题目
题型：不详难度：来源：
Apple’s products are the envy of the world. They have been spectacularly successful and are widely imitated, if not copied. The minute Apple crystallizes a product, everyone knows how to compete. This idea that the basis of competition is set by Apple and then the race is on to climb the path of improvement is unquestionable. When Apple releases a product that defines a category or dramatically changes the structure of an industry, it becomes obvious what needs to be built. But what I wonder is why everyone wants to copy Apple’s products but nobody wants to copy being Apple?
I can think of two reasons. Firstly, Apple is not worth copying because it’s not successful; secondly, Apple’s success cannot be copied because it is a magical process.
There is a great deal of evidence for the first hypothesis. The idea of Apple being successful is not something reflected in its stock price. Being valued lower than the average company in the S&P（标准普尔）500 indicates that to whatever degree Apple was successful in the past, it’s not seen by the vast majority of observers as successful in the future. Why should one bother copying Apple if it results in being punished with a low valuation? If one works really hard at innovation and then that innovation becomes commoditized（商品化）very quickly, why should one bother?
When innovation practitioners are asked what makes Apple successful,the answers regarding the cause of this success border on the mythical.The climax of this hypothesis is the “chief-sorcerer”theory of success which places one magician,like Steve Jobs,in charge of casting all the right spells（符咒）
What about Apple’s own opinion of what makes it tick? Tim Cook refers to a great team and integration of hardware, software and services as unique Apple advantages. It’s a better explanation. Integration is something that can take a long time, but it is possible with great effort. A few companies are starting to make moves in that direction, but efforts are half-hearted. There is no “move the Earth” panic to become an integrated company from Samsung, Google or Microsoft.
My own suspicion is that Apple is more aware of what makes it special than it lets out. However, as Tim points out, it’s not a formula. It’s complex, it’s subtle, but it’s not magic. It’s a process that requires a degree of faith and courage.
小题1:When a new product of Apple comes out, often it ______.
| A．starts a revolution of an industry |
| B．ruins an industry dramatically |
| C．puts itself in an unbeatable position |
| D．is soon overtaken by imitated products |
| A．Apple is not a successful company |
| B．they have no access to relevant resources |
| C．it’s hard to find a magician like Steve Jobs |
| D．being Apple takes more than time and efforts |
| A．other companies are dedicated to integration |
| B．Apple itself is fully aware of its unique advantages |
| C．Apple will hold the leading position in this industry |
| D．other companies don’t have a great team as Apple does |
| A．Doubtful | B．Acceptable |
| C．Unbelievable | D．Disappointing |
答案
小题1:A
小题2:D
小题3:C
小题4:B
解析
试题分析：文章介绍现在苹果的新产品一出现，就会开始一场行业的革命。很多公司模仿苹果，但是没有人想做苹果，因为这需要时间精力，Tim Cook认为苹果在这个行业中会处于领导的地位。
小题1:细节题：从第一段的句子：When Apple releases a product that defines a category or dramatically changes the structure of an industry, it becomes obvious what needs to be built.可知一款苹果的新产品一出现，就会开始一场行业的革命。选A
小题2:细节题：从第五段的句子：Integration is something that can take a long time, but it is possible with great effort.可知没有人愿意做苹果是因为做苹果手机要花费太多时间精力。选D
小题3:推理题：从第五段的句子：There is no “move the Earth” panic to become an integrated company from Samsung, Google or Microsoft.可知苹果在这个行业中处于领导的地位。选C
小题4:推理题：从最后一段的句子：However, as Tim points out, it’s not a formula. It’s complex, it’s subtle, but it’s not magic. It’s a process that requires a degree of faith and courage. 可知作者是赞同Tim Cook的说法的。选B
核心考点
试题【 Why Doesn’t Anybody Copy Apple?Apple’s products are the envy of the world. They】；主要考察你对题材分类等知识点的理解。[详细]
举一反三
Neither philosopher lived in times of peace, though there were more wars in Greece than in China. The Chinese states were very large and feudal, while the Greek city-states were small and urban. The urban environment in which Socrates lived allowed him to be more radical (激进的) than Confucius. Unlike Confucius, Socrates was not asked by rulers how to govern effectively. Thus, Socrates was able to be more idealistic, focusing on issues like freedom, and knowledge for its own sake. Confucius, on the other hand, advised those in government service, and many of his students went out to government service.
