and later drove off the road, killing a nine-year-old boy.
As the accidents continue to occur daily in every state, some Americans are even beginning to speak
well of the 13 years national prohibition (禁令) of alcohol that began in 1919, which President Hoover
called the "noble experiment". They forgot that legal prohibition didn"t stop drinking, but encouraged
political corruption (腐败) and organized crime. As with the booming drug trade generally, there is no
easy solution.
B. Drivers should not be allowed to drink.
C. Some drivers didn"t surprise the legal drinking age.
D. The legal drinking age should be raised.
B. cruel
C. serious
D. determined
B. new laws are introduced in some states
C. drivers do not appreciate their manly image
D. the problem has attracted public attention
B . It may lead to organized crime.
C. The new laws can stop heavy drinking
D. There should be no bars to serve drinks.
homelessness strikes much younger part of society. In fact, a 25-city survey by the U. S. Conference of
Mayors in 1987 found that families with children make up the fastest growing part of the homeless
population. Many homeless children gather in inner cities; this transient(变化无常的) and frequently
frightened student population creates additional problems - both legal and educational - for already
overburdened(负担过重的)urban school administrators and teachers.
Estimates of the number of homeless Americans range from 350,000 to three million. Likewise,
estimates of the number of homeless school children vary radically. A U.S. Department of Education
report, based on state estimates, states that there are 220,000 homeless school-age children, about a
third of whom do not attend school on a regular basis, But the National Coalition for the Homeless
estimates that there are at least two times as many homeless children, and that less than half of them
attend school regularly.
One part of the homeless population that is particularly difficult to count consists of th
e "throwaway" youths who have been cast of their homes. The Elementary School Center in New York City estimates
that there are 1.5 million of them, many of whom are not counted as children because they do not stay in
family shelters and tend to live by themselves on
the stre
ets. Federal law, the Stewart B. McKinney Homeless Assistance Act of 1987, includes a section that
addresses the educational needs of homeless children. The educational p
rovisions of the McKinney Actare based on the belief that all homeless children have the right to a free, appropriate education.
B. many older homeless residents are going on strike in 25 cities
C. there is a serious shortage of academic facilities (设施).
D. homeless children are denied the opportunity of receiving free education
B. 1,500,000
C. 440,000
D. 110
,000B. the homeless population is growing rapidly
C. the homeless children usually stay outside school
D. some homeless children are deserted by their families
B. the estimates on homeless children are hard to determine
C. the address of grade-school children should be located
D. all homeless people are entitled(有权利的) to free education
B. the educational problems of homeles
s childrenC. the social status of older males
D. estimates on
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