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The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It claims to provide visitors with an “aducation” through games and other entertainment.

A cartoon man dressed in old time pilot clothing greets visitors to Admongo. "Call me Haiz", he says upon arrival in a rocket ship that opens up with a crazy world inside it. Spacey dance music plays in the background as Haiz tells visitors that they need to learn about advertising.
Its inventors say eight to twelve years old is the age kids develop their critical thinking abilities. Kids that age are also a big market for advertisers.
The idea behind Admongo is to teach children three things: To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.
Children learn these things through a video game. They create their own game character. They can choose different skin colors, hair styles, eye and mouth shapes. Then they begin a trip through ad-land, where there are ads on buses and billboards. The players have to find all the marketing in the neighborhood before they can move on to the next level.
The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found. It is a complete exploration of the world of marketing.
One such area is food marketing. The Federal Trade Commission(FTC) says it is a big business. The FTC estimates that food, drink and fast-food restaurants spent more than one and a half billion dollars on advertising to young people in 2009.
The FTC says children are important for three reasons. They buy products. They influence parents and caregivers to buy. And they are the future adult buyers of the products.
A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.
小题1:What is the best title of the text?
A.The guide of Admongo
B.An education website for children
C.A popular online video game
D.A website aimed at children
小题2:Why did the government start the website?
A.To attract the biggest market of buyers.
B.To sell the products of its company.
C.To help children know about advertising.
D.To advertise the video game for children.
小题3:What can players do in the website game?
A.Choose hair styles for their character.
B.Travel to a supermarket.
C.Eat in a fast-food restaurant.
D.Play video games during the trip.
小题4:Children are important for advertising because they are        .
A.important for the society
B.the most potential buyers
C.easily influenced by ads
D.easily affected by poor products
小题5:According to Michelle Obama, lots of food advertised for children are ________.
A.healthyB.of high nutrition
C.yummyD.of low quality

答案
       
小题1:B
小题1:C
小题1:A
小题1:B
小题1:D
解析

核心考点
试题【The US government has started a website, Admongo, to help children think critica】;主要考察你对题材分类等知识点的理解。[详细]
举一反三
阅读下面短文,从短文后各题所给的四个选项(A、B、C和D)中,选出可以填入空白处的最佳选项,并在答题卡上将该项涂黑。
Just listen
I think  the most basic and powerful way to connect to another person is to listen. Just listen. Perhaps the most important thing we ever give each other is our  16 ,and especially if it’s given from the  17 .When people are talking,there’s no need to do anything but  18    them.Just take them  19 .Listen to what they’re saying.Care about it.Most times caring about it is even more important than  20  it.
One of my patients told me that when she  21  to tell her story,people often  22  to tell her that they had once had something just like what happened to her.Her pain became a story about themselves.  23  she stopped talking to most people.It was just too  24 .We connect through listening.When we interrupt what someone is saying to let them know that we understand,we move the  25  of attention to ourselves.But when we listen,they know we care.
I have ever learned to  26  to someone crying by just listening.in the old days I used to reach for the tissues (纸巾)  27  I realized that passing a person a tissue may be just another way to shut them  28 ,to take them out of their   29  of sadness and pain. Now I just listen.When they have cried all they need to cry, they find me there  30   them.
This  31  thing has not been that easy to learn.It certainly went against everything I had been   32  since I was very young at school.I thought people listened only because they were too  33  to speak or did not know the answer.A loving silence often has far more   34   to connect than the most well-intentioned  35 .
小题1:
A.introductionB.instructionC.attentionD.relaxation
小题2:
A.headB.memoryC.mindD.heart
小题3:
A.talk toB.listen toC.object toD.stick to
小题4:
A.inB.upC.offD.away
小题5:
A.denyingB.rememberingC.questioningD.understanding
小题6:
A.managedB.triedC.hopedD.expected
小题7:
A.encouragedB.interruptedC.discouragedD.urged
小题8:
A.EventuallyB.Immediately C.CompletelyD.Especially
小题9:
A.impoliteB.meaninglessC.lonelyD.selfish
小题10:
A.middleB.focusC.centerD.choice
小题11:
A.respondB.compareC.linkD.regret
小题12:
A.unlessB.ifC.untilD.when
小题13:
A.downB.awayC.inD.off
小题14:
A.experimentB.mixtureC.judgmentD.experience
小题15:
A.withB.againstC.forD.among
小题16:
A.complexB.simpleC.complicatedD.single
小题17:
A.mentionedB.publishedC.taughtD.proved
小题18:
A.shyB.greedyC.activeD.proud
小题19:
A.strengthB.energyC.powerD.force
小题20:
A.gesturesB.praiseC.criticismD.words