Confucius suggested the Golden Rule as a principle for the conduct of life: "Do not do to others what you would not want others to do to you." He assumed that all men were equal at birth, though some had more potential than others, and that it was knowledge that set men apart. Socrates focused on the individual, and thought that the greatest purpose of man was to seek wisdom. He believed that the superior class should rule the inferior (下层的) classes.
For Socrates, the family was of no importance, and the community of little concern. For Confucius, however, the family was the centre of the society, with family relations considered much more important than political relations.
Both men are respected much more today than they were in their lifetimes.
小题1:Which of the following is TURE according to the first paragraph?
| A．Socrates and Confucius had much in common |
| B．Confucius had much influence on Socrates’ ideas. |
| C．The societies were influenced by the philosophers’ ideas. |
| D．There were cultural exchanges between China and Greece. |
A. all men were equal when they were born
B. the lower classed should be ruled by the upper class
C. the purpose of man was to seek freedom and wisdom
小题3:What made some people different from others according to Confucius?
| A．Family. | B．Potential. | C．Knowledge. | D．Community. |
| A．time and events | B．comparison and contrast |
| C．cause and effect | D．definition and classification |
“The lift becomes this interesting social space where etiquette (礼仪) is sort of odd (奇怪的),” Gray told the BBC. “They [elevators] are socially very interesting but often very awkward places.”
We walk in and usually turn around to face the door. If someone else comes in, we may have to move. And here, according to Gray, liftusers unthinkingly go through a set pattern of movements. He told the BBC what he had observed.
He explained that when you are the only one inside a lift, you can do whatever you want – it’s your own little box.
If there are two of you, you go into different corners, standing diagonally (对角线地) across from each other to create distance.
When a third person enters, you will unconsciously form a triangle. And when there is a fourth person it becomes a square, with someone in every corner. A fifth person is probably going to have to stand in the middle.
New entrants to the lift will need to size up the situation when the doors slide open and then act decisively. Once in, for most people the rule is simple – look down, or look at your phone.
Why are we so awkward in lifts?
“You don’t have enough space,” Professor Babette Renneberg, a clinical psychologist at the Free University of Berlin, told the BBC. “Usually when we meet other people we have about an arm’s length of distance between us. And that’s not possible in most elevators.”
In such a small, enclosed space it becomes very important to act in a way that cannot be construed (理解) as threatening or odd. “The easiest way to do this is to avoid eye contact,” she said.
小题1:The main purpose of the article is to _____.
| A．remind us to enjoy ourselves in the elevator |
| B．tell us some unwritten rules of elevator etiquette |
| C．share an interesting but awkward elevator ride |
| D．analyze what makes people feel awkward in an elevator |
| A．turn around and greet one another |
| B．look around or examine their phone |
| C．make eye contact with those in the elevator |
| D．try to keep a distance from other people |
小题4:The underlined phrase “size up” in Paragraph 7 is closest in meaning to _____.
| A．judge | B．ignore | C．put up with | D．make the best of |
| A．someone’s odd behaviors |
| B．the lack of space |
| C．their unfamiliarity with one another |
| D．their eye contact with one another |
workers in Washington, D. C., 27 , frequently work sixty to seventy hours a week. They don’t do this because they have to; they do it because they 28 to. Workaholism can be a 29 problem. Because true workaholics would rather work than do anything else, they 30 have no idea of how to relax; that is, they might not 31 movies, sports, or other types of entertainment. Most of all, they 32 to sit and do nothing. The lives of workaholics are usually stressful, and this tension（紧张）and worry can cause 33 problems such as heart attacks and stomach diseases. 34 , typical workaholics don’t pay much attention to their families. Their marriages may end in 35 as they spend little time with their families.
Is workaholism 36 dangerous? Perhaps not. There are, certainly, people who work 37 under stress. Some studies show that many workaholics have great energy and interest in work. They feel 38 is so pleasurable that they are actually very happy. For most workaholics, work and entertainment are the same thing. Their jobs 39 them with a challenge; this keeps them busy and creative.
