The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It claims to provide visitors with an “education” through games and other amusement.
A cartoon man dressed in old time pilot clothing greets visitors to Admongo. “Call me Haiz”, he says upon arrival in a rocket ship that opens up with a crazy world inside it. Spacey dance music plays in the background as Haiz tells visitors that they need to learn about advertising.
Its inventors say eight to twelve years old is the age kids develop their critical thinking abilities. Kids that age are also a big market for advertisers.
The idea behind Admongo is to teach children three things: To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.
Children learn these things through a video game. They create their own game character. They can choose different skin colors, hair styles, eye and mouth shapes. Then they begin a trip through ad-land, where there are ads on buses and billboards. The players have to find all the marketing in the neighborhood before they can move on to the next level.
The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found. It is a complete exploration of the world of marketing.
One such area is food marketing. The Federal Trade Commission (FTC) says it is a big business. The FTC estimates that food, drink and fast-food restaurants spent more than one and a half billion dollars on advertising to young people in 2010.
The FTC says children are important for three reasons. They buy products. They influence parents and caregivers to buy. And they are the future adult buyers of the products.
A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.
小题1:What is the best title of the text?| A．The guide of Admongo | | B．An education website for children | | C．A popular online video game | | D．A website aimed at children |
小题2:Why did the government start the website?| A．To attract the biggest market of buyers. | | B．To sell the products of its company. | | C．To help children know about advertising. | | D．To advertise the video game for children. |
小题3:The underlined word “identify” can be replaced by _________.| A．recognize | B．inform | C．persuade | D．forbid |
小题4:What can players do in the website game?| A．Choose hair styles for their character. | | B．Travel to a supermarket. | | C．Eat in a fast-food restaurant. | | D．Play video games during the trip. |
小题5:Children are important for advertising because they are _________.| A．important for the society | B．the most potential buyers | | C．easily influenced by ads | D．easily affected by poor products |
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小题1:B
小题2:A
小题3:C
小题4:A
小题5:B |
试题分析：本文介绍了一个美国政府建立的旨在教育孩子们识别广告信息的网站，并介绍了网站的具体信息。
小题1:B 主旨大意题。根据文章第一段可知本文实际上是介绍了一个教育孩子如何应对广告的一个网站，在这个网站里有很多教育孩子认识广告本质内容的教育信息。故B项正确。
小题2:C 根据第一段1,2行The US government has started a website, Admongo, to help children think critically about the advertising aimed at them说明政府的目的是为了让孩子对广告有正确的认识，故C项正确。
小题3:A 推理题。根据本句To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.说明这里的identify与know应该是近义词，指识别广告，故A项正确。
小题4:A 细节题。根据第五段第2行They can choose different skin colors, hair styles, eye and mouth shapes.说明A项正确。
小题5:B 推理题。根据倒数第二段2,3行They influence parents and caregivers to buy. And they are the future adult buyers of the products.说明商家以孩子为目标是因为孩子们是未来的消费者，很潜在的购物人群，故B项正确。
点评：本文介绍了一个美国政府建立的旨在教育孩子们识别广告信息的网站，并介绍了网站的具体信息。以推理题的考查为主，要求考生能够在仔细审题的基础之上根据选项内容和文本信息做适当的延伸，形成准确的判断和推理。 |
核心考点
试题【The US government has started a website, Admongo, to help children think critica】；主要考察你对
题材分类等知识点的理解。
[详细]举一反三
Parents Are Invited
To a Lecture On
Raising a Self-Disciplined Child
Help Your Child Become More
Responsible, Confident, and Lively
Presented by Dr Robert Brooks
Robert Brooks, Ph.D., one of the two authors of Raising a Self-Disciplined Child, is a nationally famous speaker and author. This book presents parents with “ a positive approach to discipline that helps children to develop self-discipline, respect, responsibility and liveliness rather than anger.” Dr Brooks of Harvard Medical School uses real-life stories to discuss such topics as self-respect and family relationships.
Copies of Raising a Self-Disciplined Child, Raising Lively Children, and other books by Dr Brooks will be available for sale and signing following the talk.