题型:不详难度:| 查看答案
People say teenagers are no good. They make too much noise in shopping malls; they drive carelessly up and down America’s main streets. And at least some of the time those things are true. But we shouldn’t forget that there are hard moments in the life of a teenager too.
I watched such a moment not long ago at a woman’s funeral which happened in a church. A teenage grandson stepped forward. Softly he began:“ I want to share a few values that Nana taught me. She never failed to see light in any situation. When our family dog would attack her, what would Nana say? ‘Oh, what beautiful markings that dog has.’ That was Nana.
“She was a strong woman who often lived in the shadow of my grandpa, who was a successful businessman in this city. But she was the one behind the scenes who provided the strength and support for Grandpa’s career,” he said, with a voice now trembling. “That was Nana’s way.”
Finally, in a voice breaking free of sorrow, he looked up and said, “Nana taught me courage. She put up a fight to the end, when she died peacefully, which is how she lived her life. That was Nana’s way, and I hope I can carry on in the same manner.”
There are no hearts as sensitive as those of teenagers, because everything is happening to them for the first time. The trouble with teenagers is that they haven’t learned to be controlled. When that boy rose to speak about the woman who had been his dearest friend, his honest voice dragged each of us out into the open where we could no longer hide. I was moved and learned a lot.
小题1:According to the first paragraph, ______.
A.young people are living a hard life
B.people don’t think highly of the teenagers
C.people shouldn’t forget the young people
D.young people should keep quiet before the public
小题2: From the boy’s speech, we know his grandmother ______.
A.was a weak woman living in the shadow of his grandpa
B.liked dogs very much even if they often attacked her
C.could see everything around her though she was old
D.had great influence over the boy when she was alive
小题3:We can infer from the passage that the boy ______.
A.was filled with sadness and gave up finishing his talk
B.was always very good at expressing himself
C.practiced a lot in order to give a moving speech
D.had great difficulty in accepting the loss of Nana
小题4:The writer wanted to tell the readers ______.
A.the young people were too weak to face certain facts
B.the young people have learned to control themselves
C.the adults could learn something valuable from the young
D.the adults should teach the young how to deal with the death

题型:不详难度:| 查看答案
The Queen’s English is now sounding less upper-class, a scientific study of the Queen’s Christmas broadcasts has found. Researchers have studied each of her messages to the Commonwealth countries since 1952 to find out the change in her pronunciation from the noble Upper Received to the Standard Received.
Jonathan Harrington, a professor at Germany’s University of Munich, wanted to discover whether accent changes recorded over the past half century would take place within one person. “As far as I know, there just is nobody else for whom there is this sort of broadcast records,” he said.
He said the noble way of pronouncing vowels (元音) had gradually lost ground as the noble upper-class accent over the past years. “Her accent sounds slightly less noble than it did 50 years ago. But these are very, very small and slow changes that we don’t notice from year to year.”
“We may be able to relate it to changes in the social classes,” he told The Daily Telegraph, a British newspaper. “In 1952 she would have been heard saying ‘thet men in the bleck het’. Now it would be ‘that man in the black hat’. Similarly, she would have spoken of ‘the citay’ and ‘dutay’, rather than ‘citee’ and ‘dutee’, and ‘hame’ rather than ‘home’. In the 1950s she would have been ‘lorst’, but by the 1970s ‘lost’.”
The Queen’s broadcast is a personal message to the Commonwealth countries. Each  Christmas, the 10-minute broadcast is put on TV at 3 pm in Britain as many families are recovering from their traditional turkey lunch (传统火鸡午餐).
The results were published (发表) in the Journal of Phonetics.
小题1:What is the text mainly about?
A.The relationship between accents and social classes.
B.The Queen’s Christmas speeches on TV.
C.The changes in a person’s accent.
D.The recent development of the English language.
小题2:The Queen’s broadcasts were chosen for the study mainly because ______.
A.she has been Queen for many years
B.she has a less upper-class accent now
C.her speeches are familiar to many people
D.her speeches have been recorded for 50 years
小题3:Which of the following is an example of a less noble accent in English?
A.“dutay”B.“citee”     C.“hame”D.“lorst”
小题4:We may infer from the text that the Journal of Phonetics is a magazine on ______.
A.speech sounds      B.Christmas customs
C.TV broadcasting     D.personal messages

