题目
题型：不详难度：来源：
The sales of the iPhone, which include both the iPhone 5 and older models, came in at the low end of analysts" expectations, while the company"s income plan for the second quarter was below analysts" forecasts, though Apple is known to give conservative (保守的) forecasts.
Som"6 analysts have said that for Apple to regain its growth, the company.needs a more aggressive strategy for markets, or more specifically for China, where the market for smart phones has been expanding more rapidly than anywhere else. In China, demand is particularly great for inexpensive phones that run on Android(安卓) operating system, sold by many Chinese phone makers as well as South Korea"s Samsung Electronics Co.
But Apple says it"s already enjoying strong growth in China. "We saw big growth in iPhones,"Chief Executive Tim Cook said. He said that the company has been quickly expanding its sales channels in China, including the number of Apple stores. "This isn"t nearly what we need, we"re not even close to that, but we"re making great progress. " he said.
In China, a big missing piece for Apple is China Mobile Ltd. , the biggest local telecom carrier that doesn"t yet sell the iPhone. Earlier this month, Mr. Cook met China Mobile Chairman Xi Guohua in Beijing and discussed cooperation, stirring hopes that the world"s largest mobile carrier may soon start offering the iPhone.
Earlier this month, the Wall Street Journal reported that Apple is working on a lower-end iPhone that could launch as early as this year. But one possible challenge for Apple in China is that low-pricod Android-based phones are getting better in terms of quality. A report from CLSA in late November showed that many smart-phones sold at about 1,000 yuan ( $160) came with higher-reso-lution screens, better cameras and more powerful processors than phones at that price did a year earlier.
小题1:Apple"s shares dropped sharply because in December__
| A．the iPhone wasn"t popular in China |
| B．its product quality was widely criticized |
| C．the earnings for the holiday quarter was disappointing |
| D．the investors were not satisfied with Apple"s management |
| A．Apple tends to offer a lower sales forecast. |
| B．China Mobile Ltd began to team up with Apple. |
| C．Cook is pessimistic about what Apple did in China. |
| D．Apple didn"t take measures to develop Chinese market. |
| A．their prices are actually lower than a year earlier |
| B．Apple in China has ability to deal with any problem |
| C．low-ended Android-based phones are progressing fast |
| D．the promotion of lower-end iPhone will face a challenge |
| A．Apple."s high popularity in China |
| B．the challenge Apple faces in China |
| C．the approaching failure Apple will suffer in China |
| D．Apple"s aggressive strategy in its market expansion |
答案
小题1:C
小题2:A
小题3:D
小题4:B
解析
试题分析：本文讲述了著名的智能手机生产商苹果公司在中国的销售遇见了很大的挑战和影响，文章分析了苹果公司的新的对策和做法。
小题1:C 细节题。根据第一段最后一句Apple"s shares(股份) fell sharply as the company"s earnings for the holiday quarter through December disappointed investors.说明C项正确。
小题2:A 推理题。根据第二段最后一句the company"s income plan for the second quarter was below analysts" forecasts, though Apple is known to give conservative (保守的) forecasts.说明苹果公司向来的预期都很保守，故A正确。
小题3:D 天天乐。根据最后3行A report from CLSA in late November showed that many smart-phones sold at about 1,000 yuan ( $160) came with higher-reso-lution screens, better cameras and more powerful processors than phones at that price did a year earlier.说明中国国内生产的低端的智能手机的质量都很好；如果苹果公司生产这样的产品，会受到很大的竞争。故D正确。
小题4:B 主旨大意题。根据文章1,2段内容可知，苹果公司在中国遇见了较大的困难和挑战。故B正确。
点评：本文讲述了著名的智能手机生产商苹果公司在中国的销售遇见了很大的挑战和影响。本文要求考生在阅读理解整体语篇的基础上，把握文章的真正内涵。要吃透文章的字面意思，从字里行间捕捉有用的提示和线索，这是推理的前提和基础;要对文字的表面信息进行挖掘加工，由表入里，由浅入深，从具体到抽象，从非凡到一般，通过分析、综合、判定等，进行深层处理，符合逻辑地推理。不能就是论事，断章取义，以偏概全。要忠实于原文，以文章提供的事实和线索为依据。
核心考点
试题【As Apple tries to maintain its growth and success in China, the world"s largest 】；主要考察你对题材分类等知识点的理解。[详细]
举一反三
Marcus Yallow, 17, from San Francisco is much more comfortable in front of a computer than obeying the rules of society. Smart, fast and wise to the ways of the networked world, he has no trouble outwitting (骗过) his high school"s monitoring system. This way he and his friends get to head off to play a popular online game in real life.