Wednesday, January 12 @ 7 PM
Allison Williams Activity Center
Trinity School
4301 Northside Parkway, Atlanta, GA 30327
Call Ms Ginny Perkinson at 404-231-8113 for questions
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小题1:Who is this lecture intended for?| A．Children | B．Robert Brooks | C．Ginny Perkinson | D．Parents |
小题2:This lecture is mainly about how to _____. | A．tell stories | B．sell a book | C．raise children | D．become a writer |
小题3:People can _____ if they have questions about the lecture.| A．visit Dr Goldstein | B．call 4301-30327 | | C．call 404-231-8113 | D．visit Mr Williams |
小题4:Raising a Self-Disciplined Child is the name of a ______. | A．book | B．company | C．school | D．newspaper |
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Every year, British newspapers report on the stranger questions asked in Oxbridge (Oxford & Cambridge) interviews. Often, though, these questions are not as strange as they first seem. And they are all designed to give applicants (申请者) a chance to think.
Arriving for her first Oxford interview, my sister Jen saw that there was only one chair in the waiting room. On the chair was a large fork. Jen had heard about the strange things in Oxbridge interviews, and believed that this was a test. “What if they’re watching me?” she thought. “If I move the fork, it will show initiative (主动性); if I don’t move it, it will show that I can easily fit into new situations.” In the end, she sat uncomfortably on the edge of the chair!
Applicants must be prepared for the unexpected. Now it was Jen’s turn. She was handed a monkey skull (颅骨) and asked to talk about it. At first, this seemed unfair --- what could she say? But she soon calmed down, started thinking, and found that there was plenty to talk about.
Oxbridge interviews are designed to find out how you think, not just what you think. And there are no wrong answers. Jen learnt that, and she passed the interview. What advice does she give? “ Don’t be nervous, and be prepared for the unexpected!”
小题1:According to British newspapers, questions for Oxbridge applicants are very _____. | A．unfair | B．normal | C．easy | D．strange |
小题2:On her first interview, Jen ____ after she entered the waiting room.| A．moved the fork | B．sat down on the fork | | C．sat down on the chair | D．moved the chair |
小题3:Jen learned that it was very important to _____ in order to pass the Oxbridge interviews.| A．make up new situation | B．show how one thinks | | C．describe what one hears | D．talk about various monkeys |
小题4:The writer uses a(n) ____ to introduce how Oxbridge applicants are interviewed. | A．example | B．guess | C．experiment | D．survey |
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You may go to karaoke or disco clubs with your friends during the summer holidays. But be careful. In these 41 places you may see people selling small, colourful pills. Make sure you do not try them.
The seller 42 say they are safe and can help you enjoy yourself or 43 from sadness. They may even offer you a free 44 , and tell you that everybody is using 45 .But you must be alert to the 46 that these drugs could destroy your life.
When you put them into your body, often 47 swallowing, breathing in or injecting, drugs find their way into your brain.
Drugs may either speed up 48 slow down your senses. Their effects are different depending on body size, shape, and chemistry. 49 it can make you feel good at first, a drug can do a lot of 50 to your body and brain.
One of the most popular drugs in nightclubs is the so-called head-shaking or ecstasy pill. The drug hits users with a fast high, 51 them feel powerful and full of 52 . Heart rate, breathing and blood pressure 53 - risking damage to your nervous system. Marijuana (大麻) is a 54 used illegal drug. It is called the gateway drug, because using it sometimes 55 harder drugs. It is mostly smoked in a cigarette.
There is 56 risk related to taking drugs that must be 57 . Sharing a needle to inject a drug puts a user at a very 58 risk of being affected with HIV.
Drugs may appear in many different 59 , some with cool names, but taking them could 60 your health forever.
| 小题1: | | A．boring | B．exciting | C．noisy | D．surprising |
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| 小题3: | | A．keep | B．stay | C．escape | D．stop |
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| 小题4: | | A．drink | B．try | C．cigarette | D．taste |
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| 小题6: | | A．fact | B．problem | C．trouble | D．reality |
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| 小题9: | | A．Although | B．Because | C．If | D．Despite |
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| 小题10: | | A．hurt | B．injury | C．damage | D．harm |
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| 小题11: | | A．driving | B．having | C．making | D．keeping |
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| 小题12: | | A．food | B．energy | C．hope | D．interest |
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| 小题13: | | A．develop | B．grow | C．rise | D．increase |
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| 小题14: | | A．deeply | B．widely | C．strongly | D．highly |
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| 小题15: | | A．prevents | B．cause | C．leads to | D．aims at |
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| 小题16: | | A．the other | B．other | C．others | D．another |
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| 小题17: | | A．avoided | B．taken | C．missed | D．interrupted |
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| 小题19: | | A．tastes | B．smells | C．colours | D．forms |
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| 小题20: | | A．kill | B．break | C．endanger | D．ruin |
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The southwest of Australia has been named as one of 25”hot spots” for future species extinction(灭绝)because of global warming.A new study says global warming will become a top cause of extinction across the world,with thousands of species of plantsand animals likely to be wiped out in the coming decades.