题型:不详难度:| 查看答案
Do you know how to tell a story? The following are some tips:
Who Will Listen?
Will you tell your story to children of your own age? Will they be friends or young people you haven’t met before? Perhaps you will tell it to younger children.Or, will it be an audience of adults? Will it be just a few people, a small group, or a large audience?
Why Are You Telling It?
There are many reasons for telling a story.Knowing why you are telling it may be the most helpful reason for choosing a story for a particular audience.
Many storytellers choose tales just to entertain (娱乐).They tell jokes or silly stories.Others want to teach something, such as how to be kinder to animals, the environment, or other people.One storyteller likes to encourage his listeners to try new things.Some babysitters tell stories to help children feel not afraid of thunder, lightning or scary shadows in their rooms.Others want to make people think or to help people remember.Some like to frighten their audiences with ghost stories.
Where Will You Speak?
How you tell your story and what story helpers you use depend on where you will be speaking.Will you be talking at an evening party, in your classroom, in a library storytelling program, at a family dinner, at a museum, at a storytelling festival, or during a religious program?
小题1:The author mainly shows his ideas by ______.
A.listing questionsB.describing
C.comparingD.giving examples
小题2:According to the author, when telling a story, you should pay attention to ______.
①the hobbies of the audience
②the jobs of the audience
③the age of the audience
④the size of the audience
⑤the reason for telling a story
A.①②③B.②③④C.③④⑤D.①③④
小题3:The purpose of knowing why you are telling a story is to ______.
A.choose stories suitable for a certain audience
B.do something good to animals, the environment or other people
C.decide what can help you
D.satisfy different listeners

题型:不详难度:| 查看答案
Driving in a foreign country is always different in at least some ways from driving in your own country. Here are some general points regarding driving in New Zealand.
l Visitors wishing to drive in New Zealand do not require an international driver’s license but are required to carry their local driver’s license whenever driving.
l Vehicles drive on the left-hand side of the road as they do in Britain, Australia, and Japan. Most rental vehicles will have a sticker reminding you of this important fact.
l When the traffic light is red, you must stop. There is no left turn rule as in North America.
l New Zealand road rules follow international standards but please note that in New Zealand vehicles turning left must give way to traffic turning right.
l In general, if you are turning left (where there are give-way signs or no signs), give way to vehicles that not turning. In all other situations, give way to vehicles crossing or coming from your right.
l Seat belts must be worn at all times while driving in New Zealand. This stands for the driver and passengers. The driver is responsible for ensuring all passengers are wearing their seatbelts.
l Do not drink alcohol before driving in New Zealanddrinking and driving laws are strictly enforced.
l Speed limits are in kilometres per hour (kph), not miles per hour (mph).
Speed conversion: 1 kph equals 0.621 mph; 1 mph equals 1.61 kph.
l The speed limit on the open road is 100km/h. In towns and cities the speed limit is 50km/h. Be sure to obey all school crossing speed reductions as speed cameras operate regularly throughout New Zealand.
For further information and up to date road conditions visit: http://www.transit.govt.nz
小题1:What can be learned from the passage?
A.A passenger’s not wearing the seat belt has little to do with the driver.
B.There will be a reminder for drivers to remember to drive on the left side.
C.Cars passing a school in towns should drive at a speed of less than 31 mph.
D.A foreign driver is expected to have a driving license issued by New Zealand.
小题2:Which of the following statements correctly explains road rules in New Zealand?
A. In Figure 1, Car B must give way to Car A.
B. In Figure 2, Car B must give way to Car A.
C. In Figure 3, Car B must give way to Car A.
D. In Figure 4, Car B must give way to Car A.
 
小题3:This passage is most likely ____________.
A.a travel brochure for locals
B.a website travel introduction
C.an advertisement of travel
D.a travel column in a geographical magazine

题型:不详难度:| 查看答案
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