While they are playing, a bomb explodes on the Bay Bridge. Marcus stops a military (军队的) vehicle to get help for his injured friend, but this simple act throws him into a Department of Homeland Security (DHS) secret prison. There he is treated as a possible terrorist(恐怖分子). He is eventually let go after four days, but his injured friend disappears.
When he returns, Marcus discovers that there are many "security measures" in place and that now all citizens are treated like potential terrorists. While some consider this government action necessary for public safety, Marcus sees this as a complete destruction of the rights he is supposed to have as a citizen.
He knows that no one will believe his story, which leaves him with only one thing to do: to take down the DHS himself. He helps organize a large network called Xnet to spread the truth, anonymously (匿名地).
The book presents a young man who is irresponsible, but learns about himself, and grows, in the course of the story. As part of this learning and growing he becomes aware of very serious issues about his society.
小题1: What kind of article does this passage belong to?
| A．A fascinating story. | B．A book review. |
| C．News report | D．A TV programme |
| A．he killed his friend |
| B．he bombed a military vehicle |
| C．he did something that a possible terrorist could do |
| D．his injured friend disappeared |
| A．Marcus Yallow is much more comfortable obeying the rules of society |
| B．Marcus Yallow is smart, fast and wise in real life |
| C．Marcus Yallow always plays online games in real life |
| D．Marcus Yallow is expert at the network world |
● A Copenhagen bus company has put "love seats" on 103 of its buses for people looking for a partner. "Even love at first sight is possible on the bus," said a spokesman for the company to explain the two seats on each bus that are covered in red cloth and a "love seat" sign.
● Shoppers at an international luxury fair in Italy, found a cell-phone-equipped golden coffin（棺材）among the items on display. The phones will help "the dead" contact relatives if they have been buried alive by mistake.
● A man in New York came up with a disarming（手无寸铁的）way to perform his latest bank heist , approaching the clerk’s window with a large bunch of flowers and handing over a note saying “give me the money!”
● An Englishman who lost all his legs and arms in an electrical accident successfully swam across the Channel, a challenge he had been preparing for two years. The whole cost is 400 dollars.
● A set of artificial teeth(假牙) made for Britain"s war-time prime minister Winston Churchill known as "the teeth that saved the world" sold for nearly 18,000 pounds (21,500 euros, 24,000 dollars) at auction（拍卖）.
● A British woman caused an Internet hate campaign after she was caught on camera dumping（抛弃）a cat in a rubbish bin. She was fined 250 pounds (400 dollars, 280 euros) after pleading guilty.
● The BBC apologized completely and without any doubts after a radio presenter jokingly announced that Queen Elizabeth II had died.
● Two Australian men needed surgery（手术）after shooting each other in the bottoms during a drinking session to see if it would hurt and they were charged 400 dollars separately.
● A Kuwaiti MP(议员) suggested state-aid for male citizens to take second wives, in an effort to reduce the large number of unmarried women in the oil-rich state.
小题1:What is special about the coffin in the second news?
| A．It is golden. | B．It has a cell phone. |
| C．It is new. | D．It has many items. |
| A．robbery | B．love | C．discussion | D．repair |
| A．A British woman who dumped a cat in a rubbish bin. |
| B．One who bought Winston Churchill’s artificial teeth. |
| C．An Australian man who was shot in bottom to test the hurt. |
| D．An Englishman crossing the Channel without legs and arms. |
Since Monday, qiegao (cut cake) has been a trending topic on Sina Weibo, China’s main Twitter-like microblogging service.
The cake was a reference to Xinjiang’s famed nut cake, sometimes known by its old Turkic name baklava, a popular pastry across Central Asia and the Middle East. In Xinjiang, they are sold by Uygur vendors（小贩）on tricycles who are known to charge dubious prices depending on the time and season.
The ethnic flare-up started after the Yueyang police from Hunan province posted a message on their official Weibo account. It reported a dispute in Pingjiang county over an overpriced piece of nut cake between a Xinjiang Uygur vendor and a villager named "Ling".
Villager Ling got into a fight with a Uygur due to a misunderstanding. The verbal dispute eventually escalated into a fight and then a mass fight. As a result, two people were injured and Xinjiang nut cakes worth about 160,000 yuan (US$25,000) were destroyed. The total damage was worth 200,000 yuan which included a broken motorcycle and injuries to people. Local police have detained（扣留） Ling. The 16 Uygur sellers were dully compensated and sent back to Xinjiang.
"Yueyang police incident" quickly became one of the most popular topics on Weibo. Yueyang police removed the post shortly after. As of Tuesday night, the topic was still amassing more than 66,000 hits.
The incident is just one of many similar cases of ethnic tensions across China, notably in Xinjiang province, where deeply entrenched social and racial frictions between the dominant ethnic Han Chinese and minority Uygur Muslims occasionally spark violence. Many Uygurs living in major Chinese cities are viewed by locals as thieves, crooks and even terrorists.