40 do workaholics enjoy their jobs so much? There are several 41 to work. Of course, it provides people with paychecks, and this is important. But it offer 42 financial security. It provides people with self-confidence; they have a feeling of satisfaction 43 they have produced a challenging piece of work and are able to say “I 44 it”. Psychologists claim that their work gives people an identity（自身价值）. After they take part in work, they 45 a sense of self and individualism.
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The hotel consists of 68 "capsules", each 1.1-meters high, 1.1-meters wide and 2.2-meters long. The basic rate is 28 Yuan ($4.22) per person, plus an additional 4 Yuan an hour. The hotel also offers a package of 68 Yuan for 10 hours and 88 Yuan for 24 hours.
All of the capsules are imported from Japan where capsule hotels originated，and each is equipped with independent sockets, clocks, lights, TV and wireless Internet service. The hotel also has a public lavatory(洗手间)，shower room, smoking room and shared guest room.
"This is a huge bargain compared with other budget hotels in Shanghai," said Ta Zan, the owner of the hotel. Ta used to stay at capsule hotels in Tokyo during his undergraduate years and worked at a capsule hotel while he was doing his MBA in Japan in 2005, so he knows how they work and how to make guests feel comfortable.
He based the hotel on capsule hotels in Japan but he has made some special changes based on Chinese guests" habits. "In Japan capsule hotels are usually equipped with bathtubs, but in China people are more willing to take a shower, so we have the shower room," he said. He has also separated the capsules into three snoring (打鼾的) zones so that guests who often snore won"t disturb others. Like most of capsule hotels in Japan, the one in Shanghai is for men only.
But the idea of staying in such a compact space is not appealing to everyone. "I feel the idea is like putting a person in a coffin (棺材), and the price is also not that appealing. A bed at a youth hostel in Shanghai costs about 60 Yuan per night," said Wang Lei, a student from Beijing.
小题1:The first capsule hotels in the world appeared in .
| A．Shanghai | B．Japan | C．Beijing | D．America |
| A．28 | B．60 | C．68 | D．88 |
| A．Dear | B．Cheap. | C．Close. | D．Clean. |
| A．it serves men as well as women |
| B．its capsule is much larger |
| C．it has a shower room |
| D．it has no snoring zones |
| A．everybody considers the capsule hotel a nice place to stay |
| B．all the capsules of the hotel were made in China |
| C．each capsule of the hotel has a private lavatory |
| D．no guest has ever stayed in the capsule hotel in Shanghai |
For the past three years, Kathy and Phil Dalby have spent at least one evening a week at a climbing gym with their three children. "It"s great to be able to work together," Mrs Dalby says. "We discuss various climbs and where the hard parts are. Sometimes that leads to other Conversations. We"re definitely closer."
A popular movement of parent effectiveness training in the 1970s has helped to reshape generational roles. The philosophy encourages children to describe their feelings about various situations. As a result, says Robert Billingham, a family-studies professor at Indiana University, "Parents and children began talking to each other in ways they had not before."
On the plus side, he adds, these conversations made parents realize that children may have important thoughts or feelings that adults need to be aware of.
But Professor Billingham also sees a downside: Many parents started making decisions based on what their child wanted. "The power shifted to children. Parents said, "I have to focus on making my child happy", as opposed to "I have to act as a parent most appropriately"."
Other changes are occurring as the ranks of working mothers grow. Time-short parents encourage children"s independence, making them more responsible for themselves. "They"ll say, "We trust you to make the right decisions" (whether they"re ready to assume the responsibility or not) ,"says Billingham.
The self-esteem movement of the past quarter-century has also affected the family dynamics (原动力). Some parents worry that if they tell their child no, it will hurt the child"s self-esteem.
小题1:What"s the trend in parent-child relationship mentioned in the passage?
| A．Parents are chasing after fashion and ignoring the feelings of their children. |
| B．More parents and children are sharing the same enthusiasm for a certain sport. |
| C．Parents are taking more responsibility and setting more limits for their children. |
| D．The generation gap is narrowing and parents are respecting their children"s thoughts more. |
| A．Younger parents. | B．Parent effectiveness training. |
| C．More working mothers. | D．The self-esteem movement. |
| A．Parents and Children as Friends. |
| B．Parents and Professors as Debaters. |
| C．Growing Mutual Understanding. |
| D．Disappearing Responsibility. |
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