According to the study,global warming ranks among the most serious threats to the planet’s biodiversity and,under some conditions,may be more than that due to deforestation.This study provides even stronger scientific evidence that global warming will result in catastrophic(灾难性的)species losses across the planet.Last month,a UN study said humans were responsible for the worst extinction and urged extra efforts to reach a UN target of slowing the rate of losses by 2010.
Scientists disagree about how far global warming is to blame compared with other human threats such as deforestation,pollution and the introduction of some species to new habitats.But the new study looks at the 25 “hot spots”—areas that contain a big concentration of plants and animals—and predicts that 11.6 percent of all species,with a range from 1 to 43 percent,could be driven to extinction if levels of heat trapping gases in the atmosphere were to keep rising in the next 100 years.
The range would mean the loss of thousands of species.The study gave a wide range because of uncertainties, for instance, about the ability of animals or plants to move towards the poles if the climate warmed. Rare plants,tortoises or birds found only on the southern tip of Africa cannot move south because the nearest land is thousands of miles away in Antarctica.
小题1:According to the passage,which of the following about Australia is TRUE? | A．Australia possesses the richest species in the world. | | B．Australia is the country with the highest rate of extinction. | | C．The species in the southwest of Australia will be easily affected by global warming. | | D．Australia will have the highest temperature in the world. |
小题2:According to the passage,all the 25”hot spots”-------- . | A．are rich in plants and animals | | B．are lacking in natural resources | | C．lost most of their plants in 2010 | | D．will be much hotter than the rest of the world |
小题3:We can infer if the climate warms,the animals in Australia will most probably move to the ______ . | A．north | B．east | C．west | D．south |
小题4:What would be the best title for the passage? | A．Australia Named as Extinction”Hot Spot” | | B．Global Warming and Species Extinction | | C．Global Warming is Number One Killer | | D．Australia on the Edge of Extinction |
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In June 2008,Benita Grist was driving in her hometown of Mississauga as a passenger in the car ahead threw a paper cup out of the window.When Grist horned to express her displeasure, the passenger responded by throwing out a bag.
Instead of annoyed, she decided to do something about it.She organized a one woman litterawareness campaign.She started small,chatting with her neighbors about litter—and asking them to be more conscious of any tendencies they might have to litter.Soon,she noticed local families, kids and all—picking up litter around their homes.”I thought,that’s all it took—for me to open my mouth?” she says.”So I decided to knock on more doors.”
And she didn’t stop there.She approached people on the street,in malls,even in the waiting room before getting an X ray. Grist often started her appeal with something such as,”I hope you don’t think I’m crazy,but...” Yet she was buoyed by the positive response—so much so that in August 2008, she began to contact officials in various levels of government, companies and other institutions in an effort to reach a wider audience.
Through a local Mac’s Convenience Store,Grist managed to contact the company that produces content displayed on their in store monitors.That led to a public service announcement about litter that ran in almost 600 Mac’s stores in Ontario from November 2008 to June 2009. Grist continues to explore every opportunity she has to get the message out.Her grassroots campaign may be different,but she has begun to open people’s eyes about the problem of litter.And thanks to her efforts,in Mississauga,at least,they have begun to do just that.
小题1:How did Benita Grist start her campaign? | A．She chatted with her neighbors. | B．She quarreled with a stranger. | | C．She went door to door,talking. | D．She talked to patients in hospital. |
小题2:The underlined word “buoyed” in Paragraph 4 probably means “-------”. | A．inspired | B．discouraged | C．confused | D．disturbed |
小题3:What’s the main idea of the passage? | A．Introduction to a one woman litter awareness campaign. | | B．How Benita Started the one woman litter awareness campaign. | | C．Why Benita Started the one woman litter awareness campaign. | | D．Benita and the one woman litter awareness campaign. |
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