小题1:Which of the following is true?
| A．The dispute is between a Xinjiang Uygur vendor and a policeman. |
| B．Nut cake is a popular pastry across East Asia and the Middle East. |
| C．The prices of Baklava will change according to the time and season. |
| D．The demand of the 16 Uygur sellers were refused and they were sent back to Xinjiang. |
| A．160,000 yuan | B．200,000 yuan |
| C．40，000yuan | D．We don’t know |
| A．World"s most expensive baklava. |
| B．Ethnic tensions across China. |
| C．Pay attention to the Uygurs |
| D．Misunderstanding caused by a fight |
| A．Yueyang police are afraid of the Xinjiang Uygur vendor |
| B．It’s not the only ethnic tension across China, |
| C．Many Uygurs living in major Chinese cities are viewed by locals as thieves, crooks and even terrorists. |
| D．Villager Ling got into a fight with a Uygur due to a misunderstanding. |
| A．Microblogging. | B．Textbook. |
| C．Newspaper. | D．Article. |
Cao Changqing, head of the NDRC"s department of price, said that the country will continue to implement government-set or government-guided prices for the railway sector after the China Railway Corporation (CRC), a State-owned company that takes over the commercial functions of the former Ministry of Railways (MOR), went into business on March 17.
Cao said the railway sector, constituting China"s main public transport facilities, is a key basic industry. Its pricing scheme is concerned with both the sector"s normal operation and development, as well as the daily traveling and vital interests of the general public.
The state will be very cautious in making any price adjustment in the railway sector, taking into account various factors including operation, construction, public acceptance and coordinated development with other modes of transport, according to the NDRC official.
Under Chinese law and regulations, hearings will be held before adjustments in the basic passenger train ticket fare, Cao said.
In China"s latest railway reform, endorsed at the just-concluded annual session of the country"s top legislature, the former MOR was dismantled into two parts, with the newly created CRC carrying out business functions and a state railways administration fulfilling administrative functions.
小题1:What does this passage mainly talk about?
| A．China’s railway pricing scheme unchanged |
| B．A State-owned company takes over the commercial functions of MOR. |
| C．China’s latest railway reform |
| D．The former MOR was divided into two parts |
| A．There will be adjustment in the basic passenger train ticket |
| B．China’s railway rate for passenger will not be changed forever |
| C．Hearing will be held before adjustment of railway price |
| D．The price adjustment are being considered |
| A．The public will be very curious about the price adjustment |
| B．Various factors are taken into account by the state before adjustment |
| C．Public acceptance is the most important factor |
| D．NDRC should coordinate railway development with other modes of transport |
| A．The public request it |
| B．Under Chinese laws and regulations |
| C．According to the order from leaders |
| D．Because it will cause a lot of problem |
| A．News | B．Entertainment | C．Society | D．Financial |
【1】The air was pleasant and the music was loud in the vast square in front of the New York State office building in Harlem(哈莱姆， 美国纽约市黑人居住区) as health advocates（支持者，提倡者） set up information tables for Harlem wellness Week. It was a wide-ranging effort to educate people about non-communicable diseases: Heart disease, cancer, lung disease, obesity, and so on.
【2】There is an economic effect caused by these diseases, especially in Harlem, one of the city’s poorest districts. Without healthy employees and healthy customers, you cannot have healthy business, says Patricia Ricketts of the Greater Harlem Chamber of Commerce, which sponsors Wellness Week.
【3】Dr. Jo Ivy Boufford is president of the New York Academy of Medicine, a Wellness Week partner. She says education about better nutrition is important, but that people with low incomes often lack the means to put what they know into practice. But there is hope. New York is very active in adovating good, effective public health policies. “New York City has banned smoking in public places, both indoors and outdoors. That is a fantastic example of what can be done, without having any impact on the economy. It is a city where you have bike paths. That is a good message for the world, because bikes make your transport active. That is good for your health and lowers air pollution,” she said.
【4】“It is not enough to focus on the management of disease through medication,” Dr. Boufford says. “That’s why health advocates will be trying to persuade UN officials during Wellness Week to pass resolutions that deal with road and transport design and construction and other potential causes of non-communicable diseases.”
小题1: What is the main idea of the text? (no more than 8words)
小题2: Complete the following statement with words from Paragraph【4】.(no more than 3words)_______________ the management of disease through medication is not enough.
小题3: What noninfectious diseases are mentioned in the text?( no more than 6 words)
小题4:Do you think it is necessary to hold a Wellness Week to prevent diseases? Why, or why not? (no more than 16 words)
小题5: What does the word “That”(paragraph 3) refer to?(no more than 4 words)
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